---
title: 'How I Find Dropshipping Products (And Turn Them Into Winners)'
source: 'https://youtube.com/watch?v=vH_bSl6NDWs'
video_id: 'vH_bSl6NDWs'
date: 2026-09-14
duration_sec: 2089
channel: 'Alex Robinson'
---

# How I Find Dropshipping Products (And Turn Them Into Winners)

> Source: [How I Find Dropshipping Products (And Turn Them Into Winners)](https://youtube.com/watch?v=vH_bSl6NDWs)

## Summary

This video provides a comprehensive guide on how to find and validate winning dropshipping products by analyzing competitors' ad libraries and identifying untapped customer avatars. The creator emphasizes that success in dropshipping depends more on marketing skills than on the product itself, and walks through a step-by-step process using tools like TrendTrack and Claude to research and test new market segments.

### Key Points

- **Winning products are subjective** [00:15] — A product is a winner if someone else is successfully selling it. Most products in ad libraries that have been running for a while are winners.
- **Marketing skills determine success** [00:42] — The ability to market a product is more important than the product itself. People cycle through products because they lack marketing skills, not because products are bad.
- **Analyzing competitors' ad libraries** [01:51] — Use tools like TrendTrack to find competitors scaling products. Analyze their ad libraries to understand which avatars they target and identify gaps.
- **Filtering ads for research** [04:22] — Set filters for active ads, days running (at least 10), and language. Avoid over-filtering to not miss data. Use page creation date to find new advertisers.
- **Gauging product difficulty** [09:46] — Check the ratio of active to inactive ads. Fewer turned-off ads suggests the product was easier to scale. This helps estimate the effort required.
- **Identifying competitor avatars** [13:53] — Sort competitor ads by highest impressions and analyze their messaging. Use Claude to summarize the primary avatar they target, e.g., 'women with chronic digestive issues'.
- **Finding market gaps** [17:10] — Look for avatars that competitors are not targeting. If you can find proven avatars with shared characteristics and desires that are underserved, that's a good opportunity.
- **Understanding the product's core desire** [19:15] — Break down what the product does and the problem it solves. For example, a handheld massage device taps into desires for toning, stress relief, and self-care.
- **Importance of specific avatars** [21:24] — Creating marketing for specific avatars helps cut through noise and fight rising ad costs. Demographics are broad, avatars are specific with characteristics and desires.
- **Testing timeline** [25:24] — Launch a CBO campaign with one ad set per avatar, five ads per ad set (each a different angle). Test for three days, then evaluate buying intent and ad metrics.
- **Reading ad metrics** [29:42] — If CTR link is below 2.5%, the ad needs improvement. Low CTRs indicate poor hooks or images. Use metrics to decide whether to iterate or move to a new avatar.
- **Commit to a product, cycle avatars** [31:31] — Instead of cycling through products, commit to a proven product and cycle through avatars. This is more likely to lead to profitability.
- **Take big swings with copy** [32:10] — Don't create variations of underperforming copy. Take big swings with new angles and images to avoid Facebook grouping similar ads together.
- **Scaling from day 7 to 14** [33:24] — Launch new ad sets every other day with 3-5 different-looking ads. Ads work as a funnel within an ad set, so variety helps convert viewers who see multiple ads.

### Conclusion

The key to dropshipping success is not finding a 'winning' product but mastering the ability to identify and market to specific, underserved avatars. By thoroughly researching competitors and testing multiple avatars on a proven product, you can scale profitably.

## Transcript

So there are a ton of videos breaking down how to find winning products. I've even made a fair share of them myself on this channel, but not enough of those videos also show you how you would market and actually advertise that winning product. Here's the reality of the situation, guys.
Winning products are kind of a subjectory term. It really doesn't make that much sense because if someone else is doing well with a product and it's proven to sell, that's all it really needs to be defined as a winner. So pretty much most products you see in ad library, if someone's
been running it long enough, it's a winner. Now, the problem that most people face is that they don't understand how to actually sell these products. So they'll run it for a few days. It won't get the results that they want in ad library or in their ad account rather.
And then they'll chalk it up to, oh, this product sucks or it's too competitive or no one else is interested in buying this product anymore. This product is old. The reality of the situation is that someone has scaled a ton of different products that
were considered old or saturated or outdated. The reality of the situation is your skills as a marketer will determine your ultimate success. It's why you're constantly cycling through products after products after products.
