[00:02] means being lucky.  I uploaded a video, prayed and hoped that the algorithm would support me.  But should I tell the truth?  This mindset will never let you grow. Because it is impossible to grow on YouTube as long as you keep guessing. I used to do the same.  Random videos were being
[00:18] uploaded.  If it works then it's fine, otherwise upload the next video.  But one thing really got me thinking. After all, why do only a few videos go viral ?  Why don't the rest of the videos go viral ?  Whereas the rest of the videos
[00:34] look almost the same.  And that's where my madness began. I analyzed 1000 viral YouTube videos that were performing 10x, 50x, even 100x better than their respective channels.  I
[00:46] performing 10x, 50x, even 100x better than their respective channels.  I analyzed each one's title, thumbnail, hook, structure, pacing, and the pattern I found was so simple that it pattern I found was so simple that it shocked me.  A simple pattern that 99% of
[00:59] creators are missing and once you see it, you'll never be able to unsee it. , the first video got 134,000 views and the second one got 135,000
[01:12] views.  But yes, what I'm about to show you is the understand what viral video really means ?  Suppose you upload a video and it
[01:25] gets 20 views.  Then you upload the third video and that video goes viral. 500 views.  That third video is a viral video for your channel, which we also call an outlier.   An
[01:39] outlier is any video that is 10x, 50x, or 100x better than all the other videos on your channel.  Has brought more views. And these outlier videos make your channel grow faster.  Now you might be
[01:53] wondering what happens in these outlier videos ?  No click date thumbnail, no strong title, no expensive setup at all. The thing that was most common in these viral
[02:05] videos is their internal structure, I call it the curiosity cliff. Look what average videos do is they slowly lose attention, the viewers leave, it is a normal thing, but what these videos do is they
[02:23] play a different game, these people create such a tension inside the video, such a I will have to see what happens next. I noticed a common pattern in every viral video.  There is
[02:35] I noticed a common pattern in every viral video.  There is A question that remains to be answered and this curiosity loop is so strong that the viewer's mind keeps thinking about that question. This is called the
[02:49] Zeigarnik effect.  When you hear a question from someone , your mind cannot leave it without hearing the answer. That question is what Netflix uses and what every viral YouTube video uses. Like a lot of creators
[03:04] say in their videos, there's one thing I have n't mentioned yet.  The next part will change everything. Look ahead, that part is about to come which I told you in the beginning.  And this question is asked exactly at the moment when the viewer is thinking of closing the video.
[03:17] And if you are not thinking of closing this video, want to learn a lot , want to grow, then prove it.  There is a red subscribe button below, press it and make it grey.  Because there are thousands of people watching on YouTube but
[03:31] very few people taking real action.  So let us now talk about that formula which was being repeated again and again. All 1000 viral videos inside. This is not a theory.  This is the actual pattern that the data has proven over and over again.   The formula is simple.  Setup, Incomplete Loop,
[03:47] Pay Off and New Loop.  Let's break it down in detail. Here you have to set the setup expectations as to what you are going to get , what is going to happen in the video?   Let this be known.  Incomplete loop.  Raise a question that will be answered later so that the viewer
[04:02] stays.  Then comes the payoff.  Answer that.   The question you raised with satisfaction.  Then comes a new loop.  Put the next question so that the wearer remains more engaged. In simple language, there should be a psychological loop within every minute of your video.
