[00:00] I want to move into products. I'm here because I want to understand kind of how
[00:21] to get to an audience. I think long term I want to transition away from client work because it's not that sustainable. I have my own info products. They're mainly in Chinese training. It's done pretty well. I'm looking to productize my consulting
[00:36] services. The next thing I'm looking at is running workshops on teaching people how to code better and how to build software. I guess my overall goal which I did say I was going to achieve by the end of this year was to learn more product income than consulting income.
[00:56] What you and Brennan really taught us was how to identify a profitable audience rather than just an audience The most profound thing I learned is that the best way to reach an audience is to teach them When I came into this I was planning on actually running two separate vlogs for two kind of separate audiences
[01:16] But my takeaway is that actually my audience is not separate, it's just a bigger version of my previous audience. So therefore I'm going to continue to have the same newsletter and the same vlog and just make it bigger essentially
[01:33] and hopefully open up more opportunities for more products. You don't necessarily need to be an expert in a field to start teaching and that by teaching and being open about the fact that you are starting on that journey
[01:46] could be a way to become an expert in that field. The only thing stopping me from building the business that I want to build is me. It's the idea of a customer being alive, having a lifetime value to your business.
[02:03] I think I would have paid a lot more money, so it's great value. I love it.