[0:00] I didn't pay a single Cent for this or this 
or these or most of this or this and in fact  
[0:08] I actually get paid to use and enjoy a lot of 
those things that I just showed you and paid well  
[0:13] enough that Beth and I have been able to run this 
Channel and do these things fulltime well at the  
[0:17] same time moving to one of the most beautiful and 
quite literally one of the most expensive mountain  
[0:22] towns on the planet and you can do this too I'm 
going to show you how show you how we created  
[0:28] Partnerships and sponsorships within categories 
and sports that we had no previous experience in  
[0:33] how we went from companies just providing product 
to proper well-paying long-term sponsorships we're  
[0:38] going to chat with actual marketing managers 
and hear from them exactly what they look for  
[0:43] in people who they sponsor we're even going to 
talk to a lawyer who specializes in Partnerships  
[0:47] and sponsorships but before we dive in I just 
want to say that one everything involved with  
[0:51] being sponsored is one heck of a lot of work and 
two when it comes to getting products and services  
[0:56] from businesses there is no such thing as free all 
right let's dive in here let's pretend you are a  
[1:03] marketing manager and you have a product that you 
want to get in front of the right people now there  
[1:07] are a whole bunch of different ways that you can 
go about doing that but it's your job to make sure  
[1:11] you get it in front of the most amount of people 
for the least amount of money time and effort so  
[1:15] really you're just looking for Value all the way 
around no matter who we're talking about or what  
[1:19] part of this whole situation we're talking about 
value is the key for there to be a successful  
[1:24] sponsorship the number one goal is to bring 
the viewer or the person that goes and actually  
[1:30] buys the thing value they're number one don't let 
anybody tell you anything different I'm just going  
[1:34] to call them the viewer you have to bring value to 
the viewer the viewer gets value marketing manager  
[1:39] gets value and therefore you get value out of 
it that's how it works and that's how you have  
[1:44] to think about it all right here we go I'm going 
to tell you exactly what won't work and then um  
[1:48] the three things that actually will work to help 
you get sponsorships so here's what won't work  
[1:52] um sending a message on Instagram or Tik Tok or 
whatever and saying I'm like really good in stuff  
[1:58] so can I have a fre bike that will never I promise 
you that is that will never work ever that is a  
[2:05] Lone Ranger gearo te but here are the four things 
that you should do that will work and I'm going  
[2:10] to make this quick because it is unbelievably cold 
out here number one you have to have a great idea  
[2:15] that you are very very excited about whether that 
is a video that we're that you're putting out uh  
[2:20] that could be on YouTube or Tik Tok or Instagram 
whatever could be a series of videos it could be a  
[2:25] race series that you're going to be a part of you 
need to have a specified project that you thought  
[2:30] through all the reasons why this project 
or whatever it is is going to be awesome  
[2:34] you need to have that great idea on loock number 
two you need to know exactly which audience is  
[2:38] going to get the most value from this awesome 
idea that you have and so we're talking about
[2:42] demograph it's fall here and so we're talking 
about demographics here what is what are the age  
[2:50] of the people who are going to be viewing this 
either in person or online or whatever what are  
[2:54] their location what are their interests what is 
the platform that they interact with most on is  
[2:58] that YouTube is it Instagram whatever and what are 
the likely amount of viewers how many eyeballs do  
[3:03] you think are going to be viewing this project 
and where did you come up with that number so  
[3:06] you've got the idea and the audience who will be 
stoked about this idea and who will get value from  
[3:10] this idea number three what do you need from 
this potential sponsor to make this project  
[3:15] a success do you need funds do you need products 
or services do you need access to something like  
[3:20] an event make sure it is very very very clear what 
you need from the sponsor and number four take the  
[3:26] last three things and compile it all in a really 
nicely written pitch that very clearly covers what  
[3:32] the sponsor will get out of being a part of this 
project this is the exciting project this is the  
[3:37] audience that we're making the project for and 
this is how they're going to experience or view  
[3:40] that project and most importantly this is how 
