[00:01] Avito, you've likely noticed that at first, you get impressions, views, and contacts, but then the ad dies completely.  And no matter how much money you pour into it, it simply gives you nothing. Today I will show you one of the most
[00:13] sixth year when working with the Avito platform.  And this will suit absolutely everyone.   It doesn’t matter what you do: services, goods, vacancies or real estate. wasting your budget.  Greetings to all. My name is Artem Zenyan.  For over 7 years,
[00:27] entrepreneurs promote themselves on the Avito platform.  On this channel, I use with my team on current projects, and I also .  Today we'll explore a very important technical component, and most
[00:41] importantly, a practical one, without which promoting your First, the most important thing is to understand why your ads are no longer receiving traffic.  Secondly, you need to understand the mechanics of how impressions are distributed to ads
[00:54] properly update your ad so that your advertising works without interruptions.  And the most important thing is that today's secret applies to absolutely all niches, as I I'd like to talk about how important this is.  Specifically, it has reached such a
[01:09] four dedicated people who are solely dedicated to this example, in one large project both an avitologist and such a technical setting, this method, that directly influences how much a contact will cost you.   The
[01:24] biggest mistake most people make is promoting and pouring money into an ad that simply doesn't work. People start fussing, changing covers, changing promotions, adjusting rates, and also changing some descriptions, but at the same time they
[01:36] Previously, you could actually post an ad and even without much .  Well, or with promotion.  But nevertheless, this advertisement shows how the dinosaur could work, work and work.   This is why so many agencies, at
[01:50] one-time launch service.  I have one too, but we do it wisely and provide all the can then independently create their own account, because Avito now requires constant work with ads, especially in competitive niches.  If you
[02:04] will never overpay for applications.  So, first, let's figure it out.  When you just published an ad, it receives increased traffic, namely impressions, views, and, if you're lucky, contacts.  That is, in the first 2 days, Avito
[02:17] begins to load your ad with additional traffic.  This traffic is usually called organic because it comes by itself.  That is, Avito simply throws it at you because you created an ad, so that later they can understand
[02:29] Of course, everything depends very much on whether you work for views or for stick to the strategy of working through recommendations, then the rules of the game are slightly different, but the mechanism is the same.  But let me
[02:42] show you everything step by step now on my computer screen.  Let's take a look at the stage where we are located here in Moscow and in the plumbing category.  As you can see, the ads are absolutely identical.  [music] Some
[02:55] , some will work terribly.  This is why look at the statistics of each advertisement. [music] What is included in our statistics?  But in short, these are views, these are contacts.  I also
[03:09] contact.  And we look at the conversion from views to contacts.  You can configure it here.  Yes, it is selected like this.  I always turn off favorites because it's such a waste of time.  And I choose the average cost per contact.  This is
[03:22] available if you have AVI connected. When you have Avito Pro, you can separately.  Of course, it’s better to do this from a computer, simply because it’s more convenient.  Well, let's take a look at it together.  As you can see, here are all
[03:34] the ads for plumbing.  I specifically took geography alone.  This is an working.  And you see some that have been published for 6 days on Avito.  Here.  that is, 6 days ago.  It is important to look at this indicator.  And you see, there are some more
[03:46] that were posted 41 [music] days ago.  And right now we will look into these points.  So, first of all, in order to open the statistics, we need to click on the ad. Here we have a title.  And here there
[04:01] subtitle, you could say, between where my cursor is, oh, not quite right [music], even below the title itself I open it and get statistics.  Here.  That
[04:13] is, here I see statistics for 30 days. As you can see, here we have impressions, important thing that we need to know today.  So, we see the graph.  You don't need to be a physicist, a nuclear scientist, or anyone else to analyze this.  As you
[04:26] can see, everything here, even at first glance, seems to be going well.  This means that our ad gets impressions, views, and contacts.  And most importantly, the cost of the is, I know that in this niche in Moscow you get plumbing services for
[04:40] 256 rubles per request.  more than. Accordingly, this is what is being implemented here. So, I'm leaving this announcement.  What to do with ads that, well, just die, yes, that just stop working?  And, in principle, there is
[04:53] discover something else together.  And here, in principle, are the advertisements that were also published for plumbing 41 days ago.  But you see, even at some cost here the contact is also good 254 rubles, I deleted it.  Let's
[05:06] see why.  Let's open its chart for 30 days and see the after the fourth [music] number there is a strong failure, and accordingly, [music] is a dead announcement.  If we
[05:21] promotion, and change everything, this ad is no point in promoting it or working with it let it slide, but if you want constant requests, you need to republish it correctly
[05:34] .  More about the republication scheme itself a little later.  First no longer bringing us traffic, and which [music] are bringing it.  This doesn't work. another example.  Here too, as you can see, the cover and the title are the same
