[00:02] help of which you will grow your channel on YouTube in such a way that no one will be able to stop you. How to grow? We will tell you everything about how it will happen. This is our class number one. This is our first class of YouTube SEO course. If you are seeing this then [00:15] friend, you are very lucky and I am also very lucky that I have you all. And in this video, when anyone starts creating a new channel, what does he look for first? He looks for channel ideas. On which topic should I create a channel? Which channel [00:28] earns the most? How do I find my topic and on which topic should I make a video? In which category should I put my video? So you must be thinking about all these things yourself that keep my videos. So in this video I will tell you the best categories, which niche is which [00:45] and how you have to find it. What is the best category and niche? How to find it and in which category there is the most money, you will also be told in this video. Ok? So our first step is YouTube SEO course, [01:00] this is our first class today and in this class I want to ask you one thing that if you have heard this word SEO then what is its full form? You have to tell in the comment section what is the full form of SEO ? So look at SEO, why do we do this [01:15] ? Is there any benefit in this? Is there any harm in it? Is there any harm or not? We will discuss everything in detail. So what does SEO mean? Search Engine Optimization. [01:35] engines like yahoo.com, google.com, youtube.com YouTube What is the biggest search engine? There is Google. After that, the second largest search engine is YouTube. Many people search many things on YouTube. You yourself might have searched and [01:50] watched many videos. If you watch it then like the video and say yes sir we also watch it. What is optimization, that we will optimize the content that we are creating according to the search engine that we will optimize the content that we are creating according to the search engine [02:04] above and other people's content means it should be shown above other people's videos and if we talk about Google, then it should be shown above other people 's posts, blog posts. engine optimization. And SEO is not something that will end later. [02:18] People will keep searching. You definitely need the help of YouTube. So you people will keep searching for the content. So SEO is never going to be dead. As long as there are people, as long as there are search engines, SEO will continue. After that, see what is the purpose of this YouTube SEO [02:34] course that we are conducting, brother? Why are you getting it done sir? This thought must have come to your mind. So why are we getting it done? Our motive is that everyone is there, everyone should get a proper chance to grow on YouTube. And [02:48] People take money. We are telling you for free. Why are you telling this? So that you too can see that our channel has grown. You are watching our videos. You should also look for such things. You too should find out your passion. This will also tell you how to find the niche. So you [03:01] can also do all these things. For that we have brought this YouTube SEO course. What is its motive? This is only for you, it is beneficial for you and you should not leave this course at all. There will be many classes , many topics. [03:16] We will discuss each and every detail. Ok? The goal is for your benefit to understand how YouTube works. How YouTube pushes videos. Sir, we had made our video very well. The thumbnails were also very well done. The title [03:29] YouTube did not promote it. What mistake are you making ? I will explain all the mistakes one by one. ? I will explain all the mistakes one by one. Ok? After that see what is the benefit of doing SEO ? What are the advantages of YouTube SEO? So see what are the advantages? [03:45] If you have done SEO of your video once and you have put it in the top five results, that is, whatever you are searching, you have done how to increase search views, [03:57] you have uploaded your videos in the top five videos that are coming up, whatever topic you are making your video on, if you want, you [04:10] in the comment section that sir, we click on that video, then I feel that whatever video you search in YouTube SEO, it [04:23] results get the traffic. After that comes the short section which is available if you use YouTube on your mobile and in India many people use YouTube on their mobile. YouTube is used only on mobile. So [04:35] if you want to grow on YouTube, if you have a laptop then try to spend some time on the laptop. Ok ? So your video will come in the top five. You know that the biggest benefit of YouTube SEO is lifetime views. [04:50] lifetime views. you can benefit from it for life. Once you make a video, your video will rank. On that keyword, YouTube knows that you [05:02] is a keyword? Whatever you write. You write on YouTube how to increase views. That's a keyword. Ok? So we will benefit from it for life. Because the views will keep coming for life time, they will keep coming, [05:16] video, optimize it well, slowly slowly its reach will increase, it will separate video about browse suggestions as well, now see what all we are going to study in this course [05:28] which is our YouTube SEO course, so see what is our topic today, the idea is that first of all how to start, after that we will talk about what name should be kept, friend, in finding the name of the channel, in keeping a good name, [05:42] what is the right way to choose the name of the YouTube channel ? I will tell you this. After that we will tell you many things. A DT Square is this thing. How do we add description title and tags? How to do keyword research? Which tools to use [05:58] ? Due to which our views which are decreasing should increase. How to use Google Trends ? How can subscribers see all these things , where are they coming