---
title: 'Top Agency CEO Tells Everyone to Viewbot'
source: 'https://youtube.com/watch?v=xQk7kbdLSUU'
video_id: 'xQk7kbdLSUU'
date: 2026-07-23
duration_sec: 2040
channel: 'Devin Nash'
---

# Top Agency CEO Tells Everyone to Viewbot

> Source: [Top Agency CEO Tells Everyone to Viewbot](https://youtube.com/watch?v=xQk7kbdLSUU)

## Summary

Devin Nash analyzes a Dexerto article claiming that Reed, CEO of Night Media (agency for Kai Cenat, Hasan, and formerly MrBeast), encourages view botting. Nash defends Reed, arguing the article is a hit piece, and explains the systemic reasons behind view botting on Twitch, including lack of discoverability and misaligned incentives.

### Key Points

- **Dexerto Hit Piece** [00:02] — Dexerto published an article claiming top Twitch manager Reed encourages view botting because content isn't good enough. Nash calls it a hit piece and aims to break down the truth.
- **Who is Reed and Night Media** [01:27] — Reed is founder/CEO of Night Media, a massive talent agency that raised $70M. They represent Kai Cenat, Hasan, and formerly MrBeast. Nash respects Reed as a serious industry player.
- **Reed's Actual Post** [04:52] — Reed argued that view botting is undetected, Twitch benefits from inflated numbers, good content isn't enough, and creators face a choice: compete clean or bend rules to survive.
- **Twitch's Discoverability Problem** [07:46] — Twitch is the only major platform with no real discoverability. YouTube surfaces small creators via recommendations, but Twitch only shows top streamers by viewer count.
- **Why View Botting is Prevalent on Twitch** [11:31] — Without off-platform promotion, streamers cannot grow on Twitch alone. View botting becomes the de facto way to gain visibility due to Twitch's broken discovery system.
- **Twitch's Enforcement Policy** [14:29] — Twitch only bans view botters if they can directly prove the streamer is responsible. This makes enforcement nearly impossible, so view botting continues unchecked.
- **Twitch's Incentive to Ignore View Botting** [15:23] — Twitch benefits from inflated viewer numbers for advertisers. Nash agrees with xQc that Twitch doesn't care to enforce the issue because more viewers look better.
- **The Economics of View Botting** [19:03] — Sponsorship rates are ~$2 per CCV per hour. A 1,000-viewer streamer earns $4,000 for a 2-hour sponsorship. View botting costs ~$135-$185/week for 500-750 viewers. Agencies profit by botting to inflate rates.
- **Agency Incentives** [24:09] — Agencies can make infinite money by view botting: they sell sponsorships based on inflated numbers, pay minimal botting costs, and pocket the difference. Streamers may not even know they are being botted.
- **Long-Term Ecosystem Risk** [27:00] — Reed warns that if view botting continues, brands will eventually realize the low ROAS and pull out, collapsing the Twitch sponsorship ecosystem, similar to what happened in esports.

### Conclusion

View botting on Twitch is driven by the platform's lack of discoverability and misaligned incentives, where agencies profit at the expense of brands. Reed's article is a caution against this unsustainable practice, not an endorsement.

## Transcript

Dexerto article about the number one agency CEO in our space telling everybody to view bot. Uh this is the guy that runs Mr. Beast or he he used to as a but still runs Kai Cenat, Hasan, I'll be like some of the
biggest names on Twitch and and and influencers in general. So uh the story ended up being a lot more nuanced than what Dexerto said it was and uh it ends discuss the state of view botting on live streaming and give some very unique
into like the unique players and the agencies that are behind this. So I'm give you a lot of the insight into the secret world of view botting and how a lot of these streamers are using these view bots to boost their streams in the
view bots to boost their streams in the context of the article that got written about um the CEO here and also just reviewing a little bit industry side about how this goes. Join me on this journey.
