[00:01] Follow your passion. Sit in front of the camera and just get started.  But to tell you the truth, if it was so simple then every second person would be going viral today.  Every other student would be an influencer but that is not the case.  I have personally seen people go
[00:15] from zero followers to 100 in just 6 months.  In fact, I myself in just 6 months.  In fact, I myself secret hack.  We just follow a simple system
[00:28] which 99% of the people do not know.  And honestly, if I had known all these things that I'm going to tell you today [music], my journey would have been very different. That's why in this video I am going to tell you the exact seven steps which I have
[00:42] learned by personally experimenting.  These are the seven facets or systems that will help you seven facets or systems that will help you can actually make your first viral video.  But before understanding this, you will have to
[00:56] understand the psychology of content creation.  Because if you don't know how the human brain consumes content, all your hard work will go to waste.  So, do all your hard work will go to waste.  So, do
[01:09] like the video for the algorithm.  And play it at 1.25x for a better experience.  [Music] Let's start with the video. Look, there are three psychological pillars behind success on social media.  The
[01:24] studied this and it is a very interesting concept. information, a kind of itching is created in our mind.  Literally an itch and to get rid of that itch we are forced to click.  Now
[01:39] understand this in very simple language.  Whenever you answering it in between the video, you basically open a loop in the mind of the viewer and our brain has basically developed to close these loops
[01:53] and this is the reason why people watch the entire video. This is also called the Zegernik effect. its concept is very simple.  It says that incomplete things always bother our mind. That is why we look for its solutions or answers.  After that
[02:07] comes the second pillar, relatability. In scientific terms, this is called mirror neuron effect. sees you on their screen, some neurons fire in their brain which connect them to you.  Now if you tell their problem in such a way
[02:21] as if it is their own story, then they immediately relate to you.  And that's why relatability is the biggest pillar on social media. Ankit Bainpuria, this fitness influencer, went viral a year or two ago. And this
[02:33] second pillar of relatability plays a big role in their going viral.  He was a simple guy who was just like us.  He lived in a normal house like us and talked about normal things like us. fitness content are quite good.  But relatability played a big role here.
[02:47] After that comes the third pillar of trust.  Look, in today's time the audience is very skeptical.  She does n't trust everything because there is so much fake fake content that it has become difficult for her to trust it now.  This is why,
[03:00] according to psychology, people believe those who show authority and social proof. Meaning, if you are claiming anything, there should be data behind it.  There should be Whenever you give a fact speech, the audience's mind goes into logic mode
[03:14] and their trust in you increases a lot.  Now these three pillars are very important even before landing on social media. If you have understood these then let's come to the tasks where the number one task is going to be choosing the niche and model.
[03:27] Now you can use this three circle formula to choose your niche. Basically the first circle is your passion.  That means what things do you like.  After that the second circle is your skills.  That is, what do you know and the third circle is market demand.  I mean, is
[03:42] anyone going to see this?  Now wherever these three circles intersect, that can become your perfect niche.  Now for this you can also follow a step by step process. Number one, go down your interest list and see which topics you
[03:55] enjoy talking about.  What do you research in your free time or what can you talk about for hours?  For example, finance, psychology, tech, gaming, fitness, cooking, travel extra. After that, number two, check your skills,
[04:07] what things come naturally to you or what things people take advice from you for, and once you know these two things, then you can do market research, that is, go to YouTube and Instagram and actually see which type of content is going viral
[04:19] or in which niche the competition is less or where the engagement is more tools or paid software. You can check it directly by going to YouTube search or suggestion section or you
[04:32] And lastly, once your niche is finalized, you will have to validate whether you are For that you just have to make five to ten videos and post them.  And then ?  Are there comments on that?  Are you enjoying the topic yourself or are
[04:47] you feeling a little compelled to make videos about it?  And there's a simple unspoken rule: if you're still excited about creating content after 10 videos, you're in the right niche.  And what happens is that generally at the time of niche selection,
[04:59] many people make this common mistake that they choose any niche just for money or they choose any very broad niche. Like motivation which is very much a velocity niche.  Better than this, if you
[05:13] perform even better.  Or some people choose a niche with very high production value. n't know editing.  They do n't know how to shoot.  Documentaries are example of this niche with high production values.  Now while making documentaries, you should either know how to
[05:27] And if anyone starts initially, in fact, when I started, both these things were weak for me. So now let's move ahead and understand that till now we have seen how to choose a niche and what type of content to create.  But
[05:39] tell me one thing, will you be satisfied just by getting followers ?  No, right?  So now let's talk about the real game which is monetization. Look, , likes were coming but nothing was coming into the bank account.  Then I
[05:53] not with the followers.  The problems are actually with the systems.  That's why today I'm going to show you the setup that actually works.  Now look, if you want to monetize your audience base, what are the things that traditionally happen?  A
[06:05] payment gateway, a website or landing page, an email automation tool or a tool to automate DMs, or a place to host digital products. Meaning about five to six tools, five to six subscriptions, and five to six different headaches.
