--- title: 'How I Use Claude to Earn €451/day Selling Products Online' source: 'https://youtube.com/watch?v=IEZIJeku1go' video_id: 'IEZIJeku1go' date: 2026-08-04 duration_sec: 1119 --- # How I Use Claude to Earn €451/day Selling Products Online > Source: [How I Use Claude to Earn €451/day Selling Products Online](https://youtube.com/watch?v=IEZIJeku1go) ## Summary The video presents a comprehensive guide to building a sustainable e-commerce brand, emphasizing validation, organic growth, and the strategic use of AI. The creator, Jesús Orozco, shares personal failures and a step-by-step method to avoid common pitfalls, focusing on long-term asset building rather than quick setups. ### Key Points - **The Problem with AI-Driven E-commerce** [00:01] — AI makes setting up an online store easy (under 20 minutes), but when everyone can do it, speed is no longer an advantage. The focus should be on building a brand that competitors can't easily copy. - **E-commerce as an Asset** [01:23] — What you're building isn't just a shop or a self-employed job; it's an asset that can generate wealth, provide a monthly salary, dividends, and potentially be sold for hundreds of thousands. - **The #1 Mistake: Not Validating** [01:36] — Many launch recklessly without validating the idea, product, or market demand. They fall in love with a product only they like, invest money, and fail. Validation is the first crucial step. - **AI is Not the Business** [02:02] — AI is a tool to set up faster and cheaper, but it doesn't replace the core business elements: solving a problem, supply chain, and market demand. AI can't manufacture or ship products, nor decide if the market wants them. - **The Value of Assembly Tends to Zero** [03:09] — When everyone can assemble a store in 20 minutes, the value of that assembly drops. Winning stores use AI to differentiate and automate, not just to set up quickly. - **Personal Failure Story** [03:22] — Jesús shares his first failed store: imported jewelry, spent months building a website, didn't validate, and had to close it, settling for a €600 salary. The mistake was falling in love with a product nobody wanted. - **5-Minute Free Validation Method** [04:40] — Use Instagram's explore tab to find creators in your niche. Watch their content and read comments. If there's real conversation about the problem your product solves, you have a validated niche. If not, keep scrolling. - **Identifying Winning Competitors** [05:30] — Find a competing brand that uploads organic content daily, makes specific calls to action, and receives community comments. That brand is likely making money because nobody does that for fun. - **Four Validation Questions** [05:57] — 1) Does it solve a specific problem for a specific group? 2) Can you earn a 30-50% margin after all costs? 3) Is there real conversation in communities about the problem? 4) Can you build something defensible around it? - **Inverse Identity Advantage** [06:48] — Instead of looking for winning products on spreadsheets, sell what you've been doing for 5-10 years. Your personal experience gives you insights that AI doesn't have, worth more than 1000 research tools. - **AI Validation Tool** [07:16] — Jesús introduces a tool his team created based on 2,000+ client stores. It analyzes six metrics: demand, competition, margins (65% rule), trend, logistics, and recurrence, and tells you if your idea is worthwhile in under a minute. - **IKEA Furniture Approach to Store Setup** [08:47] — Don't redesign the wheel. Use a validated structure, copy the pattern, and adapt it. Use AI prompts to generate a product page that's designed to sell, just add your photos and fill in the rest. - **Brand is You, Not Your Logo** [10:19] — 80% of success comes from connection, story, and communication. The other 20% is technical (logo, colors, website). Most people spend 80% of time on the 20% that barely matters. - **Define Your Avatar** [11:01] — Your best avatar is yourself from 2 years ago. You know how you talk, what frustrates you, what you search for at 11 pm. Put it in a Google Doc with name, age, job, etc., in 30 minutes. - **Write Your Story Hook** [11:28] — Record a 60-second personal story with three points, in selfie mode, as the first thing on your Instagram. People connect with faces, not logos. This is something competitors can't copy. - **Minimum Viable Branding** [12:05] — Name, subtitle, two-color palette, a decent typeface, and a founder's photo. Generate a logo in Canva or Gemini. Don't spend hours perfecting the logo; every hour there is an hour not getting your first sale. - **First Sales Are Manual** [12:45] — Don't open ads immediately. Achieve first sales conversation by conversation. Three organic levers: Friends and Family, Community, and Instagram DMs. - **Lever 1: Friends and Family** [13:09] — Write down 100 contacts and send a personal message sharing your project, asking for their opinion, not selling. Of those, 5-15 will likely buy, giving you your first €500-€1000 without ad spend. - **Lever 2: Community** [14:01] — Go to places where other entrepreneurs are launching projects and tell them about yours. They understand the struggle and many will support you, buying and