[0:00] I'm going to show you exactly how to
[0:01] plan 31 days of content across four
[0:03] platforms. We're talking YouTube,
[0:05] Instagram, Tik Tok, and Threads in about
[0:07] an hour without getting overwhelmed or
[0:10] overthinking it. I want to show you
[0:11] exactly what I do to decide what to
[0:13] post, what to plan, how I use analytics,
[0:16] how I use AI to speed up the process,
[0:19] how to schedule things if you want to
[0:21] schedule so posts are automatically
[0:22] going up for you. As always, timestamps
[0:24] are below. Use them if you need them.
[0:26] Let's jump in. The first thing you need
[0:28] to know before you plan out anything is
[0:30] your goals. What are your goals with
[0:32] your content? For me, we're planning my
[0:34] content. So, let's talk about my goals.
[0:36] Right now, my goal with social media is
[0:38] not to grow as fast as possible. My
[0:41] focus right now is on maintaining my
[0:43] brand presence, which requires my brand
[0:46] to post across all social platforms that
[0:49] I teach on. You do not have to be on all
[0:51] places, but because I'm an educator that
[0:54] teaches YouTube, Instagram, Tik Tok,
[0:56] it's probably a good idea to post across
[0:58] all those platforms. My other goal is to
[1:01] position myself as a thought leader and
[1:04] industry leader in this space, which
[1:06] means sharing my ideas, frameworks,
[1:08] opinions perspectives even
[1:10] encouragement, not just sharing
[1:12] educational how-to tips. as a thought
[1:15] leader. Some other places you could be
[1:16] are threads, Twitter or X and LinkedIn.
[1:21] So, I'm also going to be implementing
[1:22] threads in this video. And then my third
[1:24] goal right now is to create assets, not
[1:28] content. Assets that drive traffic to my
[1:31] business's core funnels. So, with those
[1:34] goals, that's going to determine
[1:36] everything that we plan today. It's
[1:37] going to determine how often I post,
[1:40] what I will post, and of course, the
[1:42] platforms to post on. Your goals will
[1:45] determine the same thing. The content
[1:47] you plan, how often to post, what to
[1:49] post, the platform to post to. With that
[1:51] said, let's start planning out my month
[1:53] of content. Starting with YouTube. When
[1:56] it comes to YouTube, I'm not guessing
[1:58] what to post anymore. I'm following my
[2:01] own content strategy matrix. Really the
[2:05] videos that my team and I create revolve
[2:08] around these four aspects. We have view
[2:11] magnets, subscriber magnets, revenue
[2:14] magnets, and support content. I feel
[2:16] like each one kind of summarizes itself.
[2:19] View magnets, these are videos that from
[2:21] my channel and my analytics I know are
[2:24] more likely to drive high views. Maybe
[2:26] they're the more like viral videos.
[2:29] Subscriber magnets. These are the videos
[2:31] or topics proven to bring in more
[2:33] subscribers. Revenue proven to either
[2:36] increase my business's revenue or
[2:39] increase YouTube ad revenue. And then
[2:41] support content. Those videos are mainly
[2:43] for my current subscribers and
[2:45] maintaining nurturing relationship and
[2:47] engagement with them. We honestly
[2:50] figured that out by going to my channel
[2:54] dashboard analytics and exporting all of
[2:57] the data from last year and then
[2:59] uploading it into chat GPT and asking
[3:02] ChatGBT to basically analyze our data
[3:05] and find these common factors or
[3:08] basically create this content strategy
[3:10] matrix to come up with content ideas or
[3:12] to figure out which ideas will fall
[3:14] under each pillar. You're going to
[3:16] determine that different ways. It's
[3:18] going to kind of vary per person. Some
[3:19] people, they love to look at the
[3:21] analytics themselves and dive into the
[3:24] numbers and see like, okay, what can we
[3:25] recreate here? So, you can absolutely
[3:27] study your own analytics. Others want to
[3:29] lean into AI. And so, you'll want to
[3:32] maybe look at your views by the past 365
[3:35] days and then export that and then sort
[3:38] instead of by views, by subscriber,
[3:40] export that, upload it to AI to analyze
[3:42] and give you those data points. Let's do
[3:44] this together. Let's pick out four video
[3:46] topics for the month of March. We're
[3:49] going to start from scratch here.
