---
title: 'Steal My Keyword Research Method. Tested on THOUSANDS of Blog Posts'
source: 'https://youtube.com/watch?v=IoxXZr-G5RI'
video_id: 'IoxXZr-G5RI'
date: 2026-09-15
duration_sec: 1408
channel: 'Income School'
---

# Steal My Keyword Research Method. Tested on THOUSANDS of Blog Posts

> Source: [Steal My Keyword Research Method. Tested on THOUSANDS of Blog Posts](https://youtube.com/watch?v=IoxXZr-G5RI)

## Summary

This video provides a detailed walkthrough of the search analysis process, a free alternative to traditional keyword research. The creator demonstrates how to break down a niche into logical categories, use Google Trends and autocomplete to find real queries, and evaluate competition to prioritize content. The focus is on building topical authority and ranking quickly with low-competition articles.

### Key Points

- **Introduction to Search Analysis** [00:31] — Search analysis is the process of coming up with topics for a website, often called keyword research. The first step is creating a brand plan to break the niche into logical categories.
- **Brand Plan: Slicing the Niche** [01:11] — The niche of off-roading is broken down by vehicle type (ATVs, dirt bikes, side-by-sides) and by activity (buying, maintenance, safety, legal/insurance).
- **Choosing Three Subcategories** [03:45] — Only three subcategories are chosen to start. ATVs are selected due to high relative search volume and the team's experience, making content creation easier.
- **Using Google Trends for Volume** [03:59] — Google Trends is used to compare relative search volume across vehicle types over five years. ATVs show higher interest than dirt bikes, and Jeep Wrangler is as popular as all vehicles.
- **Inverted Pyramid and Subjective Content** [07:29] — The inverted pyramid principle: base questions are asked by anyone interested, while tip questions are only for enthusiasts. Subjective topics are valuable because AI can't answer them well.
- **Partial Search Assistant and PAA** [11:36] — The partial search assistant generates partial Google searches to find real queries. The 'People Also Ask' section reveals actual questions people are asking.
- **Evaluating Search Volume** [16:29] — Search volume is evaluated using buckets (high, medium, low) instead of exact numbers. Full trend data in Google Trends indicates around 10,000 searches per month or more.
- **Evaluating Competition** [18:00] — Primary competition levels: zero, low (forums), medium (some blog posts), high (many posts or well-known sites), extreme (government sites). AI adds competition for fact-based answers.
- **Grouping Queries into Clusters** [21:05] — Queries are grouped into clusters (e.g., buying used, financial) to facilitate interlinking and build topical authority. Start with low-competition queries to rank quickly.

### Conclusion

Search analysis is a structured, free process that prioritizes real user queries and low-competition opportunities. By starting with a brand plan and using Google Trends and autocomplete, you can build topical authority and rank quickly.