leaving reviews. Those first 10 reviews are crucial. - **Lever 3: Instagram DMs** [14:28] — Open conversations with people who have shown interest (liked, commented, followed). Send 15-25 messages per day to avoid account blocks. Start with a natural excuse, ask specific questions, then make a subtle offer with two options. - **Step 5: Traffic** [15:34] — Two paths: organic (content on Instagram, TikTok, YouTube) and paid (Meta, TikTok ads). If starting with little capital, invest 90% of time in organic before paid. First sales come from word of mouth and DMs. - **AI as Your Team** [16:24] — A single person with well-used AI produces content that a team of 10 needed 3 years ago. Use AI to replicate winning angles from competitors in your voice and face. - **Content Angles and Algorithm** [17:02] — The platform transcribes your video. If you say 'This product is gorgeous,' the algorithm doesn't know who to sell to. If you say 'Arrive at 2 pm with backs wrecked,' it understands better. Your content is your main asset. - **Common Mistakes** [17:29] — 1) Giving up after three videos. You need weeks, different angles, measure sales not visits. If there's even one sale, push that angle. 2) Not leveraging AI. Posting once a week can't compete with brands releasing three pieces daily. ### Conclusion Building a successful e-commerce brand requires validating your product, focusing on personal connection and story, and using AI as a tool to scale organic content. The key is to treat your business as an asset, not a quick setup, and to leverage your unique experience as a competitive advantage. ## Transcript less than 30 days. And it's not because they didn't use artificial intelligence or it's because they didn't take advantage of artificial intelligence. e-commerce business much easier. Now you can have a store up and running in less than 20 minutes, but that's precisely the problem. When everyone way, speed is no longer an advantage. So in this video I'm going to e-commerce brand that will truly last over time. Not just how to assemble it quickly, competitors can't easily copy. If you're just starting out, I'll e-commerce, I mean selling physical products online under your own brand. It's not like selling on Amazon, where you don't own anything and they want. It's not about setting up an agency that depends on the hours you're real estate investment where you need a huge amount of capital that you probably do n't have if you're starting out right now. In e-commerce, the product is yours, the brand is yours, and the customer is yours too. And I'm telling you this clearly because for me today it's the makes sense for someone who starts with little money and wants to grow generates a monthly salary, dividends at the end of the year, and if you do it well for a few years you might be able to sell it for hundreds of thousands or repeat it to you later, but keep this idea in mind for now. [music] What you're building isn't a shop or a self-employed job, it's an asset to generate wealth for you and your family. Now, this is where launch recklessly without validating anything— not the idea, not the product, not even if it's something the audience actually wants to buy. They are fascinated by the idea of product that only they like, they set up the website, they invest money and then they we're going to start right there, by validating the idea and the product we else. Everyone is talking about artificial intelligence and always repeat is the same. Artificial intelligence is not the business. tool that allows you to set up your business faster, cheaper, and with business itself. And there are three things that artificial intelligence has not yet people buy. People still buy things to solve a problem or fulfill a desire, not because your store uses artificial intelligence. The second is the supply chain. Someone has to manufacture and ship the product, and artificial intelligence doesn't do that yet . And the third is to know if the market wants the product or not. That's not decided by artificial intelligence. What artificial intelligence does change is the used to take 3 weeks to set up a shop now takes 20 minutes. The product descriptions, the creatives, the images, you can do it all in one afternoon. In fact, my clients use it every day. But be aware, if AI makes easier for the thousands of people who are setting up the same store this week. And here's the catch. When everyone can assemble the same thing in 20 minutes, the value of assembling it tends to zero. When I set up my first online store 14 years ago, this did have value because there was setting up a website. Just having the store set up meant you were already selling because it was a differentiator. But the stores that are winning right now are not the ones that artificial intelligence to differentiate themselves and automate boring work to grow in the short term. And that's exactly what we're first thing you need to do is validate your product and your idea before starting working part-time in a store in a shopping center selling phone cables and cases. At the same time, I was trying to set up my first online store. I imported costume jewelry and watches from China. And back then I