[0:00] I had 8.5 million shorts views between
[0:02] December 1st and January 30th and thanks
[0:05] to those shorts views my main video has
[0:07] received 253
[0:10] 000 views in that same period on a
[0:13] gaming channel that started December
[0:15] with roughly 3 000 subscribers and then
[0:18] ended those 60 days with over 20 000
[0:21] Subs this video is going to break down
[0:23] everything I did to get those views
[0:25] every failure I made how I learned from
[0:28] those failures and how I now
[0:30] consistently can get a hundred thousand
[0:32] to two hundred thousand views a day from
[0:34] shorts and how you can do it too but
[0:36] first if that hasn't convinced you to
[0:38] start using YouTube shorts let me dispel
[0:40] a few worries myths and answer some
[0:42] questions that might have been planted
[0:43] in you from creators out there all of
[0:45] your success were based on understanding
[0:47] these few questions before we jump into
[0:49] actually how to use shorts first will
[0:52] shorts create an audience that only
[0:54] watch short format content no very few
[0:57] people on the planet only watch short
[0:59] form format content and many people who
[1:02] watch short format content will actively
[1:04] seek out longer format content from the
[1:07] same creators they watch there is a huge
[1:09] demographic of people who watch short
[1:10] format content and what you create will
[1:12] influence the audience that you get
[1:14] channels who produce long and short
[1:16] format have seen far better growth this
[1:18] year than those who only do one or the
[1:21] other YouTube has even done study after
[1:23] study to make sure this is true and I'll
[1:25] add links in the description so you guys
[1:27] can see that you're all good if you use
[1:29] both number two shorts will hurt your
[1:31] YouTube channel and limit your growth no
[1:33] not at all maybe last year you needed a
[1:36] second YouTube channel but with the
[1:37] semi-new changes YouTube has made shorts
[1:40] have their own place on your main
[1:41] Channel now and they are fantastic for
[1:43] helping your channel be discovered and
[1:45] helping you bring those new audiences in
[1:47] especially if you're a small Creator the
[1:49] third thing I hear is my content just
[1:51] doesn't fit in short format wrong every
[1:54] type of content fits into short format
[1:56] saying this is the same as saying I
[1:59] don't know how to make my content fit so
[2:01] I refuse to learn your content might not
[2:04] fit right now but you can learn to make
[2:07] it fit I just spent three to four weeks
[2:09] trying different formats and figuring
[2:11] out how to make a specific idea I had
[2:13] work in a short format everything I
[2:16] changed was failing over and over and
[2:20] over until I figured it out and the
[2:24] format the idea I wanted to use started
[2:26] getting hundreds of thousands of views
[2:28] you just have to put the work in Number
[2:30] Four Shorts views are far less valuable
[2:32] than long format views
[2:35] yeah this is sort of true to truly grow
[2:38] using shorts first you need to accept
[2:39] that views on shorts are technically
[2:41] less valuable and in the same vein you
[2:44] need to understand that when it comes to
[2:46] shorts if you're getting 300 500 or even
[2:48] 1500 views that isn't actually very good
[2:52] you see on long videos you have views
[2:55] and then you have Impressions
[2:57] impressions are when someone sees the
[2:59] video's thumbnail and a view is when
[3:01] someone actually clicks that thumbnail
[3:03] and watches the video on shorts they are
[3:05] fed to viewers through a feed so no one
[3:07] clicks it that means Impressions aren't
[3:09] really a thing and instead you have a
[3:12] different analytic shown in feed which
[3:14] is how many times the short was shown to
[3:16] people in the feed and then another
[3:18] analytic swipe first viewed which is how
[3:21] many of those people swiped away versus
[3:23] how many stayed to watch if someone is
[3:25] fed your short in the feed and they
[3:28] swipe away well it's not a view but if
[3:31] they stay a tiny bit longer and it
[3:33] doesn't seem like it needs to be that
[3:34] much longer then it becomes a view this
[3:38] makes it far easier to get views and
[3:40] because it's easier to get views we end
[3:42] up with a larger view count than long
[3:44] format easier views means less valuable
[3:46] in a weird way but why is 500 or 1500
[3:50] views not good well YouTube needs to
[3:53] learn if you're short that you just