from? We don't even know what are the traffic sources that bring views to YouTube. [06:11] where the views on our videos on our YouTube channel are coming from. Which traffic sources are they coming from ? What is the main benefit of the SEO we do ? It brings you views from YouTube search. If you optimize the video well. But to [06:26] reach this process, each and every thing, be it idea or name, is important. That's why I am telling you this. Ok? Now see what is our topic today? We will talk about both category and niche because many people [06:40] which category should I choose, sir I am sir I am making gaming videos, which category should I choose, many questions come that sir I am making a news channel, which category should I use, we are [06:53] uploading cricket videos, what category should I use, so today you will understand everything and will choosing this category make any difference for that video or is this category specific to a video or is it channel specific. [07:08] We will also discuss this thing in it. Ok? Now let's see further. Look, Now let's see further. Look, this is on YouTube, these are the five categories which are most popular. Meaning these categories get the most views. [07:22] ? Comes under the music category. The songs we listen to get the most views in that category. ? There are tutorial videos. Like you search how to. You [07:34] did How to Increase Subscribers, How to Increase Views on YouTube. So all these How To's are many topics about how to do what? As you write, you can search for anyone. How to prepare for government exams. [07:48] You search all these things from How To, right? So the second category is this, first of all people listen to songs. After that, how-to things are viewed the most. After that comes education. What I am providing you is also education. The [08:01] preparation for government exams is also education. Any people who are providing you information or learning from which you are getting education, what is that ? There is education. So friend, the third is the best category, right? What is that? There [08:13] is an education category. After that your comedy and entertainment would come. Like you watch roasting videos, stand up comedy or watch Amit Bhadana's videos , watch BB Ki Vines videos. Where does all this come in? Entertainment and [08:26] comedy. This comes at fourth number. What comes after that? Our gaming category comes those who keep playing gaming games. There is live gaming online. There was a slight increase in the craze for gaming. When PUBG got a little boost. But after the ban of PUBG and the [08:39] arrival of BGM, we have not seen so many picks. Ok? After that we move on to our next one. Now look at the categories, I have told you which categories there are. I will also tell you in the end how to choose [08:53] which ones you can choose. Now see what a niche is, everyone says that make a video on one niche, that it is yours, keep only one niche, do not keep different ones on it. So what is this? There is a topic for the channel. Like [09:08] what is the topic of our channel? YouTube growth is the topic of our channel. So, niche, in a way, defines an audience, which is ours, like you are my audience, you are my viewers, so what does it do? What does a niche do? It defines an audience, [09:23] who will watch your videos. Okay, so what is a niche? It's any topic, like I'll tell you how a niche differs from a category. Look, how a niche differs from a category. Look, what is a category? What is [09:37] education? Like, we took our education category. Now, what is a niche in education? Now, if I start making a video tomorrow, I'll tell you what the scene is of the Russia-Ukraine war that's going on. I made this a topic. After that, if [09:53] I wrote about how to prepare for UPSC, how to prepare for the UPSC exam, UPSC, how to prepare for the UPSC exam, how to become an IAS, then both of these topics won't appeal to our audience, because what our audience [10:06] is, they want to see YouTube growth. So, what is a niche? Your niche is a category of people. Those who are interested in any one topic. If you keep that target exactly, you will not change your target again and again. I watch a lot of channels. [10:20] , then what we see is that you have In between you made it about cricket. Then one day in between he gave the news. Then one day I cut a clip from the movie and put it in. Then one day I reviewed the movie. So what's going on with you [10:33] ? People from different niches are coming to your channel, friend. People from different categories are coming. Your viewers are increasing. Like you posted a video of cricket and it got ? Uploaded a movie review. Now will your viewers watch that movie [10:48] review? Will not watch. What will YouTube think? This video is not good. There is always a situation on YouTube where after watching one video, people watch two-three videos and only then the channel gets boosted. If people are not coming back to your channel after watching one of your videos, [11:01] then your channel will not grow quickly. So the fastest way to make a channel or videos viral is to target one of these. It will take 2 years say it will happen very soon if you keep working hard. Ok? After that we [11:18] look at the next high CPM niche. Now look friend, you think which Nisha should you, you can target any niche. Meaning, target an audience that has a requirement. Targeted people who watch vlogs. You made vlogs. Now there are [11:33] many types of vlogs. There are vloggers who want to watch travel vlogs. One is that someone wants to watch bike vlogs. One way is that we create our own desi vlog. You are in your home, in the village, how is village life? There are [11:45] people in that category. So after niche, now the question comes which niche has the most money? Which niche pays the most ? Should you make videos on these or choose your own niche? How do