---
title: 'How to Get Sponsored for ANYTHING'
source: 'https://youtube.com/watch?v=vBsAIwjQE3c'
video_id: 'vBsAIwjQE3c'
date: 2026-06-15
duration_sec: 0
---

# How to Get Sponsored for ANYTHING

> Source: [How to Get Sponsored for ANYTHING](https://youtube.com/watch?v=vBsAIwjQE3c)

## Summary

The video provides a comprehensive guide on how to secure sponsorships and partnerships, emphasizing the importance of delivering value to viewers, sponsors, and oneself. The creator shares personal experiences, strategies for pitching ideas, and insights from marketing managers and a lawyer specializing in sponsorships.

### Key Points

- **Introduction to Sponsorships** [00:00] — The creator shows various items obtained without paying, including gear and experiences, and explains that they get paid to use them. They aim to teach viewers how to create partnerships and sponsorships even in unfamiliar categories.
- **Value is Key** [01:03] — From a marketing manager's perspective, the goal is to get the product in front of the right people for the least cost. Value is the central element for a successful sponsorship, benefiting the viewer, the marketing manager, and the creator.
- **What Won't Work** [01:48] — Sending a generic message asking for free products (e.g., 'I'm good, can I have a bike?') will never work.
- **Four Steps to Get Sponsorships** [02:10] — 1. Have a great idea you're excited about. 2. Know your audience demographics (age, location, interests, platform, expected views). 3. Clearly define what you need from the sponsor (funds, products, services, access). 4. Compile a pitch covering the project, audience, sponsor's involvement, and benefits, including a timeline.
- **Marketing Manager's Perspective** [04:30] — Pierre from The Inside Line explains they look for community members, volunteers, racers with online presence. Being a good person and known in the community is key. Ambassadors are primarily salespeople who should genuinely like the brand.
- **Personal Story: Getting Started** [05:38] — The creator pitched to Pinkbike to cover an FMB event, offering photos and an article in exchange for access. They delivered quality work, which led to publication and a portfolio entry.
- **Leveraging Success for Bigger Projects** [07:39] — Two years later, they pitched a video project to Pinkbike, used that tentative yes to get Coast Gravity Park, Tourism BC, a resort, a bike shop, and a float plane company on board. The project succeeded and brought value to all parties.
- **Legal Considerations** [09:43] — Kate, a lawyer specializing in sponsorships, advises identifying legitimate opportunities vs. scams. Always review contracts for intellectual property and usage rights. Creators should own their content and grant licenses. Contracts are needed when both parties provide something.
- **Avoiding Scams** [10:35] — Never click links or download attachments from unsolicited sponsor emails. Instead, manually search for the company online.
- **Types of Sponsorships** [12:08] — Support can be monetary, product-based, or both. For content creation, money should generally be involved, but sometimes product or experience can be accepted if it provides access or future opportunities.
- **Real-World Example: Chevrolet and Insta360** [12:46] — The creator describes a trip involving an unpaid experience with Chevrolet (to test the Silverado EV and build relationships) and a paid shoot with Insta360 (a long-term sponsor). The trip also included a product-based partnership with Bike Flights.
- **Legal Distinction: Money vs. Product** [16:39] — Kate explains that gifted products are 'in-kind' collaborations. Creators should be paid for content deliverables, but in-kind can work for high-ticket items. Tax implications: creators may owe taxes on the value of products received.
- **Writing a Pitch** [17:53] — Customize each pitch. Do a deep dive on the recipient (LinkedIn, Instagram). Keep the first email short (1-2 paragraphs) to avoid spam filters and prime them for a longer pitch later.
- **Entering a New Category** [19:37] — To break into sim racing, the creator got one major company on board (e.g., Simagic) to build credibility, then pitched others. After five videos, the series has half a million views.
- **Sweet Spot for Sponsors** [22:34] — The ideal sponsor makes a great product, is on the cusp of gaining market share, and needs more visibility. The creator only pitches companies they can genuinely tell a compelling story about.