[3:55] uploaded is Worth showing to people to
[3:57] do that it has to show it to people
[3:59] first so it will show the short to a few
[4:02] hundred or even a thousand people as a
[4:05] test of sorts now if those people swipe
[4:07] away quickly or just don't watch the
[4:09] entire length of the short give you a
[4:11] good retention well then YouTube will
[4:13] stop sharing that short with this in
[4:15] mind you need to be more conscious that
[4:17] views are less valuable because you'll
[4:20] naturally get more views Than You'll
[4:21] likely have ever had before but this is
[4:24] where they have their own value growing
[4:26] a Channel Growing a brand or growing a
[4:28] business in the real world is all about
[4:30] Impressions on you or your product the
[4:33] more people who see you and the more
[4:35] often those people see you repeatedly
[4:37] means the more likely they are to engage
[4:39] with your product which in this case is
[4:41] videos but of course they have to be the
[4:44] Right audience you're not going to try
[4:45] and show your brand new Fried Chicken
[4:47] business where customers can pick out
[4:49] their live chicken they want to eat
[4:50] strangle it themselves and then have it
[4:52] served to them for lunch to a bunch of
[4:54] vegetarians
[4:56] which leads us to our first step and I
[4:58] know this is pretty far in the video for
[5:00] step number one but here it is the first
[5:02] step is one that you are going to hate
[5:04] to hear but hold on to me here because
[5:06] the only reason you hate it is because
[5:08] it's been explained to you badly I want
[5:11] you to Niche down don't close the video
[5:14] I know it sucks to hear but I'm not
[5:17] telling you to play just one game or
[5:19] make one type of content I am telling
[5:22] you to make a type of content for a
[5:24] specific audience a key demographic as
[5:27] it's called if you upload 30 shorts
[5:29] across two months that's a short every
[5:31] second day and every single one of those
[5:33] shorts is on a different topic or a
[5:35] different game or it's aimed at a
[5:37] completely different demographic you'll
[5:39] have far less success if any success at
[5:43] all to be honest but if you upload 30
[5:46] shorts across two months all targeting
[5:48] the same demographic of people the same
[5:51] audience well you'll have far more
[5:54] success let me give you an example of
[5:55] demographics so you understand I'm not
[5:57] telling you to just be boring and focus
[5:59] on one thing for gamers it could be
[6:01] Nintendo games like Point Crow small ant
[6:03] or alpharad or you could do strategy
[6:05] games like real civil engineer or
[6:07] ambiguous amphibian or you can get into
[6:10] competitive Shooters like tens or indie
[6:12] games like Northern lion or dangerously
[6:14] funny horror games like Markiplier or
[6:16] lonely shark take note here none of
[6:19] these examples are picking one game to
[6:21] play they're picking a genre that has a
[6:23] shared player base if someone is
[6:25] interested in Rim World they'll probably
[6:27] be keen on Project zomboid people who
[6:29] like Zelda probably like Mario just
[6:32] remember not to get too specific or the
[6:34] viewer base will become too small and
[6:35] you'll have much less growth but
[6:37] starting specific isn't bad because
[6:39] you're able to expand later maybe for
[6:42] now I'll just play Pokemon but in the
[6:44] future future I'll be able to expand to
[6:46] playing Zelda and Mario once you have
[6:48] your demographic you need to start
[6:49] thinking up ideas and how you're going
[6:51] to structure the idea for a short
[6:53] personally I find the best performing
[6:55] shorts are questions challenges or ideas
[6:58] that can be conveyed to the viewer in
[7:00] roughly two to five seconds and they
[7:02] have to be an idea that keeps them
[7:04] watching to see the ending hey I'm LJ
[7:07] from the future sorry to interrupt I
[7:08] just wanted to say that I'm about six
[7:09] seven months past filming this video and
[7:12] it's the 12th of July and I'm still
[7:13] getting 100 000 views every single day
[7:15] on my channel and I haven't uploaded in
[7:17] about a week now I'm about to show you
[7:19] examples of some amazing shorts that
[7:21] have had brilliant ideas attached to
[7:22] them but I realized I didn't give you
[7:24] any strategies or tools to brainstorm
[7:26] your ideas so really quickly the first
[7:28] way I brainstorm ideas is with my butt
[7:31] you take something you love say for me
