[00:09] Beauty?  I don't know if you'll be watching live or if you'll be watching the recording, but this will be forever immortalized on the channel, in a new series we're starting here, called successful entrepreneurs.  And
[00:22] really awesome entrepreneur, okay?  Absolutely [ __ ] awesome .  We're going to start off on the right foot like this.  Hey, you know?  That's the way it is , let's get down to business. You guys are aware of how it works, right?  And this is just the beginning, okay?  It's the first one.  The idea
[00:37] see this?  Successful entrepreneur #01. Let's see if it's there, they're really seeing it. Let's see if the sound is OK.   That 's great.  Good, good, good.  So, that's it, folks.  Come on, let's start our conversation here, because those
[00:53] conversation here, because those who are here at the beginning, well, lot, you'll learn a lot. OK, let's go then.  Let's go. OK, let's go then.  Let's go. Today I am with Paulo Casaques.  Alright,
[01:08] Today I am with Paulo Casaques.  Alright, my dear?  All very well?
[01:24] those who don't know him, today we're going to learn a lot about his life, questions, we're going to learn about his story, what he does, and what he did to get where he is today.  OK.  But Paulo, come on.  I want it like this, so
[01:38] he doesn't leave, look. The audio isn't playing.  Let's go.  That's just strange.  Just a second, hold on a minute.  Sometimes I post some here on my minute.  Sometimes I post some here on my channel,
[01:55] You were able to follow a real creature, how sensational. Good.  Wait a minute.  Hey Stephanie, is the sound coming through or not? Not his.  How strange.  Why is it showing up here for me?  Hold on a second,
[02:10] Below. Oh, it's low.  Ah, okay then. Okay, now it's fine.  It's coming out now, so now.  Now, wow, now nobody can stop us. Let's get practical.  Let's get practical.
[02:27] That's it, Paulo.  Oh, let's go.  People don't know you, OK?  Let's go, everyone.  Let's assume they don't know you.  Who are you now?  Paulo, today in 2021,
[02:52] in love with his wife and daughters, an entrepreneur,
[03:05] a series, but among them, two, one of them, is below that, it's not necessary, on the contrary,
[03:24] we are increasingly in a world that has a more vertical view, and that's it,
[03:36] they said two things, the first here is the matter working, I was one thing.
[04:05] And when did this craziness start?  It comes with the same. of the environment we have at home, but beyond the reflection we have at home, God also gives us the opportunity to learn from
[04:18] other people, from other cultures, from other environments.  So I start with a family with a lot of intensity, a lot of passion, a lot of energy.  And throughout this journey, I've had people who have shown me what is right and what
[04:32] is wrong.  One of the smartest ways to learn is precisely by learning what not to do, learning from the mistakes of others, right?  50% of the journey is knowing what you don't want for your life.  So, the moment
[04:47] you can distinguish and separate the wheat from the chaff, you can make assertiveness becomes more frequent.  And when you understand what you do, you duplicate it, and that's how you achieve part of your dreams.  Then
[05:00] moving forward. Oh, I'm going to say something here. Nowadays, at 21 years old, one thing I've learned a thing I've learned a lot from, is
[05:12] experiences with the internet, you know?  The people who go on the podcast, who talk about business where nowadays it's very easy to learn from other people's mistakes, isn't it? So, in practice, I'm seeing that it's yielding results for me to think
[05:26] Incredible, crazy, right? Incredible, incredible, incredible.  And I, and I'm even going to strengthen it like that, you know? Today, Gabriel, you're fortunate to have connected with a job where
[05:40] you have the opportunity to hear stories, journeys, and mindsets all the time .  It takes work—researching, analyzing, editing, doing all that preparation—but you're there absorbing knowledge through practice.  But what about someone
[05:53] knowledge through practice.  But what about someone who doesn't have that kind of job, and yet is just as responsible as you in seeking that knowledge?  Knowledge is always available to everyone.  I believe that what God
[06:06] offers us is continuous development.  The world is constantly the history of humanity, we realize that there is always evolution.  So, we need and have the opportunity to bring a fresh mindset to our
[06:21] doubt, we will reach another level.  That's an amazing time.  That's the right time.  It's pretty much like this, the Billionaire Cuts, right, which is our Billionaire Cuts, right, which is our podcast channel, is to make it easier for
[06:34] people to acquire knowledge.  We make the cuts.  The cuts are okay, nothing special.  The short part is selecting something for the person to watch just a little bit, you know?   You And we call it a school, right? Kind of like a school.
[06:46] a person taking a website you've created, sharing it with their family, taking it home, and you're amazing?  In other words, having a successful journey with something that transforms people's thinking.  And that.   That's what makes life worth living.
[07:00] It's entrepreneurship. It's entrepreneurship.  He undertakes, he builds, he develops, he carries the banner of good.  That's the great journey.  He needs to understand that yes, work is meant to bring money and
[07:13] prosperity, and that this shouldn't be a source of shame or fear; prosperity and don't have that mindset, we don't prosper, we don't grow, because we end up being afraid of something that we desire and want, right?  And
[07:25] then fear and insecurity don't mix with achieving the goal or the conquest.  But purpose of this delivery?  What impact do I have on people's lives? How true is that?  What good does that do?  When I can see
[07:39] that, the level of intensity, passion, and vision for the future, which is the most important thing on the journey, is amplified with tremendous force, right, man?  That's always follow you, man. Hey, thanks,
[07:52] man.  Speaking of entrepreneurship, let's go.  I heard that the first notion got from you was when you were about 12 years old, man.  Because for me, what does entrepreneurship mean?  It's about you, like, stepping outside the norm, mainly about breaking
[08:05] norm, mainly about breaking paradigms.  You're going to do something that you wouldn't do if you didn't think a little outside the box. Tell me about that beginning, that craziness that happened in your life.
[08:18] I love telling my story, and today I'm not telling it so that I can show how good Paulo is.  I show people how I used to
[08:30] think, how I think now, which is very likely part of my DNA and how I will think.  So, if I can bring this information environment in the way I structured the journey, without a doubt, I end up inspiring other people to
[08:42] follow the same path.  Because everything I'm about to tell you, Gabriel, is a story, but there are a number of subtexts in this process that people watching can gain some powerful insights.
[08:55] I come from a noble family, which I am proud of, and my Arab father, a mother, worked very hard; we had an extremely high financial standing. And my father is a very strong, very healthy man, he used to drive cars all the time, he
[09:10] never crashed a car.  And the first time he hit 200 miles per hour, we lost the prepared for this.  After two years, we lost everything we my grandparents' house, and they welcomed us with so much love and affection.  And I graduated from
[09:23] schools in São Paulo.  I went to study at a state school. I learned in the first grade at Dante was the same as what was being taught in the fifth grade at the state school.  That was a reality check, a mental shock.  So I
[09:36] friend's father and said, "I want to start working."  He said, "Justo: 'Tomorrow at Galeria Pajé you're going to sell car stereos.' And it was an After a while, my mother found out, called me and said, 'Look, I'm going to
[09:50] rip off both your arms, both your legs, I'm going to set your body on fire, I'm going to talk to you.' I understood the message, the concern, the affection, the mother's love. I left n't stop. I saw that my sisters were working and earning money
[10:04] to work at the mall and got a job as a stock clerk. And for me that was really cool. And my friends from school, seeing that in the afternoon I wasn't going to play turned to me and said, 'Hey, what are you doing, man?'"  Can't you find
[10:17] "I'll fix it."  Of all those who asked me to find them a job, I said: "Oh, give me a one person handed me a resume, and that was Márcio.  And when Márcio hands me his resume, and I take it to the mall and offer him his resume, I end up
[10:30] unintentionally getting him a job as a salesperson .  Look how things happen when we genuinely help someone and the example we set resonates with them . Seeing that he was making more money than me as a salesman,
[10:42] life.  I could have done that for myself; I could have been the employee, not him do that too."  I went there, made a new resume, handed it in at the mall, and
[10:54] got a job as a salesperson, but not inside the mall, I got it in the far I've never had a problem playing with the cards God dealt me.  I said, "Wow, managed to be a salesperson, now I'm going to do my best to get promoted to the
[11:08] Tatuapé metro shopping mall."  And then I managed to do it in three months, and that was incredible victory.  And remembering that today is really cool for me.  Then I end?" I used to sell clothes, man, a brand that
[11:23] belonged to Brass called Estrutura, and it had a store in the Tatuapé Metro Shopping Mall and another store way down towards the end of Penha, man.  And I went there around that time, I was about 14 years old, just to give you an idea.