[3:51] Instead of using videos that are already
[3:54] in our list of YouTube ideas, I'm just
[3:57] going to do it from scratch to show you
[3:58] this process. Let's go to my YouTube
[4:01] analytics. I want to go to see more and
[4:03] just see what's currently working really
[4:05] well. We have this big spite from
[4:08] January. I posted a 3hour video teaching
[4:11] step-by-step how to become a content
[4:12] creator in 2026. So, that one is
[4:14] definitely a viral performer right now.
[4:16] This masterclass style video is
[4:18] something my team and I are thinking
[4:20] about recreating every quarter. Maybe
[4:22] the last 90 days, which videos have
[4:24] gotten the most views. And I'm going to
[4:27] also ignore this top video right here
[4:30] because this video, the brand was
[4:32] putting ad spend to it. And I also want
[4:35] to focus mostly on I just want long
[4:39] form. I'm not looking at shorts right
[4:41] now. So, let's just look at our long
[4:42] form videos. Looks like top performers,
[4:46] ignoring that first one. In terms of
[4:48] views, cap cut starting from zero on
[4:51] Instagram. Aesthetic videos. The content
[4:54] creator masterclass again. Zero. If I
[4:57] had to start from zero for Tik Tok.
[4:59] Another cap cut. Content creation. Oh,
[5:01] Tik Tok again. That's interesting.
[5:03] Creators making money and create and
[5:05] sell an ebook. Oh, cap cut again. So, it
[5:08] looks like the cap cut tutorials are
[5:10] performing pretty well across all my cap
[5:13] cut videos. That's definitely something
[5:15] to think about, consider for a potential
[5:18] upcoming topic. And then also recurring
[5:20] themes. I noticed people love the start
[5:22] from zero and grow. And content creation
[5:26] at a whole, we have how to create
[5:28] aesthetic videos, how to become a
[5:30] content creator, stop making boring
[5:32] videos, how to come up with social
[5:34] posts. So, like creating content could
[5:37] be one to lean into. I also would be
[5:39] curious because this is a top performer.
[5:42] Seeing this sort of video as a
[5:44] masterclass structure. This might not be
[5:46] a March thing, but maybe an April thing
[5:48] doing a full master class of how to film
[5:51] content would be really cool. This is
[5:54] giving me a good pulse of what people
[5:56] are interested in, but also I want to go
[5:59] and see what content my audience is
[6:02] really watching right now and other
[6:05] channels. So, we have other channels and
[6:08] they're watching Cap Cut again. Start
[6:11] and grow on YouTube. I don't have a
[6:13] start and grow on YouTube in the top
[6:15] ranking right now. We had an Instagram
[6:17] and a Tik Tok. So, that could be hooks,
[6:19] how to go viral. Again, the
[6:21] transformation 0 to 200,000. Let's do
[6:24] one idea could be to go from zero to
[6:31] 1,000 subscribers on YouTube. So, this
[6:35] transformation that's going to be a good
[6:36] view magnet. Now, let's focus on
[6:39] subscriber magnet overview. See more. We
[6:43] are now last 90 days by subscriber. Cap
[6:47] cuta. Interesting. The aesthetic one
[6:50] also interesting. So, these are kind of
[6:52] showing me similar things to show you in
[6:55] case you don't have analytics yourself.
[6:57] I'm going to show you other ways to come
[6:59] up with these topic ideas or video
[7:02] ideas. I'm going to go to competitors or
[7:05] niche neighbors and I'm going to look at
[7:07] their latest top performers and see if
[7:10] there's anything that I could lean into
[7:12] with that. We have another cap cut one.