[7:33] catching Shiny Pokemon and then you add
[7:35] a butt and fill in something that makes
[7:37] it more interesting catching Shiny
[7:38] Pokemon but if I use more than three
[7:41] balls I have to kill it or beating Dark
[7:43] Souls but twitch chat can turn off my
[7:45] controller the second way plain and
[7:47] simple watch shorts watch content absorb
[7:50] content take notes the entire time
[7:52] you're absorbing that content a great
[7:54] concept is to look at creators outside
[7:56] of your Niche and bring those ideas into
[7:58] your Niche for me I made a Pokemon video
[8:00] about surviving 100 days and that idea
[8:02] actually came from the stardew Valley
[8:03] Community a different community and
[8:06] finally using tools you can use things
[8:07] like chat GPT or all sorts of stuff to
[8:09] generate ideas but specifically I've
[8:11] been using vid iq's daily idea generator
[8:14] you type in some keywords or an idea and
[8:16] it spits back a dozen different ideas
[8:18] based on high performing content and it
[8:21] also generates personalized ideas every
[8:22] day based on your channel and its best
[8:24] performing videos in that topic I'm not
[8:26] sponsored by vid IQ I've used the free
[8:28] version for about six years now but I've
[8:30] been in talks to partner with them for
[8:31] ages because I wanted to get you guys a
[8:34] big discount and we succeeded if you use
[8:36] the link in the description right now
[8:37] then you can get their paid version for
[8:39] just one dollar it's canceled anytime
[8:42] and it's a great tool for beginners and
[8:44] again their free version exists and I've
[8:45] used it for years it's a great app I'm
[8:47] really Keen to see your butts in the
[8:48] comments and okay let's look at how
[8:50] ideas can make or break your entire
[8:52] shorts retention rate I have three
[8:53] examples for you the first is Jessa a
[8:56] creator with around 11 million
[8:57] subscribers who does IRL content in the
[9:00] vein of Mr Beast the example I'm showing
[9:02] you is titled how many balloons does it
[9:04] take to make a yoga ball fly and he
[9:06] established that by shockingly saying it
[9:09] in the first six seconds this will
[9:11] increase his viewed verse swipe
[9:13] statistic which I personally aim to make
[9:15] sure that I have a 75 minimum on all of
[9:18] my viewed verse swipe statistics I do
[9:21] aim to get 80 as my real goal but 75 is
[9:24] the minimum for it to do well in the
[9:26] algorithm I find now the rest of Jess's
[9:29] short is adding more and more balloons
[9:31] until the yoga ball flies away and with
[9:34] each time more balloons are added he
[9:36] gives a quick reaction so that it's not
[9:37] just a boring number counting and
[9:39] instead he includes his personality and
[9:41] breaks up the pacing of the short now
[9:43] once the question is answered once the
[9:45] yoga ball has started flying what does
[9:46] he do does he hang around telling people
[9:48] why it worked does he ask for people to
[9:50] like And subscribe no he ends the short
[9:53] the moment he has given the answer the
[9:55] moment he has given the viewer the value
[9:57] they were watching for and has answered
[9:59] that question because the moment people
[10:01] get what they want they will swipe away
[10:04] this Creator is aimed at a different
[10:06] demographic than you most likely but
[10:07] don't let that cloud your judgment the
[10:10] structure is important for every
[10:11] demographic no matter who you are the
[10:13] second example is from my channel where
[10:15] my Niche is Nintendo and Pokemon the
[10:18] short I am showing you is Wonder trading
[10:20] Pokemon until I get a dragon type and
[10:22] this has 1.5 million views by now it
[10:26] might be higher than that actually using
[10:28] a similar structure I established the
[10:29] challenge in the first five seconds by
[10:31] simply saying saying how many trades
[10:33] will it take to turn my Pokemon into a
[10:35] and then a wheel starts spinning on
[10:37] screen little subtitles start popping up
[10:39] with potential options and then the
[10:41] wheel lands on a dragon type and without
[10:44] any delay I start trading Pokemon
[10:46] randomly 10 seconds into the short now I
[10:49] debated not including the wheel because
[10:51] it does add five to eight seconds to the
[10:54] intro but I actually found it was a way
[10:56] to make the short far more engaging
[10:58] people see the wheels start they see the
[11:01] little jokes popping up and they stick