[11:35] What a skill you learned so early on, huh, man?  Man, that was amazing.  And at the age of 16 I met a woman who was an example of security, her, "Do you think I'll succeed ?"  Do you think I'm good
[11:49] enough?  She said, "The moment you find your gift, everything will happen observe myself and what I could do in people's lives .  And I realized that all along I was helping other people.  I said, "Hey, I'm a son of the water. I'm
[12:04] Because what the salesperson does is precisely solve problems, address pain points, bring desires, bring ambition to the table, bring a healthy ambition, an aspiration—who doesn't love to buy, right?  To buy it, you have to have someone
[12:19] what your natural talent is, your I started training and delving deeper, and by the age of 19 I was a sales machine.  And so, I think once again, the universe provides the pieces of the puzzle
[12:32] you need to put together this story. There's a phrase I love, which I learned now lives in Spain and works with me: " I have the pleasure of having my sisters and family work with me."  We work within a large ecosystem, and she
[12:45] always said: "The master only appears when the disciple is ready."  And at that moment, a friend of mine, who had a much better education than me, turned to me, job."  I look at him and say, "Dude, you have
[12:57] Let's start a company?"  He said, "Let's go."  We set up a strategic sales consulting firm.  Right off the bat, we provided training for Balduco, and later for other companies.  Our work became visible, and
[13:09] opportunity to become part of a corporate structure, of another company.  And he an opportunity has arisen for me."  I said, "Dude, go. I've always worked with a no, you have a responsibility, you have to stay here with me.' I
[13:22] said, 'Dude, go.' And seeing him leave, I started to wish, I believe happen to me too. And then Valdak group, and they called me to do some work there. The opportunity was
[13:35] went to CR. And there I was happy as can be, earning more money than I imagined, about to marry the woman of my life, but you joined when you were 19, you opened your company, right, at 19,
[13:48] you opened your company, right, at 19, correct? And then, how old were you? Practically a year, at 19, late 19 going on 20, I joined Crawford. And when I joined Crawford, man, I was earning more money than
[14:02] I imagined, I was happy as can be, building a career."  Inside. And at that moment a woman named Rose came in and said, "You know there like you, who acted like you, who was invited to perform in an
[14:15] international group?" I said, "What do you mean ?"  Did it happen here?  Look at the power, ?"  Did it happen here?  Look at the power, Gabriel, of someone influencing you positively.  We're constantly being influenced, aren't we?  And may we be
[14:28] tells me that, I say, "What? That happened here."  She said, "It happened."  I said, "So it's going to happen again? My heart, my mind, my legs will lead me to an opportunity like that."  And with every
[14:41] step I took there, I felt like I was already being hired by another company of international stature. Growing up at that other company, I lived exactly as if this had already
[14:53] happened.  Three months later, Andreia Figueiredo, a leading figure in the luxury market, bombarded me with questions for two hours. When she finally left, Marcelo Pino, after 30 minutes, said: "You just participated in
[15:06] a hidden test. We're inviting you to join the Richmond group." group in the world, government, Balme, Goneron, IWC, Cartier, Panerai Clip, Mon Blanc. back, but saying that if I were truly good, I'd have an opportunity for a
[15:21] career plan.  The truth is, Gabriel, at that moment your leg trembles, man. Even though I wanted it, I was there with my heart open, waiting for it to comes, my legs tremble.  And then my leg trembled, and at that moment I turned to God,
[15:34] saying: God, could this be for me?  So, what do I do?  And I felt a wife; we were engaged to get married, with a huge responsibility to build this together with her.  Then I turned to my wife and spoke to
[15:49] turned to me and asked me.  She said, "Did you wish for it?"  I said, "I wished."  She said, "Then go ahead." That "then go ahead" of hers made me able to do everything. Remembering that my skill, now I'm going to bring up an
[16:04] incredible strategic point to overcome. Write it down, write it down, write it down. I'm going to bring up an incredible strategic point now. When I went to sales, but I had no idea. People don't
[16:17] luxury market is an extremely scarce market. The luxury market isn't the one that has a Momblan, it's the one that spends on average around 100,000 to 1 million per year within a luxury brand. And that's a type of client you don't
[16:30] have every day. And I started at Momblan as a salesperson. I went to practice the techniques I taught at Crawford within Momblan. And when I started my team, in a team of 14 salespeople, was 8 years old. It was as if my
[16:45] competitor in the scarce market was 8 years ahead of me. And then, what do you...  What do you do at that moment? And at that moment you have to resort to technique, which is what I had. I already understood the process of the technique. And technique, at that
[16:58] technique. The first technique is to model and do the same. If I did the In a scarce market, I would be the worse version. The second technique was to do to do better, I didn't have the field, I didn't
[17:13] perform and do better than them at first. And the third only opportunity to stand out, to surpass the newest salesperson senior, with the level of relationship they had. So,
[17:27] at that moment, in order to differentiate myself, I needed to enter an animal field, which is the field of observation. I started to look at how the other so that I could create my strategy. And I realized how they
[17:39] always served the same customers, they always sold more or less the same amount.  The same products, because Moman's clients often come back to buy gifts knowledge and relationships they have. And when I saw that they were selling more
[17:52] that this was my opportunity to sell the more expensive products, which they often did So I immersed myself in a 5,000-page book by Bombla. I memorized it in 30 days; when you have the will and determination, you can do that. And I
[18:06] needed to practice. So, every time I went to their client's place, I made a them coffee and offering them a pen worth 10, 20, 30, 40, 50, 100,000 that they didn't offer. If the client bought it, whose sale was it? Do you have any idea,
[18:20] Gabriel? Hmm. Oh, I don't know, man. I'm lost. That sale was theirs. The sale was theirs because the client was theirs. client didn't like the much more expensive pen I was offering, was there a
[18:35] their relationship that was showing. Everything's fine, it's all within the family. It was just boost their sales. They viewed it very positively. But the key question is: what was I
[18:48] doing to myself? That's the key question. I was and if I didn't have clients to train with, I had to train with other people's clients . Even if it meant the sale and the money, putting money in
[19:01] their pockets, because the money was momentary, but the knowledge was Exactly. Mastering the client's reactions , understanding what the hook was for them to buy a pen for 20, 30, 40, 50,000, the knowledge
[19:14] though I was theoretically working for free, then in your journey, in your building process, work for free to gain experience. Work offering your best so you can test and see if...
[19:26] immediate results, thinking, unintentionally, "What's mine? What do I gain first? When can I withdraw?" without analyzing part of the process, the benefits you can reap and generate in this building process. So, at that moment, when I
[19:42] my clients, I start making larger sales volumes and I start performing, I start to become the best individual salesperson. But when you individual salesperson. But when you take one step, life takes another. Because I
[19:56] other salespeople, because I wanted it more than they did, when it was a holiday, a Sunday, they were absent and that customer would return to the store because I that customer, who was the second real reference for those customers? It was
[20:11] me. And at that moment I begin to observe that by helping those salespeople, I and when they weren't genuinely in the store and that customer wanted to buy, I would be a concrete second option and not just any option.
[20:27] schedule, because if I change my schedule... And I started serving morning customers along with the other salespeople, and if they happened to come one evening, I was their option. If I was there on the weekend, I was their option. I
[20:40] started training in other stores. Then, a certain point came when customers at Momblan, because I was constantly moving around welcoming customers from all over the world at times they weren't available.
[20:56] So, I wasn't outperforming, I wasn't cheating, I wasn't doing more than everyone else in a different way. And there comes a point when you plateau. I plateaued in terms of revenue; I was already the top salesperson, winning
[21:10] all the awards, all the titles. I came to Orlando, you see? Here in Orlando. And this here is a letter from Momblan's top salesperson. So, in my luggage, I brought this letter. Let's remember that this letter here
[21:22] Today, she's 15 years old, okay? Just for 15, no, she's 17 years old, this little letter and I brought her after 17 years. We are, we are obsessed with recognition for the good things we build within this process. So, at that moment
[21:38] I start hunting outside, I tell my wife, I'm going to take 50% of my start investing outside. I said: "But what are you going to do?" I said, I'm going to connect with directors and vice-presidents of companies so I
[21:52] can get these clients outside. And when they remember that they need to for someone they want, they will remember that they have a friend in their pocket. So I started hunting for clients outside. At that moment I increase
[22:04] my revenue bar even more and once again I hit a road. And at that moment I for Ruda so that I can differentiate myself. And then I discover, while technical information from Momblan. That there is a private workshop in France with
[22:18] pens ranging from R$200,000 to R$500,000. I approached the president of Momblan and said: "I going to sell these pens in Brazil.  " Forget it." We never sold those pens here. You need to show the client an image, they'll pay for
[22:33] a year later. That's not the kind of pen that's sold in Brazil. I said, "Dude, give me that pen catalog, and I 'll sell those pens." I sold more than 10 pens in a year at that level. It 's not just a sale; it's building a
[22:47] culture, a relationship, values. A pen has many important symbols. It's an extension of our body's DNA; it's made from soul to soul, that passes through generations, it has many added values. I was able to transmit
[23:01] those values. What makes your positioning rise is how much you can truly convey in your communication so you can reap the 14 salespeople, I already represented practically 50% of
[23:15] Mumband's retail revenue in Brazil after 3 years. So you can imagine that the other salespeople's salaries took them an average of 13 months to make up Wow, a guy with 3 years of performance at the
[23:29] company. At that moment I feel totally recognized by the company. The company can't help but Uh-huh. And at that moment I climb my first step. And now I'm going to bring up another from here to the story, it's faster, but
[23:42] bring up a technical detail. For every 10 people in the world, three climb the first step. Of all 10 people who plan to do something and build something, three climb the first step. Of those three who climb the halfway point, 50% of them
[23:59] end up, when they reach the first step, relaxing, they end up entering a state of, "ah, it was so difficult to get here that I want to enjoy it a make. After six months, a year, they start to decline. Although the
[24:12] after you climb the first step, the next ones are much faster. But Double your dedication, your passion, your love so that you can—you're already recognized, you already know how to do it—you can climb the next steps much
[24:26] did. In my fourth year I climbed my second step, in my fifth year my third, in my seventh year I became director of Mamblan in Brazil. I was featured on Rob Report, 12-year-old car audio salesman becomes director of one of the
[24:39] Brazil. As director of Mamblan in Brazil, at 28 years old, the last thing I wanted was to sit behind a desk. The last thing I wanted was to let the revenue happen. I was thirsty to make a splash in
[24:53] in Germany, I had to do what others weren't willing to do. I new business. And at that time, within the corporate department, which was to create connections with company presidents so they would buy Mamblan pens
[25:09] wholesale to resell, to give as gifts to their clients, for  Regarding length of service and wholesale Momblan pens, okay? We're talking about 100, 200, 300, 500, 1000 Momblan pens for a president to give as gifts to his team. It wasn't an easy task to
[25:23] Brazil, the corporate department's revenue was at rock bottom, there were no results in Brazil. At that moment, I visited Gabriel, the president of individual client, and I said: "Gabriel, help me out, man, how do
[25:36] clients for their length of service?" And he told me: "Ah, I organize an event for my clients once a year and at that event I give a "Gabriel, that's not possible, man, we're talking about the bank's GDP, you have to
[25:51] give them a Momblan pen, it's a baton." Yes. He said: "Let me tell you I have a budget from Spain.  Either I do the event or I deliver a mummy.  And for me, the event is super important, this handshake, this relationship.