[06:18] Or you have another option, a single tool where you will get everything in one place which is Super Profile.bio.  It's basically a control room type of thing for your entire creator business. share the screen here and show you. First comes your link in bio.  The
[06:32] link you put in your bio becomes your sales funnel.  From here people can directly view your courses.  You can buy digital products.  You can book consultations or even join our community. You
[06:44] can manage your entire business with this simple one link.  And if you want to create a payment page then it is just a 2 minute work for you.  You just click on the payment page.  Enter the product name, upload a thumbnail.  And then you can make it live immediately.
[06:57] No type of coding will be required.  You will not need any kind of technical skills.  You sell courses to your audience, conduct workshops, or offer one-on-one consultations. part of digital products, if you have a PDF then
[07:12] you can put the link.  You can also sell directly from the template.  As soon as the buyer makes the payment, they get instant access. You do n't need to share anything manually or follow up in any way.
[07:25] Basically, this is a great idea to generate passive income 24/7. And there is one more feature that you get on Super Profile Bio which is Auto DM.  Imagine you cast a reel.  Now 500 comments came on it saying brother please give me the link, please give me the link.  Now will you
[07:37] sit and DM each one manually?  Brother, the whole day will pass but the comments will not end.  This is where this Auto DM feature comes in very handy.  If anyone comments a specific word on your post, it automatically goes to his DM.  Even
[07:49] if someone replies to your story, it still goes to DM.  Or if instant response can also be sent to him.  In fact, this thing I really like about Which is redirection links.
[08:03] After someone buys your product, you can send them directly to your WhatsApp community or redirect them to your Instagram channel.  This means that even after a sale, you will remain connected with that customer. And yes, if someone
[08:15] comes to checkout but doesn't buy, email automation immediately reminds them. So these abundant leads can also be converted automatically. Normally, doing all this may cost you thousands of rupees. But if you guys sign up through my link then
[08:28] you will get 80% discount on the first month.  Meaning you I have given its link in the description below.  So check out Super Profilebo now.  So how to monetize once?  Our idea for this also became
[08:40] clear.  Now let's move on to phase number two, Pay vs Competitive Analysis.  Now if I tell you about competitive analysis in simple language then it is like you have gone to cheat in which all the answers are written. Basically you learn from the mistakes of others.  You
[08:54] replicate the success of others and improve yourself by finding their gaps. Now if you have to sit down to do competitive analysis, you will need a down to its simplest form, you have three main types of
[09:07] competitors.  Number one direct competitor who is in exactly the same niche as you. Exactly creates content like yours.  Targets the same audience For example, if you make a shot in finance, then your direct competitor
[09:20] is Labor Law Advisor, Akshayat Srivastava Extra.  After that, the second type may be in a related niche to you. Whose audience is the same but their angle, example, for all the finance creators, channels that study business
[09:35] or entrepreneurship can be an indirect competitor.  After that comes the third type, aspirational competitors.   That means some of the competitors who are going to be huge following and carry an established brand.  For
[09:48] Ankur Vari.  After that, our step number two here is data collection.  Now step number two here is data collection.  Now coming on your screen right now. Take a screenshot of it.  And
[10:03] create an Excel sheet in exactly the same type.  When I started my content journey, I also did this what do you have to do in this?  Basically, you have to do channel level analysis first.  Where you will and see their growth trajectory to see when there were sudden spikes throughout their career.