[7:15] Okay, that's interesting. I like this
[7:18] approach of what not to post in 2026 to
[7:22] grow on social media and even leaning
[7:24] into what types of content are dead. So
[7:28] that could be like a good viral leaning
[7:30] one. Right now I'm looking at of the
[7:32] latest videos which ones have higher
[7:34] view counts than normal. This one has
[7:37] higher view count than normal. This one
[7:38] has higher view count than normal. Okay,
[7:40] I think we have to do like a content
[7:42] creator one. So, let's do how to make
[7:46] your content look better than it
[7:49] actually is. Something like that. Now,
[7:52] aside from studying our analytics, let's
[7:54] lean into the AI train and see what
[7:57] happens when you plug in your analytics.
[7:59] All right. So, this is what I have. I
[8:01] say, "Here's my YouTube channel stats
[8:02] from 2025 ranked in order from most
[8:05] viewed to least viewed. Can you act as a
[8:06] YouTube marketing expert to tell me as
[8:08] much info as possible with these things?
[8:10] These are my goals. I want to be known
[8:12] for this. Let's do this. So now we have
[8:15] topics your audience loved. Editing,
[8:17] step by step, monetization, content
[8:19] creation. So yeah, we kind of tackled
[8:21] those. And so it's telling me a little
[8:22] bit of what I already know. So this is
[8:25] where we wanted to build the content
[8:27] strategy matrix and create the view
[8:29] magnet, subscriber magnets. Now I have
[8:32] somewhere to navigate me. And then I'm
[8:34] going to ask it, can you help me come up
[8:36] with new ideas, things that I haven't
[8:39] done yet? So now of these ideas, I can
[8:42] pick and choose ones to place in my
[8:44] calendar. I love leaning into AI. I
[8:46] think AI is really interesting. So 10 AI
[8:48] tools that will save you 10 hours a week
[8:50] as a content creator. I love that. So
[8:52] let's do that. We have a subscriber
[8:55] magnet, revenue magnet, from side hustle
[8:57] to full-time. I like that phrasing. So
[8:59] let's do how to make five as a content
[9:02] creator. As you can see, there's a lot
[9:04] of different ways to come up with ideas.
[9:05] Sometimes I'm not trying to reinvent the
[9:07] wheel. I'm just like looking for
[9:09] patterns, looking to see what's working.
[9:10] And once I know what's working, that's
[9:12] when I could either drop it into my
[9:14] calendar or utilize chat GPT to help me
[9:17] generate new ideas to build on top of
[9:19] those topics. And the reason I start
[9:21] with YouTube is for me, I consider
[9:22] YouTube to be my main platform. From
[9:25] these topics, I can repurpose that into
[9:27] multiple other platforms because this is
[9:29] a long form piece of content. It's
[9:32] usually 10, 15, 20 minutes long. and
[9:34] then that can be repurposed into an
[9:36] email newsletter into threads into short
[9:38] form content. So, this is going to
[9:39] establish the rest of the funnel for the
[9:42] content we're about to plan out. If
[9:43] you've learned something new so far, be
[9:44] sure to give the video a thumbs up. Now,
[9:46] if you learn two new things by the end
[9:48] of this video, consider subscribing if
[9:50] you're not already subscribed. That is a
[9:52] simple way that you can support me and
[9:55] my channel, and it allows me to continue
[9:57] to create free content like this for you
[10:00] and other creators every single week.
[10:01] So, let's move on to threads. The reason
[10:04] I'm jumping to Threads next is two
[10:06] reasons. One, I can already get some
[10:09] quick wins by pulling from last month's
[10:11] YouTube videos and create quick
[10:14] scheduled posts right now. And then two,
[10:16] not only can I pull from previous
[10:18] videos, but I also have like a running
[10:19] list of things that I am ready to post
[10:21] and schedule on threads. So, let's do
[10:24] that real quick. Let me show you. We're
[10:26] going to just schedule all of my
[10:28] threads. Posts. Threads. One thing that
[10:32] I like to do, I keep a list of
[10:34] everything that I'm learning and working
[10:36] on in my business. And then I just share
[10:39] what I know, what I'm learning, what's
[10:41] impacted me, different phrases that
[10:43] really stood out to me. So, we're going
[10:44] to just like go through my journal and
[10:46] notebook, and then even like my notes
[10:48] app on my phone, everything that I've
[10:49] written down. If you're listening to a
[10:50] podcast or if you're watching a YouTube
[10:52] video, if you learn something new, write
[10:54] it down. Thread post. Okay. Another
[10:56] thing I can do, new chat based on
[11:00] everything you already know about my
[11:04] business and creator goals, how I want
[11:07] to position
[11:16] working well on threads right now. Oh,
[11:20] that's good. That is so what I teach.