## Transcript

There's lots going on these days in the world of SEO with AI and algorithm updates and all that, but it's time to really hit the ground running and get back to the project of charity. So today we are going through a process that I have had a lot of people on this channel ask me to show more of here on YouTube,
and I'm about to show you way more than we've ever done publicly, and that is our process for search analysis. Search analysis is our approach to what most people call keyword research.
We're coming up with the topics for the website. So you might be wondering, why are we standing at a blackboard instead of at a computer? That's because the first step of search analysis is actually what we typically call the brand plan.
And what we're going to do is we're going to take this niche of off-roading, and we're going to break it down into kind of logical categories. This is like how we are internally just going to structure the content on the website
to help us come up with the right topics and group them appropriately so we can build topical authority. So first things first, we need to talk about how we can take this niche and slice it. And I can think of a few different ways.
The first one is kind of the most obvious, I think. Or at least to me, this is the first one I thought of. and that's kind of different vehicle types. Yeah. You know, we've talked about some ideas for the different vehicle types.
We have another idea that we could do. There's a lot of the general information in the off-road world, and so I don't know exactly what we could call that, but I think, like, maintenance might fall under there, you know, different things like that that might just be kind of general,
not necessarily vehicle-specific, but it could be another way to cut it. We could write all these ideas up on the board, and then we can kind of go from there. Sounds good. at a high level right like atvs dirt bikes side by side mini bikes suvs
really like this could be the first way you look at it is like buying vehicles recovering your vehicle when you get stuck modifying it maintaining it using it and like general safety
and then we have legal and insurance the thing that makes the most sense to me would be to first kind of break it into, because like the activities I do on an ATV are going to be different than a dirt bike, right?
So a lot's going to vary. So I probably would break it apart by those and then under each one of these probably have these as either subcategories in WordPress.
Again, I don't care. Or just topically, like in my search analysis, when I look at ATVs, I'm going to look at buying them, I'm going to look at modifying them, maintaining them, etc. Do we change, like, the legal insurance, all that stuff?
Does that one differ depending on the vehicle? There's quite a few very minor differences. This could potentially be a subcategory that is maybe part of a general category.
So we might have a general category that includes this. It could include some safety with off-roading. It's probably a good idea to keep kind of like a safety kit. Obviously, you can first aid stuff, but what if you get stuck and you don't have a phone server?
You have a thermal blanket, you have your radio. Mods are going to vary a lot depending on the vehicle, even depending on the specific which side-by-side you get in.
Most of these are going to fall as subgrouping. Yeah, I agree. So then the next step is we only get to pick three subgroups. And I'm not talking about three subgroups that we get under all of them.
I'm talking about three subgroups total. It would make sense then to try to start with something that we know is probably going to have some search volume and where the competition is not like crazy. For search volume, one of the things I like to do is this.
I'm actually going to share my screen here. I did bring a computer to this party. So here I am in Google Trends, and I'm just going to search one of these vehicle types. ATV, and I'm going to pick the topic of all-terrain vehicles.
I'm going to expand this to five years. I don't mind that geography is the United States because that's where off-roading is going to be the most popular anyway. And now what I'm going to do is I'm going to compare this to one of the other vehicles. So I'll do dirt bike
as a topic. ATV all-terrain vehicle in general seems a lot higher. Now that's everything, not just off-loading topics and maybe that makes sense because like people use ATVs like on the farm and
stuff too what about a side-by-side vehicle okay it's in there it's a little higher than dirt bike right now that doesn't surprise me wow they all picked up in April 2020 interesting everybody got
outside apparently especially if you're in the northwest we saw this out in the mountains like we'd go up to our property and there would just be like campers everywhere because people you even go to the dealership for stuff like that. And they were right. There was nothing out there.
So let's make sure. We should have started this one a few years ago. Minibikes. So it's there. It's lower than dirt biking, but it's there. And so what we're doing is we're kind of getting the relative search volume. So consistently over time. And we're
noticing that the trend is higher now than it was five years ago. It's not going anywhere. If anything, it'll level back off where it used to be. Can we take a look under SUV? We've talked about a couple different vehicles. So if I just do like
SUVs as in vehicle class, It's pretty cute. Right. But if you pick a specific, so like Jeeps, Jeep Wrangler, it's a pretty common off-road vehicle.
The Jeep Wrangler is as popular as all vehicles One I really like is the Toyota 4Runner So it right up here It a really popular option What about like the FJ Cruiser
All right, it's down there with the minibikes. Okay. So it's a little bit more niche. This exercise has a lot of value. One, we've kind of mapped out where we could go eventually. We've also just uncovered so much possibility with this niche
that for us to cover all of this ever, it's just not really thinkable, right? There are whole websites about Jeep Wranglers, right? And YouTube channels and stuff, right? There's no way we're going to cover off-roading in its entirety.