Uh so Dexerto released this article that says the top Twitch manager encourages streamers to buy viewers because content quote isn't good enough. influencer talent agency that works with streamers like Kai Cenat and Hasan is
voicing his support for view botting arguing that creators are missing out by not taking advantage. Um Reed uh is the founder and CEO of Night Um Th- this is a hit piece, man. Like
wild title. We're going to find out if that's actually true or not. That's like what he said because I I I think um we should break that down. But first it's kind of important to understand who Night Media is because um outside of the
industry you would pretty much never hear about this company. Night is a massive talent agency and Reed leads this talent agency. Um for for context these guys got a $70 million raise um
funding round. I think they had like many, many tens of millions before that through a couple of groups. When you hear about they, like when they say they're coming for you or they say they make all the decisions,
this is they. That this is who they is. Reed is they, okay? These guys are are are like the hidden behind the scenes people that do a lot of like what you end up seeing in the top like Twitch and like YouTube
activations. Mr. Beast himself was with these guys until 2024 and I think he only left to just kind of build it his own thing. So, the reason why I say this important because it's going to contextualize everything else we talk
about, okay? Reed is a serious player in the space. He is he is an extremely One of the best of us in the agency world. world. And people like this, they they do not
make content often because of [ __ ] like this. content. Like someone like Reed doesn't Because he's he's running a multi-multi-million-dollar agency behind
the scenes. People like this usually aren't public. I actually really admire Night Media and Reed for the work that he does because I'm like I'm like one of I'm also in the agency world. I'm also an agency CEO. So, like I I admire what
he's accomplished in the space and because people like this are not public typically. Um it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it it
it people The reason why you don't see a is because we make so much money off of the back end stuff that we don't need to, right? It's not advantageous for us to create content because if we created
the only result of that can be negative. We don't need the lead generation from business off of brands and we and we and we any kind of like public scrutiny we get is going to be a net negative. So I I I'm generally of the opinion that we
should encourage people like Reed to create content. Um and I I encourage people to post more. So I I don't like the framing of this the framing of this at all. And um I'm also creating this
video because when I as I run my agency I also have no incentive to post these YouTube videos and I've also been the the at the the number one public enemy of pretty much most major media outlets
like that at some point in time as well as like front page of Reddit and things really contribute to industry professionals talking and it's not really our only insight into like their world. Um so
I I guess I just wish that I had somebody to kind of back me up when stuff that's in the expertise world and so I I I guess I'm kind of doing that by proxy for Reed. Um yeah, just a just a kind of a quick note there. So let's
the the So it starts off says uh the CEO of an influencer talent agency that works with the streamers KaiCenat and Hasan [ __ ] to support for view botting. Uh that that's kind of an insane thing to write an article. Um in his post
undetected and Twitch benefits from this because more viewers look better when it true, right? And we're going to break down like why that is that is true. Um he says quote that we've entered an era where good content is not enough. Um
or amplification and even bots can artificially put you up in the rankings. whoever is willing to game it. Twitch's detection tool feels reactive at best. Advertisers don't seem to have a reliable way to verify it um at all. Uh
or what's real. Um and he goes on to say if botting becomes normalized creators face a brutal question, compete clean and risk invisibility or bend the rules to survive. Um and that was the extent of The Serfs
going to talk about in terms of this article. I'm not going to break this direct post, and then we're actually going to talk through like the industry because like again, I think this is basically a hit piece. I'm kind of only
against what he actually freaking said. And and I'm going to let And And it does a lot of good work. I I don't think this is one of their good works. I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I
I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I
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I I I I I I I I I I I I I I I I I I I I I I I I I I All right. So, first of all, Reed starts off with his his article, and the name of the article his article, and the name of the article is "It's Time to Start View Botting."