[05:48] , everything is the same [music], but some work, some some work, some don’t.  Here, here it is, it’s the same address, the ad, but at the same time, you see the statistics here, it’s dead.  That's it, this
[06:00] working.  And the issue is not just these components of the ad itself, but ad simply won’t work.  And here is an example showing why.  Well, here is an example showing why.  Well, let's look at another option.  Here,
[06:13] And let's go back.  Let's see what we get in the ad.  Well, that was also 41 days ago, but the one that kind of survived for us, yes, it also you see a good graph.  We collect impressions, views,
[06:27] when she's all going, we work with him.   It doesn't work, we need to remove it correctly and publish it, but more on that later.  And that's why, as you can see, I have a .  A week ago.  I'm watching how things are being typed.  Here, for example, is a new
[06:41] ad.  As you can see from what I told you, in the first few days there is a good may start to decline.  I'll decide whether to remove them or not.  And so, today the
[06:54] correct strategy is to make six ads per city.  One, even the same ones, but here you need to do it correctly.  And after that, when we released them, yes, all six of these ads, three of them caught on, three of them didn’t
[07:07] leave, we work with them.  We are correctly deleting these three and publishing new ones.  This [music] is how work is properly structured today.  But now I will immerse you in the subtleties, [music] yes, in the subtleties, under which all this
[07:21] will work.  For example, let's also have views. So, here’s something else, you see, the schedule is different. very good.  That is, we published it, it went, went, went, and
[07:36] most likely, this announcement will go well.  Here.  But we will look at the even if you work with Avit, it is better, of course, to look every day, but in to analyze each ad, and not the overall statistics.  And this is the
[07:49] The most important point is that if you simply delete an ad and want to publish it again, plumbing or, I don’t know, you’re an interior designer, you posted
[08:01] your services in Moscow, and then you want to delete this ad after watching my video, and publish it again.  But Avito won't let you do that, because according to the rules, your ad must sit for 30 days first, well, in some kind of
[08:13] archive, [music] after which you can again publish a plumber's service, an interior designer's service, or any other service in Moscow.  And it will work.  But we, afford such luxury.  This is precisely why we need to bypass this
[08:28] show you how this is done today.  Method number one.  So, [music] Here we see an active ad and dietitian-nutritionist.  And, accordingly, we published an announcement in Moscow
[08:43] 5 days ago.  As you can see, the work is ongoing.  This is what distinguishes an average avitologist from a good one, so to speak.  And the logic is that it to bypass this blocking?  Uh, the easiest way,
[08:57] everything that's in the ad, completely delete the title, completely delete to the services of, I don't know, a loader.  Here's everything that doesn't apply to you.  And then we wait until it passes moderation.  And then we delete it.  Now I'll
[09:11] go to the unpublished ones, but no, let's go to the archive.  This is exactly where an advert for manipulator services.  I'm simply trading the nutritionist inside.  I wait until this ad is published, after which I delete it.  And
[09:26] then, when I publish a nutritionist in Moscow again, Avito won't find a connection with Because I already have the services of a manipulator in my archive, but I don’t have a nutritionist. is called ad re-cluttering.  At least that's what I call it.  This is exactly how
[09:42] ads correctly and constantly re-write them.  That's when your advertising will work better and with smaller budgets.  Because if you're pushing a dead ad, every view will cost you dearly, because
[09:56] algorithm that won't work, because your ad won't [music] including in recommendations.  Therefore, give new life.  That's why I told you the diagram.  Here he publishes six
[10:10] take root, three of you end up in the trash like this.  And in my Telegram channel, I posted a second method on how to properly republish an ad so that [music] all this stuff works for you, and not like with the services
[10:23] of a multiplier, but simpler. I left the full instructions, and again, yes, in my Telegram channel.  I am also in Max .  I'll leave all the links in the description.  And show you the statistics that we keep for our clients.  So when client a-a
[10:38] everything was the same, but we just didn’t republish the ads, yes, we worked on them, but not like this, to dig into them.  And here you can see the statistics of before and after, and you can see how much the
[10:50] [music] cost per lead has dropped.  It's all thanks to this story.  When you restart the algorithm like this, you get requests and the ad is given new life.  It [music] works the best and I really get it from my
[11:03] heart.  So, if you subscribe to my Telegram channel and give it a like, I'd this video with your friends, acquaintances, and other professionals. , because many other avitologists and
[11:17] competitors are watching us, but I don’t feel sorry.  Therefore , I think that the market will become forever get rid of the idea that if you will start receiving more.  No, if someone knows the algorithm correctly,
[11:30] has the right experience, and works with it a lot , then you can get leads poking around and not understanding what to work on. the effectiveness, [music] and you will, in principle, have no questions left.  Well,
[11:44] I, Artem Dzinyan, was in touch with you.  And let Avi Avit's algorithm work for you, and not the other Avi Avit's algorithm work for you, and not the other way around.