[00:03] from it. Let me tell you exactly what worked and what didn't. Now, I've been running paid ads on Facebook since 2016 and I've been drop shipping since 2017. about and I've definitely seen things change over the years. But, I ran this
[00:18] test fresh on brand new drop shipping products to tell you what it's like right now. Lesson number one, the first $200 to $500 that you spend on a product is not profit and you shouldn't expect [music] any results. Too many beginners
[00:31] spend between $200 and $500 and if they don't make any money, they essentially every drop shipping product now is getting more expensive to test because Facebook ads are getting more expensive. So, back when I started in 2017,
[00:45] what you could get for $100 versus what you can get now is drastically testing products in drop shipping can cost you between $300 and $500 very easily to see if it's a good product and don't be upset if you lose the money and
[01:00] you don't break even or you lose a lot of it. Lesson two, creatives beat any form of targeting that you try. Now, back when I started in 2017, it was all about the targeting. But, in 2026, no one cares about targeting, especially
[01:14] you're putting in front of their their platform. [music] Meta will use whatever you're using in the video as your target audience, which is the transcript, [music] the avatar,
[01:26] creative doesn't have these ingredients which clearly says who your avatar is, who you're trying to sell it to, and why, then your ads will flop. And the most important part of your creative is your hook and your call to action.
[01:39] Lesson number three, I was killing any ads or ad sets that didn't show any add At the end of the day, the problem with Facebook ads is you're going to see a see a lot of conversions [music] or intent to buy. And you don't want to
[01:51] that want to watch what you're doing, but don't want to buy it. Now, lesson number four and the biggest takeaway is having a good fulfillment partner for your drop shipping store. Now, after spending $30,000 last month, we had a
[02:04] And the most important thing is knowing at night you can sleep knowing your product without them being damaged on time, which is 5 to 8 day delivery you can speak to your supplier without worrying. Now, most people don't realize
[02:19] this position. Because essentially, if your supplier makes big mistakes and you get chargebacks or refunds, you want to lose money on your ad spend and on the used a fulfillment partner called USA Drop that's been in the game for 11
[02:33] years. I've been using them since 2022. They've got over 500 employees working on the business. And you can sign up to USA Drop for completely free without a description and in the pin comment, and you can get transparent good
[02:45] communication from this drop shipping fulfillment partner. And you can scale know in the comment section below what lessons you've learned from Meta Ads or lessons you've learned from Meta Ads or Facebook Ads in the last 30 days.