thought everything was going to be a success. I already had in mind when I was going to leave my job at that store and be able to live off my first online store. I took all my room at my parents' house for months, racking my brain day after day. I set up a small photography studio at home, I spent months creating a website that absolutely convinced that I was doing the right thing. Do you know what happened? He doing the right thing. Do you know what happened? He like a dog and it was all for nothing. In the end I had to close that shop, swallow my pride and at least for a while settle for the salary of about €600 I had selling cables. And do you know what my mistake was? Well, I didn't validate it. I fell in love with a product that nobody wanted to buy, and that's the number one mistake many people make when starting out in e-commerce. I spent quite a few years failing until my fourth store finally worked. And everything I'm about to teach you would have saved me years of trial and error. I'm going to give you the method with which you can validate a product in just 5 minutes without spending a single €1. It's free and you can do it right now with the phone Instagram and go to the explore tab. Start looking for creators in the niche that interests you. Imagine you want to sell Pilates equipment, so uploading their routines, [music] that community. And that's where you really interact. You like it, [sigh] you save posts, you watch entire reels and Instagram quickly understands what you're paying attention to and starts showing you more content about that niche. When that organic content starts appearing, don't watch the video, look at the comments. People discuss, they tag each other among friends, there's a real conversation about the problem the product solves because if the answer is yes, you have a niche with a real community. If there are only likes or people aren't paying attention, it's best to keep scrolling. Second step, when you have identified a competing brand that they upload organic content directly, stories, make specific calls to action on a daily basis, and receive comments from that community, that brand is probably making money. Because nobody uploads content daily on a regular basis just for the sake of it . They do it because they are you commit to a product, you have to go through these four questions. The first question is, does this solve a specific problem for a specific group? And it doesn't count as people who want to be fit. It has to be something like mothers who have just had a child and want to get their physique back at the gym. The more specific, the better. The second question is whether you can at least earn a 30 to 50% margin after all. And everything includes the cost of the product, shipping, the percentage of returns, commissions, and so on and so forth. If you don't reach that 30%, it's going to be very difficult to climb. Third, is there real conversation in communities about that problem? On Reddit, in Facebook groups, Instagram comments, or on TikTok. People should be complaining already. Otherwise, you have to raise awareness among those people, and that costs money. And four, you can build something defensible around it. I'll come back to this later because that's where the real game is, and a inverse identity. Instead of looking for winning products on an Excel spreadsheet, sell them what I've been doing for 5 or 10 years. If 10 years ago you were a runner who run, do you know exactly what thinking about or what are you searching for on Google at 11 pm? Artificial intelligence doesn't have that information; you have it in your head, and it's worth more than 1000 research tools. If you've made it this far an artificial intelligence tool that my team and I have created based on the analysis of more than 2,000 of our clients' online stores product yourself in less than a minute and it will tell you if your idea is worthwhile or not. We will look at six metrics: actual demand, competition, margins with the 65% rule, trend, logistics, and recurrence. And what it will tell you is whether your product idea is validated and whether it really makes sense to invest a single euro. I'll show you how it works. Very simple. here's what I'm going to put: the idea. In this case, I'm going to put children's shoes, for example. I'm going to press continue. I want to sell them for between €25 and € 50. I have no experience and I want to is take the few data points you've given them and compare it with all the data we have after analyzing thousands of 10,000 stores of people who are not customers but who have consulted us. And what it on this product, in this case 7 out of 10. And here we see which metrics are the strongest and which are the weakest. and also a earn, which is what you really want. Finally, it tells you the is perfect. And a conclusion, as if you were asking me or someone on my team about how to operate this product tool and the different prompts we're going to see in this video, go to my Instagram account, Jesús Orozco Mo, and send me the word "validate" in a direct message and I'll send it to you. The second thing you have to do once you have the product validated and you know that