you find your niche? How to find the category [11:59] ? I will tell you how to do that. Now first of all know which niches give the most money. So first of all, your highest earning is this, right? What is CPM ? Let me also tell you this friend because [12:12] many people do not even know CPM. So what is this? Mileage at cost means thousand impressions at cost. Meaning, if you show your video to 1000 people, a thousand ads will appear on your video, then how much money will you get, if my video [12:28] gets 10,000 views, out of 10,000 views, my ad was shown only 1000 times, then what is that 1000 times ? What is CPM, if YouTube took money and gave me ₹100, then [12:41] what will be my CPM? It will be ₹100, that is, when 1000 ads come on my channel, I will get ₹100. So what is this mine? CPM is based on 1000 ads and not on 1000 views. Ok ? So this is CPM. After that, it happens most in finance or crypto [12:54] currency or trading is done as to which stock to invest money in. Among all these, YouTube channels earn the most. Why am I telling you this you can target them. If there is interest then it is fine. What comes after that? Make [13:09] Money Online comes in this list of how you can earn money. Then comes the tech. Like there is a technical guru. Like the car reviews you do or what kind of car came? What new car is coming? Which are the top five cars that you can buy under Rs 10 lakh [13:22] or which are the top five mobiles that you can buy or how much can this gadget help you in ₹500. All these videos earn money at third place. And I am saying this keeping India in mind. If we look at the entire world overall, it is of [13:36] saying this keeping India in mind. If we look at the entire world overall, it is of also tell you how CPM is calculated? Is there science behind this? Should you ? You should know this for your information but it is [13:51] very important to know the science behind it. After that, see what is our fourth one? It is health and fitness. Our fifth one is cooking facts. And there are many of them involved. Gaming also comes into play. Gaming, in a way, is all about the tech part. [14:04] a way, is all about the tech part. After that see what is science? What is the science behind CPM that you said that Sir you will get ₹100 for 1000 ads. So what is the science behind this? When will it be 200 ? [14:20] So when will it reach 200? I tell you. Look, there is one CPM or money depends on one audience. Meaning who is watching your video ? If your video is being watched by small children ? If your video is being watched by small children who are two-three years old or four [14:36] years old, then your CPM will be less because what can they do? His n't have money. He is watching children's videos. Children will watch children's videos. There is Children will watch children's videos. There is [14:51] After that, see if people who make money are watching your video on how to earn money, then what will happen in it is that they want to earn money, that means they have reached that age where they [15:04] need money now, so they get some expensive ads. Now see what I told you, ads. Now see what I told you, [15:17] Because friend, you can understand the mentality of the person who is thinking of investing a single penny, that he has money. Who will invest the money, whoever has the money. So the person who has money will spend it. That audience will be shown more expensive ads [15:33] because they already have money. If I am an advertiser, then if I am telling something that can earn money, that is, if I am telling you to invest in this stock or do this, then what is there in it? Only those people will come [15:46] who have money. So this whole CPM is calculated according to the audience, which age group of people is watching your video. How old are people looking at, all these things keep getting calculated in the same way. Ok? [16:01] After that, you will say, Sir, now how do I find which niche calculator myself ? As I told you, it was also written on the thumbnail how to find the niche? So sir, how will I find my niche as to which topic I should make a video on? Do I have [16:14] more money in Make Money Online? So should I make the same? I will make his channel and I will earn a lot of money. Now see what happens in it, one thing happens that whenever you do any niche, today you have looked at finance, you have looked at stock market. [16:30] You watched 10 videos and accordingly you started making videos. But I made it for 1 month, 2 months , 3 months. After that you have no interest in that thing. You're not having any fun, friend. [16:44] will you do? You have to forget those things. For now, we have told you this for your information. Now look, I will tell you how to find your niche. First of all, look at your passion and what you like to do. What are those things that you [17:00] keep doing so that you don't get bored? There will be a lot of things, friend. Many people will say that we enjoy watching YouTube videos but there is no benefit in it. Find a passion that you enjoy and something you can keep doing all [17:14] day long. I have to find such work. You have to find such a topic which you can keep doing the whole day and still will not get tired. Like I am making these videos for you. I will not get tired. Because I like it. This is my passion. This [17:28] YouTube is my passion. Ok? So after that, now look, you have written down three passions in your notebook that Sir, my first one is this, my second one is this, my third one is this. After that you see in what your expertise is? Now I am providing you the information. [17:43] Now I made videos and my videos got good views. What happened when you guys came ? You subscribed to the channel. Why did you do it? You felt that he was giving good information. Which we may not find anywhere else. So what did you do to our channel [17:56] ? I have subscribed. So that's where