your company can be involved in this and this  
[3:45] is what your company's going to get out of it and 
lastly It's always important to have some kind of  
[3:49] a timeline having an open-ended Anything Is Not 
Great on the marketing manager side of things  
[3:54] they want to know when the project starts what's 
going to happen throughout the project and when it  
[3:58] ends because Marketing Manager are always working 
within typically yearly budgets and so if they're  
[4:03] spending a certain amount of money on a project 
they need to kind of know when and how much of  
[4:08] something they're going to get over a certain 
amount of time cuz if not they're not likely to  
[4:12] get that kind of expenditure approved without 
knowing by June whatever they're going to get  
[4:16] this out of the project so that is the list right 
there so that is the list right there oh my gosh  
[4:21] I'm so cold my mouth isn't working properly if the 
marketing manager decides to sponsor you or put  
[4:25] their trust in you you've got to deliver or that's 
it now as far as getting getting the attention of  
[4:30] that marketing manager this is Pierre from the 
inside line and the inside line is an online and  
[4:34] in store bike retailer and Pierre I know you guys 
do uh ambassadorships and some paid sponsorships  
[4:41] and so I just wanted to ask a person like yourself 
directly what are you looking for out of somebody  
[4:47] who who wants to be an ambassador for a brand like 
inside line typically we'll look for people who  
[4:52] are members of the community people who volunteer 
for the Trail Association uh the younger folks who  
[4:58] are racing we do see a lot of that they have a 
good online presence um you know good Instagram  
[5:04] Maybe on YouTube or something like that so we 
find Value in different places from different  
[5:09] people so long as you're a good person you're a 
member of the community that's a a good place to  
[5:13] start yeah make yourself kind of known say hello 
to people kind of shake some hands and and meet  
[5:18] people okay so one of the biggest things for 
you guys is people just showing up being there  
[5:22] in person making that introduction showing that 
they are already like themselves getting a lot of  
[5:27] value from the inside line totally I think it's 
just important that we get a sense of who we're  
[5:34] going to be you know bringing on as an ambassador 
let's take things from the very beginning cuz like  
[5:38] I can I can share my experience where I am right 
now but I think it'd be a lot more helpful for  
[5:42] most people for me to take it back to when I was 
just trying to get my foot in the door with all of  
[5:47] this so about 10 years ago I had made the decision 
that I wanted to use the skills that I have as a  
[5:52] photographer and videographer to Branch out from 
the more like commercial side of things that I  
[5:56] was working on at the time and into a sport that 
I really really loved which is mountain biking I'm  
[6:01] I was ready to 100% dive in right then and there 
but I didn't have any portfolio I had never shot  
[6:06] anything mountain bike related for photo or video 
but I saw an opportunity where a gold level FMB  
[6:12] event so like like a free ride uh mountain bike a 
World Tour event was coming to my hometown which  
[6:18] is like a city in the middle of the Prairies in 
Canada for whatever reason FMB decided to bring  
[6:23] in like tons of riders from around the globe build 
like a four pack of jumps and have that be a gold  
[6:28] level event hey I'm not complaining I was just 
a little surprised and I knew that this could  
[6:32] be a big opportunity for me to break into things 
but I needed access and so I reached out to one  
[6:37] of the biggest online Publications for mountain 
biking they're called pink bike I told him that  
[6:41] hey I know I don't have any kind of portfolio 
for this but I'm already in Edmonton which is  
[6:46] where I was being held I have photo skills if you 
guys were able to get me access into this event I  
[6:51] will shoot photos and I will write an article 
so that you can publish it on your website and  
[6:55] they said um uh maybe like if it doesn't suck 
and that's all I needed to hear I had access  
[7:01] let's go and so I threw everything I had making 
sure that I did a great great job at this event  
[7:07] getting lots of solid photos and and and writing 
a good article on it and when I submitted that  
[7:12] article to the editorial team they put it on 
the main page pretty stoked about that and so  
[7:18] I was able to bring value to the viewers of pink 
bike by having this photo and written article out  
[7:23] there that could keep them up to date on this gold 
level event which brought pink bike value because  