[11:03] around to see what it lands on the
[11:05] longer they stick around the more
[11:06] they've already become invested and
[11:08] they're likely to watch all the way to
[11:10] the end from 10 seconds till 52 seconds
[11:12] we are constantly trading Pokemon making
[11:14] quick jokes about each random Pokemon we
[11:16] get and at around 53 seconds I get the
[11:20] dragon type and this is where I make a
[11:22] slight mistake in this short I say oh an
[11:26] axu that counts and then I say it only
[11:30] took us six trades
[11:32] saying all of this added five seconds
[11:34] making the short 57 seconds long in
[11:37] total and if we look at my retention
[11:39] rate graph you'll see those five seconds
[11:41] have a huge drop in retention because
[11:43] people saw me get the dragon and they
[11:46] swiped away if I had ended this short on
[11:48] aksu that counts bam it ends there then
[11:52] this short would have gotten even more
[11:53] views due to having a higher retention
[11:55] am I upset about getting almost 2
[11:58] million views no would I be hyped if it
[12:01] was way more because I cut earlier and
[12:03] didn't waste time yes obviously you
[12:05] don't have to do a question or challenge
[12:07] video but these are a great way to show
[12:09] you how a structure of a short can do so
[12:12] much to boost retention rate let me
[12:14] quickly show you another example I made
[12:16] two shorts they're both the exact same
[12:18] format as each other and I want to show
[12:20] you just the intro of each and then you
[12:23] need to pick which one has the better
[12:24] viewed verse swipe statistic here is
[12:28] option a day seven of surprise trading
[12:30] one of every single Pokemon in scarlet
[12:33] and violet here is the best of box 7 and
[12:35] here is option b I caught every single
[12:38] Pokemon in scarlet and violet and I'm
[12:39] gonna want to trade them all including
[12:41] legendaries right now so what do you
[12:43] think oh that's right if you said option
[12:45] A you're dead wrong option A has a major
[12:48] issue the first being people think day
[12:51] nine I haven't seen the first eight days
[12:54] yet and they swipe away it's also more
[12:57] confusing are we surprise trading every
[12:59] Pokemon out or surprise trading to try
[13:01] to get every Pokemon back it doesn't
[13:03] make sense option b though had a 77
[13:06] viewed because people didn't need prior
[13:09] knowledge they didn't feel like they
[13:11] needed to watch eight earlier days and
[13:13] they understood the concept quicker and
[13:15] easier and obviously clearer you want to
[13:18] establish offered value provide the
[13:20] content and then deliver on the promised
[13:23] value and then you want to end before
[13:25] the viewer even realizes the short is
[13:27] over but that leads me to the most
[13:29] common question how long should shorts
[13:32] be be after all if you just ask one
[13:34] question and answer it instantly in
[13:36] eight seconds won't the retention rate
[13:37] be amazing
[13:39] well the answer is no the retention rate
[13:41] on that will do terribly let me show you
[13:44] our third example which is again
[13:46] actually two shorts both shorts are the
[13:48] exact same format Guess the Pokemon in
[13:51] 60 seconds or release a shiny they both
[13:54] open the exact same way and they both
[13:56] end instantly after value is given the
[13:59] energy the editing everything about
[14:01] these shorts is the exact same the first
[14:04] short short a has a 110 retention rate
[14:07] the second short short B has an 87
[14:11] retention rate which one do you think
[14:14] did better and got more views you'd
[14:16] assume short a would have better
[14:18] performance because of the higher
[14:20] retention rate right well wrong that
[14:23] short only got 7 500 views in total but
[14:27] short B with an 87 retention rate has a
[14:30] hundred and fifty two thousand views so
[14:32] why did B do so much better well the
[14:35] difference is the short length short a
[14:38] is 12 seconds long long and short B is
[14:41] 43 seconds long thanks to this test and
[14:43] test by my friend lonely shark we have
[14:45] managed to figure out a few rules for
[14:48] length and retention rate I've broken
[14:49] these down into three rules specifically
[14:52] rule number one don't bother going under
[14:54] 25 seconds unless you can make a short
[14:56] people want to watch twice or engage
[14:59] like commenting or sharing it before
[15:01] swiping away and really do not go under