Every time you find a product you feel is untapped, that no one else has gone after, you still haven't been able to scale it because it comes down to your ability to be a successful marketer. And if you're someone that knows the native ad strategy, the one that I teach here on this channel,
and I'm sure you've seen all over YouTube and Twitter, you know how powerful of a tool this is to run natives. but the problem that most people are facing right now is the same problem I've been seeing since I started my dropshipping journey is that people find these products test them loosely and don't
actually perform thorough tests and then they wonder why they keep cycling through new products so we're actually going to find some products here that I deem to have good potential but also more importantly break down how I would analyze the product at a bigger scale and find some
untapped avatars that you can definitely go after and give a good try when it comes to testing and scaling i'll leave this sheet down below this is just a loose sheet where we'll put down the products the competitors the ad libraries and actually spend a little time studying their ad
library doing a little soft research to figure out what avatars and angles are out there and feeling out and seeing where we may be able to fit in the market and if it makes sense to move forward with the product all right so i'll be using this tool here trend track you've heard
be talking about a million times because it's a great tool. I'll leave a link in the description if you want to save 20% off for the first three months, but this will make it super easy to find people that are scaling in real time. All right, so what you're going to do once you sign up,
I personally like to go over to the ads tab and start adjusting the filters to see different products. Here's the reality of the situation, guys. Products are easy to discover and find nowadays. Anyone can use any tool or just scroll through ad library to come across
products. If you don't develop the skills of understanding how you can take existing products that someone else is scaling with and find new avatars and new markets to speak to, you will never be successful at dropshipping because to you, every product you try, someone else probably
has tried it already and you're just going to chalk it up to it's too saturated or it doesn't work or the competition has taken over the market. There's a great opportunity right now that most dropshippers don't realize and it's the ability to speak to different avatars
different markets different angles if you can define that skill you can pretty much tell anything alright so as always I'm going to adjust the filters these are loose soft filters there are so many as you can see under the tabs
here there's so many different filters you can address and change you can even go into the shops tab and look through and see different you know different source scaling real-time so I don't want to hear well else if you're making a
video showing us how to find winning products won't everyone else have access to the same information maybe so but again it's going to come down to your ability to market that product and there's so many different ads look at this here 1.6 million different shops we're going to ads
library 225 million ads do we really think that everyone that's watching this video right now or anyone that will watch in the future is just going to come across the exact same products as you if
you actually apply the filters and scroll long enough, I doubt it. But nevertheless, people are going to find something to complain about still. But anyway, here's some of the soft filters I like to add in.
Ads, I like to see only active ads. Days running, ideally, ads have been running for at least 10 days. And by the way, guys, sometimes less is more with filters, believe it or not, right? It's actually probably better to have very little filters a lot of the times because
then it just requires you to scroll. You have more access. And these tools are great, but sometimes it doesn't extract the data in real time as fast. So someone could have just turned off their ads or just launched their ads and might not pull it right away.
So sometimes things get missed. So it's ideal that you don't overuse the filters sometimes. But nevertheless, do as you will. If you're going to be someone like me that likes running native ads, ideally I want to find someone scaling with video ads.
So that way when I run my natives, I'm not competing with them directly one-to-one. But more importantly, if they already have an avatar that they're scaling with, I can run that avatar with natives and speak to the same person but in a different way, which allows me to steal some of the market share as well.
So that's an option there. It's totally optional. CTAs, this is obviously where you could put shop now and whatnot, but we can leave that for now. I like to see ads in English because that's the language I speak and understand.
This is also optional, putting Shopify. 99% of these stores are hosted on Shopify, so you don't have to really worry about that. And then we'll go over to the page tab. Recently, I've been adjusting and messing around with the page creation date.
Naturally speaking, and this isn't a one-to-one proven rule all the time, but naturally speaking, if a page was recently created, that means that advertiser recently started advertising. Again, this isn't always 100% true. Sometimes existing brands that have been around forever will create new pages and test and launch different ads on new pages.
But a lot of times you can find people that are just starting and scaling their stores. And naturally speaking, those are the products I like to go after because that shows me that this person is able to find an avatar and scale it in real time.
And they're probably also a dropshipper as well. And that helps me understand how much work is required to scale this product. If someone found the product, launched it, and have been scaling ads within the last 30 to 60 days, they probably didn't have to work that hard to get this product off the ground.
versus if someone I've seen has been running ads for a year, I don't ideally know how long it took them to get the product off the ground and actually be profitable. It could have taken them four or five months, which is an indication of how difficult that product is to bring to market and scale.
