---
title: 'How Markiplier Turned $9M into $15M with GOPRO Stock'
source: 'https://youtube.com/watch?v=zKXAcFQGe7s'
video_id: 'zKXAcFQGe7s'
date: 2026-09-22
duration_sec: 67
channel: 'Meet Kevin'
---

# How Markiplier Turned $9M into $15M with GOPRO Stock

> Source: [How Markiplier Turned $9M into $15M with GOPRO Stock](https://youtube.com/watch?v=zKXAcFQGe7s)

## Summary

This video analyzes Mark Pire's recent $9 million investment in GoPro, which turned into $15 million following a merger announcement. The analysis questions whether Pire had insider knowledge, highlighting the timing of his purchase, his delayed SEC filing, and his failure to disclose his ownership in a related video.

### Key Points

- **Mark Pire's GoPro Investment** [00:00] — Mark Pire invested $9 million in GoPro, which grew to $15 million after a merger, a 2.4x return.
- **Pire's Stated Reason** [00:13] — Pire claims he 'just liked the stock,' but the analysis questions this given the timing and his large position.
- **Ownership and Filing Delay** [00:26] — Pire crossed a 5% ownership threshold on July 13th but took six to seven weeks to file, exceeding the five-business-day requirement.
- **Lack of Disclosure** [00:43] — On August 27th, Pire made a video about GoPro without disclosing his ownership, just before a Bloomberg story on August 30th and the merger announcement two days later.
- **Stock Price Surge** [00:57] — Following the merger news, GoPro's stock rose from around 70 cents to about $1.70, a 2.4x increase.

### Conclusion

The video strongly suggests potential insider trading or at least a serious breach of disclosure rules, given the suspicious timing and Pire's failure to file and disclose his position. The analysis highlights the legal and ethical questions surrounding his actions.

## Transcript

If you invested $9 million in GoPro, you could turn it into $15 million. That's actually exactly what Mark Pire just did.
Now the question is, did he know something we didn't know? Mark tells us he just liked the stock. It's weird to expect that somebody would buy a ship that is burning and on fire.
And it's weird to put up to 30% of your net worth, Mark, right before this acquisition was announced. On July 13th, Mark crossed a 5% ownership in this company. It took him about six to seven weeks to actually make the filing that was due within five business days.
Then on August 27th, he makes a video on GoPro and does not mention that he owns shares in the company. On August 30th, there's a Bloomberg story about his ownership. And two days later, a merger is announced.
And the stock goes from about 70 cents, roughly where Mark bought it, and just runs every single day up to about 100. So you're up over 2.4x, which is pretty impressive.