[15:04] 15 seconds rule number two the shortest
[15:07] to aim for I find is 30 seconds and it
[15:10] requires a 90 to 95 retention rate
[15:13] minimum in order to gain traction as a
[15:16] rough guideline rule number three for
[15:18] millions of views I found that 45 to 55
[15:21] second long shorts with a minimum of 85
[15:24] percent to 90 retention rate will often
[15:27] perform better obviously the shorter the
[15:29] short the higher retention is required
[15:30] so 45 seconds aim to get around 90 55
[15:34] seconds you can go a little lower to 85
[15:36] again these are just rough guidelines
[15:38] but every every single channel that I've
[15:40] worked with has said the same thing
[15:42] getting a 75 percent viewed versus
[15:44] swiped minimum and then getting an 85 to
[15:47] 90 retention rate on content that is 45
[15:50] seconds long minimum and that's how you
[15:52] get numbers but does this mean that any
[15:54] short content that's too short won't get
[15:56] views God no it's just far easier to
[16:00] create a piece of content that is 45
[16:01] seconds long and get 85 retention from
[16:04] someone watching it once before leaving
[16:06] than it is to make something 20 seconds
[16:08] long and get someone to watch it two or
[16:11] three times before leaving but of course
[16:12] it's important to remember that just
[16:14] because you reach these numbers doesn't
[16:16] mean every single short will boom to
[16:18] millions of views let's say You release
[16:20] a short and it has 1 000 views and
[16:23] you've successfully reached all of these
[16:24] analytics it's 55 seconds long 95
[16:27] retention rate 80 viewed versus swiped
[16:30] you are crushing it so why is YouTube
[16:33] not sending it out well it might be that
[16:36] 800 of your views are returning viewers
[16:39] people people who have watched your
[16:40] content before people who are invested
[16:42] in you and your content but 200 viewers
[16:45] are new viewers people YouTube tested
[16:48] the content too and they swiped away
[16:50] instantly or maybe they didn't watch
[16:52] much which is what brought that
[16:53] retention rate down YouTube doesn't know
[16:55] if this short is good for new viewers so
[16:58] they'll stop trying to show it to New
[17:00] viewers right now until they know who
[17:02] the right person is because it could
[17:04] also be that YouTube just doesn't know
[17:06] who your audience is yet which is why I
[17:08] also recommend aiming for the same
[17:10] audience every release because the
[17:12] people who it's meant for will keep
[17:14] watching it over and over and over and
[17:16] it will know who to show the short to so
[17:18] say we have the right length shorts how
[17:21] do we increase the retention rate well
[17:22] the first step is to obviously follow
[17:24] the structure established earlier in the
[17:26] video and cut anything that doesn't
[17:28] align with the value you are setting up
[17:30] the value you are promising at the start
[17:31] this obviously takes practice so don't
[17:33] worry if your first one you leave a bit
[17:35] too much in just keep trying I still
[17:38] mess this up weekly trying new things
[17:41] but remember failure equals
[17:43] opportunities to learn failure is
[17:45] personal growth if you do it right other
[17:47] tips for increasing retention well
[17:49] remember where our eye is drawn you want
[17:51] to keep your content centered and in the
[17:53] middle of the screen especially for that
[17:56] opening hook think about where we
[17:57] naturally are looking on our phone
[17:59] screens as we're swiping through and put
[18:01] your content there an example if we look
[18:03] at my Wonder trades short we have a
[18:05] Graphic and my first subtitle in the
[18:07] very center so the moment someone swipes
[18:10] up and my short appears they'll start
[18:12] reading it and then that first subtitle
[18:14] they're reading well it actually moves
[18:16] with an animation up to just below my
[18:19] cam before the next subtitle Pops in
[18:21] underneath where it moved to the core
[18:24] content and the trades stay in the
[18:26] center but we draw our eye to the rest
[18:28] of the subtitles which keep popping up
[18:30] in the same place so the viewer
[18:32] continues to read them over and over and
[18:33] over becoming engaged in the short which
[18:36] leads to our next tip subtitles these
[18:39] are mandatory on shorts and can be done
[18:41] in almost every video editing software I
[18:43] really recommend looking up how to add
[18:45] your own text with your own editing
