---
title: 'Will This NEW Youtube Feature SAVE My Channel?'
source: 'https://youtube.com/watch?v=ECzkSasm0YE'
video_id: 'ECzkSasm0YE'
date: 2026-07-01
duration_sec: 0
---

# Will This NEW Youtube Feature SAVE My Channel?

> Source: [Will This NEW Youtube Feature SAVE My Channel?](https://youtube.com/watch?v=ECzkSasm0YE)

## Summary



## Transcript

I've just been given access to 
a new YouTube feature that is  
going to create so many extra 
views for so many YouTubers,
and that is title A/B testing.
Now, if you don't know, for about a year 
now, YouTube has had thumbnail A/B testing.
This means you can put two and up to three 
different thumbnails on the same video,
and YouTube will tell you which is 
giving you the highest watch time.
Now, I've used thumbnail AB testing a lot,
creating various different 
thumbnails with minor changes
so that I can work out which one 
is actually best for my video,
and it's been very useful.
But one thing that has remained a mystery through 
my entire YouTube career is YouTube titles.
When I've had a video not perform 
very well, I've updated the title.
But I've never known if that title change has 
actually helped or hindered my video performance.
So recently I did a Geoguessr in real life video  
where I was blindfolded and 
taken to a random location;
I had to try and work out where I was.
So this is the original title that 
I had when the video came out.
And also you can see I had a 
different thumbnail as well,
but the video didn't perform that well.
So yes, I was trying different thumbnails,
but I also tried changing the title and the 
video still wasn't performing how I wanted.
So I changed the title back to 
what I had it as originally.
And then I changed it one more time.
This time going with Geogessur 
in real life all caps.
Now, each time I changed the title, 
I was kind of just having to look  
at the video's views and guess 
whether or not it was helping.
I had literally no idea.
This is something I've always done.
So, the end of 2023, I released this 
video where I did a little collab with  
KSI and I helped him get a Guinness World Record,
and I also got him to sign my diamond play button.
Once again, the video didn't do that well, 
so I tweaked the title ever so slightly.
Then, I changed it again trying to 
like get a bit more drama involved.
Then, I changed it back 
because it didn't really help.
And then months later, I changed 
it to something totally different,  
and I updated the thumbnail as well.
And you can see this is a process 
that took place over many months  
of me just stressing about what 
I should be titling my videos.
So, this is just something I've always been doing.
But finally, after years of YouTubers 
like me requesting this feature,
I have been given early 
access to AB title testing.
So, in this video, we are going some old 
school JackSucksAtLife analytics content,
and I'm going to be running a bunch of different  
title AB tests and then getting 
the results in 2 weeks time.
So, let's start off with this recent video: I 
trained like a professional athlete for 30 days.
If you haven't seen it, it's 
fairly self-explanatory;  
I just did a load of cardio and strength 
training every single day for 1 month.
Now, this video had a promising start and it was 
doing quite well after the first couple of days.
But then, for whatever reason, after the 
first week, things really slowed down.
So, let's see if we can bring 
things back to life with an AB test.
Now, it is pretty cool this feature 
because it's not only titles,
you can also test different 
thumbnail and title combinations.
Like, that's really useful.
But for now, I am quite happy with 
this minorly obnoxious thumbnail.
Now, I think what would be really 
interesting to see is are we actually  
getting anything out of these little 
brackets that I sometimes put in titles.
So, let's literally find out today by having a 
title that doesn't have anything in brackets.
And then I'm also going to try a 
totally different title as well.
So, let's go with... what should I say?
"What happens when you do strength 
training and cardio every day?"
Is that how you spell every 
day? Or is it its own word?
I really should know that.
Yeah, it is all one word actually.
Instead of "and", let's go all caps and like that.
See, this is just so totally different.
But it'd be really interesting 
to see if a title that sounds  
a little bit too niche and like blah blah blah.
Maybe that would actually 
help the video perform better.
So, let's set up the test, I am 
pretty excited to see what happens.
So, let's click save and let's do our next one.
All right, next up is the 
"Geogussr in real life" [video].
So, you can see I already have 
an AB test with my thumbnail,
and it does seem like this one is 
significantly better, so I think we'll use it.
And now, let's do a title test.
So, we'll leave the all caps really simple, quite 
old school YouTube "Geogussr in real life" title.
And now we'll try something totally different 
that might go with the new thumbnail.
"Blindfolded and abandoned":
Quite dramatic already, I admit.
"Can I find out where I am?"
