[00:02] Alanzoka, of creating content, playing games, having fun, and even making money from it, getting recognized by other people, and so on. So today we're going to talk about the career of this great content creator
[00:17] have some references to apply to your own career. Okay, so let's go! [Music]
[00:32] content creator, and I was once kicked out of the classroom. Alanzoka, for those who don't know, actually started his career on YouTube, and his first video was a Minecraft video back in 2011. It wasn't a simple video, nothing too
[00:48] idea of ​​how simple it was, it was very simple, just a little slime, you know, what you do, I love slideshows. So you can see that the video is nothing
[01:01] special, just him playing with his friends, having fun, right? So you necessarily need to start by making big productions, super complicated things, very simple things. The same way he started, right? That's what...  Many people
[01:15] make the mistake of wanting to start at the top right away, with many people already counting, I do n't know what it's like, it's not like that. You can start very calmly, very relaxed, and with time you'll progress. So what makes Alanzoka different? You
[01:28] can already perceive it, actually, from the first video. The issue isn't the editing, it first video. The issue isn't the editing, it 's not the work, it's what from his first videos. It's like the reaction he has while playing the game, the
[01:42] reaction he has interacting with what he's playing, the charisma he has. These are skills that can be developed, basically, it's charisma and comedy. The way he interacts with the games is
[01:55] very fun to watch. It 's not that thing that draws any stream, you see that most people who were just sitting in front of the PC and playing a video game are the same way they play in their
[02:08] living room. That doesn't work. The main difference with Alanzoka is precisely the reactions he has in a game. I don't know if you've noticed, but one thing that has grown a lot... If you look at...  On TV, it's very clear, you see a
[02:22] lot of people doing Dias Cherry, especially on Twitch, not only in lot of people doing the same thing with other videos and content because they it because for the audience it's much more interesting to see
[02:39] people reacting to something than to see someone simply sitting playing a video game. What Alanzoka does is that. One of the reasons he's so successful is precisely because he doesn't just play; he
[02:51] reacts to the game, he shows the reaction. So when people go to watch Alanzoka, they don't go because of the game he's playing, but to see his interaction with the game. So that's much more important to
[03:04] develop than to spend time on a super elaborate edit. I see a lot of content creators are very concerned with the design of the live stream, making things like overlays and
[03:16] logos. Many times, you're spending that time on logos, overlays, and that kind of thing, you should be spending it on making content. Today, I disagree. I was talking to some people there, and a colleague... "Wow, here's the thing, if
[03:29] below, go there, do four schools, talk to people, exchange ideas, make friends with them, and she was talking about asking for talking about that caught my attention was that, man, the time you're
[03:43] spending making a logo when you could simply put your photo on it because, you understand, put your photo on it. You could spend that time making content and doing learning how to do logo design, and everything else. So many times people really like it,
[03:58] try, and it won't make all the difference. So instead, spend more time you interact with the game, learning to create content, making content, especially. Another thing we notice, look, from the beginning,
[04:13] you see 2011, but he's making Minecraft videos, I mean, a game that was recently released at the time, playing BF Bad Company 2, Dead Island, Minecraft Nightmare House, and so on. You start watching, what do you
[04:27] notice on Toca Aqui's channel? The games he plays from the beginning, he plays games that are scratched, games. People are interested in seeing that many YouTube channels give advice to streamers. I myself have done this before.