[18:47] software so that you can add subtitles
[18:49] as well just start simple add them word
[18:52] by word and I promise you the more you
[18:54] do it the faster you'll get at it and
[18:56] the more Dynamic you can be with your
[18:57] animations as well I promise if you just
[18:59] work towards it you'll crush it next up
[19:02] is sound design yes most shorts are
[19:04] watched without audio AKA another reason
[19:06] why subtitles are crucial but for those
[19:09] who do watch with the sound on having
[19:11] good sound design is crucial so consider
[19:13] adding music or light sound effects
[19:15] where possible so it isn't just your
[19:17] voice or gameplay and please remember to
[19:20] level your music and voice tracks
[19:21] properly so people can hear you and
[19:23] finally once you have cut the short down
[19:25] to just the valuable Parts it's time to
[19:27] make that more engaging visually by
[19:30] adding Graphics or simple but effective
[19:32] cutting for example when I was trading
[19:33] to get a Pokemon smaller than a Jam Jar
[19:35] I had it pop up an actual Jam Jar on
[19:38] screen as a graphic and then later I
[19:40] photoshopped potential Pokemon into the
[19:43] Jam Jar to be visually more engaging
[19:45] this might be a bit Advanced if you're
[19:47] just starting out so instead you could
[19:49] try to do something simple like when I
[19:51] say a Pokemon Ash is caught Ash appears
[19:53] in the edit so that people can go oh
[19:56] that's a visual change it's interesting
[19:58] to watch or if we're going even simpler
[20:00] that's totally fine as well you can just
[20:02] cut from wider shots to close-ups to
[20:04] where the action is in my guess the
[20:06] Pokemon shorts whenever I pick a Pokemon
[20:08] to guess I cut and zoom into the footage
[20:11] of me clicking on the Pokemon Sprite
[20:13] that I'm going to guess and then I cut
[20:15] right back out to the wide and if I'm
[20:17] wrong I'll do the same thing to cut in
[20:19] close to when it says that I'm wrong
[20:20] doing this brings valuable information
[20:23] to the center for the viewer and it also
[20:25] means that your short stays energetic
[20:27] and interesting it keeps the viewers
[20:29] engaged without feeling bored and it
[20:32] directs the eye with visual storytelling
[20:34] so they don't get confused and lost and
[20:36] swipe away if I stayed wide on those
[20:39] guessing shorts you wouldn't be able to
[20:40] see what I guess you wouldn't be able to
[20:42] see that I was wrong or what moves the
[20:44] Pokemon we're using it's all about
[20:45] putting the information where they can
[20:48] see it easily so they don't get
[20:49] distracted but you might not feel
[20:52] confident when you first start out you
[20:54] might just be learning to edit don't
[20:56] worry that's totally fine shorts are the
[20:59] perfect learning tool for an editor it
[21:02] teaches you how to tell stories in a
[21:03] short space of Time how to convey
[21:05] information value and you can make them
[21:08] quicker than a full video meaning you
[21:10] get more feedback faster and can learn
[21:12] more lessons if you don't know I I
[21:14] actually went to University for film and
[21:15] digital media and in one of my very
[21:17] first classes of my very first year at
[21:19] that University our lecturer said that
[21:22] we had to make a 60-second short film we
[21:24] all lost our mind how were we meant to
[21:27] do that how can we tell a story in such
[21:28] a short space of time this was way
[21:31] before Tick Tock this was way before
[21:32] short this was early Vine days and
[21:35] honestly we didn't think we'd be able to
[21:36] make a short film in 60 seconds but
[21:39] little did I know that activity of
[21:41] forcing me to tell a story concisely in
[21:44] 60 seconds was more valuable than any
[21:48] other editing class I have ever taken so
[21:51] play with your style keep creating and
[21:53] remember that you're trying to find your
[21:55] own unique voice and share that with
[21:57] people along the way you'll find an
[21:59] audience learn a lot and probably make a
[22:02] lot of mistakes which are all
[22:03] opportunities to learn from which leads
[22:06] me to the mistakes to avoid let's cover
[22:08] a few of the small common mistakes
[22:10] before I wrap this video up with the
[22:12] most common mistake and the worst
[22:13] mistake a shorts Creator can and will
[22:15] make now again making mistakes isn't a
[22:18] bad thing if I hadn't made the mistake