So I think it makes the most sense to start where it fits the best for us as well as we talked about that search volume competition. So for search volume, ATVs seems like a good option.
Also, ATVs would be fairly inexpensive to really get into. It wouldn't be complicated. It would cost a ton of money. And a lot of our riders are going to have experience with ATVs,
and so it's going to be a lot easier to be able to just start creating content. So maybe for the first vehicle type we pick, we go with something like that. Kind of like you said, with a little bit of outsourcing that we're going to do,
I think that it makes sense that this topic is something that a lot of people around here or that our writers could potentially have experience with. So we're going to end up with better quality content just because, you know, if we go with SEDs,
our writers probably don't all have SEDs, you know, they're college students. So I think especially because under SED, we would probably pick a more specific write. So I think ATVs is probably the place to start. In search analysis, one of the principles we talk about
is the inverted pyramid. And that is basically like there's some questions that anybody that's interested in ATVs is going to ask this question at some point. And then, as we move down the pyramid,
there are those questions that only your, like, avid ATD writer, maybe, like, those that do competitions and stuff, only those people are going to ask. I think this one is, you know, wide.
Everyone's going to have to do it. But if we're talking about mods, that's something where you're probably getting a little bit more serious. You're not just buying an ATD. You've already bought one. Yeah, and now you're going to spend extra money to do upgrades on various things.
So this was probably closer to the typical period in comparison to buying anyway. Yeah, totally. And I think something that we've been talking about recently is like content or topics that could be potentially subjective. Yeah. There's a lot more value there.
As bloggers, there's a lot more value for me writing something that's potentially slightly subjective. It sets us up to potentially be more valuable later down the road as competition comes into the niche. So an AI can answer the question, how much does this particular model of ATV weigh?
It can't answer, is this one better than this one? Exactly. Not in a good way because it can't think for itself. It can only say what bloggers have said. Yep. So this seems like a good one from a search volume standpoint.
Yep. So ATV buying. I think let's go with that. Good place to start. I'd love to do one, at least one more general category. We talked about legal and insurance potentially being more broad.
There's a lot of questions around street legality and stuff. There's also what are the registration requirements. And then there's where you can ride kind of questions. That's all kind of legal, and that's actually different even clusters of content.
Given the timeline for this site, it would not be a bad idea to prep some content and something where there's some obvious monetization. Yeah. I know that's a little bit early. I don't want to jump to that here, but since we want this site on a faster timeline, kind of just thinking ahead and preparing for that.
It's not a bad idea. And while some of those queries or topics might be a little more to the tip of the pyramid, it's not necessarily bad if it's just a piece of it. See, mods is, like, awesome.
It's huge. This will do well with ads because it shows buyer intent, and so ad revenue will be okay. But maintenance, there's going to be some affiliate products, but this is closer to the base of what they're on. If we did maintenance, we could even start with content that's like getting your ATU ready like in the spring.
Because right now we're in the middle of winter. People have already put it away for the winter. And so we could start with content knowing that it's kind of prepped to potentially run. Why don't we go ahead and do maintenance, and then I could see us doing, what if we start with just like insurance?
Maybe it has to be too narrow, maybe like a whole category. especially if we focus on ATV insurance. Right. Not being a small cluster. Right. But if it's a starting point, and we've done a month or so,
we'll probably be able to branch out. The danger with going with just ATV everything is we don't get to test out multiple vehicles and see what works and get our own data very quickly. Yeah. But it also gives us more topical authority on ATVs
from the beginning. So it's a trade-off, but I think we'll pretty quickly get to a second vehicle type. It's just content production. So once we've chosen our clusters here, so now we need to go through, do some serious research into it
to see if these are legitimately good ideas. But then once you do that and get our search analysis prepped, as soon as we can get these articles written, reviewed, prepped, and ready to go on the site, at that point we can potentially move on to other vehicle types.
So the sooner we get to it, the better. Now that we have three specific subcategories of topics for this website, at least to get started with, we can get working on the actual search analysis. So let me just show
you a little bit how this process is going to go. You're actually going to see my screen here. This is our search analysis tool. This is in Airtable. We have it in Google Sheets version, probably 24 members. You've got this. The other thing that we're going to use is here within the Google
Sheets version of the blogging tool we have this partial search assistant and this is going to help us come up with partial Google searches I going to open up another browser This is one where I never logged in and we going to use this one for Google So not signed in don really have a search history here These are the categories
and subcategories. So choosing and buying ATVs, maintenance within ATVs, as well as just in the general off-roading category, insurance. The purpose of the partial search assistant is to come up with some partial searches that we can type into Google to see what people are actually
looking for. Now, a lot of people are going to use a keyword research tool for this. This is the process we use because it's free, for one, and for two, because if everybody's using the same tools, then they're going down kind of the same list of ideas of search queries, and they're all coming
