---
title: 'Small YouTubers Should Focus on These Things'
source: 'https://youtube.com/watch?v=0JUmMURLIdU'
video_id: '0JUmMURLIdU'
date: 2026-08-04
duration_sec: 763
---

# Small YouTubers Should Focus on These Things

> Source: [Small YouTubers Should Focus on These Things](https://youtube.com/watch?v=0JUmMURLIdU)

## Summary

The video provides a comprehensive guide for small YouTubers on what to focus on to grow their channel. It emphasizes the importance of consistency, unique ideas, packaging, analytics, audience retention, and authenticity, while also highlighting tools like Opus Clip for content distribution.

### Key Points

- **Introduction** [00:00] — The creator introduces the topic of growing a YouTube channel and promises to lay out things that won't make a difference and things that will.
- **Consistency is key** [00:39] — Consistency in publishing is important, but the more important thing is integrating it into your lifestyle to ensure you can maintain it. Also, consistency helps you remember shortcuts and makes the process easier.
- **Unique ideas** [01:35] — Your ability to come up with unique ideas is crucial. If you can be the first with content, it can make a huge difference. If you don't have a unique idea yet, it's okay to make topically similar videos to other creators.
- **Packaging** [02:29] — Taking the time to learn how to create thumbnails and titles that accurately represent the video is a skill and art form. The thumbnail grabs attention, and the title pulls people in. You need to prove that your idea is good through packaging.
- **Multi-language audio** [04:07] — YouTube is rolling out multi-language audio, allowing creators to upload dubbed audio in different languages and translate metadata. This makes content more accessible internationally and is a big opportunity.
- **Measuring response** [04:48] — Learn how to measure the response to your videos using analytics. This helps you make better videos faster.
- **Key analytics** [05:12] — Focus on click-through rate, audience retention reports (looking for drop-off points and rewatches), and choosing to compare against similar videos. Also, pay attention to new viewers vs returning viewers.
- **Linking and playlists** [07:04] — Plan how you link videos and use playlists to drive viewers to more content. Use in-screens, cards, and playlists to make it easy for viewers to find more content and increase watch time.
- **Distribution** [08:36] — Distribution is important because more views equals more impact. The creator uses Opus Clip to repurpose long-form content into shorts and live streams.
- **Authenticity** [09:30] — Authenticity is a huge core factor. Talk to the camera like you're talking to a friend, not like a news broadcaster. Practice talking out loud to get comfortable and avoid talking at the camera.
- **Know your audience** [11:48] — Learn about the people you're serving: their problems, interests, and what bothers them. Combine this with everything else to make better connections.

### Conclusion

To grow a small YouTube channel, focus on consistency, unique ideas, packaging, analytics, and authenticity. Use tools like Opus Clip for distribution and always keep your audience in mind.