[26:06] And the most important thing is not what he is saying, but what I need to understand.  When he tells me that, I understand that he has the money to buy it, but I also need to understand his need, which was to create an
[26:20] event.  So, at that moment I leave there as if he were telling me: "Paulo, I want to give Mam Blan as a gift, but I need to do it by handing it over ."  I need to do this at an event.  I understood the importance of the
[26:34] to my client?  What's important to him is the event.  He has the money, but he time I went to Paulo Dinis's store , the owner of Comarca at that time, at the Mercedes store in Jardim Europa.  I said, "Paulo, help me out, man. Let's
[26:49] take over your OMG space, which is a big space you have there. Let's get 10 guys with a Mercedes at home. Let's call Rogério Fazana, Vivo Clicô, Monte Pascoal. Let's have an event here and Santander will give away
[27:01] a free hand massage to 200 clients right here." He turned to me and said, "If organize the event.  The event took place, and 200 pens were sold.  I was do next, I understood that I had to build along the way.  But
[27:14] once again, when you take one step, life takes another." At that moment, those the event turned to Paulo Dins and said, "Hey, who organized this Tamão Blanc." And they turned to me and said, "How do I
[27:27] organize this event?" I said, "How do you do that ?"  "Do you want to have an event like that?" Then he said, "I do." I said, "OK, let's organize it." You can imagine that event organizer. So I ended up organizing events in various places in São Paulo.
[27:39] . I organized that event, entry tokens for that experience was a Momblan pen. So the seats, didn't pay anything to be at that incredible event, with
[27:52] fantastic gastronomy, with a super experience, seeing the launch of entry token, gifting their clients. I exploded Momblan's revenue in Brazil for practically two years, and at that time I had a
[28:07] harvest of results above the financial, obviously financial, but above the financial, that I couldn't have expected, that I didn't count on in these big events. These men and women told their stories, and for that
[28:20] understanding that they were doing business in the world, one day I turned to my wife to be the director of Mumbl Brazil anymore." I said, "But what are you going to do?" I said, "I have no idea, but if these men and women are navigating the world,
[28:33] we're going to navigate it too."  I don't know how, but we'll manage.  Now comes a reasonably funny passage.  A Man, she lived in a round building in the Jardim neighborhood called Da. And every time I went to pick up my car at
[28:46] HSON across the street or when I went to have lunch on Faria Lima, I noticed that were constantly crossing Faria Lima.  And the chance of them seeing me small, because there were another 100 men in suits and ties crossing
[29:01] is one of the largest billboard areas in Latin America.  And at that moment, I way to be seen.  I'm on the biggest billboard in Latin America and I need to find at that moment I saw the movie The Pursuit of Happyness, I saw Will Smith
[29:14] and tie.  I said, "Hey, I don't sweat much, I'll do this."  Every time running.  It wasn't a race, it was a gallop, because a guy who was 1.81 meters tall, as handsome as me, caught their attention.  A nice joke, just like me, you rascal.  But the goal
[29:30] and say, "Wow, look at Paulo, he's crazy, man. That guy never stops ."  If these guys were to start another business, I hope they would remember learning how to do business worldwide.  Whether they saw me doing
[29:44] it or not, I have no idea. But at that moment, while I was helped 10 years ago, Carlos, with whom I started the company when I was 19 years old, saw me running away, called me and said: "Dude, I want to return
[29:57] ago. I'd like you to create a consultancy in a cosmetics company. Are you up for it?"  I said, "I'm in."  At that moment, my father came to mind, a father who always children, banging on the table and saying: "Pay attention, not a single leaf falls from a tree
[30:11] without God's will. What you desire will pass in front of you like an arrow. If you don't grab it, it will go away." I understood that this was an opportunity. And at that moment, I started a cosmetics company. When I looked at this market,
[30:25] I said to my wife: "Wow, where were we that we weren't in the cosmetics market?" At that moment, Suite story we need to read today. Up to Suite, that's a little bit of the
[30:37] journey that transformed Paulo Casaques into an entrepreneur. I left 17 years of CLT (Brazilian labor law) employment, but much more as an entrepreneur within each of those companies. I never felt like an employee. I always acted as an entrepreneur within them. I always
[30:49] understood that I was part of this ecosystem, I gave my best, I was always on the company's side, on the side of those who really ran the company, so that one day I could sit in the entrepreneur's chair. And when you...  It makes you an
[31:01] entrepreneur, you are the one who serves the most. When you serve, it's very rewarding to people's lives. That's great. So, you entered there at 20 years old, way back then, at 20 years old you entered that process,
[31:16] ? I was at Crawford, from the Valdak group. And then Andreia goes through a hours, then she leaves, I receive a hidden call and then from 20 to 21 I go to
[31:32] Moman and have a journey until practically 29 years old. 29. So, at 29 you ended that process with the Blur hand and opened your and opened my company. And when I opened this company, Gabi, uh, I was already born
[31:48] international brand, but this was my first real company. My consortium company was me and a guy and it was a  It was still a very small thing, very little time. So you can imagine that when I started a company
[32:01] to be international, what were the chances of it being international, right? If you stop to think about it, it was very small, but that's the thing . Nobody told me there was no chance, nobody told me it wasn't possible. I had no idea what
[32:13] importing were, that you had to do it locally first, what the structures were like. my wife, she was inspired by the name we were researching. And used words in the world. So if I want to be international, I have to think
[32:27] globally. The first step is to think globally. So we're cosmetics, we're going to work with beauty. We have to provide that atmosphere. And of the words we found, the word that
[32:40] brought us love, passion, and identification with what we were going to do was "sui." "Sui" in English means sweet. We understand that the transformation of women's beauty...  It 's sweet. We understand that cosmetics are sweet. So we understand that the relationship
[32:54] between mothers and children is very strong in the international market with Suita because mother is constantly saying to her child: "O Suita, go to school, Suita, come on, Suita, go to school, Suita, come on, Suita, sweet moments, magic, sweet
[33:08] magic," there's a series of words surrounding the word Suita, so there's already an atmosphere of well-being, beauty, and good feelings that, brand, would help us to bring significant market relevance.  So you can imagine
[33:22] that we build a company with this level of DNA, with the goal of being level of DNA, with the goal of being present in 70 countries in 10 years. We celebrated our 10th anniversary 3 months ago, and today we export to 72 countries.
[33:35] Countries such as Singapore, Malaysia, Thailand, Qatar, Barrens, Dubai, Abu Mirban, in Madrid, Spain, a beautiful office.  She does a our server in Milan, a wonderful
[33:48] Orlando, and her own factory in Brazil, but it's been a very intense journey over these 10 years, okay?  Okay?  Today we are a group of seven companies.  We transformed this business into a vertically integrated business.  We have
[34:01] turned people from our team into partners so they can be part of that journey.  So, from starting one company, then expanding to the world, they became seven. That.  In those 10 years, seven companies. In those 10 years, seven companies
[34:16] In those 10 years, seven companies and 72 countries or more, right?  Or more.  There are currently 72 countries, but we are thriving and more will certainly come soon.  We understand, Gabriel, that these past 10 years have been the
[34:30] foundation.  When we stop and think, wow, there were months that seemed endless, there were days that seemed like they would never end, difficult scenarios, so I'm going to share a little bit of that story from those 10
[34:42] years. Well, I start by leaving my position as build the brand, and at that point we grab the product, put it under our arm, and go out So you have to be very willing to build.  I would put the product in the
[34:56] trunk of my car, go to the countryside of São Paulo, and demonstrate it to a hairdresser to see if she liked the product. I used to say, "I'll give it to you as a gift if distributors."  He would call the servers and say, "Gabriel, listen,
[35:09] Maria here already has the product. Do you want to serve her next month or do ?  That's not quite right.  Building a business here, man.  I want you as a don't want you as a competitor.  Come on, let's unite.  The guy is coming to my
[35:23] returned to São Paulo with a full trunk, man.  We, we are literally a product of the product.  If you ask me, Paulo, tell me about hair fibers, scalp, epithelial layers, how hair physiology works
[35:36] , the chemical basis of a product. I know this very deeply today, professional hairdresser, sometimes even more so than a technician, studied it, I literally went through the process, and even so, in this journey,
[35:53] we finish the first year, Gabriel, doing the up and down, up, down, up and down.  I turn to my wife and say, "Everything we saved over the past 10 years is gone. We have enough money for food for the month, but not for next month."  She looks
[36:06] at me and says, "Keep going."  She could have said to me: "You son of a [ __ ], damn it, she was dropped by Momblank in the career audio, she had to make it up, but no."  She turned to me and said, "I'll keep going, she believes in us. We dragged our
[36:20] butts on the asphalt for six months, and after you drag your butts on the asphalt, things , I say, 'Now we're going to export.' We did a trade show at Her Brasil in 2012. This is one of my first Instagram photos, I don't remember
[36:34] if it's the first or the second, okay? It was with an Italian named Francesco, giant global brand that's also in more than 70 countries. He looked at our said, 'I liked the concept, cool, you're offering great things, I want you in
[36:48] Italy in a week.' We took the plane, went to Italy, he I still remember the smell of the sheets, the atmosphere – we paid the most expensive restaurants in Rome, we
[37:03] paid the bill. He really did."  He placed an order for 1 million euros. I went back firecrackers, but after a week he called me and said, "I'm coming to Brazil." At that moment I said, "Wow!" It was a work-from-home situation. The products
[37:18] were kept in my partner's garage. The factory where we produced was run by a dog. We tried to prepare an environment for him, we put him in a super hotel, rented a car, took him to the best
[37:31] airports to ensure his safety, but he was an experienced guy, and he looked me in the eyes and said, "Let me tell you something, you're going to succeed." I said, "But not today, my order is canceled." He
[37:46] said, "I've been where you are, you're going to succeed." But not today, my order is canceled. At that moment, it destroyed me because I spent all the company's cash flow when we stabilized on this guy. And at that moment,
[37:58] screwed than you. And in that...  One time I called my sister who was living in Spain, Spanish crisis. I called her and said: "Hey, I have a joke, call Fabiana, just like my wife, right?" We have a nickname: Sheeba.  I
[38:14] "I've never worked with cosmetics."  I said, "Work with the Swiss."  She said, "I've never worked with salt."  I said, "Work with the Swiss." She said, "Then take the plane and come here and show me how it's done."  I said,
[38:26] money to go to Spain.  At that moment, I grabbed one of my employees whose wife worked with Tã at the time and I said: "Put me on a family member's trip so I my wife and I went to the airport, not knowing whether to board the plane.  We found a flight that had a
[38:40] was overjoyed because my dream was to visit France.  We managed to board the plane, and when we made our stopover in France, I told my wife, "Let's work half a day and a half in France, and then we'll spend the other half
[38:53] sightseeing."  She said, "How can you work half a day and a half French, how are you going to manage? You don't know any salons. What did she say? How are you going to work?"  I said, "Do you want to?"  I grabbed the products, put them in my
[39:05] backpack, and we went walking around France. I'd go into salons, put the I'd go into salons, put the straightening treatment on the table, and say, "Aisa, if straightening treatment on the table, and say, "Aisa, if you like it, call me, and I'll send it to
[39:17] you like it, call me, and I'll send it to you."  Man, when I look at this today, I say, "This guy is crazy."  That guy's crazy, man.  So, nobody said no again.  You tell
[39:30] backpack, I'll get off in France, half an hour and a half later I'll give myself a break and say, dude, you 're kidding, I'm not even going to do the coast, you're crazy, it doesn't make sense.  But second distributor in the world was France, and even today...