[10:17] Which of his videos went viral?  After that the second thing you will check is the upload frequency.  Do they post daily ?  Do they post once weekly ?  After that you will see what is their content
[10:30] mix i.e. the ratio of shorts versus long form ?  Now after this will come your video level analysis which is very important. You will have to analyze the top 10 videos of each of your competitors. And you should not analyze it just like that.  It has a proven
[10:43] use it.  Number one, notice their title pattern.  For example, suppose the creator is Vaibhav Kerner and for example, his top video is Five Money Mistakes That Keep will see some pattern or the other.  Like there's always a number in their title.  There is
[10:58] Like Mistakes or Poor and their title is always below 50 characters or 30 characters. After that, number two you have to study is their thumbnail elements. Do they remain in shock or surprise?  Then
[11:11] words are used, four to five words are used?  What happens?  Then after that contrasting color they have used in their thumbnail. Now once the thumbnail analysis is done, your next analysis is which is hook analysis.  That is, analysis of the first 5 seconds.   The
[11:25] important while writing the script. We will discuss this very well later. After that comes their script structure, how long their introduction is. ?  How do they create stories?  And lastly, you have to
[11:39] see the engagement matrix i.e. the ratio of views to likes.  After that the second comment count.  That means how many comments are there generally on one of his videos?  If a video has more comments, why is that ?  Now once you have all these things in front of you
[11:51] and you have done a good competitive analysis, then it is time to do gap analysis. Now to do a gap analysis, you just have to ask yourself four main questions.   The number one content gap is what exactly is missing from their content?  Now for this
[12:03] Where generally people keep asking, can you make a video on this thing get complaints from people that you have made it too technical.  You have used too much English brother or you have made a very long video.  Now the second type of gap
[12:17] is the format gap, which format is underutilized.  If everyone is doing long form then you become a master in shorts.  If everything is in a serious tone then you add humor.  If everyone is making solo videos, then you should do interviews or podcasts
[12:29] or collapses.  Then after this comes the third type of gap, the audience gap.  For example, many creators target the age group of 25 to 35, which is basically the you find a gap there, like the gap between 18 and 24, which are college students, then
[12:43] you can do gap analysis in that way. And lastly comes quality gaps.   Do And lastly comes quality gaps.   Do
[12:56] last thing you have to do is differentiation strategy.  You have to be different and not n't look at any finance creator and say that I will create better finance content.  Instead, think about create better finance content.  Instead, think about
[13:11] use comedy and storytelling in it ?  Can I make it simpler?  For example, you can give your unique personality to it.  Like Vaibhav Corner's style is aggressive and rapid fire.  Similarly, Dhruv Rathee
[13:23] is not.  And this is completely my personal opinion.  And the Bear mix of spiritual and business.  So in the same way, decide what your style is exactly going to be.  And then after that you can give a
[13:36] unique angle or a different perspective to the same topic. For example, how to save money is a very common topic in which competitors probably give a traditional advice to follow the 50:30 rule. Compete also offers a slightly more aggressive
[13:49] my competitors and I was creating content, I would use the psychology behind spending here to understand why we actually spend money.  In any topic.  Now let us come to our phase number three where we will
[14:04] understand how to finalize the topic. Here you will be most helped by the YouTube search bar.  You just type your niche here and see the suggestions.  For example, if you just type how to, you will get auto-completed suggestions.
[14:17] Now all these suggestions are based on most searched terms.  That is, what things do people generally search for the most? Like for example how to make money, how to study effectively, how to gain confidence. All these are high search topics in one type.
[14:29] For example, if you go to the comment section of your bus competition and get good topics there, the number of requests made by all the people in the comment section
[14:43] you can also decide your topic on that basis.  Now you don't have to just choose a topic here and directly start making a video on it. Always remember that whenever you sit down to do analysis, keep at least 30 to 40 topics in mind.
[14:55] Now out of these 30 to 40 topics, there should be five topics And if you are starting a new channel then do not be afraid at all because basically you will start with zero subscribers, so there you have a
[15:09] lot of scope for experimentation.  Once your audience is created, then you have to create whatever your audience demands. But when you have zero subscribers, then whatever comes to your mind, you can create it in the way you want to create content.
[15:22] Now once your topic is fixed , just search it on YouTube and watch it.  See how many views other creators who have made videos on that topic have actually received. Now if they are getting more than 100 views on an average then you
[15:35] can easily pick that topic.  But if they are not getting more than 500 views on any topic then never pick that topic because it is possible that the demand of the audience for that topic may be less. So rather than working on something that is going to
[15:48] give you very little outcome. It is better that you just go and check the YouTube search results to see who has got how many views and do not get happy just by watching one or two videos on top. Scroll down to see.
[16:01] in today's video, basically we understood psychology, selected a niche, created a content strategy and also set up monetization. Now, whatever scripting, editing, posting, I will cover all these things in part two of this video.
[16:15] And I know with this video too, a lot of people will just come watch the video , make notes, take screenshots and then do nothing.  They will go back to their old life and give the same old excuse that
[16:27] That is why I have divided this video into two parts so that it becomes easier for you to understand it. I need two or three things from you in the comments section of this video.  I want you to first select your niche. After that, number two, mention the names of two-three competitors of your niche there.
[16:41] And number three, you have to write the name of any topic on which you are going to make your first video. Remember, before part two of this video comes, I will definitely check the comment section of this video once.  So make sure I see your comment there
[16:53] and yes, set up your super profile today and list your first product today. I have given the link of the super profile in the description below. If you sign up through that link, you will get 80% discount on the first month.  Meaning the risk is absolutely zero.  Try it
[17:06] and explore it yourself.  And yes, if you found this video helpful then like it and subscribe to the channel.  I will see you in the next video with part two.  Till then, keep hustling, keep learning and as always keep inspiring.