- **When a Contract is Needed** [23:37] — Kate says a contract is necessary whenever both parties are responsible for providing something (payment, product, deliverables). Brands often provide contracts; creators should review terms carefully. Kate offers templates at thelegalinfluence.com.
- **Final Advice** [25:29] — Emphasize value and sincerity. Don't promote products just for money. There is huge opportunity in partnerships if you understand the value you bring and put in the work.

### Conclusion

Securing sponsorships requires a focus on value, a well-prepared pitch, and genuine relationships. By delivering value to viewers and sponsors, and understanding legal and practical aspects, creators can turn partnerships into sustainable income and life-changing experiences.

## Transcript

I didn't pay a single Cent for this or this 
or these or most of this or this and in fact  
I actually get paid to use and enjoy a lot of 
those things that I just showed you and paid well  
enough that Beth and I have been able to run this 
Channel and do these things fulltime well at the  
same time moving to one of the most beautiful and 
quite literally one of the most expensive mountain  
towns on the planet and you can do this too I'm 
going to show you how show you how we created  
Partnerships and sponsorships within categories 
and sports that we had no previous experience in  
how we went from companies just providing product 
to proper well-paying long-term sponsorships we're  
going to chat with actual marketing managers 
and hear from them exactly what they look for  
in people who they sponsor we're even going to 
talk to a lawyer who specializes in Partnerships  
and sponsorships but before we dive in I just 
want to say that one everything involved with  
being sponsored is one heck of a lot of work and 
two when it comes to getting products and services  
from businesses there is no such thing as free all 
right let's dive in here let's pretend you are a  
marketing manager and you have a product that you 
want to get in front of the right people now there  
are a whole bunch of different ways that you can 
go about doing that but it's your job to make sure  
you get it in front of the most amount of people 
for the least amount of money time and effort so  
really you're just looking for Value all the way 
around no matter who we're talking about or what  
part of this whole situation we're talking about 
value is the key for there to be a successful  
sponsorship the number one goal is to bring 
the viewer or the person that goes and actually  
buys the thing value they're number one don't let 
anybody tell you anything different I'm just going  
to call them the viewer you have to bring value to 
the viewer the viewer gets value marketing manager  
gets value and therefore you get value out of 
it that's how it works and that's how you have  
to think about it all right here we go I'm going 
to tell you exactly what won't work and then um  
the three things that actually will work to help 
you get sponsorships so here's what won't work  
um sending a message on Instagram or Tik Tok or 
whatever and saying I'm like really good in stuff  
so can I have a fre bike that will never I promise 
you that is that will never work ever that is a  
Lone Ranger gearo te but here are the four things 
that you should do that will work and I'm going  
to make this quick because it is unbelievably cold 
out here number one you have to have a great idea  
that you are very very excited about whether that 
is a video that we're that you're putting out uh  
that could be on YouTube or Tik Tok or Instagram 
whatever could be a series of videos it could be a  
race series that you're going to be a part of you 
need to have a specified project that you thought  
through all the reasons why this project 
or whatever it is is going to be awesome  
you need to have that great idea on loock number 
two you need to know exactly which audience is  
going to get the most value from this awesome 
idea that you have and so we're talking about
demograph it's fall here and so we're talking 
about demographics here what is what are the age  
of the people who are going to be viewing this 
either in person or online or whatever what are  
their location what are their interests what is 
the platform that they interact with most on is  
that YouTube is it Instagram whatever and what are 
the likely amount of viewers how many eyeballs do  
you think are going to be viewing this project 
and where did you come up with that number so  
you've got the idea and the audience who will be 
stoked about this idea and who will get value from  
this idea number three what do you need from 
this potential sponsor to make this project  
a success do you need funds do you need products 
or services do you need access to something like  
an event make sure it is very very very clear what 
you need from the sponsor and number four take the  
last three things and compile it all in a really 
nicely written pitch that very clearly covers what  
the sponsor will get out of being a part of this 
project this is the exciting project this is the  
audience that we're making the project for and 
this is how they're going to experience or view  
that project and most importantly this is how 
your company can be involved in this and this  
