[0:00] hey there welcome back to a channel the
[0:02] number one place where you can learn how
[0:04] to promote your business with video my
[0:06] name is Olga and today I'm going to be
[0:07] talking about how to create a perfect
[0:09] YouTube channel description so why is
[0:16] your channel description so important
[0:18] you might think that people would rather
[0:20] watch your channel trailer or click
[0:23] through a few videos to decide whether
[0:24] they want to subscribe to your channel
[0:26] or not you might want to reconsider your
[0:28] channel description shows up in
[0:30] YouTube's search results and is often
[0:32] your only chance to get the searcher to
[0:34] click through so what are the key
[0:35] features that take your YouTube channel
[0:37] description from good to great well here
[0:39] are 6 number one make the benefits of
[0:43] watching your YouTube videos of this
[0:45] when you describe the benefits of
[0:47] subscribing to our youtube channel be as
[0:49] brief and specific as possible try
[0:52] avoiding vague statements here's an
[0:54] example instead of saying something like
[0:56] here's your daily dose of business
[0:59] inspiration try saying something like my
[1:02] channel helps small businesses to learn
[1:04] how to get on YouTube to grow their
[1:06] business sounds much better it doesn't
[1:07] it tip number two focus on the first 125
[1:11] characters there is an age-old approach
[1:14] to journalistic writing so state the
[1:16] most important facts first and then work
[1:18] towards those that are less important in
[1:20] the context of YouTube focusing on the
[1:22] first 125 characters makes even more
[1:25] sense because it is the part that is
[1:27] displayed in YouTube's search results so
[1:29] make sure to make it count tip number 3
[1:32] include keywords that your viewers will
[1:34] actually search for here's how you can
[1:37] find ideal keywords for a YouTube
[1:39] channel description first one is YouTube
[1:41] suggest so you can type in a search
[1:43] phrase or keyword in the search field
[1:45] and get suggestions this is actually a
[1:49] super powerful feature as YouTube is
[1:50] actually telling you what real people
[1:52] search for the second option is to use
[1:54] third-party tools like vid IQ or
[1:57] two-body and I'm putting the link to
[1:59] both of them in the video description
[2:01] tip number four announce the types of
[2:03] videos that you publish on your YouTube
[2:05] channel another thing you can do to make
[2:08] sure that your YouTube channel
[2:09] description stands out is to mention the
[2:12] types of videos that you publish are you
[2:14] creating how-to videos in-depth
[2:16] educational guides maybe product demos
[2:20] or are you vlogging your daily life make
[2:23] sure to mention all that in your youtube
[2:25] channel description tip number five add
[2:28] your channels upload schedule along with
[2:31] the video types your upload schedule is
[2:32] among the most powerful ways to keep
[2:34] your audience coming back to your
[2:36] channel you can just add a
[2:38] straightforward note like new videos
[2:40] every Wednesday to let your ears know
[2:42] when they should be expecting new videos
[2:43] however make sure your schedule is
[2:46] feasible it's important to stay
[2:48] consistent tip number six
[2:50] remember your call-to-action finally
[2:53] your channel description is going to
[2:55] perform best if you tell your audience
[2:57] what to the next the next action you
[2:59] recommend is whatever is most important
[3:01] to you like for instance subscribing to
[3:04] a channel or your email list this can be
[3:06] as simple as this sounds like you make
[3:09] sure to subscribe so do you have any
[3:11] great examples of high-performing
[3:13] YouTube channel descriptions share in
[3:15] the comments below and make sure to
[3:17] subscribe to our channel as we are going
[3:18] to be sharing more videos on all things
[3:20] video marketing so stay tuned
[3:24] [Music]