[00:02] either become successful at youtube or i will turn 85 years old and i'm died trying to do what i wanted to do those are the only two options this guy right here has cracked the code to growing a youtube channel
[00:15] eric decker or as you might know him iraq has gone from zero subscribers to one million in one year at a time when youtube has never been achievement his crazy challenge videos have got
[00:28] everybody talking just listen to what mr beast had to say it's obvious you understand the game and you're driven and dedicated so a few years you'll have 10 million subscribers like just growth is
[00:41] exponential but how is he growing so fast last january eric gained 300 subscribers the month after 90 000. what changed well in this video we'll investigate and get to the bottom of his strategy
[00:56] with growing your own channel you're going to be blown away by some of the iraq has made i know i say it a lot but this guy is a youtube genius i've analyzed some of the biggest youtubers in the world
[01:09] but the way iraq has grown is different these two guys here present a typical youtube channel both mrbeast and ksi worked on their content for years before they ever hit 1 million subscribers
[01:23] an average youtube growth curve looks something like this you start slow and and you pick up real momentum so how did iraq manage to i mean this time last year he was a college dropout with no experience
[01:38] by every measure he was starting from zero but he had a plan you see no matter how competitive youtube gets the algorithm is built to help new creators get discovered
[01:51] how to get picked up by the algorithm in the first place and that is what airac has done so well getting initial attention and getting into people's recommended feeds after a month of research and watching
[02:05] here are the three steps behind his rapid growth on youtube channel to explode pay close attention later in this video less innocent ways eric has grown his channel
[02:19] on youtube is a good product aka your content which takes us on to step number one from the start eric has been making algorithm optimized videos as i said earlier youtube wants new
[02:33] but they're obviously not going to manually watch every single upload video is good or not one of the main ways they do this is retention this is where so many small channels
[02:47] videos youtube simply isn't going to promote them but videos they use retention strategies that you watching what's really interesting about erak is
[03:01] inside information before starting his content is carefully planned and edited to beat the algorithm let's take a look at this video here to see his retention strategy in action i want you to pay close attention to the
[03:14] because a few things happen here that are so important to the overall video i want to try and deliver ubereats by air we've trained for this
[03:30] so how many flights have you done a couple
[03:45] this is what is known as a cold open intro which is essentially where you anything else eric's goal here is simple he wants to he does this by delivering a one-line explanation and then proceeds to show
[03:59] some of the best highlights to hook them in he also really cleverly includes crashing seconds the viewer knows what he's trying to do
[04:12] and they also have multiple storylines answered with intros a lot of the time it's better to show instead of tell you can always fill in more of the details later on which is what eric does
[04:24] in my experience ubereats delivery dude it sucks were to make that process that uh you're gonna get your meal in 15 minutes and it comes in like 25 what if
[04:37] minute now how are we gonna do that well here's the plan i want to try and deliver ubereats by air this section is called the setup youtube is getting the balance right between context and
[04:50] action so the viewer knows exactly what's happening while also being so within the first two minutes eric has grabbed the viewer's attention he makes sure to keep it through effective youtube storytelling
[05:02] all of his videos contain multiple conflict and resolutions whole plan into jeopardy and he needs to fix it this keeps the viewer engaged as they wait to see the outcome leading to what
[05:14] a retention chart here the viewer can't click off because they need to see the outcome also notice how each of erock's videos has a clear payoff a reward for watching to the end in this
[05:27] to deliver the food this is placed at the very end and is once you give the viewer what they want they leave so it makes sense for the they leave so it makes sense for the conclusion of the video to be very quick
[05:47] there just for the inconvenience have you ever had a helicopter ubereats food to you before this would be a first okay cool now eric has retention that can compete with some of the biggest channels on youtube
[06:02] video is worth recommending but what's the point in having good retention if you have no people actually finding the video in the first place which brings us on to step number two erac is stealing
[06:14] audiences most people when starting youtube have three or four channels that inspire their videos in eric's case it's mainly logan paul david dobrik and mr beast a good way to find your content format
[06:26] channels into one for example airax videos often have a mr beast feel in terms of the idea but he combines this with logan's humor in doing so eric identified his target
[06:40] he realized that someone who watched each of these three youtubers might also be interested in him but he needed a way to put his content and he did this through a method he calls social hacking
[06:53] form of trend jacking which we've discussed before on this channel the idea is simple you find a way to make videos about or with larger you're essentially leveraging another fan base erac ruthlessly pumped out
[07:07] question was the main theme each time he did this he was capturing for example logan paul fans would come over to this video for logan paul stay and subscribe because the content was so good
[07:21] this is what i mean by stealing audiences even though the word borrowing the key thing is eric wasn't just using people's name for clickbait he was delivering unique video ideas just listen to him describe this on the
[07:34] and what i always tell people is if you're going to try to do a collaboration you have to create a situation where what i mean so for logan i just made his life so much easier by
[07:48] and paying for all of his content for that day video with chc who's really incredible guy zach's awesome the literally dm'd him the title and thumbnail of the video and that
[08:01] followers on instagram and that was what got through to him a their title purely for views but how many are actually making them part of the video i mean this guy was turning up at david dobrik set
[08:15] dressed as his lookalike buying logan paul's couches and literally finding mr now obviously not everyone has the ability to do this but it is a good example of how effective social hacking is after these videos eric had attracted
[08:28] a large viewership to his channel this would serve as a foundation for his future content however there's still one crucial step missing building long lasting relationships with your audience
[08:40] because there's something eric has done that no other channel in history has you see going viral might seem like the hard part but converting that momentum into subscribers that keep coming back is how you really grow how do you do
[08:53] this make them part of the journey erac heavily involves his audience in whether it's coming up with ideas deciding on what he does next or even being part of the video themselves this makes his channel feel more like a
[09:06] and the best way to build a community is by giving them a shared goal in eric's case this is simple proving that it's still possible to grow on in one year new people to his channel were sucked
[09:20] into this mission he even became the first youtuber in history to use affiliate marketing to gain subscribers his save iraq campaign was actually eric used a website that let his audience share subscriber links that
[09:33] referred offering some pretty cool prizes this resulted in almost 250 000 new subscribers in december alone eric was going to hit that one million mark no matter what
[09:47] i think this is a great example of why it's not all about making moral content sure that's what gets you your first growth but people stay for the story set a like target of 5 000 for this video
[09:59] if eric was able to hit 1 million in one year surely we can hit that youtube such as how much i'm making and the things i've make sure to sign up to my free newsletter the link will be in the
[10:12] thank you for watching and i'll see you in the next one