Oh, I don't like that title, but 
at least I'll definitively know;
maybe it would actually be better.
Maybe let's say, "can I find out my location?"
Nah, that doesn't sound - 
that's a terrible title, Jack.
Let's try "I played Geogesser, but in real life".
Yeah, get a little exclamation point on the end.
And this is the original title that I went with, 
but I'm not sure it works for my new thumbnail.
But you know what? Seeing as we 
can, we're shoving it in anyway.
And then maybe I could mess with the 
thumbnail again if it does seem to work.
Okay, there you go.
So, this next video is a video where 
I explored London landmarks and I  
walked to every single one of them in one day.
You can see I did a thumbnail test where 
I add a little timer to the top left;
It didn't really make much of a difference.
So, now we're going to do a title test.
"I walked to every London landmark in 
24 hours". That is the current title,
but now we're going to do quite a simple change.
Instead of walked, we're going to say "I visited".
I'm just curious, maybe people 
don't care about the walking aspect.
Maybe people are just 
interested in London in general.
But then we are going to pause 
a question title as well.
"Can I walk to every London 
landmark in 24 hours?".
Okay, set test, baby.
Don't know why I said baby. Sorry, guys.
All right, here's another 
video that didn't do very well.
This was my worst performing video in a while.
But in all fairness, it is just me trying 
to jump over a fence for 10 minutes.
I had an AB test running 
where I had a little timer.
It does turn out that this one 
actually performs slightly better,
but it looks like the new one has been 
set, so let's swap it to this one.
This is another video where I 
tried a couple of different titles,
but I didn't know at the time if they helped.
So, let's bring some of those back.
So, we have the current one, "Can 
I learn to parkour in 1 hour?".
Then, we have "learning how to 
parkour over fences in 1 hour".
And finally, "I learned how to jump 
over fences like in the movies".
Because if you actually watch the video 
at the beginning, I do reference Hot Fuzz.
"What's the matter, Danny? You 
never taken a shortcut before".
Now, this is such a weird, nerdy little title,  
and normally I wouldn't be bold enough 
to actually set it as the only title,
but when I actually can literally experiment, 
it's quite freeing to know that I can just  
give something a try, and YouTube will 
just get rid of it if it doesn't work.
Here's another AB test I did.
So, this is a video where I did only 
push-ups and pull-ups for 30 days.
Now, these thumbnails are so unbelievably similar,  
but I think the difference is I enhanced 
some of the features on my body in this one.
Like you can see there's just a little 
bit more definition around my upper peck.
It's such a minute change, but I was just 
curious to see would that create more watch time.
And apparently it did actually 
create like 2 to 3% extra.
But anyway, we're now going 
to do a new title test.
So I do think this title is quite good.
And the video did get I think like 
700,000 views, which is great.
But hey, maybe it could get a million views 
with a new title, so it's always worth trying.
So let's get rid of "And 
this happened to my body".
And instead, let's bring back
"amazing results".
And then I'm just going to leave it at these two.
But if this one wins, well,
let's get a little exclamation 
point in there. There you go. Nice.
But if this wins, I'll test it again,  
but I'll put "amazing results" and 
then I'll put "surprising results".
So yeah, once you've got a winning title, 
that doesn't mean you stop there. You can  
then try that winning title with 
a variation on that winning title.
Oh, it just goes forever.
So I have another video I'm incredibly proud of.
"What happens if you walk 100,000 steps in a day?"
This did well. 600,000 views, but it 
was like such an adventure and such  
an accomplishment that I would love 
to get closer to a million views.
So, let's do a title AB test.
Oh, you can see, look at my thumbnail 
test that I've been doing as well.
So, I was trying different text next to it,  
but it didn't seem like any of 
them made much of a difference.
So, the original is "what happens if 
you walk 100,000 steps in a day?",
but we'll also have "can you 
walk 100,000 steps in a day?" and
"what happens to your body if 
you walk 100,000 steps in a day?"
because the "happens to your body" meta that I've 
had in a few other titles has done quite well.
So, I thought I'd try in this one, too.
All right, now we're going to try an older 
JackSucksAtLife video that is still getting views.
So, this is "I bought a $1,500 
YouTube channel and earned [blank]"
So, you can see I've done a 
thumbnail test on this fella as well.
I tried having an arrow and not having one.
And we can see without the red arrow, we 
generated an extra percent or so of watch time.
YouTube's an amazing job and 
it's obviously a lot of fun,
but I can understand at the same time how 
people get bogged down in these kind of  
analytics because, you know, there is 
so much to fiddle with if you want to.