[7:29] well they could provide that for for their viewers 
and I got value out of it in the end because now  
[7:34] I have something tangible within the mountain 
biking sphere fast forward 2 years and we knew  
[7:39] that we wanted to start a YouTube channel there 
were barely any mountain bike YouTube channels  
[7:42] out there at the time and we wanted to do things 
a little bit differently and over and above all  
[7:45] that I wanted to dive more into storytelling and 
video work within the mountain bike space and I  
[7:50] saw an opportunity to do a photo and a video piece 
for pink bike there was a place on the west coast  
[7:55] of Canada called Coast Gravity Park and the only 
thing out there that I had seen at at that point  
[8:00] we're just pro riders doing Pro Rider things at 
the park and so I wanted to answer two questions  
[8:04] for myself is it possible to stay within Canada 
to go on an incredible mountain bike vacation and  
[8:10] two can normal people ride Coast Gravity Park and 
still have fun without doing back flips and stuff  
[8:15] so I pitched this idea to pink bike once again 
using the work that I had shown them beforehand  
[8:20] and telling them that if I get a yes from them 
I'm going to start reaching out to other people  
[8:24] to try and put this really cool project together 
and they said uh pretty much the same thing they  
[8:28] said the first time uh yeah we would post it on 
the main page if it doesn't suck and that's all  
[8:33] I needed to hear so I took that tentative yes 
and I leveraged the viewership numbers of pink  
[8:39] bike and got Coast gravity on board and from that 
I got tourism BC on board and from there we got  
[8:45] an incredible incredible Resort on board so we 
had somewhere to stay and a bike shop on board  
[8:49] where we could get rentals and even a float plane 
company to fly us from Vancouver over to seashel  
[8:54] BC and then guess what same thing as before well 
we've now got ourselves way in over our heads and  
[9:00] it's time to swim up to the top Beth and I put 
a massive amount of time effort and work into  
[9:05] making this project a success I love the video 
that came out of it and the photos got published  
[9:09] onto the pink bike homepage and it brought a lot 
of value to their viewers and so you can kind of  
[9:14] see where I'm going with this and that's coming up 
with interesting stories and things that I would  
[9:19] personally like to see happen or try to discover 
questions that I want to have answered and things  
[9:24] that I want to try that I know my audience would 
find Value in as well and if those two things  
[9:28] are locked in that means that I can go and start 
pitching this to the right people and the right  
[9:32] marketing managers to help try and make it happen 
rinse and repeat and it adds up to a decade worth  
[9:37] of incredible life-changing experiences doing 
what I personally love to do every single day  
[9:43] and bringing a lot of value yes to my sponsors 
but most importantly to my viewers we have Kate  
[9:49] here and she is a lawyer who specializes in 
sponsorships and Partnerships on your end  
[9:53] of things for somebody who is just starting out 
and looking to add sponsorships or Partnerships  
[9:59] what are sort of the main key things that that you 
would recommend to them to look out for or keep an  
[10:04] eye out for kind of starting right off the bat is 
making sure that you're identifying a legitimate  
[10:11] sponsorship or partnership opportunity versus 
opportunities that are just effectively scams  
[10:19] I'm a Creator myself so I get a lot of inbound 
partnership requests that aren't necessarily  
[10:25] partnership requests sometimes it's an an active 
scam where it's a brand it's someone pretending  
[10:31] to be a brand and that's not actually the brand 
reaching out yeah she makes a super good point  
[10:35] and I want to add one thing in here real quick 
it doesn't matter what size of following you have  
[10:39] very quickly you will start to get emails from 
scammers who are pretending to be sponsors and  
[10:44] the number one thing I can tell you is never ever 
ever click a link within any of those emails it  
[10:50] doesn't matter how legit it all sounds what I do 
instead of clicking links that take me to supposed  
[10:55] information about the product or the company 
that wants to sponsor us just go and manually  
[10:59] type in that business or that product or service 
into Google and do your homework in that way  
[11:04] never click a link never download an attachment 
because the likelihood of it being a scam and  
[11:08] them being able to take over your computer and 
your social media accounts is pretty dang High  
[11:12] nowadays scary stuff more than once um I have 