[11:22] It's an unpopular opinion picking one
[11:24] platform to start with, but it's so
[11:26] true. Want consistent growth on social
[11:29] media.
[11:34] Do a third. Let's do 6:00 a.m. schedule.
[11:37] Let's go to like my notes again. Ooh,
[11:39] let's do my daily mantras. Yeah,
[11:45] I have a bunch of these mantras and I
[11:47] could just do like today's mantra thing
[11:49] every week.
[12:00] Post about your favorite brands. It's
[12:03] really that simple. Let's go back to
[12:06] chat. Some of these are not like
[12:08] frameworks that I teach, but we're just
[12:10] using the ones that I like. Oh, I like
[12:12] this. If you're ignoring analytics,
[12:14] you're guessing. You have to have 100%
[12:16] clarity on what you want.
[12:25] They won't see you coming. Literally so
[12:28] freaking easy. I'm not even done going
[12:30] through my notes. I have this other
[12:32] page. I also still have my scripts that
[12:35] I can start pulling from. So like this
[12:37] one, if you want to get PR as a content
[12:42] creator, this is what brands are looking
[12:46] for.
[12:47] alignment,
[12:49] engagement,
[12:57] and fit a brand's demographics. Another
[13:00] thing to get from the script, six things
[13:02] you can do to start landing PR. Let's
[13:04] schedule it. Six things you can do to
[13:08] start landing PR as a content creator.
[13:14] Other
[13:22] creators are landing pitch. I love batch
[13:26] planning and scheduling content like
[13:28] this because I feel like it takes a
[13:30] whole load off of my brain. And the tool
[13:32] that I'm using to do this is metricool.
[13:34] This is the tool that my team and I use
[13:36] to schedule and manage content across
[13:39] platforms in one place. You just saw me
[13:42] do it with threads. But not only can you
[13:43] use threads, you could do it with other
[13:45] social medias. So, as you can see here,
[13:47] I have like my Facebook, Instagram, Tik
[13:48] Tok, and YouTube linked. You could link
[13:51] other socials as well. So, right here,
[13:53] more connections. There are so many
[13:55] other platforms that you can connect to.
[13:58] But what I love, love, love the most
[13:59] about Metricle is that it's not just
[14:01] auler oruler app. You can also look at
[14:04] analytics, check the best times to
[14:06] posts, and see how your content is
[14:08] performing across platforms without
[14:10] having to bounce between different apps.
[14:12] So, if you're somebody who thrives off
[14:14] of like batch creating or batch
[14:16] scheduling, having a tool that allows
[14:18] you to schedule it all out in one
[14:20] sitting like we're doing right now is
[14:22] going to be like the secret to getting
[14:25] ish done. Metro works really well
[14:27] whether you're a solo creator or working
[14:29] with a team. So, I will leave a link
[14:30] below where you can start using it.