[04:42] Today I have another idea: you you shouldn't stream games that are highly popular, lot of people. You'll end up at the bottom of the rankings. On the
[04:56] You'll end up at the bottom of the rankings. On the quick games because you have a much better chance of growing by doing things that looking for, that people are interested in, than by creating content that almost
[05:11] nobody has. Because you're afraid of the competition, in this case you're afraid of not reaching people. What you need isn't to stream or create content about a game that few people are doing; what you need
[05:25] is to attract people to consume your content. Notice how the strategy is attract people to your content? Another thing, Alanzoka, when he started, he simply started playing with his friends. He didn't
[05:39] intend to become a big streamer or a big content creator. In the past, we brought up the crazy bread.  Here, talking what I'm going to talk about now: before you want to stream and create
[05:53] before you want to stream and create content for 200, 300,000, or a million Do it for one, two, or three people you know, or create content for a community you're part of—a WhatsApp group, a
[06:07] Discord group, a Facebook group. Start there, and then over time you scale up. So, those who played with friends—at the time, I'll mention the names here: Tirso, Meyer Godoy, Castor, and Ovóide, who is a
[06:23] content creator well-known even today—as time went on, they college, work, a series of things, and then they stopped playing together, so they stopped making content with
[06:36] friends and started making content alone. And Zoca... why is he so famous today? Why is he so, so, so recognized today? Well, he 's often loved by certain people because he was precisely a
[06:49] certain people because he was precisely a part of many people's childhoods. There are many people today in their early twenties who still remember him. Years ago, when I started following Joca Years ago, when I started following Joca back in 2011, I was 6, 7, or 8 years old, right? So,
[07:01] I followed their childhood, so I made pages about their childhood, and I put people who grew up following their content. So what growing your content—and there's a very clear example—takes time; it won't happen
[07:16] overnight. There are many people who start streaming today and stop the following week because nobody watched my live stream, because nobody came to my live stream. Expecting that in a week you'll have 200 people, you won't.
[07:28] If you have two or three, who are your friends, you'll be grateful, raise your hands, man. It's completely normal. I wrote an article for college some time ago where I analyzed three content creators:
[07:41] Yoda and Los Oca. What I noticed, observing these we have to say that this happens with others too. What we notice is that all these
[07:55] more closely, all of them before they had careers as...  It's two controllers, and so on, more famous and all that, they started from the bottom with things like that, right? Before they started streaming, they already had an
[08:07] established audience, and that ties into what I mentioned before. It's not about how you bring people to your channel, and you don't have to avoid high-profile games like many channels talk about. You have to create content, and I mean,
[08:20] create content in ways that people can discover that you exist. And then you bring those people to your channel. So, even before they started making slime,
[08:33] already had an established audience. So this is extremely want to sit down, stream, play video games, and hope that somehow, by some miracle, people will discover their live stream and start having a lot of
[08:48] enter your channel, but it's unlikely. So you need to create ways to attract people to your channel, which, by the way, if this is your first time here, and you'd like to understand how to create...  A more
[09:03] interesting way to promote your live streams is to subscribe now and activate notifications so you don't miss anything that's happening here. Speaking of live streams, Alanzoka's first live stream was in January 2013
[09:18] on YouTube and it peaked at two thousand viewers. Why did he have that many viewers? Because he already knew how to control the platform, so when he opened his follow what he was doing. So he didn't need to start streaming and
[09:32] then build an audience. This is also something I see people making, and start streaming right away. You learn to talk to yourself, learn to process of things that will help you. When you start
[09:46] streaming, it will be much more natural. I want to show you some I'm talking about. I mentioned Alanzoka's first live stream peaking at have the Twitch Tracker website here, which collects data from all
[10:01] creators...  Twitter: So look here, we have the most active record, it started in 2011, but an older record we have from Twitch Tracker is from 2016. That doesn't mean Zoca started training in 2016, okay, he
[10:15] started earlier, but the first data we have, the most beautiful, is from 2016, and we hover the mouse here, we have his first live stream, the first one always remembering. This was the first one we have, November 30, 2016,
[10:28] a duration of 4 hours and an average of 493 people today, today they will reach 30,000 people. But he didn't start like that, you see, in 2016 he has these numbers only for one reason: before he started streaming, he built an