is what your company's going to get out of it and 
lastly It's always important to have some kind of  
a timeline having an open-ended Anything Is Not 
Great on the marketing manager side of things  
they want to know when the project starts what's 
going to happen throughout the project and when it  
ends because Marketing Manager are always working 
within typically yearly budgets and so if they're  
spending a certain amount of money on a project 
they need to kind of know when and how much of  
something they're going to get over a certain 
amount of time cuz if not they're not likely to  
get that kind of expenditure approved without 
knowing by June whatever they're going to get  
this out of the project so that is the list right 
there so that is the list right there oh my gosh  
I'm so cold my mouth isn't working properly if the 
marketing manager decides to sponsor you or put  
their trust in you you've got to deliver or that's 
it now as far as getting getting the attention of  
that marketing manager this is Pierre from the 
inside line and the inside line is an online and  
in store bike retailer and Pierre I know you guys 
do uh ambassadorships and some paid sponsorships  
and so I just wanted to ask a person like yourself 
directly what are you looking for out of somebody  
who who wants to be an ambassador for a brand like 
inside line typically we'll look for people who  
are members of the community people who volunteer 
for the Trail Association uh the younger folks who  
are racing we do see a lot of that they have a 
good online presence um you know good Instagram  
Maybe on YouTube or something like that so we 
find Value in different places from different  
people so long as you're a good person you're a 
member of the community that's a a good place to  
start yeah make yourself kind of known say hello 
to people kind of shake some hands and and meet  
people okay so one of the biggest things for 
you guys is people just showing up being there  
in person making that introduction showing that 
they are already like themselves getting a lot of  
value from the inside line totally I think it's 
just important that we get a sense of who we're  
going to be you know bringing on as an ambassador 
let's take things from the very beginning cuz like  
I can I can share my experience where I am right 
now but I think it'd be a lot more helpful for  
most people for me to take it back to when I was 
just trying to get my foot in the door with all of  
this so about 10 years ago I had made the decision 
that I wanted to use the skills that I have as a  
photographer and videographer to Branch out from 
the more like commercial side of things that I  
was working on at the time and into a sport that 
I really really loved which is mountain biking I'm  
I was ready to 100% dive in right then and there 
but I didn't have any portfolio I had never shot  
anything mountain bike related for photo or video 
but I saw an opportunity where a gold level FMB  
event so like like a free ride uh mountain bike a 
World Tour event was coming to my hometown which  
is like a city in the middle of the Prairies in 
Canada for whatever reason FMB decided to bring  
in like tons of riders from around the globe build 
like a four pack of jumps and have that be a gold  
level event hey I'm not complaining I was just 
a little surprised and I knew that this could  
be a big opportunity for me to break into things 
but I needed access and so I reached out to one  
of the biggest online Publications for mountain 
biking they're called pink bike I told him that  
hey I know I don't have any kind of portfolio 
for this but I'm already in Edmonton which is  
where I was being held I have photo skills if you 
guys were able to get me access into this event I  
will shoot photos and I will write an article 
so that you can publish it on your website and  
they said um uh maybe like if it doesn't suck 
and that's all I needed to hear I had access  
let's go and so I threw everything I had making 
sure that I did a great great job at this event  
getting lots of solid photos and and and writing 
a good article on it and when I submitted that  
article to the editorial team they put it on 
the main page pretty stoked about that and so  
I was able to bring value to the viewers of pink 
bike by having this photo and written article out  
there that could keep them up to date on this gold 
level event which brought pink bike value because  
well they could provide that for for their viewers 
and I got value out of it in the end because now  
I have something tangible within the mountain 
biking sphere fast forward 2 years and we knew  
that we wanted to start a YouTube channel there 
were barely any mountain bike YouTube channels  
out there at the time and we wanted to do things 
a little bit differently and over and above all  
that I wanted to dive more into storytelling and 
video work within the mountain bike space and I  
saw an opportunity to do a photo and a video piece 
for pink bike there was a place on the west coast  
of Canada called Coast Gravity Park and the only 
thing out there that I had seen at at that point  
we're just pro riders doing Pro Rider things at 
the park and so I wanted to answer two questions  
for myself is it possible to stay within Canada 
to go on an incredible mountain bike vacation and  
