---
title: 'This One Thing Can Change How You Get Views on YouTube'
source: 'https://youtube.com/watch?v=PGcmg7PAZ9U'
video_id: 'PGcmg7PAZ9U'
date: 2026-08-04
duration_sec: 128
---

# This One Thing Can Change How You Get Views on YouTube

> Source: [This One Thing Can Change How You Get Views on YouTube](https://youtube.com/watch?v=PGcmg7PAZ9U)

## Summary

The video argues that content creators should design their thumbnail and title before writing the script, not after. This approach ensures the video meets viewer expectations, leading to higher satisfaction and better performance on YouTube.

### Key Points

- **Common Mistake** [00:01] — Most creators write a script, make the video, and only create the thumbnail after uploading, which is the wrong approach.
- **Idea Vetting** [00:28] — Before creating content, vet the idea by checking similar channels, Google Trends, and YouTube autocomplete to confirm interest.
- **Thumbnail and Title First** [00:55] — Create the thumbnail and title before writing the script to ensure the script meets the expectations set by them.
- **Meeting Expectations** [01:19] — At the start of the script, address what the viewer expects from the thumbnail and title to create a seamless experience.
- **Viewer Satisfaction** [01:47] — Meeting expectations leads to viewer satisfaction, which YouTube rewards with better distribution, subscriptions, and repeat views.

### Conclusion

By prioritizing thumbnail and title before scripting, creators can align content with viewer expectations, improving satisfaction and channel growth.

## Transcript

could possibly change everything for you. Most content creators when they're looks something like this. What they do is they get their video idea, they put together a script of some kind, and then they get to making the actual video. And
then once they make the video itself and they upload it to YouTube while the video is uploading, then they get to the part where they make the thumbnail and they walk away. If that's your approach, you're doing it wrong and this is the
is to first come up with your video idea. After you have your video idea, you want to vet that idea by looking at similar channels to see if they've gotten views making content on that idea. Hop on Google Trends, see if
thing at all. Hop into YouTube autocomplete and start looking for see if it's something that people are even looking for on YouTube to just get a general idea of interest. Then once you confirm the interest, the next step
in that process should be to come up with your thumbnail and title. And the that this is awkward, but the reason that this is important is because when title first, it ensures that when you are writing your script that you're
considering, hey, what is the expectation that this thumbnail and title are creating for my viewer? And how can I meet that expectation when they click on the video and then they come in and they start experiencing my
content. So, what can I say at the very beginning of my video or at the top of my script that just lets people know that they're in the right place? And how they might have when they click on the thumbnail or title in my script to hook
approach, you create a more seamless experience for the viewer. You are increasing your satisfaction, which is the thing that YouTube ultimately cares coming back to YouTube and keep watching ads or they keep paying that premium
membership. But most importantly for you, you create that great experience what it is that they expect when they come into the video, which results in them being like, "Hey, this is good quality content. I'm getting what I
then they'll subscribe. They'll come back, watch more videos, and so on. This be challenging. So, hang in there. You got this.