[10:42] audience. He built that audience on YouTube and took it to the radio. He has a history of building an audience, right, of streaming on YouTube and everything else. We already recorded a video about that, okay, if you
[10:55] here.  Above is this one, take a look at the monetization data we have. We have data from all of Alanzoka's channels so it's impossible to know for sure. But some things we know, some that we
[11:10] have access to, show that Alanzoka varies his income sources, which is something anyone who has a business, whether it's a large company or a live stream, needs to do. So he uses the most common
[11:24] direct income, which comes from the audience. That is, it's uploading bits on Twitch. And so on. He has the ads, which are the advertisements that appear
[11:36] on his channel, and these two here are usually where the system focuses on receiving from the audience, uploading and displaying ads on the channel. For those who are already active a look at your reports and see how much you've earned in advertising in
[11:51] recent years, in the last month, or in the last year. It's a ridiculous amount, and you know the amount from the audience too? For someone starting out, it's interesting, it helps, but it doesn't pay the bills for a channel that
[12:04] simply depends on...  Samba and increase the probability here, this channel, we've never heard of it, it will have a lot of difficulty, it will take a long time for it to really become a channel that sustains the creator, so if you're thinking about
[12:16] doing live streams and simply living off the milk, rethink it, study a little more. Possibly you're making the wrong decision, you're following a strategy that isn't the best strategy. Now, other sources of income
[12:29] that he doesn't exchange, he has: the sale of products, that's where the machine gets more interesting, right? So there are t-shirts, caps, mugs, products that he sells, and his main income here is, yes, a Digio mind, he earns money, that's with
[12:43] advertising, brands that appear on his channel, products that he uses during the commercial for a company, in short, it's advertising, advertising is where you really earn money, and that's precisely why you chase after
[12:56] followers, you chase after a cube, you chase after forming one, because this community, these numbers, these people, they are what will allow you and do business with you, advertise with you, that's where you
[13:10] pay the bills, and that's where pro mind went, but...  They earn more money, to give you men like that, let's say, for sure nobody makes more money. To give you an idea, an Instagram influencer who has 10,000 or 15,000 followers, which is
[13:26] n't much on the internet, it's a very small number, okay? 10,000 or 15,000 followers is called a micro-influencer. It 's normal for them to charge, for example, for a job like three or four Stories and another three or four
[13:38] posts. You can do that. A guy with 10,000 to 15,000 followers has influence that charges 15,000 reais for a job like that. 10,000 followers on Instagram, man, it working for a few months, if you know how to work, you can achieve it. So,
[13:54] imagine a guy like Alanzoka who gets an average of 30,000 people just on a single stream on YouTube, and then there are other things he also does. It's normal to have investments in other things, for example, real estate,
[14:07] stocks. So, what I'm trying to get away from here is that it's important that you think about monetization, you plan and monetize your channel in the long term.  Obviously, it wo 'll get publicity with live streams from Três Rios, but you already know that in the
[14:21] from Três Rios, but you already know that in the future, you'll vary your income, right? The to summarize everything we've talked about here, okay? The vast majority of content creators take at least ten years to
[14:33] really start seeing results, to really start the process, to really start receiving something for their work. So it will probably happen to you too. So the advice is: Be patient, understand that
[14:45] things take time, that they take time, and content where it can be discovered. And there are there and do live streams on Twitch. We've already said this several times, I think it's very obvious to most people that the Twitch algorithm is ridiculous,
[15:00] and it's for you who are starting out to get discovered. Basically, if you have less discovered. Basically, if you have less than 100 viruses and you only stream, you don't do anything else, you're basically wasting your time. Don't be afraid to
[15:13] play games that are highly rated or make any kind of content that is highly rated because, after all, the kind of content that people are looking for has a much People are interested in what you do. Something
[15:26] people aren't looking for is the ultimate value of your income. Don't focus solely on receiving payments and uploading content to your channel because there are many other skills, and if you focus only on that, you'll be missing great opportunities to
[15:40] truly transform your content into your business and actually live from what you love, what you want to do, and even have a better life, give your family a better life, buy a house for your mother, and
[15:52] everything else. So that's it. I hope you enjoyed the information I brought here for you. For those of you who watched this video on YouTube, if about the future of live streaming, what might happen, there's some
[16:04] information to help you make better decisions. I'll leave the video link here so you can watch it. So that's it, a hug and until next time.