---
title: 'Video MM_ezUWQB0g'
source: 'https://youtube.com/watch?v=MM_ezUWQB0g'
video_id: 'MM_ezUWQB0g'
date: 2026-07-17
---

# Video MM_ezUWQB0g

> Source: [Video MM_ezUWQB0g](https://youtube.com/watch?v=MM_ezUWQB0g)

## Summary

The video emphasizes the importance of focusing on building long-term assets rather than short-term grindy tasks. It argues that activities like speaking events, sales calls, and social media threads that disappear quickly are not productive for lasting value.

### Key Points

- **Work Hard on Assets, Not Grind** [00:00] — The speaker advises to always think about building assets that bring value over time, rather than doing grindy work like speaking at events, sales calls, or creating Twitter threads that have no lasting impact.

### Conclusion

To achieve long-term success, prioritize creating assets that generate ongoing value over short-lived, grindy activities.

## Transcript

you need to work hard but you need to be always thinking how can I build assets that are going to bring in value over time if you're doing grindy stuff like speaking at events doing sales calls creating Twitter threads that are going to be gone tomorrow that's not really a great use of your time you might get burst here and there but you're not really building something for the long term