[00:02] but here's the trick with polarizing content.  Watch out for the word.  The system doesn't give a damn whether the comment is "I love you, bro" or "I hope you and your dog die, you piece of [ __ ]."  To the machine, both
[00:16] have the same weight.  In fact, the second one is worth more, much more, because happiness is passive.  You see a video of a rescued puppy, you make a face like, "Oh, you like it and go on with your life."  But anger, anger is the strongest glue on the
[00:30] internet.  Anger forces you to stop, forces you to write a 200-word paragraph, forces you to tag three friends so they can get angry with you too, and without realizing it , you've just given the
[00:42] platform 10 minutes of your life that you hadn't planned to waste, while you 're there putting yourself on the right side of history, typing at 80 words injecting ads into you.  That
[00:55] retention time translates into a higher CPM. People outraged just by seeing a video thumbnail or reading the first part of a polarizing tweet, continue to interact with the post unconsciously but directly.  Tá.