some of the biggest websites in the world people don't actually build links from and they're totally free things like LinkedIn Pages a country based profile pitchbook your Facebook your Twitter your YouTube all of these things most people don't do the foundational level stuff right there's a very famous SEO called will Reynolds he calls it real company [ __ ] right and I kind of agree with him if you're starting an e-commerce website if you're starting an affiliate website whatever it is you want Google to trust that website and the only way you do that because it's a new website is by building links that Google already trusts from these websites and you build a consensus on all of them so the bio can be different but it has to contain the same words and entities inside the bio you want the same phone number the same address the same website URL everything needs to be the same across all of these different sources so that Google builds a consensus and will end up trusting that website