[39:44] So we have to do things as if they already were.  This is a little bit of my formula for success.  We're going to Spain; my sister Lula managed to book the meeting in a fantastic French venue in Spain.  called Jaque
[39:58] Des, one of the best luxury chairs in Spain.  And we also do the my Instagram, one of the first photos from 2012 in the salt flats at Jaco de Sane. when Marta, the director, finished, she said, "How many products are in the
[40:11] all three are mine.  At that moment, my sister said, " Hey, did you understand that there's a deal going on?"  It was only Gabriel, that I didn't know I had to prepare the product for export.  I had no idea what exporting meant.   I have never studied exporting.  I... I... I
[40:26] we went there to register the product, get the documentation, change the packaging, adapt the formula, and test it.  And my sister would call me and say, "Send the product, I'm starving."  And I kept saying, "Hold on, hold on, hold on."
[40:42] first consignment order.  I've been telling this story, man, for 10 years, for 9 so, every time I tell it, it moves me.  Well, and that's when we
[40:54] manage to send her the first consignment order of €5,000, she makes 20,000 she keeps growing.  After six months, we need to tighten a few screws so we can continue adjusting."  I went there
[41:09] , came back, and pressed the button.  In the first year, she starts to grow.  And last year, just so you have an idea, up until this year we're saying that today about an average revenue of 5 million euros.  For someone who was
[41:22] million euros.  For someone who was starving nine years ago, we're talking about an incredible success story .  An incredible success story. She inspired and transformed the lives of many people.  In Spain alone, we're
[41:34] distributors.  We're saying that there are over 12,000 salons that use which represent an extremely perennial, recurring market with a high level of strength and energy.  It's incredible how the professional interacts with us, including being an
[41:49] entrepreneur, and how we relate to that.  But it doesn't end there, because the factory came later.  The products are created using chromotherapy, and the sound of classical music is relaxing.  Well, there are eight chemists in the lab, that's eight, 80
[42:01] people in Brazil.  Today we're talking about a team of over 20,000 people worldwide who are directly involved in our business.  We're saying that we've already touched more than 20 million women worldwide.  We've already won
[42:13] awards for best product in Brazil and best product in Spain.  We 've already been recognized for creating facial and body products adapted for hair, which are not commonly seen.  We've already created a number of significant milestones in the
[42:26] forbid, we cease to exist tomorrow, we've already made history in the world of cosmetics.  It's impossible to continue telling the story of cosmetics in the world of the future without including us.  We wanted the wheel a
[42:40] few times, not just once, but several times.  One of these products is a dental treatment.  which we adapted for hair washing using a powder shampoo base, and the washing sensation is surreal.  It is a
[42:53] unlike any other cosmetic technology.  But what's interesting is that a 400g package is equivalent to 10 liters. We tried to present it Europe, and the United States – as a
[43:06] technological solution because its production process saves nine and a half plastic packages and around 7 to 8 liters in the production process, and it 's less harmful to sewage; it's biodegradable.  Well, we're saying
[43:19] products to hospitals, the navy, the army, hotels, and the leverage Brazilian technology to create a water-saving and impactful economy in a world of violence. We haven't quite achieved that space yet,
[43:35] succeed in becoming a differentiated brand and a leader in That's still a goal, to get into the army, to get there... Without a doubt, man, because we're talking about humanity, right?  Once
[43:50] do, you naturally have many more things to begin with.  It's only been 10 years, right, Gabriel? Despite having accomplished so much, there are times when we say, "Thank God."  Well, it was harder than we imagined, but it was
[44:03] also much more rewarding than we expected within the process.  And there's with a huge responsibility on our shoulders.  It's only when we think today that, contribute to the world by shaping people, shaping their mindset, heart, soul, and
[44:19] sustainable technology, that we realize it.  We think that, pull, there's no way this wo n't still go up.  This needs to enter the market as a form of support .  Even if we share technology without financial gain, in
[44:33] support, or anything else of that sort.  Everything is a big bargaining chip, isn't it?  To be useful in order to serve, right?  To be is to have, right?  Well, contribute to the world, who knows, maybe here on your channel we can impact
[44:47] journey forward, we can make a lot of noise in the world, because great entrepreneurs, great men and women come together to build great strong unite. For sure.  For sure.  And speaking
[44:59] of digital, man, so, like, you went through this whole process, all these things happened in your life, and now what? And what about that?  Like, is it going digital? What's the next step from here on out ?  I built a lot of things
[45:12] offline, didn't I?  30 weeks in my year in the international market. I have visited more than 40 countries culturally while working in those 40 countries.  There are seven companies; we have a software company today that provides
[45:25] technology for Pão de Açúcar (a Brazilian supermarket chain), we've created some extremely disruptive things, a pet product line, and a factory that makes private label products for other companies.  We created a product line that protects the Amazon for the end consumer.  This is a series of case studies
[45:39] within our journey with people who joined our company as interns, whom we trained, and who became full-time employees. Their commitment and mindset exceeded expectations, leading us to turn them into
[45:51] ecosystem.  So here we have a capacity for empowerment and for sharing ideas and worldviews that needs to be expanded.  So I started treating my personal channel
[46:04] more professionally.  So I've been doing live streams on it every morning at 6:45 AM in Brazil and 7:45 AM in Orlando.  It's a little experiment where I take 5 minutes of my time and 5
[46:18] minutes of your time to figure out what works .  I spend 30 minutes studying and reviewing the topics I'm going to share.  I spend 30 minutes writing prepare myself, I deliver with sincerity.  Everything
[46:31] I share on my personal channel and on the " Outside of What Works" channel, I share practices based on my own experience. We made far more mistakes than we got right, but the secret to our success is that we were able to take our successes and
[46:46] double them.  So, if you're prepared not to be discouraged by the "no's," by the setbacks you 'll face, by the process that forges you into being stronger, if you see it as an educational process, when
[46:58] goal because you understand that that's not the right path, right?  Nobody looks in fix everything."  Did you understand?  There's a whole process of evolution, and the moment you understand that what you get right— if you've mapped out well how you did it, if
[47:13] far outweigh your mistakes, you I'm going to leave exclusively for your channel, a quote that I love, and it's from Eric Warren.  He's one of the billionaires I know, and he says this:
[47:27] "It's better to not know why something doesn't work than to not know why it does work. If duplicate it, you can't multiply it."  And the digital world brings that essence of of transformation, of knowledge, of culture, of delivering our best.  There are
[47:44] development process, but there are also many people who have a great deal of culture, a lot of experience to people.  So you'll see me here quite a bit, I'll be generating a lot of content to the practice. Let's go, let's go.  Hey guys, for those who don't
[47:58] know, look, it's showing up here above Paulo's Instagram, which is Paulo Casaques, and also the Instagram of Fórmula que dá certo.  And in the description, right? In the description of this live stream, there are all the
[48:11] correct links, even to his YouTube channel, okay?  So, if you're top-notch content, because he has a lot to add, and he does live streams, and his live streams are intense, right? Invaluable teachings.