two can normal people ride Coast Gravity Park and 
still have fun without doing back flips and stuff  
so I pitched this idea to pink bike once again 
using the work that I had shown them beforehand  
and telling them that if I get a yes from them 
I'm going to start reaching out to other people  
to try and put this really cool project together 
and they said uh pretty much the same thing they  
said the first time uh yeah we would post it on 
the main page if it doesn't suck and that's all  
I needed to hear so I took that tentative yes 
and I leveraged the viewership numbers of pink  
bike and got Coast gravity on board and from that 
I got tourism BC on board and from there we got  
an incredible incredible Resort on board so we 
had somewhere to stay and a bike shop on board  
where we could get rentals and even a float plane 
company to fly us from Vancouver over to seashel  
BC and then guess what same thing as before well 
we've now got ourselves way in over our heads and  
it's time to swim up to the top Beth and I put 
a massive amount of time effort and work into  
making this project a success I love the video 
that came out of it and the photos got published  
onto the pink bike homepage and it brought a lot 
of value to their viewers and so you can kind of  
see where I'm going with this and that's coming up 
with interesting stories and things that I would  
personally like to see happen or try to discover 
questions that I want to have answered and things  
that I want to try that I know my audience would 
find Value in as well and if those two things  
are locked in that means that I can go and start 
pitching this to the right people and the right  
marketing managers to help try and make it happen 
rinse and repeat and it adds up to a decade worth  
of incredible life-changing experiences doing 
what I personally love to do every single day  
and bringing a lot of value yes to my sponsors 
but most importantly to my viewers we have Kate  
here and she is a lawyer who specializes in 
sponsorships and Partnerships on your end  
of things for somebody who is just starting out 
and looking to add sponsorships or Partnerships  
what are sort of the main key things that that you 
would recommend to them to look out for or keep an  
eye out for kind of starting right off the bat is 
making sure that you're identifying a legitimate  
sponsorship or partnership opportunity versus 
opportunities that are just effectively scams  
I'm a Creator myself so I get a lot of inbound 
partnership requests that aren't necessarily  
partnership requests sometimes it's an an active 
scam where it's a brand it's someone pretending  
to be a brand and that's not actually the brand 
reaching out yeah she makes a super good point  
and I want to add one thing in here real quick 
it doesn't matter what size of following you have  
very quickly you will start to get emails from 
scammers who are pretending to be sponsors and  
the number one thing I can tell you is never ever 
ever click a link within any of those emails it  
doesn't matter how legit it all sounds what I do 
instead of clicking links that take me to supposed  
information about the product or the company 
that wants to sponsor us just go and manually  
type in that business or that product or service 
into Google and do your homework in that way  
never click a link never download an attachment 
because the likelihood of it being a scam and  
them being able to take over your computer and 
your social media accounts is pretty dang High  
nowadays scary stuff more than once um I have 
read through some giant contract and hidden in  
there somewhere they've said that anything I shoot 
during the contract term they just straight up  
own there's kind of two parts to the usage rights 
equation there's the intellectual property right  
and this will cover who actually owns the content 
that you're creating and it should be you and then  
the licensing terms and that's where you see those 
usage rights come in so how can the brand then use  
that content can they post it on their social 
medias can they run ads behind it can they put  
it on a billboard in Time Square so that's kind 
of both of those Provisions are equally important  
when you're kind of going through the contract 
just to make sure both parties are clear what  
can be done with the content versus what can't 
be done with the content anything you ever shoot  
that is yours you can allow usage rights for for 
companies but don't don't let them own the stuff  
you shoot so there are a few different ways to 
get support from companies and it really kind of  
boils down to are you receiving money or are you 
receiving product or both um if you are providing  
something especially if you're making content 
for a company there really always should be  
money involved because you were putting a lot of 
time and effort into it um but every now and again  
like even with where we are now we still accept 
some agreements that are either an experience  
or a product or whatever if it grants us a 
certain amount of access whether that's access  
into uh a new discipline or sport or whether it's 
opportunities that could be really really big in  
the future and so to cover this and a whole lot 
more I'm going to kind of Step you through this  
trip that I literally just got back from involving 