read through some giant contract and hidden in  
[11:18] there somewhere they've said that anything I shoot 
during the contract term they just straight up  
[11:24] own there's kind of two parts to the usage rights 
equation there's the intellectual property right  
[11:29] and this will cover who actually owns the content 
that you're creating and it should be you and then  
[11:35] the licensing terms and that's where you see those 
usage rights come in so how can the brand then use  
[11:41] that content can they post it on their social 
medias can they run ads behind it can they put  
[11:47] it on a billboard in Time Square so that's kind 
of both of those Provisions are equally important  
[11:53] when you're kind of going through the contract 
just to make sure both parties are clear what  
[11:58] can be done with the content versus what can't 
be done with the content anything you ever shoot  
[12:03] that is yours you can allow usage rights for for 
companies but don't don't let them own the stuff  
[12:08] you shoot so there are a few different ways to 
get support from companies and it really kind of  
[12:13] boils down to are you receiving money or are you 
receiving product or both um if you are providing  
[12:19] something especially if you're making content 
for a company there really always should be  
[12:23] money involved because you were putting a lot of 
time and effort into it um but every now and again  
[12:27] like even with where we are now we still accept 
some agreements that are either an experience  
[12:32] or a product or whatever if it grants us a 
certain amount of access whether that's access  
[12:37] into uh a new discipline or sport or whether it's 
opportunities that could be really really big in  
[12:43] the future and so to cover this and a whole lot 
more I'm going to kind of Step you through this  
[12:46] trip that I literally just got back from involving 
Chevrolet bringing Beth and I out for an unpaid  
[12:52] trip to experience their new Silverado EV truck 
which I'm personally very very interested in um so  
[12:57] that's that's one type of partnership uh and two 
while I was down there it just so happened that  
[13:02] I need to be down in the United States anyways 
to get out to a shoot with one of our long-term  
[13:06] paying sponsors insta 360 well at the same time 
throughout it all I brought a pair of headphones  
[13:11] with me which I don't have on me right here but I 
brought a pair of headphones with me that I wanted  
[13:15] to get a lot of use out of and get a really good 
Tes in on for a video that I'm making for our Tech  
[13:20] channel that has a single video sponsor attached 
to it so in this one trip it was a big old blend  
[13:25] of an experience or product based partnership 
a paid partnership with one of our long-term  
[13:30] sponsors and putting together content so that 
I can create a video that I can attach a single  
[13:34] video sponsor to and on top of all of that we had 
a massive logistical Nightmare on our hands with  
[13:38] me being able to get my own personal bike to this 
one hotel out in the middle of the Arizona desert  
[13:45] for the morning of this very important insta 360 
shoot for one day and immediately packing it up  
[13:49] and shipping it back home again and I wasn't able 
to take it with me from flight to flight to flight  
[13:53] to flight so this company called bike flights 
saved our butts on that trip and got the bike  
[13:58] there safe and sound no problem at all and part 
of the deliverables for them helping us out and  
[14:02] doing that is including them in this video and 
so if you are buying or selling a bike and you  
[14:07] need to ship it or you just need your bike there 
waiting for you at a hotel and you either can't  
[14:10] or don't want to bring your bike with you through 
the whole flight process especially if you have  
[14:14] like quick layovers which the bikes never make it 
through using bike flights for in those scenarios  
[14:19] really comes in clutch uh go and check them out 
links in the description thank you bike flights  
[14:23] I really appreciate your help on this one and 
so with Chevrolet one I told them a while back  
[14:27] we've done one of these experien things with them 
before and I told them like guys I'm really only  
[14:31] interested in in the new EV truck because I had 
heard really good things super long range and  
[14:35] all of that and so when they offered to bring us 
out to San Francisco hop in a truck and drive it  
[14:40] to Lake Tahoe for a couple of days and drive it 
back again Beth and I said yes one we love San  
[14:45] Francisco and haven't been there in a decade and 
so heading down there a couple days early to hang  
[14:49] out just two of us was great two it allowed us 