[48:26] It's just 10 minutes of high performance, of transformation.  If you want 'll make some noise too.  The guys are on my channel too, and I need to reciprocate that affection and intelligence from Gabriel.  Guys, Gabriel is only
[48:39] 21 years old, but he has the mindset of a giant entrepreneur.  He's the kind of guy who learns from cuts.  So, go to his YouTube channel sure this will make a difference in your life.  There you'll find clips from the
[48:52] because true mentors admire other people.  Success is always present at the Let's go. Let's get practical.  Dude, I made some your story.  So I'm going to ask these questions here, which is a question, look.
[49:07] This one's even good enough for a cut, right?  We know what a cut is all about, right?  Oh, let me grab this here. Dude, what's it like selling to millionaires, millionaire people? Selling to millionaires is easy because they
[49:24] are extremely demanding in terms of cultural level, but demanding in terms of cultural level, but sensitive to new information or information that evokes an emotional memory. So, when I was selling to millionaires,
[49:37] millionaires, okay?  But when I was selling to millionaires back in the Mumblan days, which I think is the key point you want to make, I had to be sensitive to the process at that moment for them.  I'll give you an example, okay?  A watchmaker, she
[49:52] passed by, she didn't have expertise in watches, she bought a factory that was over 100 years old from IWC, in Switzerland, so she could say: "Oh, I have authority on watches."  It's a watch, it's handmade,
[50:05] detail by detail, and it has a precision index that means it can lose time. If it runs 365 days a year, it can lose around 8 to 10 seconds because of gravity, any impact, a
[50:20] strong shake, etc.  And a manual technology called a tourbillon was created, which watch, and it compensates for atmospheric gravity.  And it's the same clock with this same mechanism that does this compensation process, it makes
[50:35] the clock go from R$ 50,000 to 1 million reais. Furthermore, regarding how much it compensates for that 8-10 second delay, it 8-10 second delay, it compensates for around 3 to 4 seconds.
[50:49] So this difference in time, in precision, and the fact that it's a work of art, means that someone who earns enough money would buy such an object to have exclusivity and rarity.  For example, MBL has an ink that
[51:02] I love, I have it here with me, it's not clicking on the table, but it's a wine ink with rose petal scents .  No, there's no way to be sensitive to that.  Mom has already created the perfect environment to cater to the millionaire.  So,
[51:17] when I understand what his lifestyle is , the secret is to understand his journey, his practices, and where that fits in.  When I understand who he is, what his needs are, everything becomes much more sensitive.  So I had a series
[51:30] of scripts, a series of strategies that constantly kept them sensitive, more susceptible to purchases.  And this isn't about a millionaire, this is about anyone.  There's a statistic that shows more than 30-40% of people who visit the mall
[51:44] end up leaving with a shopping bag.  Why? Because everyone likes to consume, Now, when you talk about minority shareholders, you're not just selling to them, you're building a relationship.  When you're in an environment like Momlan's, he doesn't
[51:58] look at you as an inferior person. Sometimes, no, no, don't misunderstand what I'm going to say.  Sometimes a poor person looks at another poor person with more of an inferiority complex, due to a lack of cultural sensitivity, than a
[52:12] millionaire looks at someone poor or someone of intermediate status with an inferiority complex.  So, the millionaire there, sometimes the relationships I to go, I was a salesman at the store at first, they would invite me to
[52:25] their family's wedding, invite me to dinner, invite me to various other settings, because they understood that I had some other kind of created an atmosphere of friendship. People are sensitive to relationships.  If
[52:38] they see that you have some kind of potential that appeals to them, they are millionaire to get to where he got, he has to have a lot of courage. So, one of the problems that he doesn't have is making new relationships.
[52:51] For sure.  I think that's very interesting because from the very beginning, selling to other people.  I believe that this ability to sell helps a lot in that, you know, in the part of communicating with other people, right,
[53:05] person needs, right, how you can add value, right, interacting with people in itself, right, is already a surreal skill and one that, man, you've been well-trained for a long time.  That's awesome! And if I can give some advice to the
[53:19] people watching you here, man, it doesn't matter what field you're in.  If you can't , if you don't know how to sell, you 're one step behind.  One of the biggest pains in the world, in the world, uh, we're talking about sales.  So, the person who
[53:33] knows how to sell ends up understanding the technical needs of their consumer, their audience, and develops the emotional intelligence to better understand "no," recognizing that "no" isn't definitive, it's temporary, and they reach
[53:49] their goal much faster.  So, dude, out of everything you love to do, write down below trainable skills, because selling is also trainable, uh uh, it's sales. Adding sales to your menu will undoubtedly make a big
[54:03] difference in your state. For sure.  So, your company, right? It's not just B2B, is it? My main business, my mother's work, is B2B.
[54:18] this will seem too crazy to the people on your channel.  Yeah, my phone , okay?  So, often an end consumer contacts me on Instagram and I help them.  Often, suspicious professionals, theoretically
[54:33] suspicious professionals, theoretically because I serve B2B2C clients, work with a distributor who often has micro-distributors under them who resell to, when I have a country, I have an importer, they have
[54:45] have a micro-distributor, and it even reaches the salon.  And the salon is still a B2B business; it still has this process to reach the consumer, who is the client who gets the transformation done at the salon, and then there's the
[54:59] Homecare product to use at home. So, my network is reasonably extensive and I connect with all of them, but my main networking is B2B.  So what do I do within this B2B environment?  I organize
[55:14] short, medium, and long-term planning.  I have that, although I love products, especially for Suí, products in its line, divided into five categories: straightening, treatment,
[55:28] bleaching, innovative products, and coloring.  Although I love cosmetics, I say that 80% of my business is people.  Transforming people's lives, their mindset, turning them into salespeople, looking to the side, in the
[55:40] skills, training the skills where they lack performance, and 20% of what at Bitb gives me a lot of experience in building businesses and everything else.  And it's
[55:52] different cultures.   That's great because you're not just selling one product, right?  You're transforming people's lives too, right?  Like, you can teach her skills, which aren't about money, they're about
[56:05] skills, right?  These are experiences, and that's what will remain; it's a mark, right?  To me, it's have something interesting to share with you, I'm going to share something with you.  Today, we have with you.  Today, we have over 150 people worldwide with
[56:18] That's crazy. I've never seen a person with a greatly admire and respect.  There must be someone who immediately got those phrases tattooed on their face, like L'Oréal, but today we have over 150 people with " suitch" tattooed on their bodies because they
[56:33] they look at that tattoo, it's not because of the product; they remember that they can do whatever they want along the way, and they understand that for them, the tattoo represents a lifestyle.  So, every time they
[56:46] look at it, they understand that it's a mark of power, of strength. And these people, normally, are they people who worked with you, Everyone, man.  I have everyone from distributors to sales representatives,
[57:02] to professional hairdressers, who love the brand.  It doesn't have the end consumer at the very end, but rather the hairdresser, the representative, the distributor, and the have that. That's awesome, man.  That's awesome.  One
[57:14] that you mentioned events, and when I you know?  But I used to throw more parties for kids and stuff, you know?  And I became very curious about that.  Okay, let's see if I understand.  You organized these events
[57:27] by inviting people who could potentially become your clients.  It's something like that, more or less that, that's the vibe. I was talking to business owners who naturally gave gifts to other business owners in exchange for networking.  All
[57:41] good?  I'm going to tell you, for example, about a huge event that we didn't do, but that we almost did. We arranged a partnership with known, who owns Ferrari and Lamborghini in Brazil.  We got
[57:55] authorization from the Interlagos racetrack to be able to take all the owners of telephone companies, the owners of Vivo, Claro, Oi, and Tim. We were going to pick them up by helicopter, take them to the airport, to the
[58:10] were going to race on the track with a Ferrari or a Lamborghini. Wow, that's crazy. Why did the owner of the antenna network in Brazil decide to unite them and do this?  Because a
[58:24] foreign antenna was coming to be installed in Brazil.  So he wanted to make an impact, a moment so that they could remember that moment and not go to the competitor.  So, the events
[58:38] had various purposes, to create a complete experience, right?  I have a friend today , he's a monster at this now, he's grown so much, he's someone I invite him to your channel.  Uh, it's Ricardo Natal, he's the president of the
[58:54] Experience Club.  I saw him starting from scratch, and the experiences he's creating today with the biggest entrepreneurs in Brazil are surreal.  What I did was on a does.  What I used to do were events where there was some kind of gastronomic experience
[59:07] with drinks, and something else, with someone speaking intellectually about something interesting.  There was a networking exchange, and the currency used as a increasingly sought to segment
[59:19] history of that moment.  Because Momblas pens aren't just pens; each one has a story, a whole journey surrounding them, and it all had to do with that particular moment.  And that was my role, to connect all the dots so that
[59:31] it could be a success.  And when an event was a success, what happened? Three more sprouted, then three more were successful, you planted one, then three more, and that's how the ecosystem sustains itself, it goes viral, as
[59:43] we say on the internet.  I think that's crazy, you know, about pens, man, like, I have a pen here in my hand, and you can generate enough value in a pen to sell it for a high price, like, what was the
[59:55] most expensive pen you guys had there, like, I don't know, the most expensive pen I sold was R$ 550,000.   That's .  Ah, and when you say that, you're saying, for a millionaire who can
[01:00:08] afford it, OK, it's as if he were buying a R$500 pen, a handmade pen, it has a whole history with it, a pen that doesn't lose market value.  Ah, the screws are made
[01:00:20] of diamonds, highly rare diamonds that don't come from an illegal source, all made of platinum, a unique gear.  We're saying it's the same as a work of art.  That's exactly it.  And a pen, the
[01:00:34] pen is very powerful because it's the pen that signs the contract, the pen that writes history, the pen is, apart from your body, the only way to identify your DNA is through your handwriting.  So, when you think about
[01:00:48] mental power, about what the pen offers, it's very powerful, just like a woman's hair, right?  Ask her what the most important part of her body is.  The most important part of her body is her hair.  That's why I chose something that
[01:01:00] had relevance, a heavy meaning, to build our brand. relevance towards this sin of ours, that I'm passionate about it, I identify with the men and women around the world. Man, that's very strategic.  My God in
[01:01:15] heaven.  Even in that, I was like, wow, that part about the hair actually makes sense, doesn't it? that part about the hair actually makes sense, doesn't it? Yeah, and that's a little crazy, you know?  We say that the top is lonely because you end up
[01:01:27] getting into a mindset that few people can get used to. Because I, for example, have a philosophy that businesspeople live like businesspeople, they go to the bathroom like businesspeople, they're in the car like
[01:01:39] like businesspeople, they have lunch like businesspeople, and often they go to sleep like businesspeople.  Yes, yes, yes, yes, this is one, this is one, this is the, this is, this is, this is the quality and the challenge of finding the balance of all this.  I, for
[01:01:52] example, can't go to the mall. When I go to the mall, I find myself bags, what they're buying, why those bags are empty, what the reversal strategy would be,
[01:02:04] clothes they're wearing, what colors they're using, whether it matches, whether it's successful, or not.  The mind is constantly creating when I'm with my wife, I relax. It's just the two of us, because I
[01:02:18] have quality time with my wife and quality time with my with you a little before our training, that men and women who want to be successful start with success at home.  If you're not successful
[01:02:32] at home with your family, with your daughters, with your wife, with your husband, forget it.  His success on the streets is unlikely to last.  You This is paramount for me. Smart couples get rich together.  I truly
[01:02:47] Smart couples get rich together.  I truly believe in this essence.  Well, real parents enrich their lives because they are able to be real parents, they are able to have clear reasons in this process of building their children.  So, quality time
[01:02:59] apart from that, if I'm at the mall going to buy something, my mind is already engaged.  If I'm in a restaurant for business, my mind is engaged.  Well, if I'm inside a park and I see an opportunity, I try to
[01:03:12] analyze whether it's worth doing business with. No, it doesn't stay still, does it? Ah, yes, yes, that's the phrase, right?  We never stop, do we, man?  I am the product of my The cool thing is that it really catches on, like, ever since I was a kid I've been looking at
[01:03:24] restaurant, you know, anywhere , and I'd count the heads, like, I'd look at the menu and think, " Oh, how much are they spending, how much are they paying the cook, how much are they paying, how many Carsons are there?" Also,
[01:03:36] when I started working with design, packaging, wow, you look at the color palette, and you just grab it, take a picture to create a design."  It's 's really good to think that way, that your brain is kind of alive all the time
[01:03:51] , right?  Yes, you think that those who think, get rich. Napoleon Rio, right?  Oh, taking advantage of the opportunity you're bringing up, I'm going to leave , okay? Good, good, good.  That's how I like it.