[22:20] of editing and scheduling seven shorts
[22:22] or 15 to 18 seconds long before going on
[22:25] my honeymoon and then coming back and
[22:27] having absolutely zero views then I
[22:29] wouldn't have learned about how long
[22:30] shorts should be or the correct
[22:32] retention rates so I'm gonna say it
[22:34] again that is mistake number one making
[22:36] your shorts far too short without a
[22:38] reason to watch them multiple times now
[22:40] mistake number two that is putting
[22:41] important information such as visuals
[22:43] subtitles in places that will be hidden
[22:46] behind the like dislike subscribe the
[22:49] title at the bottom or even the mobile
[22:51] phone speaker at the top while editing
[22:53] you should use an overlay similar to
[22:55] this Tick Tock safe overlay and remember
[22:58] that anywhere gray is going to be is
[23:01] hard for viewers to see your content
[23:03] should be front and center in the middle
[23:05] and upper third because that is where
[23:07] our eyes are drawn to normally if you
[23:09] want this overlay that I'm showing you
[23:11] right now it will be hosted in our
[23:12] Discord server which is Linked In the
[23:14] description and mistake number three
[23:16] just quickly before we drop the most
[23:17] common mistake I just want to say again
[23:19] edit your shorts holy crap oh no
[23:22] seriously why is nobody editing their
[23:24] shorts anymore blanket converting gaming
[23:26] Clips or long-winded Rants and uploading
[23:28] them is the laziest thing I've ever seen
[23:30] I do not know what is going on it's like
[23:32] the last two months there has been this
[23:34] massive increase in people not editing
[23:37] their shorts they just convert it to
[23:39] vertical and push it out I'm losing my
[23:41] mind Auto converting a landscape video
[23:44] into vertical and posting it isn't going
[23:46] to work it's not good why do I why do I
[23:48] have to say this someone is someone
[23:50] telling you guys not to edit your shorts
[23:52] what's going on why is no one editing
[23:54] their shorts anymore it was like
[23:56] everyone was editing up until two months
[23:58] ago and now all of a sudden all these
[24:00] gaming creators are just not editing
[24:02] their shorts
[24:03] hold on please edit your shorts but
[24:05] finally the emo most common mistake for
[24:07] shorts is just not watching shorts in
[24:10] your Niche seriously you'll never
[24:12] succeed if you don't spend time
[24:14] researching watching and most
[24:16] importantly actually enjoying shorts
[24:18] content in your topic search up your
[24:20] Niche hit shorts and check out some of
[24:22] the most popular learn from what they're
[24:24] doing use them to inspire you teach you
[24:27] and most importantly learn to respect
[24:29] short format content short format isn't
[24:33] worse than long format it's a different
[24:35] format with its own unique value its own
[24:38] challenges and its own things that it
[24:39] can deliver and give to you once a week
[24:42] I spend an hour or two literally just
[24:44] watching shorts in my Niche and writing
[24:46] out the things I notice the things I
[24:48] like the other day I actually timed
[24:50] every single shot I watched I watched
[24:52] 110 different shorts and I timed every
[24:54] single one of them I counted how many
[24:56] Cuts they had and how long each shot was
[24:59] that's right I went a little bit too
[25:01] aggressive but I learned something I
[25:04] learned that I was over editing my
[25:06] Shores I had too many Cuts in mind
[25:08] compared to what other successful
[25:10] creators were doing and that's why some
[25:11] of my more intensely edited shorts were
[25:14] failing all these Cuts were happening
[25:16] constantly and people were falling off
[25:18] because they couldn't follow along what
[25:20] was going on so I had to slow my editing
[25:22] down a little bit but essentially too
[25:24] many people make the mistake of never
[25:26] watching shorts in their Niche and so
[25:28] they make terrible shorts that won't
[25:30] work or they just upload boring unedited
[25:33] Clips you can skip all of those hours of
[25:36] failing with just one or two hours of
[25:39] research a week and you'll be so much
[25:42] better at being a content creator and if
[25:44] you want to keep researching well click
[25:46] this video right here it's hero here it
[25:49] covers all the new YouTube features that
[25:50] were added recently because you need to
[25:52] know about them I'll see you guys next
[25:53] week