to try this truck that we're actually like truly  
[14:52] interested in three it put us in front of people 
from Chevrolet once again because working with a  
[14:57] company like Chevy in a more official capacity 
in the future is something that we want to work  
[15:02] towards and after that trip Beth went home and 
I flew into Nevada grabbed a rental car and it  
[15:07] drove out into the Pitch Black Desert for a few 
hours out to a lake called Lake havu where we  
[15:13] were doing a shoot with insta 360 and this 
is a uh a larger production shoot there was  
[15:17] a full production team there and I'm one of the 
presenters for something cool that's coming out  
[15:22] later on that I can't really show you anything 
about yet very soon though and I've been working  
[15:27] with insta 360 in various capacities over the 
years but they are one of our yearly sponsors and  
[15:31] they've been really great so yeah so there are 
some important distinctions there between what  
[15:35] we did and and the expectations for us between 
these different companies that we were working  
[15:39] with with Chevy they were providing a flight to 
a place we wanted to go to a truck we wanted to  
[15:44] try out and put us in front of the right people in 
front of a company we wanted to work with and to  
[15:48] top it off there were no talks about deliverables 
they just said come on out so between all that we  
[15:53] found that it was worth it for us to go on that 
trip despite not being paid versus on the insta  
[15:57] 360 side we were getting paid not only are Ina 
360 one of our our long-term paying sponsors but  
[16:03] also there were additional payments just for me 
coming out and doing this and so the Chevy side  
[16:07] of it was super super chill the insta 360 side 
of it because there was so much travel involved  
[16:12] and this big production being out in like plus 44 
degree heat or like 113 degree heat and getting  
[16:19] everything organized the insta 360 side of things 
was a massive massive amount of work it was a huge  
[16:25] effort to get out there get all that stuff filmed 
and back home again and which is also perfectly  
[16:30] okay because they're a big part of us putting food 
on our kids table and so what they were asking of  
[16:35] us despite being a huge heck of a lot of work 
was perfectly reasonable and I was happy to do
[16:39] it here's a question that I know I had in the 
beginning is there a difference legally between  
[16:50] receiving money versus receiving products I'm 
assuming you're talking about a situation where  
[16:55] in a gifted situation the brand sending you a 
product and you're also responsible for then  
[17:00] sharing the product and then that's that's what's 
known as an in-kind collaboration or partnership  
[17:07] so technically your compensation in that situation 
is the product that you receive you're not getting  
[17:14] paid on top of it now personally I think that 
creators should always be paid when there are  
[17:19] content deliverables that's just my opinion but 
I also recognize there could be circumstances  
[17:25] where an in-kind collaboration makes sense if 
we're talking like a high ticket product or  
[17:30] an expensive service or an ongoing service the 
biggest legal concern is the tax considerations  
[17:36] I've seen stories of influencers they're taking 
on a lot of in kind collaborations and then come  
[17:42] tax time now they owe taxes on the value of 
all these products and they weren't paid for  
[17:48] it so now they're kind of losing money from 
working with this brand because they weren't  
[17:53] compensated fairly from the get-go writing a 
good pitch or having a a nice looking pitch deck  
[17:59] is massively massively massively important um 
fortunately for me I've always been half decent  
[18:04] at writing and so I lean on that like crazy it 
still takes me for absolute ever to write these  
[18:10] custom emails to a specific marketing manager 
because I never send a blanket email out it's  
[18:15] always very custom tailored to the person I'm 
sending it to super important and so once I'm  
[18:19] ready to send that pitch I do a massive deep dive 
on the people in the company who I'm likely going  
[18:25] to be sending this email to or the people that I'm 
going to be sending this email to to who are they  
[18:29] what do they like I do a a full-on LinkedIn deep 
dive might even go find their Instagram profile  
[18:36] I will leave no stone unturn when it comes to 
building a really nice complete pitch for somebody  
[18:42] now one thing I would caution against is writing 
an absolutely enormous novel of an email as your  
[18:48] first email to that person I've made that mistake 
plenty of times and you know what when anybody  