So ideally, I want to see someone within a three-month window. But I'm actually going to leave that blank for now. But just so you guys are aware, you can play around with that. You can do 30 days, 60 days, 90 days, and that can change the landscape of how many ads you see drastically.
Minimum amount of live ads, 30. We want to make sure these people didn't just launch yesterday. So naturally speaking, if someone has about a minimum of 30 live ads, they've been running for a couple weeks, right?
And we can also adjust this. We can do the opposite. We can do 100 ads minimum and no more than 300 ads if we want to see somebody in that window there. So I'll bump this down to 50 to 300 and see what we've got there.
And then shop. Again, we can adjust this. Sometimes I like to play around the filters, but again, it's sometimes better to have less When it comes to the filter creation so from here I can also change the way I view these ads that can be the newest ads here that fit within this window and then go
From there. I was talking go back to ads here and adjust the niche as well For the sake of this tutorial we can go after maybe let's say the health niche Which matches gonna bring bring a lot of supplements, which I don't like seeing I'm not a big fan of supplements
But nevertheless, let's see what we've got in the health and insurance see if we can find them This is normally where I'll start to scroll I don't pay attention to the loan pressure account because I want to just gauge the entire ad library of that competitor And then I'll go from there
All right, so as I'm scrolling came across this ad here, so we'll pull this up I'll go into open into Facebook here and we can start scouting out the ad library So I like to sort by first off
I like to start by most recent and then I'll remove the filter here and I want to just gauge and see when that this Avatar launched or this advertiser launch and it's been running ads to the same product the entire time So they launched earlier this year so about four months ago
Seems like they really started to pick up here in March and then actually now they try to pick up here in April So they recently launched a lot of these ads right today is the 18th and they just launched most of these ads here
So we can see boom boom boom most of these are recently launched and If we go to their page here, I can probably guess Okay, so they have an uptick in traffic.
This is from a couple months ago. That's why I don't really gauge monthly traffic too much, but they are selling multiple different products. It's all under the same niche, but they're selling different products. I want to find someone scaling a one product store with preferably a lighter weight product
that's easily drop shippable. So we're going to keep the ball rolling here and keep scrolling until we come across something better. All righty, so as you scroll here.
So we have this, let's see, okay, so we have definitely seen this device before. So let's see, this person here, they launched, they have 50 ads active out of 50.
Okay, so no ads turned off. That's always a good sign. That kind of gauges the difficulty in which this person needed to get this product off the ground. And so a note I want to also mention, if someone has like 50 active ads and you remove the filter and they have a total of 100, so that means they have 50 turned off, it's not the end of the world.
That doesn't immediately mean that they're not making money or they're not being profitable. What we use this filter of active versus inactive is to just gauge how difficult was it for this advertiser to get this product off the ground.
Obviously, the less ads they have turned off, there's a good chance that they were able to launch, assuming this is their only Facebook page and their only ad account, they were able to launch and not have to struggle too much to get it off the ground.
Because obviously, a sign of struggle is a lot of ads turned off. You turn your ads off if you're not profitable. If your ads are profitable, you keep them off. So naturally speaking, if someone's been running ads long enough with very little turned off,
that just gauges how difficult or not difficult this product was to get off the ground. You're still going to need to put in work though, right? So you can have someone that did 50 out of 50, no ads turned off. You go to copy their brand and their ads and you launch it and you still struggle, right?
But that doesn't automatically save you from work. It just kind of gives us a good understanding of the market. All right, so I like to always take a look at how many ads they have turned on and off. It won't be a make or break necessarily, but for a lot of beginners, I find that that helps them a lot.
and then just like to gauge how long they've been running ads for so it seems like they've been sprinkling ads in and I want to see that they're adding ads regularly so the last set of ads here were on the 18th so something now that I'm going to have to gauge
because they're not adding ads as often as I would like something I'm going to have to gauge is to see if they have another Facebook page and to do that you just copy their root domain name
and then paste it into ad library to see if they have any other pages. This is important to see because I want to gauge, and yes, they do have another page here.
So they have another ad running. Let's see, 110 out of 110. And yeah, 110 out of 110. So they have multiple pages running, and they have no ads turned off on any of the pages that they're running. So they're running a page called Sue Silk, their main brand page, and Women Living Lighter.
