[00:01] someone doing a live game stream, chatting with viewers, having fun, making some money, and thought, "Wow, it would be cool if I could do that too!" Or maybe you've even started streaming, but the only people who watch your
[00:14] stream are that friend who comes to give you some support. If I'm right, stick around because I'm about to tell you what I would do if I started all over from scratch with the years making strings and creating content. So let's go!
[00:28] So let's go! [Music] I'm Edu Marques, an advertising professional and content creator, and I've already taken a trip of over 24 hours. First of all, I want to invite you to check out Hornet
[00:43] Pro, which is supporting our channel and has a lot of interesting things for you. I in the description, so go there later. The first piece of advice I would give you is that if you're starting completely from scratch and have no idea how this works,
[00:57] have no idea how this works, start as a hobby and, above all, simplify things. A mistake I made when I started was doing the exact opposite of that; I started wanting to do...  I was creating stream logos,
[01:11] banners, and a bunch of other things before for me, it ended up being a pretty painful process. I put a lot of spores into it, but it didn't yield any results. I stopped creating
[01:25] content, then came back again after a while, and I kept starting and stopping, starting and stopping several times. This actually hindered the if I had started doing things as a hobby, simply to see how it
[01:37] works, learning little by little, I would be much bigger today, I would have content creation. Take some time to learn how the
[01:49] platform works, what types of content are available, what people do. Read the platform's documentation to know the rules, what you can and can't do, and especially in this initial
[02:01] phase, take the opportunity to consume a lot of content. Something I understand, but which is actually quite strange when you think about it, is the number of people who want to be streamers but have never watched a live stream, or have seen at
[02:14] most one or two, and no more than 15 minutes. So it's important not only to videos on YouTube.  The movie series Leia goes to the theater, goes for a stroll, so the more experience, the more content you consume, it
[02:30] mainly helps your creativity. And creativity, contrary to what many people say, isn't something you own; it's something you 're born with or not. It's a result of the references you consume, the experiences you
[02:44] have. In other words, creativity is really the combination of two words: creation and combination of two words: creation and activity. Therefore, creativity is the action, the activity of creating something, and no one creates something from
[02:57] something they've never seen before. It's always from some reference, something. You may not know what it is, but you've seen something similar. In short, the more things you consume, the more creative
[03:10] you will be. So take advantage of this beginning to go slowly, developing and work. To be honest, today I wouldn't even start streaming directly, you'll most likely start with zero people, and the truth is that
[03:26] streaming to zero people is very boring. If there's one thing that discourages people, it's streaming to nobody, and the reality is that there's no reason to start streaming to zero people. So today, if I were to start all over again...
[03:38] Honestly, I'd start with YouTube because when you make videos for YouTube or similar platforms, you have the opportunity to learn a number of things that are n't always so easy to do in streaming. For example, the
[03:50] first is talking to the camera. Because you talk, then you see yourself way you speak to make it more interesting. You can even plan your content before you start recording, and over time this
[04:03] works best and what doesn't work so well. Because talking to people, making a YouTube video, doing a live stream—it's nothing more than telling stories, and there's a way to tell a story that's more
[04:16] friend who, when telling a story, is boring, rambles on, and doesn't get to starting to talk, everyone stops to pay attention. tell a story that's more interesting, and a way that's
[04:31] develop better when you create content for YouTube is design skills, and not just design—making a thumbnail for a YouTube video or a banner for your channel.  ...but also the lighting environment, etc. Because everything that's
[04:44] part of the image of a construction, of something that people are going to see, and that's related to design. And the most important thing is that besides learning how to make better content, you're simultaneously
[04:57] forming a community. The school, for example, was born that way. The school learn things and share what I was learning learned how to make better content, how to edit, etc., people started getting
[05:12] channel here, we have our Discord with more than 700 people participating. So you start building your quality, people who are interested in you and the content you make. And while you're not making your own scripts, you can
[05:26] example. You can put the link, invite people to follow you, etc., etc. And then when you start, you'll already have people on your channel. That's why I say there's no reason to start with zero people. Besides, if
[05:40] you start with people on your channel, that also generates what we call...  The herd effect is when a few people are doing something, and then other people see a group of people doing it and end up following suit, precisely
[05:52] it. The herd effect is something that's widely used in real life; advertising itself is a way of creating a herd effect. Now, if you don't want to thing on other social media platforms. In fact,
[06:06] if you don't want to start by creating content, you can participate in other Facebook group, a Discord group, and really participate. It's about helping with content production, posting things, and over
[06:23] people will get to know you. Even the group administrators will notice your participation and often invite you to join the team, to be a moderator, help manage the channel, do
[06:36] have some people who are moderators today precisely because they after you've started making your videos and you already have an audience, the next thing I would do is invest in
[06:51] collaborations.  Inviting other content creators to participate in your participating in their content, is very important because as you join other communities, people get to know you, and some
[07:04] Collaboration is extremely important for everyone's growth. It's crucial that after you decide to start creating content, streaming videos on YouTube, etc., you have a plan. What will you
[07:18] often will you do it? For how long? What will your next step be? In next step be? In short, start slowly. Take one step at a time, give
[07:31] each thing time, don't rush. After all, this is a career, a job like any other.
[07:43] First, you need to understand how the work functions, play around you develop it step by step over time. When you're creating your own content, think about how you can make it more
[07:57] interesting. To help you, we've already recorded a video about this topic, so watch it! That's it. Hugs and see you Hugs and see you later!