This post on the Exploding Topics blog is optimized around the keyword business trends. So, we include that exact keyword in the title, in the first 100 words, and a few other times on the page. Honestly, that alone is like 90% of on-page SEO right now. And yes, that page does rank number one for my target keyword business trends, but it's not something that ranks because of any on-page SEO magic. It ranks because it's the best result for the keyword business trends. It has the best content, the most original content, and it satisfies search intent.