So that is their other page here, kind of like their blog style page. So they have no ads turned off on either. So boom, right? So naturally what I would do, and they're running a listicle here.
This is a clean listicle. So naturally what I would do here is grab this. So let's say this would be an approved product for me, by the way. So let's say now I want to test this, right? This is a body contour here. I guess it helps with cellulite and whatnot.
What I would want to do is grab the link of the product page, come here, and then I would just type out the product name first. What is this? A sculpt wave. So what I'll do
is TrendTrack actually allows you to have a free extension. Oh, this is a good sign as well. TrendTrack allows you to have a free extension where you can actually remove image and text protection. So you can throw that on and I'll copy this.
Put that in for the product name. For their ad library, I'm just going to grab, you can grab both ad libraries if they have both I'm going to look at their main one so I'll say I have every one and then I
would shift enter let's control shift enter I'm gonna change this so this is like this okay so this is our library one and then it should be the shift
enter is it just control enter yes it's just control enter to go down a spot in the sheet so and then grab their other ad library and then paste that in both
ad libraries here and then the competitors actual product page boom so now this is where the work begins right so now we want to do a couple things
alright the first thing we want to do is actually go through the competitors ad library and see what avatar are they going after little little hack for you here if you don't want to go through and watch all the ads and consolidate all
the ad information what you can do is actually hit this sort by here and go to their highest and lowest impression and we want to sort and see their highest impression ad so they've been running their highest impression ads for about
four months now and we literally just want to listen to the video or if it's a static image or whatever we want to just read it and just gauge what is the
I would try to pitch speaking to if any at all all right so if you really don't know what to do you can also like go in save this to trend track will create a new folder YouTube sites great and if you really like don't know how to like
use your brain at all you can go to trend track here I'm going to open up a separate tab save it to your ad library or ad folder I just created a new one so
is it gonna show my folder here give me one sec let me refresh here because I just printed the folder so it might not populate yet okay good so this is it shows up in the folder here and as we
know this is their high impression ad and literally just go to transcript here copy the transcript if you can't use your brain literally just ask Claude right hey Claude what avatar or based on this
competitors script what avatar are they speaking to throw that bad boy in there um primary avatar woman with chronic digestive issues so okay
boom so we can see and i would do this for a few more of their ads their top ads in their ad library and what we literally do is just create a note and highlight and say what avatar is this competitor
primarily speaking to. By the way, in the event you're wondering, do you got to now go and find other competitors and gauge what avatars they're going after? You could, depending on the product and the issue, but honestly, you only really need
just one strong competitor in the market to make a decision. So I would now go through and go through a few more of these and just quickly glancing, and again, these are videos, so I'd have to probably watch the video, but I would just go ahead,
do this for like maybe five or 10 of their ads, and then ask Claude to summarize all 10 of their top performing ads and ask Claude, what is their top performing avatar? So my competitors' top performing avatar are just women with crime digestive issues.
And here's how you make this super easy, right? You just come here, you write down, this is their top performing avatar. Let's say they had multiple, right? You would just list out their multiple avatars. And now all you would need to do is go do some research on this market and niche.
and now back up, you know, go through, read through Reddit forums and do some deep research, which I'll show you how you can quickly do a surface level scrape and then gauge what your competitors' adverts are and what some other adverts are in the market. And all we're doing
is seeing what our top competitors are doing and finding holes, which are just other adverts that they not advertising to and use that as our test And before we even launch any ads we should be able to clearly define big enough markets of avatars that our competitor has not gone after If you can clearly identify proven avatars when I say proven there is a commonality
amongst a group of people to have shared the same characteristics and desires, then that means you shouldn't advertise this product. But if you can find big gaping holes that this avatar or this competitor has not gone
after, that's a really good sign that this product has potential and you can go after that avatar list. So here's how we start doing it. So let's just say my competitor is only going after just women in general.
This is actually really good for us. You know why? That's a very broad generalization, women with chronic digestive issues. We can niche that down a little bit and finally even sell the avatars to go after.
Now, there is a world where you can get too niche, and that can also hurt your performances in your ad accounts. Because if you're going after teachers that live in Texas that have three kids and are married to a man that are five years older than them, if you get too granular, that's obviously an extreme example, but if you get too granular with your avatars, you run into some problems as well.
