[00:03] everyone asks me is, "Will I make a lot of money with an automated channel?" The truth is, a with an automated channel?" The truth is, a small channel doesn't earn as much as I do.  And we're going to debunk that here with numbers.  I'll explain it to you in simple terms.
[00:20] AdSense, which is YouTube's monetization program .  And yes, there are automated channels.  This does not mean that Faceless channels can be channels where there are no faces, but the person tells
[00:34] monetization model.  But we're talking about these automated channels.  They will depend on automated channels.  They will depend on two factors: a large audience and advertisers being willing to pay a lot for that audience, that is,
[00:49] the cost of advertising.  Both have to be high, or I have to have a huge audience, even if the advertising cost, the RPMs or CPMs that are known are a little lower, or I have to call very specific audiences. I mean,
[01:03] what's going on here?   I'm going to need a lot of that, and it's not uncommon for them to sometimes earn $2,000, $3,000,000, but since it's an auction,
[01:18] there's a very big danger that advertising costs will go down.  The other danger, which is very, very real, is that they will copy me, but there is a bigger risk. YouTube is massively demonetizing these channels.  Because?  Because many
[01:35] these channels.  Because?  Because many of them are not being ethical with automation right now; they're copying and everything.  I'm not saying it's bad, there are good automated channels, but it's entering a
[01:47] dangerous phase.  Now, my dependency, I'm going to put that this channel earns $2,000, has a good audience and all. So, what needs to happen?  I have to have many channels to get
[02:01] paid, sometimes even for my costs, my time, my focus, and everything else, because it can be done .  But let's now look at the model of a channel that has long videos, but a high quality audience and that has a monetization model.  And I'm
[02:18] going to tell you about a real case that I know of, which is a channel that monetizes in many ways.  It's a channel with a high-value,
[02:30] a high-value, very niche audience, that is, very specific, and advertisers love it, they love it.  In other words, this audience, if this one, I'll say, has an RPM, which is the cost that YouTube pays it of $
[02:45] 5 USD, sorry.  This audience, maybe YouTube will pay for that person 11. That is, yes, that is, YouTube itself is going to
[02:59] pay me much more for this audience by paying me with Access.  Make sure the volume isn't too high.  Let's say I earn , get paid $1,000 a month
[03:11] , get paid $1,000 a month through AdSense, right?  But this is where the big issue of the monetization model comes in.  If the channel is meant to acquire don't need many customers if the
[03:25] ticket price is high.  And I'm going to tell you this. This channel paid all its production costs through AdSense, meaning its production costs, which included
[03:37] meaning its production costs, which included an editor and a thumbnail, were $1,000 [snort] maybe a little more depending. production.  So, my
[03:57] YouTube is paying me while I create content, which means I'm running a sales funnel as if I were advertising and everything.  Now, if you create a channel where each video is linked as a series, and
[04:12] linked as a series, and what happens?  And if you sell to high-value customers and each series starts selling to them, pre-selling to them so that when they get to the sale, the channel that I'm going
[04:27] to tell you about, I'm going to tell you about two channels.  This channel sold tickets from 2 to 5K USD, 2000 to $0000. 2000 to $0000. Every month, every month a series of
[04:42] YouTube videos that YouTube sent him traffic for, for which he was paid, he sold 10 tickets. In other words, this channel earned between $20,000 and $50,000 from sales alone.
[04:57] Sales only.  So, the cost of acquiring customers and what YouTube paid me is going to be zero, but apart from this, that is, it costs me zero to gain 20 to 50,000 customers, but
[05:11] gain 20 to 50,000 customers, but additionally something else happened. Since you were selling to your customer, the person had other video series to continue selling more products to that same person who was already loyal
[05:24] within the channel.  But aside from that, if I got it , I already have them on my list.  But this list directed them to this series of more advanced videos, and these people came back to buy because they had had a good experience; it explained the product,
[05:40] the customer journey, and this next step. In other words, a phenomenon called lifetime value was occurring, which is selling to a single person multiple times.  This
[05:53] makes my acquisition cost extremely low because YouTube has already paid me, but I also sell them a high-priced ticket, and they also buy it back from me.  So this channel, which had less than 10,000 subscribers,
[06:09] monetized this channel for between $500 and $1 million and was run by two people. So, 500,000 to 1 million, 100% real, because ultimately, he didn't
[06:25] need a lot of clients, he needed the right clients, to nurture them, and for the YouTube system to tell them, "Now, this is a scenario, I'm going to tell you about a
[06:37] scenario." It was a person who sold $90 tickets, and she lived in Hong Kong and sold to countries like Pakistan, India, etc. , like getting into
[06:52] , like getting into courses in England, very high demand, large, but ultimately, it had a lot of old audience, but each year, more or less, about 50,000
[07:09] Of these 50,000, this was the best channel on the topic. It was on the topic. It was the best. This channel earned $3,000 a month from AdSense. $3,000. And that was on top of that with the old videos.
[07:23] But what happened? Because this audience watched all the videos on the channel one after another after another. But what it did was convert the  The channel was a sales funnel, and the entire channel was optimized so that each video led to
[07:38] a sale, but it was a very subtle sale. There were very aggressive sales videos and very subtle ones. This person was earning a million dollars a year, plus YouTube was paying for their entire
[07:54] vacation. Why? Because they saw YouTube as a sales funnel, as a place for acquisition. And I'm not even talking
[08:06] about something very important coming in 2026 and 2027, which are two big topics: shopping on channels, having content, but also selling physical products. Another point I forgot to mention is affiliate marketing, where I recommend a product
[08:21] and earn a percentage of that sale. But something very important: brand deals. And what happened? Brand agreements. This channel, because it had such a loyal audience and was the best channel in its niche, was
[08:37] the best channel for brands that wanted that audience, and they paid a fortune to advertise on it. In other words, they earned money from YouTube, they earned money from product sales, and from...  New purchases and
[08:52] brand agreements. How can this model How can this model compare to earning $2,000 a month? Now, I'm not saying an automated channel is bad, but if you
[09:05] compare, you often don't need a large channel, which is usually necessary with automation. What you need is a very clear channel that solves a problem for an audience with money—not a
[09:20] huge amount, but enough to pay for your ticket, book a consultation, buy your digital or physical product, and so on. And above all, start understanding that YouTube consists of digital properties and
[09:35] sales funnels, primarily driven by organic video. And let's move on to the next question. I invite you to watch the other video. [music]