[04:16] And when you put questions in the loop, answer them later.  Otherwise the trust of the viewer is broken.  I remember I used to make the same mistake earlier.  I would either say everything at the beginning or open the loop
[04:31] say everything at the beginning or open the loop but never close it.  Result retention graph directly below.  But when I applied this pattern, retention started to spike. People started stopping and saying in the comments, brother, I watched the entire video without skipping.   The
[04:45] video was very good and I understood it at that very point.  On YouTube, it's not content but psychology that works.  If you want to go viral, you should not only make good videos but also know how to read people's minds. After the video structure, a
[04:58] big weapon is the thumbnail.  But most people take it lightly, thinking it to be just a design. Most people think bright colors, fancy fonts, a bit of Photoshop or Canva and that's it.  But the truth is that viral thumbnails have less to do with design and
[05:12] more to do with psychology. When I was analyzing thumbnails of 1000 viral videos. A pattern was repeating over and over again.  Top thumbnails grab attention through emotion.  And among the emotional phases, the most viral
[05:26] expressions were anticipatory emotions. Like a reaction just before something is about to happen.  In the data I found, happy excited faces had 25.3% successful thumbnails, stalked or surprised faces had 18.2%, but the thumbnails that got the most clicks were those
[05:41] where there was a feeling of suspense that something was about to happen.  And one more thing, most viral thumbnails use only three elements.  Not five, not seven, just three.  And why?  Because when someone is scrolling on the phone, they have only
[05:57] 0.3 seconds to decide whether to click or skip.  But I give you 5 seconds to subscribe to the channel. 5 4 3 2 Thanks.
[06:12] Love you.  There will be a lot to learn. Be ready.  Now let's look at five thumbnail styles that repeatedly make videos go viral. Then whether you upload videos in any niche or on any topic.  First comes the movement thumbnail.  This is when a
[06:28] shocking or emotional reaction is about to happen.  The viewer should see the photo as taken a second ago and the viewer's mind should ask what is going to happen now?  Second comes the transformation thumbnail.  Before and after styles like weight loss, income growth,
[06:43] makeover, setup upgrade.  The viewer wonders how this happened here?  I want to see the process.  Third comes the mystery thumbnail. Blur, zoom, eros, hide something or create suspense.  Here too the zygomatic effect comes into play because the human brain
[06:59] needs the answer to the question.  And fourth comes comparison thumbnails.  Side by side visuals, old setup vs new setup, iPhone vs Android which is better?  Here the mind becomes curious.  And fifth comes the wealth thumbnail.  Cash, luxury cars, watches,
[07:15] income or growth statistics.  This is people's dream.  They have a passion or a desire.  So the viewer thinks brother, I also want this.  I want this life, this thing or these results.  Now the next level thing is that viral thumbnails break most of the rules
[07:33] and patterns.  Meaning if everyone is posting dark thumbnails, you post bright ones.  If everyone's face is visible, then blur it and upload it. Literally, I've seen this happen with a lot of viral thumbnails.  And one important thing is that top creators never rely on just one thumbnail.  A
[07:49] guy like Mr. Beast And here CarryMinati also made three thumbnails in his last video. Test it and finalize the one which gives the best result.  Each thumbnail has the option to
[08:04] change colors, change expressions , remove or add arrows, and adjust fonts. And today YouTube also has the feature of AB thumbnail testing.  That also has to be tested.  In which test two-three versions and see which one is performing best
[08:16] , set that one.  Because your CTR can double just by changing the thumbnail.  A video can reach millions of views just by changing the thumbnail.  And if you just by changing the thumbnail.  And if you
[08:30] thumbnail test.  If I get even 50 comments, I will upload the next video on that and will also pin that video below in the comments. Now comes one of the biggest hacks. Think mobile first. Mostly 70% of the views on YouTube come from mobile, so even
[08:44] Mostly 70% of the views on YouTube come from mobile, so even if the thumbnail looks so small, the viewer will still feel like clicking on it.   The easiest thing is to test it in. Close your eyes a little and look.  If you don't understand your thumbnail in 0.3 seconds, the
[08:58] viewer won't either.  So now it is a simple matter.  It's not luck but psychology that's playing on YouTube.  The creator who understands people's minds will get more clicks on his videos.  The watch time will increase and the channel will also boom.  And if you are wondering
[09:12] how to create such thumbnails which actually get clicks then click on this video.  Here I have explained in detail how you can create viral thumbnails from your mobile. Everything has been explained in detail and if the thumbnail is not made correctly then even if the video is
[09:26] not made correctly then even if the video is gold for you, you will get the price of silver. gold for you, you will get the price of silver. [music]