up with the same topics. And the search volume numbers of the keyword research tools are just, They're wrong. So let's find some specific search queries people are actually looking for within this topic. So here, the general topic, let's just say ATV, right?
This is going to give you a bunch of partial search queries. Down here, the noun or a concept, a person involved in the niche, so, you know, a cyclist in bicycling or whatever. An action phrase, verb or action phrase ending in ing, so like buying an ATV.
So some of these are going to make sense and some are not for the particular thing that I typed in. So we're just going to go with the ones that make sense. How to choose an ATV. Now, that's an entire query, not a partial. But let's go ahead and type that in and just see what Google gives us.
So, I mean, people have written articles like this, right? The Complete Guide to Buying an ATV 4-wheeler. I might actually go look at some of these articles and see what specific things they mention because those might give me ideas of other queries people are looking for.
But here's what I'm actually looking for. What I'm looking at is the people also ask. I'm going to type in a query or generally a partial query, and Google's going to tell me right here, these are things people are actually asking that are related to the thing that you asked.
So here, what size quad is right for me? Okay, that could apply to an ATV. In the article, I'll probably use all of the different ways to talk about ATVs, column folders, column ATVs, just to make it clear to Google they're all the same thing.
So in choosing and buying, I'm going to put here as the very first query, what size ATV is right for me. What about what's the best ATV for the money? That's a good one too.
Honestly, what's the best ATV for the money? I feel like that could actually lead to a whole cluster of content because I can answer a lot of different questions around that because it depends again more on your usage than on the money. And so I could write an article about like,
what's the best workhorse ATV for the money? What's the best hunting ATV for the money? and on and on and on. What brand of ATV is best? These are kind of obvious questions, but they're ones we're going to want to make sure we cover because if we don't ever cover these on our website,
then it's going to be hard to have topical authority. So even if I'm not going to rank for those immediately, I want to cover those. Here's another cool tip. I can open one of these and then I can close it. And look, there's a whole bunch of new questions
and I can open it and close it again. It's going to give me more. Over time, it's going to start to get further and further afield. So we're only going to do this a few times. That's kind of cool. What's the best month to buy an ATV? I'm going to come down here to the ING one because a lot of these are more of the partial
search and these can be super powerful. Can buying an ATV? That's just a partial question. I'm going to type that in. Let's see what Google comes up with for the people also asked. Are ATVs a good investment? What do I need to know about buying an ATV?
What's the average lifespan? We've kind of seen that. What's a good down payment for an ATV? Good question. We're going to go back to our Airtable. I'm here and I'm seeing this. This is more maintenance, but that's one of my subcategories.
Let me go ahead and grab that. So you can see how in a matter of a few minutes I've come up with about 10 of these. I'm probably going to go until I have at least 10 in each one. And really, I want 10 in each one that we're actually going to write. So I probably want at least 20, possibly even 30
different queries. Now, a lot of these search queries we're going to write an article for, but some of them are going to get grouped together. Some of them we might not focus on first because the competition level is really, really high. Again, we're going to want to write those at some point,
but we want to make sure that we're creating some clusters of content where at least some of the specific search queries we're addressing have pretty low competition. The more articles we can rank, the better our site will do overall.
Even if they're long tail, if we have a whole bunch of articles ranking on page one of Google, it will help the other content do even better. So we want to make sure that we are winning for sure some of these search queries right up front and not just taking a whole bunch of really competitive ones.
So the next thing we're going to do is I'm going to show you for a couple of these the next step of how we're going to address the search volume question as well as the competition. So let's start with this first one. What side ATV is right for me?
Let's talk about search volume. Now, for search volume, we don't look for specific numbers. Yes, I can use a keyword research tool. The number will be wrong. They're not going to take into account other search queries that are semantically equivalent,
meaning they mean the same thing, only they use pretty different wording. Some of them try to do that to some extent, but they just can't get it the same way Google does, right? So what we do is we use kind of buckets. Is the search volume going to be high?
Meaning is this a query that's at the base of that inverted pyramid? It's a question that a lot of people are going to ask, even if they're never going to buy an ATV or they're just considering it, right? What size ATV is right for me is probably a base query.
The other thing that we have here is if it has full trend data. So I'm going to go to Google Trends. What size ATV is right for me? And we're going to see if there's, like, any data at all.
Notice there's, like, no data. That's actually really normal for specific search queries because Google Trends is not taking into account semantically equivalent terms. However if I just do what size ATV is right so we just going to shorten it a little bit So nothing ATV size definitely has so if I saw that it had full trend data meaning I have data in all of these then it means that there are a lot of searches every single month