Chevrolet bringing Beth and I out for an unpaid  
trip to experience their new Silverado EV truck 
which I'm personally very very interested in um so  
that's that's one type of partnership uh and two 
while I was down there it just so happened that  
I need to be down in the United States anyways 
to get out to a shoot with one of our long-term  
paying sponsors insta 360 well at the same time 
throughout it all I brought a pair of headphones  
with me which I don't have on me right here but I 
brought a pair of headphones with me that I wanted  
to get a lot of use out of and get a really good 
Tes in on for a video that I'm making for our Tech  
channel that has a single video sponsor attached 
to it so in this one trip it was a big old blend  
of an experience or product based partnership 
a paid partnership with one of our long-term  
sponsors and putting together content so that 
I can create a video that I can attach a single  
video sponsor to and on top of all of that we had 
a massive logistical Nightmare on our hands with  
me being able to get my own personal bike to this 
one hotel out in the middle of the Arizona desert  
for the morning of this very important insta 360 
shoot for one day and immediately packing it up  
and shipping it back home again and I wasn't able 
to take it with me from flight to flight to flight  
to flight so this company called bike flights 
saved our butts on that trip and got the bike  
there safe and sound no problem at all and part 
of the deliverables for them helping us out and  
doing that is including them in this video and 
so if you are buying or selling a bike and you  
need to ship it or you just need your bike there 
waiting for you at a hotel and you either can't  
or don't want to bring your bike with you through 
the whole flight process especially if you have  
like quick layovers which the bikes never make it 
through using bike flights for in those scenarios  
really comes in clutch uh go and check them out 
links in the description thank you bike flights  
I really appreciate your help on this one and 
so with Chevrolet one I told them a while back  
we've done one of these experien things with them 
before and I told them like guys I'm really only  
interested in in the new EV truck because I had 
heard really good things super long range and  
all of that and so when they offered to bring us 
out to San Francisco hop in a truck and drive it  
to Lake Tahoe for a couple of days and drive it 
back again Beth and I said yes one we love San  
Francisco and haven't been there in a decade and 
so heading down there a couple days early to hang  
out just two of us was great two it allowed us 
to try this truck that we're actually like truly  
interested in three it put us in front of people 
from Chevrolet once again because working with a  
company like Chevy in a more official capacity 
in the future is something that we want to work  
towards and after that trip Beth went home and 
I flew into Nevada grabbed a rental car and it  
drove out into the Pitch Black Desert for a few 
hours out to a lake called Lake havu where we  
were doing a shoot with insta 360 and this 
is a uh a larger production shoot there was  
a full production team there and I'm one of the 
presenters for something cool that's coming out  
later on that I can't really show you anything 
about yet very soon though and I've been working  
with insta 360 in various capacities over the 
years but they are one of our yearly sponsors and  
they've been really great so yeah so there are 
some important distinctions there between what  
we did and and the expectations for us between 
these different companies that we were working  
with with Chevy they were providing a flight to 
a place we wanted to go to a truck we wanted to  
try out and put us in front of the right people in 
front of a company we wanted to work with and to  
top it off there were no talks about deliverables 
they just said come on out so between all that we  
found that it was worth it for us to go on that 
trip despite not being paid versus on the insta  
360 side we were getting paid not only are Ina 
360 one of our our long-term paying sponsors but  
also there were additional payments just for me 
coming out and doing this and so the Chevy side  
of it was super super chill the insta 360 side 
of it because there was so much travel involved  
and this big production being out in like plus 44 
degree heat or like 113 degree heat and getting  
everything organized the insta 360 side of things 
was a massive massive amount of work it was a huge  
effort to get out there get all that stuff filmed 
and back home again and which is also perfectly  
okay because they're a big part of us putting food 
on our kids table and so what they were asking of  
us despite being a huge heck of a lot of work 
was perfectly reasonable and I was happy to do
it here's a question that I know I had in the 
beginning is there a difference legally between  
receiving money versus receiving products I'm 
assuming you're talking about a situation where  
in a gifted situation the brand sending you a 
product and you're also responsible for then  
sharing the product and then that's that's what's 
known as an in-kind collaboration or partnership  
so technically your compensation in that situation 
is the product that you receive you're not getting  