So, this is the current title, which has 
brought us a colossal amount of views;
It's one of the most popular videos on my channel.
So, this is a working title.
There's no reason to try anything 
different. But hey, who knows?
We might think that we're at 
the the peak of the mountain,  
but maybe the peak's all the way up here.
So, what title variation could I try?
What if instead of it being 
blank, I actually put a number?
Yeah, we're doing it.
We are changing it to $15,000.
I mean, I think the blank one would be 
better, but I'm curious to find out.
So, let's set the test up.
Okay, I now have title test running 
on seven different YouTube videos.
So, I guess we will leave it about 10 days or 
so and then we can take a look at the results.
Okay, here we are 10 days later and I'm 
excited to take a look at some data.
Did that - it rhymed, didn't it?
So, you can see we've got a few AB tests still 
running - let's just go from top to bottom.
So, starting with my athlete video 
and here are the current results.
And there is actually some differences; 
It's not just an even 33% split.
This is almost a 6% higher watch time share.
And the only difference is that I've 
put in brackets "amazing results".
So it just shows that that 
kind of style does work.
Now what we can also see is that my totally 
different title has also performed quite nicely.
So rather than just letting this 
continue for the next 4 days,  
I'm actually going to go ahead and 
remove the worst performing title,
so that we can just let these 
two remaining ones battle it out.
Oh, it's deleted it. What - what was me 
good title? I've genuinely forgotten it.
I think it was something like that,  
I'll check once this recording 
stopped and I'll change it if not.
So, let's go ahead and set this up as a new test.
Now, my Geogessr in real life video I am curious  
about because I've been struggling 
with that one a bit as I mentioned.
So, we do have some discrepancies again.
We have Geogessr in real life 
all caps, the really simple one  
has performed with an extra 3% watch time 
share compared to both of these versions.
Now, these are two titles that I tried 
originally and then I did change to this one.
This was before the test, so that means I 
must have made the right decision there.
Now, I'm once again going to do a 
new test with the winning title.
And what we'll do is we will try these brackets 
that I've heard such good things about.
I'm going to go ahead and put "Lost in the UK".
It's a bit of a weird one, but 
hey, I've got title AB tested now.
I can just throw as much as I want at 
the wall and see if anything sticks.
Next up was my walking to every London landmark.
So, let's have a look. All right, 33%,  
34%, and 31%. So, which is the 
one that performed the worst?
"Can I walk to every London landmark in 24 hours?"
So, it seems like people aren't as 
interested in the question mark.
Okay, we'll see if that's a 
running theme with my other tests.
And we can see that these two are very 
close, so it's not made a huge difference.
However, saying visited instead of walked 
has actually added about an extra percent.
So, we'll keep the walked and visited, 
but we'll get rid of the question,
and instead I'm adding an "I tried" to visit 
every London landmark in 24 hours. Let's
whack an ellipsis on the end as well. Very nice.
So, that's a new test. We'll see how 
things are looking in a few more days.
Next up was my push-ups and pull-ups video.
And we can see not very much of a difference.
This is so close that it doesn't feel 
like there's any kind of correlation;
It just feels like stuff's been 
split in two kind of equally.
So, what I'm going to do is I'm going to 
go ahead and introduce a third option:
"I did only push-ups and pull-ups 
for 30 days. It changed everything".
Oh, let's put a full stop on 
the end. Let's go crazy with it.
And this is not clickbait,  
by the way. It was actually a very effective 
and simple workout, you can watch the video.
So, let's start that new test.
Next up is my 100,000 steps in a 
day video. And here are the results.
There is definitely a loser, 
and that's this middle fella:
"Can you walk 100,000 steps in a day?"
No one cares.
But "what happens to your body if 
you walk 100,000 steps in a day?"
We've got an extra 4% compared to this one. And 
then this one's also somewhere in the middle.
I think this is the title I had originally, right?
So, we do have a new winner. So, let's do a 
new test and get rid of this middle fella.
Yeah, I'm just going to leave it on these 
two and we'll let them battle it out.
Isn't it interesting how these 
minute changes are actually  
equating to a minute or two extra watch time?
Like a 5% difference is kind of 
significant when all I've done is  
inserted the words to your body in 
the middle of an existing sentence.
All right, next up, my parkour video. So, 
I tried a few weird titles on this one,
and it looks like there's another case of them  
all being quite close and none 
really making a big difference.
What could be happening here is this video hasn't 
really been getting many views for a while.
So, potentially there's not enough people clicking 
on it to really get much data back from it.