Okay. We We Like as much as I just defended Reed the last 10 minutes, we we could have we could have done a little bit better entire industry on that on on that title. I I will give you that. That's
Um, so maybe he could have chosen a better title. True. does it take to cut through all the noise on the internet? If everyone else We used to live in a world where if you made great content, algorithms would
find you and your audience for the for your videos. Now, creators have to clip farm, pay clips, sometimes they even have to view bot to get a better chance through the noise. This is especially true on platforms like Twitch where view
you to the front page of popular streaming categories. So, I think it's really important to understand why this is so prominent on Twitch, okay? And the big reason for this is because Twitch is the only social media platform
the only social media platform with no real actual discoverability. this video that are like, "That's not true. It technically does have exclusive true. It technically does have exclusive but really it doesn't, okay? So, when I
go to YouTube, okay, and I pull up the YouTube homepage, and what do I see? Um the first thing I see is like a series of recommended videos, okay? And
based on the kind of like what I like. And so, this quite literally is going to And so, this quite literally is going to be a discovery engine, okay? So, like when I go here, um we'll look at this. And And here's like
some stuff that that that I watch, I guess, okay? So, here's like XKCD what And then I want you to notice the second video right here, which is 5,000 views. days ago about Factorio, which is a game I play way too much. And And And it just
kind of got started. Now, um this is not a huge channel, right? Like if we click through this guy, um this is a guy with 501 subscribers. Very, very small channel. Um this video next to it from Joseph Carlson is a investor that I
coming up. He posted this an hour ago. This video is going to get a lot more. And he's a a lot bigger of a creator, but he's not that big. He's like 273,000 has another channel, too. Okay? So, the point is that um for this content, this
discoverability, okay? When we think about discoverability in the traditional sense of the word, YouTube is doing that right because it's it's it's featuring a person who is a a a a a 500 subscriber person
and it is um showing a video that you you could potentially discover from that person that would otherwise not be able to do that. Now, if you contrast that to Twitch's system, and I understand that
they have developed an algorithm that that sort of features streamers, if you that sort of features streamers, if you were to look at streamers by browse categories, okay, and you go to something like just chatting, then the
stuff that is going to be featured on this website is going to be stuff like Zackrawrr, that's Asmongold, right? HasanAbi, um this person.
These people, okay? And what you notice is like these are basically people who is like these are basically people who um have the most viewers. And and so uh if you go by the recommended section, I just changed it to recommended for
you, and you'll see that it's still the people that have the most viewers. I don't ever watch Hasan. I'm following him. I I very rarely watch Asmongold. And generally Twitch sorts the um list of people I watch up here, but like this
is an accurate uh amount of people that I watch. Like I watch a lot of Path of like the OG people like Lirik or Sodapoppin or something like that. So, Sodapoppin or something like that. So, um this like recommended thing is um
successful streamers. Now, notably, if I were to go down into the highest to lowest category, and we're in just chatting still, and I just search down, for a bit. Like in what universe
Well, I won't stop there. Uh I'll stop here, okay? In in what universe am I going to discover these people on Twitch? Th- Th- There's no way. No one's only at 200 viewers at this point, which is still like a decently sized stream.
Let's not even get into like 30 or 40 viewer type streams, okay? So, it's important to understand the reason why view botting is so prevalent on Twitch and not on platforms like YouTube or things like that is is there is no other
you go off platform and create videos and and and and you do work on TikTok and you do clips and things like that, or you literally can't grow on Twitch. everyone that is a content creator that is listening to this, um cuz I know a
understand that. That like if you are just clocking in, streaming on Twitch every day for 6 to 8 hours, and you do no other media, you will never get make entertaining you are, it doesn't matter anything.
And I get and like we kind of take discoverability as a given on social media platforms because it is on every platform like TikTok, um YouTube, Instagram. All those platforms can surface you just fine if if you create
one where that's not true. So that's what he means here. Is he's saying that basically view botting has become the de facto only way to grow on Twitch. So why not do it, okay? And then uh so what let's keep going. Um so thankfully if
viewer boards, you uh don't have to view bot. Okay. Um so he goes on to say next with this issue for a long time right now.