[18:52] gets an email that that's that long just out of 
the blue when you already got a busy day you're  
[18:57] probably not going to look at it because just 
overwhelming so over the last couple of years  
[19:01] I have begun sending a much much shorter email 
just like a maybe a paragraph or two just kind  
[19:05] of explaining very very quickly what we're doing 
just asking them hey can I send a more complete  
[19:10] pitch to you cuz if you do that one it primes them 
for the giant novel that you're about to send and  
[19:16] then two if you're sending a massive email with 
links and attachments and all this kind of stuff  
[19:20] 99 times out of 100 it's going to get sent right 
to the junk folder because of those links because  
[19:24] of the attachments and all that and so you kind 
of need to get a conversation going with with  
[19:28] that person so that when you send the big email 
afterwards it's going to go to their inbox and not  
[19:33] straight into the spam folder another example is 
all of that Sim racing gear that you saw earlier  
[19:37] that is a lot of very rad stuff for Sim racing we 
are entering once again into a category or sport  
[19:44] that we have never been in before we have nothing 
to show Automotive wise except for one video that  
[19:49] I made last year about our Land Rover which is a 
whole another project that I pitched out to a ton  
[19:53] of different companies so that we can at least 
have a little shred of something to show people  
[19:57] this year when we dive into the rally Channel 
and so what we needed was to get at least one  
[20:02] company on board just like what we did with pink 
bike if we can bring one bigger company in within  
[20:06] the world of sim racing into the fold then we can 
show other companies that hey Sim magic trusts us  
[20:12] or MSI trusts us or saw Bel Sim racing whatever it 
might be so that you can give other companies and  
[20:18] marketing managers a little bit of confidence in 
the direction that we're going in this series and  
[20:22] then again you've got to fulfill those promises 
and put in a massive amount of work now after  
[20:26] five videos into this brand new series we're at 
half a million views and like 50,000 hours worth  
[20:32] of watch time people are pumped on the series the 
products that we're showing and using make sense  
[20:36] for the audience and everybody wins what does that 
Ambassador need to provide what do you need from  
[20:41] them we look for different things in certain 
people the really important thing to realize  
[20:47] for any Ambassador whatever form they wanted to be 
is their salesp people they are primarily there to  
[20:56] sell product we do an exchange there are different 
incentives either you you know you get paid or you  
[21:02] get discounts but at the end of the day uh you are 
there to sell stuff so if you're out riding with  
[21:08] your friends and one of them is complaining about 
their bike not shifting well well that's a an  
[21:13] opportunity where you say Hey you know go see my 
friends over at the inside line we'll take care of  
[21:18] you it's those little things that they have to be 
looking for and um sending people our way that's  
[21:24] when it becomes extremely important to make sure 
that the the the brand that you are representing  
[21:29] is the brand that you would be talking about 
anyways and people can read that whether it is  
[21:34] truthful and honest or not from a mile away for 
us we know that the inside line is a place that  
[21:38] we'd be sending people anyways so it all just 
works just to add on that too like anybody who  
[21:42] does a good job of it we we want to support and 
we'll make those next connections for them so if  
[21:50] they want a helmet sponsor if they want to be in 
touch with one of the bike brands that we carry  
[21:55] uh we'll take those steps for those people so that 
they can you know further their career or make a  
[22:01] bigger Network for themselves we'll make those 
introductions we're always happy to do that if  
[22:05] your ambassadors are helping spread cast that net 
a wider net for the inside line then yeah it only  
[22:11] makes sense that you would now feel comfortable 
to share those people with the other brands that  
[22:16] you work with yeah it's great makes total sense 
some of our ambassadors are still pretty new to  
[22:21] biking um we want to share everybody's experience 
the whole journey is is exciting to us if you can  
[22:27] share that effectively with people um share the 
the enjoyment The Stoke that translates into some  
[22:34] value and so for me personally The Sweet Spot for 
a company that I want to work with is one that  
[22:39] makes a really cool interesting product that has 
some feature sets that put it in general over and  