So, we do have a winner currently. It 
is just the plain simple original one.
And for now, as I can't think of anything 
else to try, we will just leave it there.
But let's not forget, we still have this video,  
which is one of my most 
popular at 5.3 million views.
And this is still getting like 
about 50,000 views a month.
So, our test report should come 
back with a nice amount of data,  
all we did was add an actual number 
as opposed to leaving it blank.
Ooh. Okay. So, we do have a winner, 51%,  
and it is actually the one with 
the money included in the title.
So, as these percentages are too close,  
I think I'm just going to leave this to 
run and maybe we'll see a fluctuation.
It is interesting that the 
non-blank one is currently winning.
But it has reminded me I have another video from  
a few years ago that also has this 
similar blank finance title format.
Now, you can see I did a thumbnail 
test on this well over a year ago,  
and it turns out that the badly pixelated 
money as opposed to it being completely  
blank actually contributed quite a 
significant amount to extra watch time.
So, I'm going to start a new test. 
And I'm actually going to add the  
exact amount that is featured in the thumbnail.
There you go.
And now we'll be able to have two 
different case studies where I'm  
testing this blank number versus actual number.
And we can see does the 
actual number win both times.
So, there you go. Let's set the new test.
Okay, we've settled on a few titles. 
We've done a few further tests. So,  
I'm once again just going to give it another 
few days and see if there's anything new.
All right, it's time for 
the final update on results.
And I've actually left it an extra two weeks 
since the last recording you've just watched,
because I really wanted to give 
the data time to do its thing
and it was worth it.
My athlete video test has ended 
with a significant winner and it's
"what happens when you do strength 
training and cardio every day?".
I thought this would be a way less 
exciting title than "training like a  
professional athlete for 30 days", but you 
can see the results are quite significant.
Look at this, we have a winner. How exciting.
This has been a great example 
of just doing multiple tests  
a few times in order to get the 
most efficient title possible.
Like I'm almost thinking maybe I 
should hire somebody to just do  
constant AB title tests across all of my channels.
And speaking of my other 
channels on JackSucksAtStuff,  
I've been running some tests as well.
So I did a video playing a new neil.fun game.
I tried slightly different titles 
and even a different thumbnail,
but there was still a clear 
winner - 35% watch time share.
And then I did a Reddit video 
also on JackSucksAtStuff and  
you can see once again these 
two they're, you know, fine,
but this title definitely contributed 
to quite a bit more watch time.
I absolutely love AB title tests, It is 
an amazing new feature, it is so useful.
In the end, my "Geoguessr in real life" 
test finished with an inconclusive result,  
so trying the brackets didn't really 
seem to make much of a difference.
Now the walking to every London landmark 
video has had very interesting results:
23%
24%
51% - this is the biggest difference by far,
and it is basically a hybrid of 
the previous tests that I did.
This is a massive difference, 
it's like twice as successful.
We got rid of the word "walking"; we added 
the word "tried"; and we've got a great title.
Now, here are the final 
results for the parkour video:
It finished without a conclusive result,
but this is still a winner, so 
I'm going to choose this option.
I'm not sure why I didn't 
pick that one automatically.
In the end, my push-ups and pull-up video under 
the titles didn't really change very much.
There's still a winner, but it's pretty close.
I'm going to set it as this one anyway.
Oh, the 100,000 steps video 
has had a big difference.
I added the phrase "to your body ",
and it's created a 60% watch time share.
That's the biggest we've had so far.
All right, let's get an update 
on our numbers in the title test.
Okay, so once the test had enough time to run,  
there wasn't very much of a 
difference: 49 compared to 51.
However, the one with the actual 
amount in the title did win and  
YouTube has now chosen this as the winning title.
Let's see if that also is the 
case with our other video.
Uh, no, it isn't. It actually 
is the opposite result.
52% with the blank title, compared to 47% 
with the one where I actually put the amount.
So, that's opposite results across those two.
So, no conclusive info on that one.
But on that note, I am 
going to end off this video.
And you better believe I am going to be doing some  
serious title tests on this 
video that you've watched.
So, I'm excited to see the results, maybe 
I'll do a community post, look out for that.
I'm going to continue doing title 
AB tests across all of my channels,  
I think it's one of the best new features 
that YouTube have released in years.
Anyway, hopefully you enjoyed this good 
old-fashioned JackSucksAtLife analytics video.
hat's that? There's a play button 
video coming up next. Is it 2023  
again? What? All right. Thanks 
a lot, guys. I'll see you later.