[01:04:03] I have three business pillars that are intangible to me.  That's a business principle, okay?  So, my first pillar is innovation.  I'll explain about innovation in a moment.  My second pillar is flexibility.  And my third
[01:04:15] pillar is loyalty. Hmm. These are the three pillars I established on day one of the company, and they remain unchanged.  Everything in the company can Legal. So, when we talk about innovation,
[01:04:27] say: "Oh, innovation is something distant, something of the future, something very much linked to technology."  No, we understand that innovation means doing things differently.  Point. So, 70% is a scientific theory; 70%
[01:04:42] of innovation isn't in your market. Because so many people are testing and you'll hardly be able to innovate if you keep looking only at analysis within his market; he has to analyze his market, but you
[01:04:55] 'll extract brilliant ideas from outside your market.  Like this?  I, for example, one of the biggest sources of expertise for my market is in gastronomy.  The market has nothing to do with gastronomy, but
[01:05:07] The behavior in technology companies, cell phones, iPhones, I bring that into my market.  Now that's a strategic move I make.  So that's my pillar of
[01:05:20] philosophy that we don't need to be right.  We have a need to be right.  We have a need to make this a success.   Let me introduce it to you in a moment. Come here, come here.  Want to say hi?
[01:05:34] Come here.  Hi. Here, look.  Serena.  Serena.  Prince of Hi, Serena.   He speaks.  Hi, Gabi.  All good?
[01:05:46] We don't need to be successful, to be right.  Forgiveness. daughter.  Not now.  Ask your mom.  My love.
[01:06:03] No, I'm wearing it, my love.  Go ahead. We don't have to be right, we do have to be right, we don't have to be have a need to be successful.  This is dandar.  Look there, look. Legal. Sometimes during the morning live stream they
[01:06:18] come online and everything's fine.  Let's go.  Okay. Yes, my second pillar is to be right, I need to succeed.  So, if an intern at my company comes up with an idea, and the team leader likes it, we go ahead with it.  So,
[01:06:32] needs of others, and especially when you do business other culture.  So, if you don't have flexibility in your DNA, in your company, in your business, you'll hardly be able to do a number of the
[01:06:45] business deals you could do.  And the third pillar is loyalty, man.  If you the people around you, believe me, you small.  The least you can do is be nice.  And don't worry, don't get
[01:06:59] confused by the small bills. Sharing is not dividing, it's adding, it's multiplying.  Share without fear, without pity, because the results will come I'm sharing, this money could be mine, right?" No, no, no, no,
[01:07:12] no, no. Share it, because money is infinite, it comes in abundance. You people who have so much money that they can't spend it. It's just there, service for that to happen. The opportunity is there, you just have to build the
[01:07:26] right journey without skipping steps. So, these are my three pillars with the CEL Difference Journey. That's cool, because on my entrepreneurship channel, I had an idea for another channel that, like,
[01:07:39] has nothing to do with mine, you know? A monetization idea. So, I did entrepreneurship channel to see what they were doing, to try to pick something up. I was watching, I wasn't even thinking, why don't I do this on
[01:07:53] my channel? That's great, that's awesome. Yeah.  So, we right? It's about looking outward and, above all, It's about looking outward and, above all, being able to ask other people what
[01:08:05] new idea, what they would do, you know? This whole thing about dialogue. There's another phrase I really like: I want conflict, not confrontation. our ideas, and confrontation is when we want to invalidate someone else's idea. So,
[01:08:20] at the table, to discuss possibilities, I always end up coming up with very strong pillar for anyone who wants to be an entrepreneur is learning to share
[01:08:32] every detail. I see a cool photo, I share it with my team, I communicate it, but I don't share it with just one WhatsApp group, I share it executive WhatsApp groups. And from those 10 groups, since I share so much
[01:08:46] response. And it's not because my team...  They don't interact, they don't have the 're not connected enough to absorb so much content, and that's okay. You won't get a response, you won't be understood many times, but you have
[01:09:00] when you share you inspire, and most importantly, you're there, consider relevant. When we stop sharing and we see something cool, we stop saving that process, we start neutralizing
[01:09:14] new things that could impact our lives. So, when you create the sees it or who I impact, but I'm going to share it," it's different from other people's lives, right? I'm talking about sharing cool things, possibilities, ideas,
[01:09:29] strategies. This enriches you immensely, it brings you an indescribable openness of mind, energy, and environment. Any entrepreneur needs to for the journey. I can say this from experience,
[01:09:41] because it's something I really enjoy doing, you know? It's something I share. Oh, school. Uh, there was this one time I stayed at school in the afternoon just to I'd studied and I started teaching people, you know? And then I realized
[01:09:57] it just because I was teaching people, learning, right? But I was sharing, I was training. So this applies to the business world too, man. Just having
[01:10:10] this idea, look, look, look. I'm just kidding here, look. Here's the audio, here. Yeah, yeah, that's it. The teacher is the greatest student, the one who learns the most, they're saying, deepen it, do things differently, all the time, constantly
[01:10:23] expand on their idea . If they can observe what do it better, because they can see which points need improvement. When I finish my live stream in the morning, I watch it at least three
[01:10:36] times, because I...  I observe my posture, my communication, because what I say is one thing, and what the other person understands is another. And I observe which points could be a little broader so that people can
[01:10:48] understand and apply them in their lives. So I don't keep looking, "Do I look good on camera?" That was a concern that no longer exists. will people think when they join my live stream and there are two, three, four, five, ten,
[01:11:02] fifteen people? I don't have that concern anymore. Are people ? I don't have that concern. People have to look a little at my story and say, "Great, this is someone I
[01:11:16] of great exchange, you know? I call everyone "brother." Some people are even surprised by this level of intimacy I give to people, world can share, and if we treat things with more
[01:11:30] work better. Definitely. Wow, what a conversation, huh, . Uh, man, I realized that there came a Uh, man, I realized that there came a point, you know, where you spread your wings, right?