Rolling Stone that said that there was a bunch of uh a botted content around the then again from Nicki Minaj. Uh this is super true. Like like in the agency super true. Like like in the agency world there is so much um
botting and so many like bot accounts. Celebrities that are kind of coming up in the world will will very rarely start their own Instagram accounts. They will they'll usually I've seen this happen so many times. Um they'll usually take an
account so you these professional farms will start Instagram accounts. And they will post like really popular memes. And and then what they'll do is they'll username, they'll do all of that, and then they'll just and then like they'll
keep the followers. And then all of a sudden this random celebrity that nobody's ever heard of has um like a million like 1.5 million popular. And that's without body and that's just the the the way they do it.
platform and there are some major agencies in the world that do this uh agencies in the world that do this uh professionally for um for uh for for that Reed is in, by the way. Um but but but there are other totally different
agencies that do do this. Reed is basically just noting that that exists. Uh okay. So, however, this isn't the case with Twitch. 50K viewers a matter of minutes, there isn't really a clear way to tell who is
bodying and who isn't. Um I I don't agree with this totally. I I I have a I have a couple of ways that you can detect view bodying and that I've back to like um a couple of videos ago on my channel. I I discuss a couple of
ways that you can pretty reliably do this. Um but I think the thing that he is trying to actually say is that um
even if you couldn't did even if you could reliably detect this, the problem is you can't the problem is that Twitch has a a a non-negotiable enforcement policy with view bodying where if unless you can directly prove it is the
streamer themselves that are doing it and not just some malicious actor that's banned, they will not take action on your account. And and because of that um even if we do detect view bodying, it's
even if we do detect view bodying, it's only useful from like the standpoint of the the agency world and like how we think about sponsoring their content and how we pay for it um versus
enforceable. Okay, so dealing with this for years now. A post from Devin Nash sums it up well. Hey, that's me. Smile. I'm in this video."
no real downside to botting your stream if you're in the top 2500 creators. explained. Um, my belief echoed by xQc is that they don't care to enforce the view botting issue. The more views they are, the
better things are for advertisers. Um, I think that is completely correct. There there is essentially no reason for Twitch to ever enforce the view botting issue because having more viewers on their website and monitor those viewers
advantageous to them. It's the exact same situation with Kick where Kick view Sorry, I'm saying I'm applying Kick view bots is a little bit it's accurate, but but it but it's it's not entirely the whole thing they
do. Um, moreover, a lot more people view bot on Kick would be a more accurate statement. Um, and and and sometimes by up to 50 to 70% as my reporting and and other agencies like Stream Charts and Vadra have a collaborated. Um, in that
case, if you're trying to compete against Twitch and you can say, "Oh, we have like 30 or 40% of the audience and growing." And all you're doing on the that shows how many viewers you have on the website, you know, then of course
And and Twitch looks better for sponsors, looks better for um brands, and and looks better to the public in general. And so I completely agree with Reed's assessment here that um that Twitch is not incentivized to fix
So, I'm going to do something really cool now that's never been done on a YouTube video. Um, and I'm going to actually explain to you uh exactly why at an agency level, at a business level,
at a brand level, um agencies can basically make infinite money by view to enforce this. That's what I'm going to do next. Um, but before I do that, this is a a quicker video. We're going to do a a call to action. We're going to
to do a a call to action. We're going to do a secret call out. It is 17:17. What a good time. 17:17 in the video. If you are still here because you are a you can't get enough of it. 17 minutes just blew by in this video. Leave a comment
in the section below that says you're still here 17:17 with a timestamp. I many people do it in the last video. It just made me so happy. Um thank you to do is literally I don't I don't get sponsored for these videos. I don't I'm
because on my business side I can't take sponsorships. But you can take a look if you want to support me at my Patreon. patreon.com/devinnash. patreon.com/devinnash. Um my Patreon is really cool
if I do say so myself. I have made over 200 videos here about all kinds of stuff. So the one I did um a couple of days ago was an ultimate guide to of stuff about business. So this is like about sales. Um some stuff about like
how to kind of keep your mindset good in terms of like social media. Another one it goes on and on and on. I do a lot of videos here. Um and the the entry fee is $5. It's $5 for like you pay $5 you get all those videos. Pay it one time. And
like a mastermind tier where you can come meet with me every Saturday, discuss your business with me. I work on it with you. And um it it's also super want to support the channel, the best way to do it is through the Patreon.