paid on top of it now personally I think that 
creators should always be paid when there are  
content deliverables that's just my opinion but 
I also recognize there could be circumstances  
where an in-kind collaboration makes sense if 
we're talking like a high ticket product or  
an expensive service or an ongoing service the 
biggest legal concern is the tax considerations  
I've seen stories of influencers they're taking 
on a lot of in kind collaborations and then come  
tax time now they owe taxes on the value of 
all these products and they weren't paid for  
it so now they're kind of losing money from 
working with this brand because they weren't  
compensated fairly from the get-go writing a 
good pitch or having a a nice looking pitch deck  
is massively massively massively important um 
fortunately for me I've always been half decent  
at writing and so I lean on that like crazy it 
still takes me for absolute ever to write these  
custom emails to a specific marketing manager 
because I never send a blanket email out it's  
always very custom tailored to the person I'm 
sending it to super important and so once I'm  
ready to send that pitch I do a massive deep dive 
on the people in the company who I'm likely going  
to be sending this email to or the people that I'm 
going to be sending this email to to who are they  
what do they like I do a a full-on LinkedIn deep 
dive might even go find their Instagram profile  
I will leave no stone unturn when it comes to 
building a really nice complete pitch for somebody  
now one thing I would caution against is writing 
an absolutely enormous novel of an email as your  
first email to that person I've made that mistake 
plenty of times and you know what when anybody  
gets an email that that's that long just out of 
the blue when you already got a busy day you're  
probably not going to look at it because just 
overwhelming so over the last couple of years  
I have begun sending a much much shorter email 
just like a maybe a paragraph or two just kind  
of explaining very very quickly what we're doing 
just asking them hey can I send a more complete  
pitch to you cuz if you do that one it primes them 
for the giant novel that you're about to send and  
then two if you're sending a massive email with 
links and attachments and all this kind of stuff  
99 times out of 100 it's going to get sent right 
to the junk folder because of those links because  
of the attachments and all that and so you kind 
of need to get a conversation going with with  
that person so that when you send the big email 
afterwards it's going to go to their inbox and not  
straight into the spam folder another example is 
all of that Sim racing gear that you saw earlier  
that is a lot of very rad stuff for Sim racing we 
are entering once again into a category or sport  
that we have never been in before we have nothing 
to show Automotive wise except for one video that  
I made last year about our Land Rover which is a 
whole another project that I pitched out to a ton  
of different companies so that we can at least 
have a little shred of something to show people  
this year when we dive into the rally Channel 
and so what we needed was to get at least one  
company on board just like what we did with pink 
bike if we can bring one bigger company in within  
the world of sim racing into the fold then we can 
show other companies that hey Sim magic trusts us  
or MSI trusts us or saw Bel Sim racing whatever it 
might be so that you can give other companies and  
marketing managers a little bit of confidence in 
the direction that we're going in this series and  
then again you've got to fulfill those promises 
and put in a massive amount of work now after  
five videos into this brand new series we're at 
half a million views and like 50,000 hours worth  
of watch time people are pumped on the series the 
products that we're showing and using make sense  
for the audience and everybody wins what does that 
Ambassador need to provide what do you need from  
them we look for different things in certain 
people the really important thing to realize  
for any Ambassador whatever form they wanted to be 
is their salesp people they are primarily there to  
sell product we do an exchange there are different 
incentives either you you know you get paid or you  
get discounts but at the end of the day uh you are 
there to sell stuff so if you're out riding with  
your friends and one of them is complaining about 
their bike not shifting well well that's a an  
opportunity where you say Hey you know go see my 
friends over at the inside line we'll take care of  
you it's those little things that they have to be 
looking for and um sending people our way that's  
when it becomes extremely important to make sure 
that the the the brand that you are representing  
is the brand that you would be talking about 
anyways and people can read that whether it is  
truthful and honest or not from a mile away for 
us we know that the inside line is a place that  
we'd be sending people anyways so it all just 
works just to add on that too like anybody who  
does a good job of it we we want to support and 
we'll make those next connections for them so if  
they want a helmet sponsor if they want to be in 
touch with one of the bike brands that we carry  