[01:11:45] For me, when you were talking about yourself, just doing what you want, right? Like, there came a point when you left the management of M Blur to become an entrepreneur, you had, you know, for me it was like, bam,
[01:11:59] this, I'm going to learn, and then you went there , you even said you know everything, man. You know more than a hairdresser, you know more than someone , they were born. You studied a lot. And, man, tell me how it is
[01:12:14] practical experience to make it better for the people listening. What do I say people listening. What do I say ? Uh, from the moment  Where I'm shouldn't be used, okay? But it's to make it as clear as possible, but from the
[01:12:28] moment I have enough money for my head, it's like this, I have several ideas, but I can't execute them yet, you know? You level, you say: "I'm going to be able to do it, I will, I'm going to go there and
[01:12:42] create this project that's in my head." Man, what's that feeling like? You know, for me it's like wings, right? Wings that create and say: "I'm going to do it and that's it, you understand?  "I'm going to be able to do it." Yes. And there are two moments,
[01:12:54] man. The first moment, Gabriel, when I was inside Momblan, because of the the way I did it, because it was very planned, I analyzed each step and I
[01:13:06] managed to achieve tangible results. I did n't step on anyone. I did it honestly. I supported the right side. I always supported the truth. I delivered my best. I was the guy who needed to do maintenance. I served coffee,
[01:13:19] I attended to the client in the middle of the night, I wrote the letter for the client to deliver the pen, I needed to take the letter to Campinas because he was going to deliver the event. I always delivered more than
[01:13:31] recognition for my merit. And since I broke all the sales records machine. I said: "I'm ready for anything." And just looking at myself and other entrepreneurs, I said: "I'm ready, I'm ready to do this." And the
[01:13:45] Being an entrepreneur, after six months of dealing with business registration, hiring employees, supplies, cash flow, bank advice, taxes, and other types of regional,
[01:13:58] local, and interdependent taxes, I thought: "Wow, I didn't know anything on a hard level." Wow, I thought I was Superman, and I discovered that, in
[01:14:10] reality, I was just a good salesman . That I just took good things that were easy for me to deliver and maximized them. It's true that other maximize it, right? A message from Thiago Brunet came up today where he says that what
[01:14:24] little you have can be a lot for someone else. Take advantage of what you have and make it biblical message that carries a lot of strength. I respect all religions. I love all religions, but above all, God is my foundation, Jesus Christ.
[01:14:37] And he says, right, that when Moses speaks to Jesus, he says, "Not to Jesus, but to God, and now what do I do? What if I have nothing?" He says:  "Do you have the staff?" And with the staff, he transforms, right? So, at
[01:14:50] that moment, I looked to God and said, "And now what do I do?" Like, I have nothing, I had to make lemonade out of lemons. And as time went by, I was able to expand more and more, right? To the point of saying,
[01:15:03] "We've never done a fair in Japan. It costs R$100,000 to do a fair happens." So, there comes a time when you start testing other levels of
[01:15:15] possibilities that give you another level of scope, where you can better expand your dreams. And there's much more to come. I to what I deliver today. Today my dedication is to building a
[01:15:30] sales training system in several languages. And Mateus, who is like a son to me, my sister's son, but he's my son too, a gift that life gave me as well, in addition to my two children.  Daughters, he's my son. That's how I treat him, we have this year,
[01:15:42] a boy with an incredible life story , and he will certainly one day bring incredible experiences to you too. He speaks several languages, and he will be part of that communication bridge. So, you prepare
[01:15:55] people and do this in an ecosystem so that this... So, in general, I have two moments. One moment of "wow, I know everything, I know nothing, and now you start applying my ideas." Then you say: "That's great,
[01:16:07] I see dreams coming true." Yeah, yeah, yeah , yeah, it's magical. That's awesome, man. It's that last year, you know , I was going through a moment where, have ideas, ideas, ideas, ideas, ideas, but I don't have money. So
[01:16:22] I thought, let's make money, man. You have to make money to talked about the event, I have a desire to do an event, like a party, really...  You know? And I have a desire to own a tapioca shop, you know? Because of
[01:16:36] my mother. I have ideas, right? Desires, and I believe that when I have wings, right? Like, they are wings for me, right? To start executing and changing. Like , I'm going to create a tapioca shop, but I'm going to create a tapioca shop in
[01:16:51] business that will help people who will work with me, right? So many people who will consume the tapioca, from the person who is making the tapioca, right? You see transform your dream into practice and impact a lot of people, right?
[01:17:05] Yes, I personally managed to realize great dreams. These dreams are exactly the trump card, the hours dedicated, the transformation of people's lives .
[01:17:17] . These dreams are the delivery of what These dreams are the delivery of what you do, right? Uh, there are 40 countries in the world that I had the happiness to visit and some
[01:17:30] Wow. When I look at my daughters and see that I've already managed to fulfill some of their dreams, you say: "That's amazing, that's amazing."  Someone has to pay the price because even if that someone is me, I'm not going to loosen their grip on them.
[01:17:44] On the contrary, I need to show them, but in a different way; it's a different kind of education so that they can understand the process of the journey.  I hope God gives me wisdom, love, care, affection, balance, especially
[01:17:56] affection, balance, especially emotional and rational balance, to show how to build the journey and why dreams are achievable.  What I know for sure is that dreams are achievable. Even considering where you are today,
[01:18:08] beginning, you know? It's just the beginning, right? They'll grow up, then you'll have grandchildren, then you'll have, like, all of your, your whole system, there'll be so much more to happen, right?  Yes, one of my
[01:18:22] next steps is to set up a startup focused on fostering ideas.  I draw inspiration from some of them, like Oxigênio from Porto Seguro, and Cubo from Itaú.  So I can set up a startup incubator to take brilliant people like
[01:18:39] you, with incredible ideas, and empower them, literally putting them in an accelerator and making it happen.  Today I already do this in a small, basic way, I'm already able to do
[01:18:52] some vertical integration, that's why we have seven companies in 10 years, right? Well, well, well, not only is it a very solid company, but we're also developing six other companies, right?  That's if you set up one challenging company, imagine
[01:19:05] seven.  Well, team, admire your partners, understand the process of time, understand that it's not a 100-meter sprint, it's a marathon.  And it works in a
[01:19:19] precisely to set up a startup incubator to attract young people, fostering their development. in an era of education.  The more knowledge shared at the table, the more people evolve and reach the other side.  That's my main goal for the next step:
[01:19:34] for the world. That's awesome.  I guarantee you that sure of it.  He is sure? Certainty.  Certainty. Because that's the point, man.  You talked about education.  I think, I
[01:19:47] 'm sure I realized that thanks to those people who are on the internet, right?  Like Natalia Arcuri, Primo Rico, and Flávio Augusto himself, right? They started a business that made me think, "Wow, what they
[01:20:00] me want to be an entrepreneur, to make money, to prosper, and I can it too, you know? Amazing, right? It's all crazy to me, the world is crazy, you know?  The world is crazy, it's
[01:20:13] like a rollercoaster.  Yes, yes, I, I get, I earn, I gain an extra point in the day when someone comes to my private message and writes: "Wow, your message this morning transformed my day. I heard what I needed to hear."  Well,
[01:20:25] another person, saying, "Look, look at this, this is what we needed to hear," at that moment you we needed to hear," at that moment you say, "Yes, one more point."  Well, well, I did it, I contributed to another person, it's recognition, you know, of your
[01:20:38] dedication, your love, of what you studied, what you practiced with good intentions, because good intentions have a scent.  People can tell if you're realize if you're doing it professionally, with the intention of helping or
[01:20:52] professionally, with the intention of helping or contributing, or not.  And this is part of the journey that also gives me pleasure, contributing and collaborating. For sure.  For sure.  You talked about relationships, man.  So, what do
[01:21:05] you think about young people, about younger relationships, about What is your perspective on these people, or at least those who are thinking about dating?  Because, well , I'm young too, you know?  I
[01:21:20] know people younger than me and people my age who have a more different way of thinking, right?  Like a lot of people, right? relationship
[01:21:34] you talked about isn't about building something solid anymore, you know?  When you're with another person , man, it makes all the difference.  You're not . And what is your take on this?
[01:21:47] Like, what if there are some young people out there who are n't dating or who might think about dating someday, to help them understand how important that is? I'm going to give you three pieces of advice. First piece of advice isn't just for
[01:22:00] relationships, it's for everything: society, friendships, the environment, anything .  It all starts with the choice, man.  If you've chosen to be in a relationship, give it your best shot and understand that this, once again, is not a
[01:22:16] game, it's not a 100-meter sprint; relationships are serious business.  We're talking about the feelings of another person who is also a child of God, and so on and so forth. Give your love, you know?  The essence of a relationship is the true meaning
[01:22:30] of love, and nothing outside of that.  So, it takes time to mature, but if can mature together, and especially Silvi.  This is the first foundation I would recommend to anyone.