appreciate it. If nothing else, you just want these videos to exist, um that would be great. Uh other than that, I do have a link to consulting that I do down below. But uh just frankly, I'm so backed up on consulting right now. I
least for the purpose of this filming, it's probably not relevant to you. But there below. So hey, just thank you guys. 17:17, let's keep going. And let's really break down what the um the the math and kind of the secret is here on
like why this sort of view bonding is a thing. Okay. So let's um let let let's let's look at this. Okay. So a couple of things. Let's first establish that like the rate that you sponsor a streamer for, which in of itself is interesting
rates. And we're going to make this a little bit larger before we discuss. So, um just keep in mind as an agency CEO, I've done thousands of deals on Twitch. Um I just
know these rates. You can also confirm these by looking up uh the rates online. But generally speaking, it's going to be about 80 cents to $1.50 about 80 cents to $1.50 as of 2026 per CCV. That means per
viewer, okay? Um and and the typical range that you'll get quoted is about a dollar to three dollars. Now, the it'll be higher if it's like going to sponsor someone like Kai Cenat who has like a very limited inventory of
they can support and and and frankly just a lot of exclusivity and like power to trend up higher. And then like if I have someone that's like less exclusive going to be lower. But generally, you're going to run like this range here and
and sometimes you're going to go higher. That means that for a thousand CCV, so a person that gets a thousand viewers, okay? Typical sponsorship is two hours put it right in the middle. We'll just say it's $2, okay? So, for all you math
aces out there, how much money does a single sponsorship for two hours at $2 make for a thousand CCV streamer? Do do do do do do do do do do do do it's $4,000, okay? So, $4,000 is what the streamer would end up getting except
that an agency typically takes about 20%. That's like on the high side. It's like 15 to 15 to 10% sometimes. Uh and especially with Twitch in like 2025, 2026, that number is trending downward. Um but I I just want to I I just want to
say it's like let's say it's 20%. Um that's about $800 uh cuz that's that's 20 of 4,000, okay? So, what that means is that the streamer gets for this deal, for this two-hour deal, $3,200 and the agency gets $800. Okay.
Now comes the interesting part, okay? So, we know all these these rates. Let's go into what it actually costs to view bot somebody and and talk about that. So, a view bot
viewer hour. Compared to the dollar to $3 thing that we just mentioned here. So, if you are a math wiz, you have already seen the problem here. That means to bot about 500 viewers to
That means to bot about 500 viewers to 750 viewers, week. And I pulled these numbers off of all of made this video. And actually, Night sorry, Read even says this
at some point that he ran a test numbers. So, he said, "I want to see what it would cost to bot a stream." And about $180 a week, he'd get 1,500 followers, 225 chatters, and 750
viewers. So, that lines up right at right direct with my research. Not bad Toast tried to paint this as like, "Oh, he's like view botting himself." I mean, like agencies, people like us run these kind of tests all the time just to
usually, honestly, to inform our brands of it because we want to get better results for them. Now, talent agencies are less incentivized to do that, of the brand. In my case, I am a brand-facing agency, so I don't work for
Like so, in this case, like running tests. He's not doing that. Okay. So, here. Okay. So,
you have a 300 viewer Okay, let's just run the math, okay? And you want to add 500 viewers. And by the way, this $135 to $185 a week includes
chatting, includes custom chat messages, includes like a bunch of stuff to make when he says really hard to detect this kind of stuff, okay? So, um we want to add 500 viewers, which might cost us,
you know, $130 a week. Or let's say we want to add 700 viewers So, let's say it would might cost us like $150 to $180 a week, okay? And then all we need to do as an agency, cuz we know we're getting $800,
is we just have to run, let's say we run two sponsorships for 2 hours for that two sponsorships for 2 hours for that streamer.
