[00:02] educational analytical portal about traffic arbitrage. My name is Andrey, I'm a content manager and editor-in-chief. Today we'll talk about one of the most profitable and popular verticals in gambling marketing.
[00:26] online casino slots vertical. The advertisers here are the considered part of lower-end gaming, which includes casino poker, betting, and real money is used as bets, just don't confuse it with the gaming vertical, which
[00:42] client applications without the ability to play for real money. There are three payment models in gambling: Sher or Shar, as well as a hybrid. Let's talk about each in order. Type or touch is a payment model
[00:57] reward for a target action on the advertiser's website, that is, making the first deposit, registering, confirming an order, or something else. In the case of rhubarb, Sher arbitrators receive a reward in the form of a percentage of
[01:10] the advertiser's profit from attracted leads. It is used for the vertical where the owner interaction with the client, while is credited to the arbitrator for the player's first deposit according to the centralized payment system, and subsequent
[01:24] payments are transferred to Revenue. Share in most countries of the world, Gambling is prohibited in some of them. Severe punishment is threatened not only for the administration of gambling, but also for transferring money to organizers. For example, in Iran, the death penalty is the highest penalty
[01:37] for bettors and owners of illegal businesses. promote online casinos in territories where the law is more lenient. Gambling is legal in the following geographies; to avoid listing them, we will show them now in the frame.
[02:01] certain territories, large advertising networks like Facebook and Google prohibit or limit the promotion of online casinos. Gambling advertisers can be legal, licensed, scripted, or from the Kamsky Ptol. Legal ones are distinguished by the presence of a license
[02:15] issued by the mining commission of the country in which the business is registered. To fulfill a number of conditions: pay a commission, provide certified gaming software, and ensure fair play for visitors. Licensed  These are those who work with a
[02:29] provider that has passed testing in a special laboratory. There, they check the theoretical and practical return indicators, that is, the return of funds to the player over time, as well as other parameters. If the casino uses software
[02:41] that has been tested and meets gaming standards, it is considered licensed. In the case of scripted slots, the slots themselves are on the casino side. The business independently determines the return indicator and does not conduct
[02:53] software testing in independent laboratories. Scripted slots, like scripted ones, discretion. The difference is the probability of winning: here, it is either equal to zero or close to this value. Why is all this important? The
[03:08] gambling vertical is constantly evolving in the market, new advertisers appear, and it is necessary to distinguish honest partners from scammers, including for assessing the players. Understanding which geographic locations of legalized online casinos will help you
[03:20] quickly find a converting link and approach to attracting an audience, and knowledge of the payment model is the most profitable type of cooperation with an advertiser. If you for our online conference, Autotrav, is open on December 15th. Follow the
[03:34] link in the description of the video. Good luck