[00:01] has gone from an unknown youtuber to well over one million subscribers matthew beam's crazy building videos have trended all across youtube and he's even managed to collaborate with his idol holy crap that looks terrifying on
[00:16] someone finally catching their lucky break but check this out matthew had no growth for years and then suddenly blew up last september the interesting thing is that literally a matter of days before this growth started he tweeted
[00:31] telling the world he was going to change youtube forever how is this even possible how can one guy blow up this fast and somehow know it was going to happen well you see last august matthew finally figured out his
[00:43] very own three-step strategy a strategy that would make him go viral every single time he uploaded and it starts with step number one the attention hack what do mr beast erak and dream all have in common they all sparked their growth
[00:58] on youtube by using train jacking the technique of using trends or other youtubers as topics for your videos mr beast and dream transact pewdiepie and iraq transact the paul brothers in theory it's the perfect strategy to
[01:12] following so you make a video on effectively stealing that audience and bringing them onto your channel people do this now so there's lots of
[01:26] competition and two the youtube algorithm has changed over the years you can't just put someone's name in your title and expect it to blow up but matthew beam has managed to invent tranjacking 2.0 he found a new way to
[01:39] use this tactic to his advantage you see in the past he was like a lot of struggling youtubers he was making similar videos to his favorite creators but getting zero results he needed to hack youtube attention and that's when
[01:51] he came up with his train jacking series with one of his first videos in this style blowing up and hitting 4.4 million views but what made this series so effective well firstly beam focuses on the right viewer the videos on screen
[02:05] are on different topics but share a common young male audience there's no point making a video on a trend if it attracts the wrong viewer next he turns transacts into collaborations for example in this video why would mr beast
[02:18] not want to help him out it's free promotion for his business if you don't pounds of chocolate so after all this hard work you're just gonna melt it subscribe if you haven't already the reason matthew has got access to so
[02:31] many big creators is because he realizes that collaboration is an exchange of value the upload timing for these videos is very intentional this was released three days after mr b's chocolate was announced 8.7 million views this was
[02:46] released five days before the spider-man movie was released 15 million views if either get on the wave right before it takes off or at its peak this video series is also very repeatable which is key you see most
[03:00] people who create a successful train jack video then have the problem of capitalizing on that momentum but what if you made your entire channel into a trend jack in the last 6 months 70 of
[03:12] his uploads have involved a trend of some form these four traits make up the basis for his videos but in my opinion the most important point is you could take away the trend and these videos would still be interesting look what
[03:24] this title and thumbnail it's still a pretty intriguing video it follows the youtube meta of showing something unique it makes you pause and want to click beam essentially attaches trends to viral ideas
[03:38] however there's an issue with this strategy because 99 of youtubers could take these exact ideas and still not get any views beam's out here pulling 21 million how often do you see a youtuber at the start
[03:50] of their journey hitting views like this you see there's something he's doing that is making the youtube algorithm recommend him like no one else which brings us on to step number two capturing the new viewer so much of
[04:02] going viral is down to how well you can hold a new viewer on your video an extra difference between a video getting 10 000 views or a hundred thousand views let's take a look at the tactics matthew uses in action by breaking down this
[04:16] video it all starts in his intro strategy you see data shows us that on average youtubers lose about 40 percent of viewers in the first 30 seconds but this from happening i'm gonna be building a real life minecraft village
[04:31] is complete with three houses a farm and a giant stone church and today we're this field the only problem is i haven't told my friends yet so what are we building this week let me show you we're gonna recreate this village but in real
[04:44] life you wanna build this entire thing yeah the entire village this is gonna seven days to finish until a massive snowstorm comes in so we have to build this extremely fast before it snows he's got a three-piece formula that he uses
[04:57] for almost every intro like a lot of the best youtubers he starts with a one-liner he explains the video concept in eight words then gives the video a motivation a personal story relating to his childhood this establishes the what
[05:10] and the why but the third part is what is so important matthew always creates an enemy that he needs to beat in his video in this case the enemy is the snowstorm that's about to hit his city this creates an unrealistic deadline
[05:23] giving the video tension and purpose from the offset happened in the intro that is very important to outline watch this scene you want to build this entire thing yeah the entire village this is going to take
[05:37] weeks okay now watch this tactic used again later in the video shipping alone is fifteen hundred dollars matt are you sure you wanna do this yeah this is what is known as an audience proxy essentially his friends and family are
[05:49] used as characters that add tension by stating things that the audience are thinking too this is going to take weeks are you sure these are the same thoughts the viewer has by showing multiple scenes like this
[06:02] in the video we're constantly reminded of how big the stakes are it's a really engaged without matthew having to constantly tell us by himself he's using other people's reactions to build out the story this is combined with frequent
[06:16] mishaps and things going wrong in the video [Music] oh my gosh he aims to show something going wrong at least every two minutes this creates a
[06:30] constant feeling of tension we just don't know if he's going to be able to complete the challenge now of course beam also has a crazy pace check this out to make sure our minecraft blocks are the same as the
[06:42] so we can use them to paint so our blocks are exact so we've been painting for three hours and so far we've only done 10 boxes and we still even put the stencil on this is some of the fastest pace editing on
[06:56] youtube in total there were 510 cuts in this video that averages at 1 every 1.1 seconds he also constantly switches between aerial b-roll and voice-overs the video is never allowed to get boring all these tactics are used to make sure
[07:10] a new viewer has no opportunity to consider clicking off there's just it in just a minute i'm going to show you a personal message from matthew himself but first we need to talk about the one
[07:23] thing that tied this entire strategy together which takes us on to step 3 becoming a thumbnail genius everything we've talked about so far is useless without a good thumbnail so what makes beam and his team so special well
[07:38] there are two main parts to a thumbnail the concept and the editing the concept the editing is or how beautiful it looks flop the first thing i want to point out is how matthew borrows a lot of his
[07:51] videos check this out and this now notice these are not actual copies they are still original he's not a thumbnail thief but by doing this beam
[08:03] is taking what works and adapting it into his own style also notice how he is rarely the dominant subject in the thumbnail this is very intentional when you're starting on youtube no one knows your face so matthew keeps the focus on
[08:16] video is about this was one of the biggest shifts in his strategy look how much space he occupied in his thumbnails before he blew up last august compare the two the most impressive thing in my opinion though is how he
[08:30] gives action to a stationary object the running away the way the wood and the rope is used to prop it up he makes it look like the build could fall down at any moment a great thumbnail portrays the story of the video
[08:42] now in terms of the thumbnail editing i've managed to get my hands on a before and after for one of matthew's best thumbnails and wow is there some interesting stuff going on here first thing you'll notice is the added vibrant
[08:54] colors people scroll by hundreds of videos every day bright is nearly always also notice how he photoshopped out this house and tree and replaced it with a clear bright blue sky why it makes the thumbnail so much less busy you see all
[09:09] we should be focusing on is spongebob's house and matthew those are the clickable elements nothing else in the image should take focus away from them matthew is much smaller in the after we know the best thumbnails show something
[09:22] extreme i always want the viewer to think wow could this be real by shrinking matthew it really emphasizes the scale and makes the build look even more impressive this truly is a thumbnail master class
[09:35] matthew at the end i asked him five questions about how he went from zero to one million and he revealed some pretty juicy stuff i'll be releasing his answers as a free newsletter it takes just 15 seconds to sign up with the link
[09:49] six short months ago i was staying up till 2am in my pajamas watching every single patty video over and over again taking notes all you have to do is and listen to patty and the next video on this channel will be about you thank
[10:02] you so much patty now if that's not reason enough to scroll down and reason enough to scroll down and subscribe i don't know what is