[22:45] above some of the heavy-hitting companies that 
are putting out products within the same space  
[22:48] so like the thing that they make has to be great 
there's no way I will ever promote something that  
[22:52] sucks that would be terrible so they make a good 
product and they're right on the cusp like they  
[22:57] want more market share they have the product to do 
it and they just need some more eyes on it for it  
[23:02] to happen that's a sweet spot that's where I come 
in and I have a list of all sorts of companies  
[23:06] that I I would really really like to work with on 
the mountain biking side of things and especially  
[23:11] on the rally racing side of things that are going 
to be getting some emails from me pretty shortly  
[23:15] and the only reason why those specific companies 
are going to be getting emails is because I know  
[23:19] that I know I know for a fact that I can do an 
incredible job telling the stories that I want to  
[23:23] tell and incorporating those products and I know 
for a fact that everyone's going to get a lot of  
[23:28] value out of it if I can't say any of those things 
and mean them I'm not reaching out to the company  
[23:33] simple as that now there are a lot of things to 
keep in mind when it comes to sponsorships not  
[23:37] least of which is the legal side of things so for 
some people just getting into this um when is a is  
[23:42] a contract always needed U and when when should 
a person have a contract yeah so I think anytime  
[23:48] that both parties are responsible for providing 
something so the brand is going to either pay  
[23:54] you or they're just providing product and your 
responsible for creating certain deliverables  
[24:00] then you need to have a contract in place just to 
outline the obligations of both parties and again  
[24:06] the contract's designed to protect both of you 
in that situation but anytime that both parties  
[24:12] are Prov are responsible for providing something 
got to get that contract in place where do we get  
[24:17] these resources are there template contracts are 
there are there like things out there that can  
[24:22] help lead us through making a contract what does 
that mean do we always have to be reaching out  
[24:27] to an attorney and they situations most often 
when you're working with a brand they're going  
[24:31] to have a contract that they can s that they're 
going to send over to you and in that situation  
[24:36] you want to make sure that you're reviewing the 
terms in detail making sure that there's nothing  
[24:41] no surprises in there that the terms accurately 
reflect what you already discussed with the brand  
[24:47] you may also be able to provide your own contract 
I actually have contract templates for creators I  
[24:52] also have a free guide It's called The Brand deal 
contract checklist and that just has 10 different  
[24:58] contract terms that should be incorporated into 
your contract that you get from a brand and so  
[25:04] that's just an easy resource to kind of go through 
make sure that all of those points are covered in  
[25:09] the contract just so that you're addressing these 
potential issues upfront and if anybody wants to  
[25:14] go and check out those templates you can go to the 
legal influence.com and Kate thank you so much for  
[25:19] shedding some light on probably one of the most 
if not the most important aspects of sponsorships  
[25:24] so yeah appreciate you yeah of course this video 
could be hours an hours long it really could be  
[25:29] maybe I should do a whole fraking course on this 
but I want to leave it here because if there's one  
[25:33] thing I can stress it's the value side of things 
and I think I got that across I hope that I got  
[25:37] that across well enough it's just sincerity like 
just just being sincere about what you can bring  
[25:43] to the table what you will bring to the table 
being sincere with the audience and not just  
[25:48] like pushing pushing whatever and whoever will 
pay you a couple of dollars or send you some free  
[25:52] things there's so much opportunity waiting 
out there there's so many incredible things  
[25:58] you can go and do with the help of Partnerships 
and sponsorships that it is well worth your time  
[26:03] looking into as somebody who has these big ideas 
and these big goals and dreams understand the  
[26:08] value that you can bring to everybody put yourself 
out there and put the frigging work in to make it  
[26:13] all happen because I can tell you from experience 
it's well worth it thank you so much for watching  
[26:19] if you have any questions whatsoever please put 
them down in the comments but thank you so much  
[26:23] to everybody who contributed to this video 
and we will see you on the next one cheers