another huge mistake I see a lot of bloggers making is missing out on opportunities to build eeat within their content this is an important part of my pre-published checklist whenever there's a reasonable opportunity to share a personal anecdote story some experience or expertise you should include that it's easy to go too far and that is the problem that most people have with recipe blogs but when we're sharing relevant stories that illustrate a principle that we're talking about in the article then it's worthwhile this is an article we worked on in another video here but I actually have a story from my lifetime where some baby chicks got wet and they didn't survive so here in just a matter of a few sentences I included this short story those few sentences are going to show the reader that I have personal experience and it's going to illustrate that what I'm saying here is true and it's not just something that I'm sort of regurgitating or rewriting that I read somewhere else on the internet now this is just one of the items in my pre-published checklist for blog posts so if you want to see them all make sure you go check out the rest of the pre-published checklist I'll put a link in the comments