So one of the things we need to first do is understand this product and niche a little bit more. So what we're going to simply do is just grab this. And this is surface level stuff inside my online school community. I break down way deeper prompting and deeper market research that allow you to get the most understanding.
But for the sake of this tutorial here, we're just going to do a surface level scrape and breakdown. So all we got to do is talk to Kwan a little bit and say, hey, Kwan, take a look at my competitor's website.
I need you to break down what this product is in simple words and help me gauge what the general mass desire is for this product.
We want to first start off by understanding what does this product actually do and what is the problem that this product solves. By understanding what this product solves, we can then go to the market and figure out and hear and listen to the different groups of people that have complained about this problem that our product so happens to be able to be solved.
All right, so what this product actually is in plain English, it's a handheld vibrating massage device with three features bundled together, vibration, heat, optimal EMS. You hold it and roll it over your legs on the stomach back for five to ten minutes.
That's it. It's the same category as a Theragun or a Fascia gun, but softer, gentler, and feminized. It's not aggressive, punch your muscles angle. It's a spot relaxation angle. The next desire that you're tapping into, this is where it gets interesting.
They're stacking three desires into one product, which is why it has legs. Desire one, I want to look more toned. Okay, boom. I want to look more toned. Desire two, I'm tense, sore, and stressed.
Boom, okay. I want a self-care ritual that feels indulgent. So now, we now have the desires, right? And Eugene Schwartz talks about this in Nauseam. The desires are never created.
They exist and it's our job as advertisers to channel them. So now, all we would need to do is go into various Reddit forums, scrape various Reddit forums, and actually gather information about people that complain about this exact issue.
and then after enough research we can put together an avatar. Now if you haven't already highly recommend you watch this native ads tutorial I literally break down how you can scrape various writer forms really quickly and create some
amazing native ad scripts but even if you're someone that wants to run video ads this processor works for you because we I show you in that training exactly how you can go through and scrape a ton of writer forms and have Claude using
specific prompts and create messaging and tension points that you can then turn into unique avatars. By the way, why am I stressing the importance of avatars so much, right? Why not just create just general marketing like the competitor I just saw did, right?
It's okay to create marketing just like that. At the end of the day, it's working for that person and it works with so many other avatars in the market space. But it does behoove you to learn how to actually create marketing for specific avatars because that's how you can speak to different people in the market and fight against aggressive
rising and expensive ad costs. We see this all the time in marketing. It's why brands like Ancestral Supplements, which were one of the first supplement brands focused specifically on grass-fed beef organs, beef liver, and just having a supplement stack, a daily supplement
stack around animals, right? So this is clearly just geared towards the entire realm of organic supplements. It's why brands like Primal Queen will come in and do the exact same thing, but
literally gear it towards women, right? They have very, very, very similar supplement structure, but they're now just marketing it towards women. This is the importance of avatars, right? This is literally how we define avatars. And it's not just demographics, right? There's
a difference between demographics and avatars. Demographics are women between the ages of 32 and 45. Avatars are stay-at-home moms that have multiple kids and struggle with menopause,
right? Like those are, there's specific characteristics that define an avatar, and that allows us to create dialed-in messaging that resonates with those people more. Think about it, right? If you lived in, let's say, Florida, Tampa, Florida, and you come across an
ad that literally calls out young men in Tampa, Florida, right? Like something like that would probably catch my attention more than an ad that is just generalized to men in general, right? So it's just the importance of really speaking to people and finding very specific characteristics
that define them as an avatar that you can use in your marketing, which allows all the noise that's on Facebook and all the other marketing platforms, all the noise of all the other avatars or advertisers rather, this will allow you to kind of bleed through and
cut through the noise and fight in some pretty competitive markets by doing that. So what I would literally do, guys, is literally talk to Claude, and I would go through, after this video right now, go through and watch my native ads course, and I'd break down how
to find Reddit stories or a ton of different Reddit scripts and define avatars and tension points. But basically, guys, from this point on, just analyze your competitor. What are they doing? What does the market say in general, and who are they not going after?
So I can clearly, like, I can accurately find, based off of these desire points, go into Reddit and find a ton of different avatars from this. Right? I can also even just ask Claude to, I can say, based on these desires, create five avatars per desire.
Now, here's my honest advice. I would not recommend you do this. I'd much rather you go through the Reddit forums, scrape a ton of Reddit forums based off the desires, and then create an avatar around the Reddit scrapes rather than just having Claude do the Reddit scrapes.