expertise comes in. Meaning, in which field are you the best that no one can do this thing better than me. I will do I will reach the top five or top one in that field. [18:12] ? I am an expert. I'm pretty good at that. So you have passion, you have written three. Now you are here, next to passion, you will write that friend, my expertise is the best in this one. I will give it second place in this one. [18:28] This means if I give it five out of five marks. What would I give this out of five? I will give you four marks. And I would give it a two out of five. So what will this be? Your expertise will be that out of my three passions, [18:41] I am the best in this one. I am the best at that. After that do you have to think what people are searching for? What are people searching for? Now you have found a topic that friend, this is a small audience in this field but I will target this thing. [18:55] After targeting, what do you have to see that thing, like you have targeted that friend, I will thing, like you have targeted that friend, I will tell you how to fix the light in the house or how to fix the motor, that is, I will start [19:08] now what do you have to see, are people also watching it, what will you do in it, if you wrote how to install a bulb in the house, how to install a bulb, now you simply have to go to YouTube, how to install a bulb, now you simply have to go to YouTube, [19:22] install a bulb, what will come in it if you searched? You will see a lot of videos. Now what you have to see is whether the expertise you chose has an audience or not. Now you saw that the video with the bulb has 2 lakh views. How many days is that? It is [19:38] in 5 months. So that's great. If you see that the video which is coming on the first number has 300 views. And that too in how many days? It is in 2 years. so what does that mean? That people are [19:54] not looking for this thing much. So if we make videos then it may take us a long time to think you understand all these things. After that, what do you have to see that [20:08] ? Can we give better than that? And what is the first thing you should do before entering any competition give better than that? And what is the first thing you should do before entering any competition which youtubers are making [20:20] videos in the same style as the idea I am thinking of. When you see this, you have to we also have a comment box, you have to go there and see all the [20:32] comments. Check out all the comments on the latest 10 videos. You will find 10 topics on which people want to know and there are lot of likes on the comments if someone has said that sir [20:45] make the next video on this and there are a lot of likes on that. Meaning, many people want likes on that. Meaning, many people want a video to be made on that topic. After that, if you do all these things, then you will know properly that friend, [20:58] what should I start with on YouTube. Which drug do I want to target and you too, please tell me in the comment section. Let me know after this video live stream is over or tell me right now in the comment section which [21:11] category we are going to go into. Sir, this is my niche. You should not say that education is not a niche. He is very broad, friend. Education is very big, so everything is included in it. We also come into education. UPSC people also come into education and people [21:25] like Dhruv Rathi also come into education. Ok? After that, see, we have provided you all the information. After that see where does this option come, sir? This category chooser, you are telling that the category has to be chosen. Many people would [21:40] know how the category is chosen. Let me tell you. If you do not know where this option comes from. So look, you go to your channel. This is our second channel Ankit Yadav YouTube Manager. This is our second channel. [21:52] That's the pin too. You can subscribe to this also. Ok? So when you if you do not have a laptop then open Chrome browser in any browser. Get the desktop site. You will know it when you come to the home page of the channel. [22:09] When you go to your channel by clicking on the icon here, Manage Videos appears here. You have to click on this one. What will happen after you click on Manage Videos ? You will see an interface something like this. After that you will [22:22] see many options here. Dashboard, content, all these will be visible. Below that here you can see the setting option, what do you have to do on it? Have to click. First of all, now you will see many things here. [22:37] What do you have to do here? Upload Defaults. Meaning, if you upload any video, it will upload any video, it will go into the same category. Advanced Settings Upload ? Click on Advanced Settings. After advanced settings, there is a [22:50] category created here as to which category you want to put it in. Look, you can put it in Cars and Vehicles. You can put it in comedy. In the education category, if your video is funny and not targeting an audience in which people are [23:03] is education. If you are teaching, providing any information, and you do not understand anything, then brother, put it in this. If you don't understand anything, then put it in this category. What is entertainment? That's it. There is some laughter in the comedy one. [23:15] In entertainment, you are entertaining people in some other way. Film and animation means you are making movies etc. or making anything related to animation. There is or making style-related videos, then it will come under how-to style. [23:28] politics. Whatever news you are providing will come under News and Politics. If you are put it in news and politics. Non-profits and activism means that there are NGOs etc. which do donations etc. or there are many things [23:44] related to them, they will come under non-profit. People and Blogs is also such a you can also put the channels with ss in People and