## Transcript

by all of the information that you run into in order to get the most out of the efforts And as somebody that's been making videos for YouTube
I'm here to tell you there's a lot of things that you can do when it comes to growing your YouTube channel. But there are things that if you focus on them
So I'm gonna lay it all out for you on things that are not gonna make a difference at all, And by the way, if this is your first time here,
and learn how to use all the tools so you don't miss a video that could help you. a lot of people connect consistency
publishing on YouTube consistently However, the more important thing into your lifestyle so that you can ensure
And another part about consistency before we move on because if you're doing something on a regular basis, It's easy to start remembering shortcuts that you take.
and it just makes the process a lot easier Plus, if you're gonna do the thing, then you're not really doing the thing.
with your channel is your ability And I know that sounds obvious and it sounds general, that video can do really good
And I'm not saying not to make videos but what I'm saying is if you can come up it can make a huge difference for your YouTube channel
or you'll be the first one with that content. and you don't know what videos to make with a really good unique idea yet, it's okay.
to where you can see another creator which means that people have enjoyed that video. and make topically similar videos.
and you really wanna lead the pack in your niche, is going to be the path to get there. on your YouTube channel is taking the time to learn
Now, if this is your first time watching a video like this, it simply means making your thumbnail in your title for the video that represents the video in an accurate way,
This is a skill and an art form. and if you can't get people to click on those videos, When it comes to packaging up your content,
and title when you are at the ideation process through a good thumbnail and title, to that awesome video that you're making
You come up with the idea of the video about how you're going to package that idea, to compel people to click on it.
then you can prove that that idea is a good idea in the right way that will get people to click on it about how the thumbnail and title work together
The thumbnail grabs the attention and the title is the thing that actually pulls the people the better you're going to do.
is YouTube is in the process right now of rolling out multi-language audio, to upload dubbed audio in different languages
you can also translate your metadata, If you think about this now where you're not relying on text to do all the work for you,
more accessible internationally. and the big opportunity that we have laying in front of us you got your packaging for that idea.
you need to learn how to measure the response YouTube is tracking how they're interacting And if you learn how to measure that response
you're gonna learn how to make better videos faster. of being a content creator, that you need to make sure that you're focusing on
When it comes to your YouTube analytics, The first one is your click through rate compared to how often YouTube shows your content to someone.
Number two is your audience retention reports. they are a second by second graph of how people respond is you wanna look for drop off points
where people have rewound the video at that particular timestamp. that tells you people skipped that part,
the content that keeps people watching and engaged the most. you also wanna make sure that you are choosing The reason that you wanna do this
against other videos of similar length on the platform. they're available for your long form videos, and you can use these to get a really good understanding
Number three is you wanna pay attention how many new people that you're getting in front of that are just coming back and watching your videos.
that people are watching on other channels. It's going to show you the formats of content It's gonna show you where they're watching from,
based on when your viewers are online. to all of those things because they're all really important, to make better content for the people
that you're thinking about how you're linking Now, this is something that nobody really talks about, it's important to think about over time.
what could I tell them to watch next on the channel? If somebody's coming into this particular video over here, to where I can drive people into that playlist,
If you plan those types of things out in advance, and it can also help you lead viewers to them based on their interests
For this, you can use your in screens, you can use YouTube cards, you can use playlist, like there's a bunch of different ways
to find more of the content they care about on your channel. and that you are thinking about how those paths could go If you do this,
because you're making it easier for people you're going to get more watch time for that same reason, because people are gonna be watching more than one video,
to your channel once they see the additional value instead of thinking one video, one video, one video, what can I build out as a playlist or a series,
to make those paths easy for my viewers to follow Next is distribution. obviously more views equals more impact
So because of that, it's important to think about, So the way that I do it is I use a service called Opus Clip. and live streams and stuff,
that I can then upload into YouTube shorts, So if you are wanting I'll put a link to Opus Clip down in the description.
if you end up getting busy to where you can't make content, to publish content because you can do vertical content, It just gives you that opportunity
that you've already made if you're in a pickle, The next thing to really focus hard on is authenticity.
It's been a huge core factor when it comes to YouTube, they'll come onto YouTube, or they'll try to act like a news broadcaster,
where they're screaming at the camera but keep in mind that those things are appropriate but it's not appropriate for everything.
that are on the other side of the camera, like you're talking to a friend. in how you present overall,
in a more authentic way. and this is gonna sound crazy, so bear with me, that you occasionally talk out loud
And again, I know this sounds crazy, because you're gonna be practicing it And the reason for this is because it's really easy
and you're talking to a camera to talk at the camera, that are on the other side of the camera it's important to make sure that you're practicing that
and talk at the camera instead of talking to the people And as a pro tip, when you're communicating, it's also helpful to think that you're talking to one person
"Hey, guys," in that particular case, instead of you, right? So as you're watching this right now and I'm talking to you,
that it is you that I'm talking to. and I'm using that approach, it makes it feel like, you can feel exactly what it is that I'm talking about.
to be thinking about," it's a totally different thing and not about the person that's watching your videos. and it will help you make better connections
learn about the people that you're serving Learn about the things that bother them. Learn about the things that they're most interested in,
If you combine that with everything else And look, if you're a new content creator, and people that are trying to sell you stuff
It's a really informative video so make sure you click into that video. and I'll see you over here in the next one.