When Claude, you give Claude basic prompting like this, unfortunately, it's just going to be very surface level. And it's going to give you some good avatars that you can probably speak to that make sense. but it's going to be way more powerful to have it fueled your research and your marketing
fueled by actual topics and quotes and words and language from your actual target avatar which is what reddit will do and facebook as well or wherever you can gather research amazon reviews
so i recommend you actually go through and pull the research manually and then feed it back to claude so it has way more direction and way more feedback but surface level if you're really lazy and don't want to make a ton of money you can do this to kind of gauge
what potential avatars you can go after and then compare that to what your competitor is doing and you'll probably find a few holes and that's what I would personally start with from there I'll give you guys a little sneak peek into my testing timeline this is kind of reserved for my online community members
but I'll give you guys a little peek in to what I would do in my testing timeline so there is one two three what I'm really gonna do is just launch a CEO campaign with one ad set and that avatar. Ideally, I'm going to start off with the avatar
that my competitor did not go after. You can always test the competitor's avatar as well if they did create one that you feel like has potential, right? These avatars, depending on
the avatar you're going after, let's say stay-at-home moms, there's probably a big enough market of stay-at-home moms that multiple people can go after. But my recommendation, go after an avatar that your your competitor has not gone after right away but make sure that these are validated avatars do not just ask claude give me some avatars that i can test for this product and this desire Actually go out there and validate this Maybe you can ask Claude to help give you
some avatars, but you should still go out and validate that these avatars exist and grab that data and feed it back into Claude to even boost and bolster the data on that avatar to make it better for the copy or for your ad scripts as well. All right, so launch a CBO campaign with
one ad set, every ad set is going to be organized like a folder, and I'm going to use those ad sets to segment different avatar tests, right? So within those avatars, I'm going to launch five ads, and this is under the pretense that you're running statics, by the way. With video ads,
very similar process, but statics primarily, or natives, I should say. Natives is naturally going to be five ads, and within that ad set, every ad, this total of five ads, it's going to be a
different angle. So there's different ways you can speak to an avatar. So each of those ads are going to be five separate individual angles speaking to the same avatar. So I like to use what I call my avatar Bible and avatar prompting scripts to make it super simple. So I'll use that
and I'll test for three days and I won't touch anything. What I'm looking for on day four is I'm looking at my data and I'm going to make a decision, right? And the goal is if there's a Buying intent, like any ads cards, initiate checkouts, or purchases, and ad metrics are
close to KPI metrics, great, I'll move on and continue to work on making this avatar a winner, right? So to the message that I echoed to you guys at the start of this video, most products are good enough to sell. As long as it solves a deep, urgent pain that someone deals with every single day, that's
considered a winning product, more so than anything. There are some products that are newer to the market that are easier to get off the ground, like what I just showed you. So those are going to be a little bit, you know, I would recommend as a beginner to try to find relatively newer products.
I mean, the products are all really the same, but relatively newer-ish products. It's going to be a little easier for you to get those products off the ground versus going after something that already has been on the market forever, right? But nevertheless, don't stress too much about that.
As long as the product solves a deep, urgent problem that someone deals with every single day and are trying to solve, then you can consider that a good product. and now it's just come down to the ability to write good copy.
On the opposite end of that, though, if our three days are up and I have horrible ad metrics far outside of target KPI and have no buying intent, then I move on and test another avatar in the same CEO but a new ad set and repeat this over and over again.
So basically, guys, it's simple. Get a ton of freaking avatars for the product. Test for three days. If ad metrics are good, create variations until you tweak your copy and improve your copy.
So you can literally see an ad set. Let's say each ad set's a new avatar. I've literally seen this happen where people test maybe one or two for a week, and they give up on it, and then they move on to a new product.
I've seen people literally test for two ad sets. They'll create two ad sets with about five, three or five ads per ad set. They'll test two ad sets, which are each avatar. They'll test it. They'll see a horrible metric and move on.
And I've also seen people that have tested three, four, let me just go like this, five, six, seven, and then eight. It takes them eight different avatars before they start being profitable and scaling.
And guess what? They are able to own that avatar and that market scale up to insane numbers because no one else is going after that same avatar. And then they're scaling with no problems. So it really just comes down to, one, your ability to be a good copywriter and create good ads
and understand how to read your metrics to figure out what needs improvement. People ask me, well, Alex, how do I know what needs to be improved? Look at the ad metrics. What are your ads telling you? Is your CTR link click-through rate low?