people are interested in it and would buy it, is to make an action plan and start setting up the store. And here people take two weeks with the colors, the font, or the button font. It's not necessary, you're not designing art, what you're doing is framework specifically for this and I call it the IKEA furniture. When you go to IKEA to buy a piece of furniture, [music] what do you do? You don't redesign the furniture with your ego because you think it would look better in x or i way. What you do instructions in the manual, and get a piece of furniture that's sure to work. Your first online store works the same way. Don't reinvent the wheel. Take a structure that is already validated, copy the pattern and put it inside your product. This is very easy nowadays because you have artificial intelligence tools that you can use to create something really good in a short amount of time. How can you do it with AI? Well, the idea is as follows. This is basically a prompt to write my entire website and generate a product page going to read all of this, but if you want it, send me the word "validate" on we enter this prompt and answer some generate this page, okay? This to generate sales, and all you have to do is add your product photos and basically fill in the rest of the sections. And you really don't have to designed these sections ourselves so that you simply have to adapt them to your product. You just have to copy, paste and you're done. You don't have to work long hours or hire anyone to have a website that generates sales. What you need to do is take result. His. Let's move on to the next step, number three. And this is where fail. They become obsessed for 3 weeks with the logo, the color palette, the typography. And meanwhile, they haven't made a single sale. Your brand is not your logo, your brand is you. And that's something you need to be very clear about. I've been doing this for 14 years and I've seen something very clear. 80% of an e-commerce brand's success comes from three things: your connection, your story, and your communication. The other 20% is the technical stuff: the logo, the colors, the website, the flows, the ads, etc., etc. Most people spend 80% of their time stuck in the 20% that barely moves the needle on what matters, and that's why they fail. So let's get down to can have done in an afternoon. The first step is to define your avatar, which is probably actually yourself. Your best avatar is your self from 2 years ago. Because? Because you know yourself by heart. You know exactly how he talks, what frustrates him, what he searches for on Google at 11 pm, what videos he consumes. You don't have to investigate a stranger, you just have to describe what you were like. You put it all in a Google Doc with name, age, job, what keeps them up at night, what they want to achieve, what role models they follow, and in 30 minutes you have it done. Step two is to write your story hook, your personal story told in 60 seconds with three points. You record it with your phone in selfie mode, in one 60-second take, and it's the first thing anyone who enters your Instagram sees. And why does it work? Because most of your competition would never dare to show their face. It hides behind a logo, and that used to work, but it doesn't work as well anymore. People don't connect with logos, they connect with faces, and they can't compete with you because no one can be better than you being you. That's the one thing a competitor with more resources can never copy from you. And if you make that the main reason for buying, you've won. Point three is to build a minimum viable branding: name, subtitle, a two-color palette that looks good, and a typeface that is not Comic Sans. You can generate a logo in Canva minutes, or you can use Gemini if ​​you prefer. And then the founder's photo, that is, you looking at the camera with decent lighting, just one photo and that's it. Every hour you spend perfecting the logo is an hour you don't spend getting your first sale. And the first sale isn't in Photoshop, it's in the next step. you already have the product validated, you have the store and you have your brand ready. How do where people think the next step is to open the ads and spend €50 a day. But no, that has changed. If you do it now, you'll be throwing your money away. The first sales are achieved manually. You don't need to invest money in advertising, conversation by conversation. And I'm telling you this because it's what I've seen first €1,000, €2,000 or €3,000 recurring monthly revenue [music] without spending a single €1 on advertising. What you have to do is activate three very specific levers, and all three are organic, they are done by hand and they work from the first day you start executing. Lever number one is Friends and Family. Take a piece of paper and write down the 100 contacts you have on your mobile phone. Your family, your friends, your coworkers, your gym buddies, the people you've met at your phone number—you're going to send a message to those 100 people. And mind you, it's not a sales pitch, it's more like, "Hey, what's up? I've launched this project that I've been working on for months, it's about this, I'm doing it