Blogs. Correct? because while swiping, anyone can come across anyone's video. Ok [23:58] ? You can also put it in Science and Technology. Pets and Animals if related to animals. if you are making a video related to space then you can put it in Science and Technology. Same is the case with sports, [24:11] if you are uploading videos of proper matches then you can upload them in sports. In travel and events, it means that if you are making a video related to travelling etc. or any event happening here etc., then make it in travel and events. But YouTube says that in the long term, [24:25] if you want to be on YouTube for a long time, then this category does not play much role. He says that YouTube says that this thing does not have much role. We ourselves find out for whom this video is useful. From whom do you find the title that you [24:39] write? We will continue to discuss all those things in the future also. So what does this mean for us ? Upload Defaults comes up. After that, see, there is an option in upload default. now selected upload in defaults. But who knows [24:52] in which category my old videos are. So let me tell you in two ways. Let me tell you one thing, it is simply a video. How to choose its category. Like this is my video. When you you will also see a similar video. After that you have to go down. If this [25:07] option below shows more here. You have to click on this. After that we have to go down further and further and further down. What will come here? Your category will appear. Like is included because it was a short video, so I included People and Blogs [25:23] in this category. So in this way you can also choose the category of a video. If you want to select all your videos at once, then select all. I will edit all the videos. After that click on the category. [25:37] Now you have to choose whatever category you want, I have chosen People and Blogs. I will select all the categories and update the videos. Now look, there is one more thing. You don't have to that friend, you have understood all this that this is it. Now I want to know [25:52] sir what is the trend in my category. How much people are searching for my category. You want to know that I have chosen my category. I have chosen my niche. Now I want to know how much people watch it. How to find out that? Google itself will [26:07] tell you how useful your category is for India, for our country. Write Jai Hind in the comment, friend. Jai Hind. Everyone who loves Mother India, please write in the comments. So look, there is a website called Google Trends. [26:22] Now let me tell you about just one category. When you click on Google Trends on Google, the When you click on Google Trends on Google, the When you click on Google Trends, you will [26:36] see something like this. This belongs to our country. After that, if you have thought that I am here sir, I will make a video related to fashion. No, let's start our own, sir, I am making my own, sir, I [26:52] this niche is working. People want to know this. So on this, simply the YouTube search term will appear. I clicked on YouTube SEO. You will see it this way. There I clicked on YouTube SEO. You will see it this way. There [27:04] we have to do here? Click on the web search and search YouTube to see how much people watch this thing on YouTube. This will let you know. Now look, this is of the past 12 months. Now I have to see that Sir, if I [27:18] want to know that in the last 5 years till now, how many people have increased in this category or how many people have started taking more interest. So what did I do? This has been done for the So what did I do? This has been done for the past 5 years. This date here is [27:31] of our country, of India. In that we found this graph that Sir, we are seeing this type of trend in YouTube SEO in the last 5 years. [27:43] So what are we getting to see ? When you click here, how will you know how much it is? The score here is five and you came here. When you click here, just like I click here. [27:57] Yes, here comes eight. so what does that mean ? That thing is not over. Its trend is still going on as it was. So, if making a video on this topic used to get views earlier, then it will get views now also. When you simply tap here, you will [28:10] mean that the audience is not active at that time. I mean, we even go to sleep, friend. Ok? So tell me in the comments, friend, what time do you sleep? Till what time do you keep watching YouTube at night? What time do you sleep? So you can search any category from Google Trends. [28:24] You can also use it as a simple web search because can also use it as a simple web search because if people are doing it on the web and not on YouTube, then there is an audience, which means there are viewers who [28:36] want to watch the video. Ok? So this is YouTube SEO for you, meaning you can write any search term. For example, if I write fashion here, I will make a video related to fashion about what kind of fashion is going on. All these things are happening. So if [28:49] get its complete graph. If we want to change the time here, that is, we want to see how much it is running in the last 30 days, how much it is running in the last 90 days, then this will tell us the whole thing that brother, the audience keeps coming to this topic, it does [29:03] not fall, so it means this is such a topic on which you can make videos, okay, so friend, today we have discussed this whole thing, if you liked this video, then you what is going to be our next topic, that is, [29:21] after that our next topic is that sir, what should we name the channel? What is the right way to name a channel? So we will discuss that in the next video. After that video is launched, if you click here, it will be the link to the next video. [29:33] watch the next video. We will put the link to the playlist here. put the link to the playlist here. You can also watch that playlist.