For Google to be providing me with data for trends we're probably looking at around 10,000 searches per month or more. I am going to call this a base query and that means it's probably gonna have high search volume. Then let's
look at the competition, and here I call this primary competition. There are going to be all sorts of competition, but what does the primary competition look like? The options I have here is like zero. There's like no real competition, at least no articles that are actually really on
point for this search query. Low meaning forums or maybe they're articles that aren't on point. Forums are often easy to beat, but not always. When people are looking to find out what lots of other people think about a topic, a forum is the perfect search result. So don't just assume forums
or low-quality content, Google does sometimes put them at the top of the SERP, even though their articles are on point. Medium, meaning maybe there's some other blog posts from other bloggers that are kind of on point. High, there's a lot of posts, or there's posts from really well-known sites, or extreme,
like it's a government site and it's a very technical question. I will also add in here, if it's a very just fact-based answer, AI is going to become one more competitive, whereas if there's some opinion or some subjectivity where your experience can lead you to actually making a helpful recommendation, that's perfect for bloggers.
So here what we need to do is we need to actually go do the search. So what size ATVs right for me? Let's go. Okay, so we have a snippet here from superatv.com.
We have ATV man, what size ATV should you buy? Wild ATV, ATV size charts, off-road guide net. So several articles that are on point. I wouldn't say that any of these are necessarily like massive sites.
ATV man, I actually know. We're not going to try to steal his traffic. He's a good guy. But like Super ATV here, let's see. If I look at just the site itself, maybe we can get an idea of just how big this site is. Now, this site feels more like a business than just like an independent blogger,
which does make me think that it probably has a lot of content on it and a fair amount of authoritativeness. It looks like you can shop for stuff here. I don't know if they're their own store, but probably. They have a chat bot.
I mean, this is a pretty legitimate website, so that's good to know. In terms of the content, from its content standpoint, it looks like it's mostly a place to buy stuff. I'm going to judge it this way.
I'm going to say, Louis, that it is medium or high, right? Probably several posts. Yeah, we'll call it several posts. So the question is, should you write it? The tool is telling me, yeah, you should write it, but make sure you interlink from a rated post.
Basically, if I'm going to write this article, I need it to be a part of a query group. It's recommending I write a staple post because there's a lot of competition. The question as to how long it should be depends a lot more on the topic. This is one where I actually feel like there is a lot to say, so a staple post makes a lot of sense.
If I'm having my writers work on it, they're going to spend at least four hours working on this. I might even have them spend considerably more than that or write it myself. So that's how this process works. I can go through this for several others, and essentially it can help me prioritize which articles are the lowest competition,
most likely to rank quickly. And then we can start by writing those, but make sure that we write the cluster of content around it. Here's the other thing that I'll mention. Let's see if I have more like 30 of these. I could start grouping them, right?
So what size is right for me? What brand is best? Mileage is one where it would group really well with questions around buying used ATVs. So I might look for four or five other questions around used ATVs. So then here under clusters,
I'm going to write buying used. And so I'm going to identify maybe multiple articles that are around buying used. Here I'm going to do financial.
It's more of a financial question. It's kind of like how much does it cost, how much does it get down payment, interest rates. That kind of stuff would be really good to go here. So this one is financial, and this is just going to be picking the right model and brand and stuff.
It helps me easily see which of these articles could easily be interlinked with each other to form a cluster of content. And oftentimes when I create a cluster of content, there's maybe one really central article.
In fact, maybe some of these don't go in a cluster together. As I find more like 30 or 40 different queries just in this subcategory even, what I might do is I might identify that even this should be broken down into smaller clusters.
And I end up with five or six articles in a cluster, and I have maybe a couple of different financial clusters that are even more specific of articles that are really closely aligned with each other. So this is a good starting point. I will go through and do the search volume and the primary competition portion for every single one of these and probably spend just a few minutes on each one so that I have a pretty good idea of which clusters are the best ones to start with.
And those are the articles we're going to write first. So in a nutshell, that's the search analysis. We actually in Project 24 have a whole bunch of video content going into a lot more depth, but that's your crash course right there.
If you enjoyed this video and you want to know more about Project Charity and what we're doing, we do have a whole playlist that I will put right here so you can go check it out and you can see from the very beginning, selecting the niche, choosing the domain name for it,
obviously this video and every video that we will have about this project going forward. I'm also going to put a page on incomeschool.com at incomeschool.com slash projectcharity where you're going to be able to see all the work that we've done each month
as well as what the results are that we're seeing. So I'm really excited for you to see that and really to start getting some content on the website. It's about time, right? Let's get after it. Let's get some work done, get some content written, and make some progress.