And that $1,600 cost us less than $400 to make. Sounds like a money printing machine. So, now you understand why agencies are incentivized to view bot basically indefinitely. The workflow goes, "Hey,
indefinitely. The workflow goes, "Hey, I'm an agency. So, I call up my stream a brand and I say, 'I've got a great guy with 1,000 viewers and he's really engaged and he has lots of custom chat messages that will talk about your brand
engaged and they're totally not bots and uh they'll say a bunch of words like like Johnson & Johnson or or or healthy oatmeal bites that sits on my sits on my Foods, okay? Um they like and they'll say it over and
authentic engagement and then you'll pay me lots of money, right?" And the brand understand this view botting thing and I've never watched a Devin Nash video." I've never watched a Devin Nash video." Okay, okay. And so now you just go to
the crazy thing, streamer might not even know they're being view botted. Like like the agency just they sign with an agency on the auspice that like they usually do know that they're being view botted. And and and and certain um
groups of people may may know more than others. Um you know, for example, certain clans certain clans that are going through like certain phases. Like phase clans. You you know, certain people might know
people and some might be doing it intentionally. But generally speaking like um like like or or or like often times streamer who doesn't even I've no doesn't even know. You know, that might
like 90% of the time it's honestly the streamer that's doing it. Okay, so agencies that are like like like botting people um they go to the streamer who know and says, "Hey, I got you a deal for $4,000, which is along the lines of
for $4,000, which is along the lines of the price that you want for deals." Um here you go. And everybody's happy. Um except uh the brand, which then runs the over/under later on um and does what's called a a very important number, which
I have talked about in the past called >> ROAS, which means return on advertising >> ROAS, which means return on advertising spend. amount of money that you um get back. So if it it it like for
spending, if I spend $10 in advertising, I want at least $11 in product sales, money and that's not good. If you're in business, you're trying to make money, right? I think so. Okay. So what what what what what we're referring to here
on a tangent cuz this is what I'm referring to here. Uh this cycle. And this is the problem, right? Combined have any discoverability and the fact that Twitch has no
incentive to fix this because Twitch likes sponsors coming to their website. sometimes they get a kickback through things like bounty boards, which are also viewer CCV compliant or or dependent, I should say, right? So
uh essentially everybody in the ecosystem benefits from this as long as the gig is up except for the brands. Now, here is where we get to Reed's part Now, here is where we get to Reed's part where he says the big takeaway. Um
and he says like essentially this is it, right? He's saying we've entered an era Distribution tactics are. Twitch's detection tools feel reactive at best. reliable way to verify what's real. If botting becomes normalized, creators
face a brutal question. Should we compete clean and risk invisibility or bend the rules to survive? Long-term though, this erodes the trust in the entire ecosystem. So this is the most important part of his entire thing. Reed
Like like that's not what he's trying to say. Reed directionally understands, correctly and directionally understands, that if this continues, then brands who are not stupid, eventually, will will pull out of the ecosystem. They will
realize that people are botting these views, that the real value, the return on advertising spend, of of a of a Twitch sponsorship is not a dollar and not three dollars. And and believe me, it's nowhere near that, right? Um and
there is a uh allegory here to to the business I world, which was esports. So in esports, when I ran Cloud9 Gaming, which was one of the the top top three
um we really struggled as as an esports we really struggled as as an esports team to get returns on advertising for our clients. And that was because if you have a bunch of players playing League
of Legends and you put a brand on a jersey, even if you have those players talk about it, like it's just not engaging enough for a lot of reasons It doesn't make sense. The return on advertising spend isn't there. We would
end up in situations I heard I heard of situations and we would end up in situations where a brand and a sponsor would pay us much more than we advertising spend. Now, to some extent, that's okay because um there's exposure