[01:22:43] Choose wisely.  Wow, I've decided to have a relationship, I've decided to call someone my boyfriend/ girlfriend, I'm going to have a relationship, so give it your best shot.  That's the first point, and I guarantee that if you build this relationship in a
[01:22:56] solid way, it will enrich you in ways you can't even imagine.  Because an intimate relationship between two people is something sacred, it's something that helps you experiences of energy and knowledge that strengthens you.  This is the second pillar
[01:23:13] third recommendation, which is a mistake I see many people making, is that I see many people making, is that sometimes couples treat each other as if they were just friends.  They are close friends. They are best friends, but they
[01:23:27] 're not the same old bromance.  Like , men, I often see men treating women like they're their buddy, you know?  Like, you know, and then, like, some jokes with a guy, I 'll even say something silly like this, like,
[01:23:40] man, I don't joke with my wife, I don't, I don't, I don't, I don't make rare that I've made a joke like that with her, I joke situations, I love making her laugh, I joke with myself, I make fun of myself,
[01:23:54] but not of her.  I can't, at any point, make her laugh and have her secretly thinking, "Oh no, does he think that about me?"  Does he sense that?  He knows?  This hurts so much. People are so sensitive,
[01:24:09] especially in an intimate relationship, that my advice is: treat your partner like we have to be open, we have to say: "Hey, we want to grow,
[01:24:22] so let's create a growth plan, you know? Great couples that I admire grew together. Most of them started from scratch. I'll give you another Oh, as many as you want. 60% of the world's millionaires were
[01:24:36] Wow. People say: "Only rich people have money, and when you're rich you get richer." Yeah, that's logical. Damn it. Yeah, that's logical. Damn it. It's natural, man. Yeah, it's natural. But 60%
[01:24:51] of millionaires were poor, man. So, when I look at several couples who grew together, I say: "That's it, that's the formula." So, and I think that young people formula." So, and I think that young people today, I think most of them are
[01:25:05] good, I think most have good intentions, have critical analysis, have a level of perception, a reference point, they are questioning themselves, they have a different intellect, the internet has opened their minds a lot. So I see that many
[01:25:18] behavior  Evolved. And if he doesn't want a relationship, he wants to have relationships with several people, that's fine, that's okay, alright? Now, if he says, "Let's have a relationship that's the best relationship, the
[01:25:32] only one, where he opens the car door, gives flowers, surprises you, gives gifts on occasions that aren't special occasions," understand what the other person wants, not you, be the leader. Both men and
[01:25:45] women love to be led. Make good choices. Don't be afraid to experience magical moments. Total commitment, try to block as much as you can the jealousy that doesn't add anything, that doesn't help. Try to show your partner your desires so you can
[01:26:00] weaknesses, difficulties, and fears, right? Because many times what hinders us are our fears, and we project them, and this is a challenge that we enjoying, but if I at least have the awareness that this is part of the
[01:26:13] process, it helps me a lot to reach the next stage better. Definitely, man.  Oh, we're nearing the end, but I have a question here that I think is very good, it's something I also really like to
[01:26:28] talk about, you know, which is about God, about faith. What's your approach to faith. What's your approach to faith in God, you know? I'd like to know more about you know? That's it. Well, I come from a family
[01:26:43] where my parents are very religious, my father believed in all kinds of religions, my father was very eclectic, and I think that transcended to me. My mother is very spiritual, a surprisingly strong spiritual force
[01:26:56] . My mother's embrace transforms me, my sisters, in a belief in God, a very strong connection with God . So I ended up being raised in an environment of God and with the absence of my father, because the absence of
[01:27:10] a father, like a mother, thank God, my mother is alive, the absence of a father creates a very big hole. And at that moment, you know, someone needs to moment, you know, someone needs to say: "Dad, Dad." And in that  At one point, I
[01:27:24] had the good fortune to discover God. I had the good fortune to create an intimacy with God, to call Him Father, to establish a connection, and wherever I've been, I am a man shaped by religion. I am a man who has
[01:27:39] learned from religion and studied other religions a little, learning to respect them, because they all share a great principle of leading to God. When people say, "Oh, other religions are no good," no, no. You don't
[01:27:51] lives they've transformed. You don't understand that God speaks all languages. a great foundation that brings incredible spirituality, but there are connected, inspired in a spiritual way or not within the Bible. But
[01:28:07] , if I had to give advice to someone, follow God, connect with God. Paul, I'll go to the Bible, go to the Bible. Paul, I won't go to the Bible, that's because if you follow any principle of any valuable religion, any
[01:28:20] serious religion, it carries the...  Same principles, same connection. God. So I get up in the morning, I thank God. I eat, I thank God. I'm living happy moments, I thank God. I'm having
[01:28:34] difficult moments, I ask God for support. I go to sleep, I ask, I pray with that, at first, when we asked to pray with my daughters, it was strange for them. And today they don't sleep without praying. Sometimes I
[01:28:46] lie in bed, I've had about 50,000 meetings during the day, I get up at 5:30 in the morning, I'm exhausted. Oh, my daughters, no, no, no, no, no. Let's go, let's talk, oh my god, product of the product, I created, I created a
[01:28:59] product of the product, I created, I created a mindset and I have to live up to it. Then we get up, and when we pray together like this, wow,  We feel incredible like this, the level of love, of energy, they sleep well and then we
[01:29:12] lie in bed and say: "How great, how nice it is to make this connection." And I'm not the kind of guy who says: "Eh, eh, God gives me this." I say: "God teaches me how to build this."  God, show me how to do
[01:29:27] this.  "It brings me the wisdom I need to realize my dreams and constructively impact the lives of others." That's the feeling of my dedication, that's how I build. And my first foundation
[01:29:43] is God along with my family. It's all one thing, you know? Like, there's no " like" God, it's all one thing, because He's the one who gave me all this, right? And one last detail to share, still talking about God, when
[01:29:57] people say, "Oh, he's the CEO of the company," I say, "No, I'm just a salesperson, the CEO is God."  " God is in charge here." If He says, "Come here, man, I'll stop." Whoa, whoa, hold on. I have intimacy with God and I
[01:30:11] all the time. If He says, "Come here," I'll go here. You say, go there, go there, you say, don't do the live stream with "Let's get to practice," I won't do it. let's go to practice. I think that's really
[01:30:25] think that's really cool, because I've been to churches, right? I've been to churches, but I never really felt like that, because what I heard about this subject didn't appeal to me. But last year was a
[01:30:42] time when I was alone, practically because of the pandemic. I realized that I was more connected with myself, right? And I realized, like, this year that this connection with myself also had God in it, you know? You know, I
[01:30:59] all those ideas.  What I said about last year, all those decisions that were made, even before, were thanks to God, you know, I mean. And it's something I call faith, because it's something I even saw from
[01:31:16] Primo Rico once, when he talks about very successful people, these billionaires. And I don't know if he said most or all. They all have faith, they believe in something. Something like, you have to believe, right? Like, believe in
[01:31:31] something that isn't just you here, like, it 's not just your, oh, oh, I'm going to have my little business, oh, I'm going to do this. No, you, your mind, man, your mind is crazy and it goes far. And this idea of ​​going far, right, helps
[01:31:46] you get there, right, you keep thinking, you have something to fight for, it's not just grow, grow, grow money, money, money, there comes a moment and then, man, you build a bunch of buildings, houses, I know.  There, and then, right? Then
[01:32:04] why it's interesting for us to start discussing this now, right? Uh-huh. Uh-huh. I think that spirituality will be increasingly on the table. People believe in God's plans, in my opinion,
[01:32:19] say, "Oh, the world is in chaos," no, no, no, no. The world is going through a process of transformation. And to go through transformation, it goes through pain. We are beginning to gain another level of world consciousness, of
[01:32:31] respect, of understanding, of care. We have, the world needed to stop a little during the pandemic. So, without a doubt, it was with God's permission. That's what I 100% believe. And when we talk about other millionaires,
[01:32:44] we talk about other millionaires, not all of them that I know believe in God, have a spirituality, but they are all full of principles. In fact, they have a lot of faith, they believe, they are focused on the
[01:32:59] they are where they are. They have a lot of awareness.  They have a sense of life, of respect for others, but they lack a spiritual awareness, which is a little different. Now, most of the people I know also have
[01:33:14] this spiritual awareness, right, and know how to speak openly, intelligently, in an eclectic, broad way. Thiago Brunet himself, who is a spiritual master, is an example in many scenarios, right? He
[01:33:29] came prepared to share about spirituality, he talks about the difficulties he had, he talks about the processes of transition. He himself spoke spirituality, I have my religion, I am a Christian, I practice this
[01:33:42] , this is my essence, but I even give the names of great Christians who studied Hinduism." I studied, he studied the Quran, for example. So, when we understand that the spiritual universe
[01:33:55] is one, it is not distinguished by color, nor by religion, because there is only one God. Does God exist? No, there is no God. There is one God, one God, one Jesus. And there is one plan.  The spiritual astral influence favors people who
[01:34:07] drink from this source. Without a doubt, they are more sensitive, they are more attentive to the world, right? I was listening today to talk a bit about Bill Gates, I study him every day. And after Bill Gates created the Microsoft solution,
[01:34:21] today he tries, from time to time he tackles problems in the world and says: "I'm going to dedicate myself to solving this problem in the world." I'm small, I'm talking about eradicating a problem in a country. He has 75 billion
[01:34:37] in his account. We're saying he takes it and says: "Now I'm going to solve a problem in the world." Man, if that's God's mission, you say: "Wow, he deserves all 75 billion in his account." Uh-huh. Even if, like, this person doesn't
[01:34:50] making a difference in people's lives, in a positive way, God is here. Great. Yeah, everything's fine. God wants them for his flock, but God says:  What 's your part?  "Everything's alright, everything's alright." God doesn't have that kind of
[01:35:06] human thought, right? I think God accepts us the way we are, you know? He's a son. He's a son, man. He's a son. Exactly. Paulo. Man, what a conversation, what a
[01:35:18] constructive conversation, you know? That will be recorded here. OK. Like I say, photo album, a video album of Bora pra Prática and it will stay here for 5, 10 years from now for people, like, when they go to your
[01:35:33] startup acceleration project, people, look, I saw your live stream on Bora para Prática, it's recorded. Episode number one, successful entrepreneur. And man, I just opportunity. I'm the one who should thank you, man. What a
[01:35:47] great chat. Uh, without a doubt, you've gained a friend, man. And I want to see your success, I want to follow you, I want to follow the next steps of Bora pra Prática. I'll always comment on you here on my channel too. Whatever you need
[01:36:01] from me, I'll...  I'm here. What pride to see a 21-year-old building a spiritual relationship, a family relationship, a professional relationship. That's the
[01:36:13] world I believe in. Yes, yes, yes, yes , that's the field I drink from. And positive, constructive people connect. I'm sure we 'll do a lot together, my brother. Trazero, where life,
[01:36:28] hope, we never stop. Yes, for sure. It's just the beginning. Just the beginning. Alright, guys? Oh, thank you so much to everyone who showed up for the OK? Thank you so much. This live stream will be recorded here. I hope to see you for
[01:36:44] videos that will appear. And Paulo might appear here again, because this channel is about predatory behavior, man. This channel is about predatory behavior and Paulo is This channel is about predatory behavior and Paulo is what? A total predator, right? Really awesome,
[01:36:56] man. Oh, we're together. And that's it, guys. Thank you. Hugs to the Thank you. Hugs to the guys from my channel once again. Спе.