uh we'll take those steps for those people so that 
they can you know further their career or make a  
bigger Network for themselves we'll make those 
introductions we're always happy to do that if  
your ambassadors are helping spread cast that net 
a wider net for the inside line then yeah it only  
makes sense that you would now feel comfortable 
to share those people with the other brands that  
you work with yeah it's great makes total sense 
some of our ambassadors are still pretty new to  
biking um we want to share everybody's experience 
the whole journey is is exciting to us if you can  
share that effectively with people um share the 
the enjoyment The Stoke that translates into some  
value and so for me personally The Sweet Spot for 
a company that I want to work with is one that  
makes a really cool interesting product that has 
some feature sets that put it in general over and  
above some of the heavy-hitting companies that 
are putting out products within the same space  
so like the thing that they make has to be great 
there's no way I will ever promote something that  
sucks that would be terrible so they make a good 
product and they're right on the cusp like they  
want more market share they have the product to do 
it and they just need some more eyes on it for it  
to happen that's a sweet spot that's where I come 
in and I have a list of all sorts of companies  
that I I would really really like to work with on 
the mountain biking side of things and especially  
on the rally racing side of things that are going 
to be getting some emails from me pretty shortly  
and the only reason why those specific companies 
are going to be getting emails is because I know  
that I know I know for a fact that I can do an 
incredible job telling the stories that I want to  
tell and incorporating those products and I know 
for a fact that everyone's going to get a lot of  
value out of it if I can't say any of those things 
and mean them I'm not reaching out to the company  
simple as that now there are a lot of things to 
keep in mind when it comes to sponsorships not  
least of which is the legal side of things so for 
some people just getting into this um when is a is  
a contract always needed U and when when should 
a person have a contract yeah so I think anytime  
that both parties are responsible for providing 
something so the brand is going to either pay  
you or they're just providing product and your 
responsible for creating certain deliverables  
then you need to have a contract in place just to 
outline the obligations of both parties and again  
the contract's designed to protect both of you 
in that situation but anytime that both parties  
are Prov are responsible for providing something 
got to get that contract in place where do we get  
these resources are there template contracts are 
there are there like things out there that can  
help lead us through making a contract what does 
that mean do we always have to be reaching out  
to an attorney and they situations most often 
when you're working with a brand they're going  
to have a contract that they can s that they're 
going to send over to you and in that situation  
you want to make sure that you're reviewing the 
terms in detail making sure that there's nothing  
no surprises in there that the terms accurately 
reflect what you already discussed with the brand  
you may also be able to provide your own contract 
I actually have contract templates for creators I  
also have a free guide It's called The Brand deal 
contract checklist and that just has 10 different  
contract terms that should be incorporated into 
your contract that you get from a brand and so  
that's just an easy resource to kind of go through 
make sure that all of those points are covered in  
the contract just so that you're addressing these 
potential issues upfront and if anybody wants to  
go and check out those templates you can go to the 
legal influence.com and Kate thank you so much for  
shedding some light on probably one of the most 
if not the most important aspects of sponsorships  
so yeah appreciate you yeah of course this video 
could be hours an hours long it really could be  
maybe I should do a whole fraking course on this 
but I want to leave it here because if there's one  
thing I can stress it's the value side of things 
and I think I got that across I hope that I got  
that across well enough it's just sincerity like 
just just being sincere about what you can bring  
to the table what you will bring to the table 
being sincere with the audience and not just  
like pushing pushing whatever and whoever will 
pay you a couple of dollars or send you some free  
things there's so much opportunity waiting 
out there there's so many incredible things  
you can go and do with the help of Partnerships 
and sponsorships that it is well worth your time  
looking into as somebody who has these big ideas 
and these big goals and dreams understand the  
value that you can bring to everybody put yourself 
out there and put the frigging work in to make it  
all happen because I can tell you from experience 
it's well worth it thank you so much for watching  
if you have any questions whatsoever please put 
them down in the comments but thank you so much  
to everybody who contributed to this video 
and we will see you on the next one cheers