like particularly with like bigger brands like Coca-Cola or like like Brisk Iced Tea or people like that, the US Army and so on. A lot of those people care more about just being out there and and like you don't need to get
you're dealing with like product and that. So but but even still, the exposure doesn't make up for it if your nameless impressions and views. Like sure you got a lot of viewers, but
about it, nobody cares. What you quickly realize is that the spend that you're realize is that the spend that you're putting in to these to these teams the publishers themselves like Riot and Blizzard is just not worth it. The juice
is not worth the squeeze as they say. And when enough people realize that, the ecosystem kind of fails. And that's like really what happened on a business side sponsorships that were multi multi million dollar sponsorships across many
different teams. CLG had many multi million dollar sponsorships during during my time. And nowadays, that sort of stuff is a lot more rare or if not non-existent. Like unless you have real like sovereign wealth fund Saudi Arabia
e-sports stuff, the ecosystem is kind of collapsed. What Reed is saying here is that that is quite literally the future of Twitch if we do not reverse course on this. So I think Reed is a person who sees the long-term direction,
directionally understands that the erosion of the ecosystem means worse business for him because if he can't sell his sponsorships at higher rates to people anymore, he loses out and his entire business loses out.
So what he's making this article for is to caution against that world, right? Versus Twitch which just seems to be mozing along with complete disregard to that reality and they don't seem to give a [ __ ] if
their entire platform lives or dies. remembers he's burning, you know, some tens of millions of dollars a month on with Twitch and goes, "Oh, what's that? Yeah,
catalog." Like it just it just feels like feels like nobody cares. So, I I I I think the reason why Reed wrote this think like it's a pretty it's a pretty reliable It's definitely
And I want to make this video so that we could kind of like break down um this this whole thing because it's to tell people that like if you continue along people to view bot shamelessly,
make sense, um and and Reed does note that like there are no detection like like methodologies. There are reliable detection Like he even says in
email me. Like like Vadra is a good example of that. The these guys put a lot of time into evaluating their campaigns for and valid traffic and and for botting.
this. I know Streamer Charts also has done some work on this. So, you know, maybe they could connect with Reed. So, I do think there are ways to reliably detect this. It's just the question is that if you're a talent agency and you
make all of your money by um uh the number of viewers that your streamers get, why would you be incentivized at any level to to to try to make this uh ecosystem healthier
profits? And and and I think what's that he is someone that is big enough in the industry because I mean it's like in terms of talent agencies, Night like is as is associated with Twitch and maybe
even YouTube on some level is kind of as big as they come. Um directionally Reed cares a lot about the future like I I right? Like like I don't stand to make any money. I I don't have any talent um that that I run. I I don't
or not. I just directionally really like streaming and I and I want this from an ecosystem that collapsed because of similar issues to this, which was of issues that I should probably someday make a video about. But um
I want this industry to be healthy. So I So I I I think people should not um misunderstand him and they should they should realize that like the reason why a lot of these sort of uh people are coming out and talking about this view
botting issue is because we understand that like inside of two to five years, if we burn out every brand that has ever advertised here and they're just going to stop advertising here. Especially because there are such
competitive opportunities with any kind of like paper click advertising or traditional advertising online like meta or or Google, right? You could just get spend uh directly there. It's also more attributable. You can like you can track
sort of thing. Um so that's where Reed's going with this. I I I think we shouldn't be demonizing uh talent agency CEOs, okay? Deserto,
leave us CEOs alone. We never hurt anybody. for the next video. Thanks everybody for for being here. Appreciate it. Bye.