[14:32] Plus, if you want to try out their
[14:35] premium plan for free for 30 days, you
[14:37] could use my code, modern Millie. So,
[14:40] thank you so much, Magical, for
[14:41] sponsoring this video. I'm a fan. I've
[14:43] been a fan. My team and I use it. We
[14:45] love Magical. Now that we have threads
[14:47] scheduled and we have YouTube done, we
[14:50] are going to focus on short form. I
[14:53] really just do like short form as a
[14:55] whole. So, I just focus on short form
[14:58] videos and then I post that one video
[15:00] across all short form platforms. reals,
[15:02] Tik Tok, shorts. Right now, I'm not
[15:04] creating like Instagram specific and
[15:06] then like Tik Tok specific and then
[15:08] shorts specific. That's not my approach
[15:10] just based off of what my goals are. So,
[15:12] we're just picking individual shorts
[15:14] topics that we could repurpose to all
[15:16] shorts platforms. So, similar to
[15:17] planning out YouTube, I'm going to use
[15:20] that content strategy matrix. We're
[15:22] focusing on views pillar which brings in
[15:24] the most followers, revenue, and also
[15:26] like support content. So, we need to
[15:28] look at analytics this way because I am
[15:32] looking I post short form across the
[15:34] board. This is where metricool is
[15:36] helpful because I'm able to see
[15:37] Instagram, Tik Tok, and YouTube shorts
[15:40] data all in one place and kind of tells
[15:42] me what is working well. So, we have our
[15:46] list of posts here and what's going to
[15:49] expand that to 50. We also have a date
[15:51] range here from the last 30 days, but I
[15:53] think I want to go last 3 months and see
[15:56] what's working well. I'm also going to
[15:58] open up our short form calendar and
[16:02] start planning and we'll see what we got
[16:05] here. All right, we have Tik Tok.
[16:08] Interesting. We have a carousel as like
[16:10] the top Instagram performer. That's so
[16:13] interesting. Oh my gosh, we have a few
[16:14] carousels. I might have to do some
[16:16] carousels in place of reals. So, usually
[16:19] for me, I like to do reals or post to
[16:22] short form Monday, Wednesday, Friday. I
[16:24] leave Tuesdays and Thursdays completely
[16:26] open because I post my minimum post per
[16:29] week. That's like realistically what can
[16:32] I do? Not in this dream fantasy world
[16:33] where I'm like, "Yeah, I could post all
[16:35] day every day." No, realistically, what
[16:36] can I do? I think realistically I could
[16:38] do three posts a week. We leave Tuesday
[16:39] and Thursday open for those weeks where
[16:41] I'm feeling extra energized or I want to
[16:43] hop on a trend or if a brand is like,
[16:45] "Hey, do you have availability to do a
[16:48] post in the next week or two?" So, we
[16:49] love to leave some wiggle room. And
[16:51] that's why I love to use that minimum
[16:53] post per week method. So, we're going to
[16:56] do looking at analytics here based off
[16:59] of impressions. This one got really
[17:02] great impressions. This one, the
[17:05] repurposing content. I do think I could
[17:07] do another example of this. Let me see
[17:10] what the comments said cuz sometimes
[17:12] I'll use the comments to give me some
[17:14] guidance on another direction. Okay. I
[17:17] keep seeing the same comments. Do you
[17:19] post them back toback or do you split
[17:20] them up? Do you suggest spreading the
[17:22] videos out or posting them back to back?
[17:24] When I post the videos consecutively or
[17:26] mix it in with other content. So, I
[17:28] think that's definitely something I need
[17:29] to answer for my audience. And right
[17:31] now, I'm just kind of like picking the
[17:32] video topic. I'm not sitting deep dive
[17:35] on like, okay, what's the hook going to
[17:36] be? How am I going to film it? How am I
[17:37] going to script it? I just know for sure
[17:39] I need to do a followup on repurposing
[17:43] video. Spreading out repurposed content.
[17:47] Okay, this is a good one that I could
[17:48] redo because it's been more than 60 days
[17:51] since we last posted it. So, we could do
[17:53] an updated how much I got paid over
[17:55] time. Platform comparison. It's a
[17:57] carousel, but I am okay with that. I
[17:59] could do carousels on Tik Tok as well.
[18:01] Just means shorts won't have a post that
[18:03] day. Yeah, lots of carousels. That's
[18:05] really cool. Okay, I do need to do a
[18:06] follow-up on this brand partnership one.
