[00:02] aspirational and inaccurate. >> Last week Flipa brought up the Cayenne Turbo. Porsche uses the Turbo name on their EV models. It feels inauthentic even mean anything anymore? I still don't understand all the complaints
[00:17] about this. The Toyota Highlander has never been to the Highlands. have. That is different than just saying, "Oh, we aspire to be rugged." It is strongly implying and a buyer would
[00:31] reasonably infer that the car is turbocharged based on the fact that it letters. >> Is it a distinction anymore to have that >> A Turbo's a Turbo. There's no We can't debate on what a Turbo is.
[00:45] meaning. >> It looks like a snail and it blows air >> It started as an actual differentiator and then became a marketing term. For a long time badges were generally consistent. BMW's the second two numbers
[01:00] meant something about the displacement. But, it's been like 25 years of that not >> I don't think it was a marketing term though until Porsche made it one. >> When Mercedes went from saying the actual displacement to 300 and 400 and
[01:13] different. >> These are all marketing decisions, not >> I'm not saying it's right, but I think it's real life. Turbo and has a Turbo badge on it and is not turbocharged. Name another.