because I love it and I want to solve a people who trust me give me their opinion. If it works for you, I'll send you the link, and opinion. If it works for you, I'll send you the link, and selling, you're sharing. And people close to you buy for two reasons: for the product, but above all for you. Of those 100 contacts, between 5 and 15 will probably buy from you. There you have your first €500 or €1,000 without having spent a single €1 on advertising. It's something simple, but nobody thinks about it or applies it. Lever number two is the community. Go to a place where other entrepreneurs are launching their own projects and tell them about yours. It's not people understand you, they know what it costs to start a project, and many will support you. buying and leaving reviews. Those first 10 reviews you get are any stranger who enters your website can see that others have trusted it before them. Lever number three is direct messages on Instagram. Here is the system that turns conversations into sales. The strategy is to open conversations with people who have already shown interest, who have story, or started following you. But account is new, you should only send between 15 and 25 messages per day, because otherwise could block your account. How do I start the natural excuse. Hey, I occasionally drop by to say hi to attention the most about my content? You 're not selling yet here, you specific questions, that's all. When there are two or three messages exchanged, then you can make a subtle offer. Hey, by the way, we have a 15% discount on our product this week. I'll send you the link and you always close with two options, never a yes or a no. Should I save it for you, or would you prefer I increase the response rate by up to 50%. YouTube videos don't tell you. The first sales don't come from the algorithm by chance; they come from word of mouth, from being active and writing to a [music] project. And once you have those first 10, 20, 50 sales, then which is just the next step. Step five, traffic, because you already have the product, the store and you have started to generate some sales, but all that is worthless if we don't start to scale the traffic to our store. There are two paths. Organic content is where you create content on Instagram, TikTok, and YouTube and don't pay anyone to share it, while paid content is where you give money to Meta or TikTok to promote your content to users. If you promote your content to users. If you 're starting out with no capital and only €400 or €1000 saved, spending on advertising before validating organically is throwing invest in advertising [music]. You have to make your first sales by investing 90% of your time in building the organic channel. Constant content, daily stories, direct messages— most likely come from direct messages, and this is where change your life if you understand it well. I have a rule to follow when I have a problem. I'm not looking for how to solve it, I'm looking for someone who has already solved it. Well, for you, if you start without a team, that's what artificial intelligence is today. cloudme.com, the tools they use are your team. A single person with well-used artificial intelligence today produces the content that a team of 10 people needed 3 years ago. Well- trained AI works for you 24 hours a day and practically for free. How do you apply all of this to the organic content of your e-commerce site? So you take the competitors who are already selling, see what angle has been working for them for months, and replicate that angle in your own content, in your voice, with your face. The platform transcribes and understands your video when you upload it . If your video says, "This product is gorgeous." The algorithm doesn't know who to sell it to. If your video arrive at 2 pm with their backs wrecked, the algorithm already has a much clearer understanding. Your own content is your main mistakes I see. The first is that people upload three videos and give up after three days. This is not how it works. You have to give it weeks, try different angles, measure sales, not visits. And if in three weeks there isn't a single analyze what you need to fix, but always with data. If there's even one sale, you've already got a sign. Give that angle more of a push; it works. It's that simple. And two, not to leverage artificial intelligence posting once a week cannot compete with brands that release three pieces lever that most people don't see. With well-structured artificial intelligence , a single person produces what a team of five used to do: scripts, editing, thumbnails, copying, everything. The difference between those who grow and those who stagnate is no longer how much they work, it's whether they have set up their production system with artificial intelligence or if they continue to do it manually. That In consulting. We have created a tool that allows you to validate your product before investing a single euro, based on criteria from analyzing and which tells you in less than a minute whether your idea is worthwhile or not. If you want this tool and the prompts we 've seen in this video, go to my 've seen in this video, go to my Instagram account, Jesús Orozco Mo.