[18:10] It's a instead of this, try this. It's
[18:13] hooks for brand collaborations and
[18:15] creating unique spins when working with
[18:18] brands within your content. I did a
[18:20] really good money hook on this one. So,
[18:22] I wonder if I could do another waving
[18:23] money. We know the hook. It was a good
[18:25] visual hook. If you want to make money
[18:27] as a content creator and then waving
[18:30] money is going to be the hook. Now,
[18:33] again, we could use data. If we don't
[18:35] have data, we could use our niche
[18:37] neighbors competitors. If we don't have
[18:39] niche neighbors competitors, we can use
[18:41] AI and help us come up with content.
[18:44] Tell whatever AI tool you're using your
[18:46] goals as a content creator, who you are
[18:48] as a content creator, who you post for,
[18:50] who is your target audience, your niche,
[18:51] if you have a niche, also the platform
[18:53] that you're choosing to post to. Are you
[18:55] creating long form, short form, where do
[18:57] you want to be? What's your end goal? So
[18:59] give AI all the data and then be like
[19:01] help me come up with like 25 different
[19:03] videos that will get go viral, grab
[19:05] attention, get views, 25 that could
[19:07] increase followers, 25 that could
[19:09] increase revenue if these are my revenue
[19:11] goals, and then 25 of just give me any
[19:13] idea that you have. So that's a fun
[19:15] approach to get like hundreds of
[19:16] different video ideas. And then now that
[19:18] I have like some videos that are from
[19:21] data, now we could also connect the
[19:23] YouTube ones with the Instagram ones.
[19:26] So, we have a YouTube one that was maybe
[19:29] I could do a 60-second how to get your
[19:32] first 1,000 followers on YouTube. That
[19:36] was one of the YouTube videos that we
[19:37] had planned. And then the other video we
[19:39] had, make your content look better than
[19:41] it actually is. Let's do three simple
[19:44] ways to level up your content. AI tools.
[19:48] Ooh, I could do like a two-parter. What
[19:50] if I do like part one here? Five AI
[19:53] tools for creators. part one. And then
[19:57] there we go. We found our money-making
[19:59] one. How to make $5,000 a month as a
[20:02] content creator. And then last month, we
[20:05] had plan 31 days while you're stuck. Oh,
[20:08] another PR one. Let's do how to plan 31
[20:13] days of content across four platforms in
[20:17] 1 hour. Six things you can do to start
[20:21] getting PR. what brands look for before
[20:25] sending you PR. Great. Now, we have all
[20:28] of our short form content planned out.
[20:30] Again, this is not my goal is not to go
[20:32] viral to grow. This is just I want to
[20:34] maintain what I'm already doing, my
[20:36] brand presence, what I know my audience
[20:38] resonates with, not trying to reinvent
[20:40] the wheel right now. Not trying to think
[20:41] outside of the box right now. This is
[20:43] just based off of my goals as a business
[20:46] owner in this season that I'm in. If you
[20:48] do a similar approach with planning out
[20:51] your content, the reason why I like it
[20:53] is because I feel like it doesn't lead
[20:54] me to burnout. I know realistically what
[20:57] I can do with the support of my team. Of
[20:59] course, it's going to look different
[21:00] from you. So again, keep in mind what is
[21:02] going to be realistic. And then if
[21:04] you're feeling adventurous and you do
[21:05] more, you do more. And that's okay. I
[21:07] start with goals. I plan in a specific
[21:10] order knowing YouTube can then
[21:12] repurpose. I batch when I can. So I
[21:14] batch plan my content. And then I'll
[21:16] batch brainstorm the reels and really
[21:19] like maybe script them. And then I'll
[21:20] batch film. So each step has its own
[21:23] batching time. And then things that can
[21:26] get scheduled, they get scheduled
[21:28] threads. I already scheduled those.
[21:30] After my team and I finish editing the
[21:32] videos in ClickUp, they'll go on and
[21:34] schedule them to post for us. Now, if
[21:36] you're curious about like the content
[21:38] strategy matrix and how you can create
[21:41] one for your business or your goals as a
[21:43] content creator, let me know down below.
[21:45] That's a framework that I am having fun
[21:48] playing with and teaching other people
[21:50] how to adapt to their own brands. Thank
[21:52] you so much for watching. I will see you
[21:54] all in the next one. Follow your joy.
[21:56] Bye.