Is it below 2.5%? If so, that means people may be clicking on your ad, but they're not getting to the bottom where you're telling them to go to the product page. that tells me that your hook your lead type maybe your image needs work it needs improvement maybe
your ctr all is also low right so if your ctr link click-through rate and your ctr all are low metrics that means your ad sucks and that's probably leading to higher cpms by nature so you gotta look at the ad metrics and make a decision from there um so what you should do now
is schedule an ad set to go on day four you should have figured out your next move by the end of day three. So based off of the end of day three, you should look and say, okay, this avatar is trending in the right direction. Great. Let's continue to work on it, right? So in the first three days,
you're probably not going to be profitable. You might not even be breakeven. That's fine. You're not looking for that in the first three days. What you're looking for is that, is there buying intent? Are people showing interest in this product? If yes, great. Three days is not enough
to season your pixel up and get it profitable. You need more time. You just need these first three days to analyze and determine, okay, this product has some potential and this avatar has some potential. So you have the choice now of continuously testing and create new variations, working
on new image concepts to stop the scroll, new hooks and lead types to keep people interested in reading, new CTAs at the end of your long-form copy to get people to actually be bought into clicking that button and going to your product page, right?
And then working on that. if you get nothing, then I would work on obviously testing new avatars. And I'd rather you cycle through new avatar tests on a proven product that has a big total addressable market
versus you just cycling through a ton of new products every few days, testing for two, three days, and then burning it, having to build a new store, launch new ads, refresh your pixel data. It's just way less likely for you to be profitable that way and successful
versus just actually committing to a good product and then finding a new avatar to speak to. Nevertheless, we go on to day five and six. Days five and six, assuming I launch like a new asset or something, do nothing.
Give the new asset variation some time to breathe. What you want to do in this time is evaluate competitors, do more research, and see what new audiences and messages you can craft. Until you have a proven asset that's converted, you need to take big swings with your copy and marketing.
Creating variations of the same underperforming copy isn't going to get you anywhere. So people, when they create these variations, they'll go into Cloud, take the exact copy that did not convert the first time in the first set of ads, go into Cloud and say, hey, give me a variation of this.
Cloud is just going to give you a mimic one-to-one ratio of the same ad, but just written slightly different as far as the story. But the structure is all the same. And then they'll go launch it and be like, yo, I'm still getting bad results.
Yeah, with Andromeda, Facebook just looks at similar ads and groups them all together. So you need to take bigger swings with your copy. If you had an image that is you're trying to sell these AirPods, you had an image where someone's holding an AirPod,
you shouldn't create another image that's also someone holding an AirPod but from a different angle. It should be something crazy. Maybe someone's falling out of a building and their AirPod's also falling out of the air as well. Something crazy. And all you need to do is just go in the market, use TrendTrack or something, go find other people running ads and see what they're doing,
figure out what's working for them, and mimic that in your own ads. Day 7 to 14. From day 7 to 14, your campaign should be old enough and have some solid data points to start becoming a little bit more aggressive with testing. At this point, you should be launching a new ad set every other day, even maybe new campaigns
every other day on lower budgets. And each ad set should consist of three to five ads. Each ad should look and feel different. This is important because ads work as a funnel within an ad set. So if you have a ton of the same looking ads within the exact ad set, that's going to hurt
your likelihood of that person actually converting. Because sometimes the same person needs to see your ads two, maybe even three different times, right? And the idea is that they're seeing different ads from you, which hits them from different angles to get them more bought into buy.
And it's kind of like a tornado effect, hence a funnel, right? So that is also important as well. There's so much more nuance to testing and stuff like that. I probably won't have the time in this video, but I break this all down in a more detailed training on my school community.
That's something you want access to. Let me know if you guys enjoy these types of training. If you do, I can go even into more details about different avatars and different approaches and strategies to figuring out how you can find on top avatars through some manual research, through Reddit scraping, and et cetera.
But it's so important that you do this work early before you even launch any ads at all so you know what you're working with, you know your hard KPIs, and you know what you're shooting for. As always, make sure you like and subscribe if you gained any value from today's video.
And if you think the sauce in this free YouTube video is good, the sauce in my community is even better. definitely hop on in and I'll see you inside and I'll help you pick your first or next winning dropshipping product and scale that as quickly as possible see you guys on the next one take care