---
title: 'Why Content and SEO Still Work in the Age of AI'
source: 'https://youtube.com/watch?v=cQY-E0DaWFU'
video_id: 'cQY-E0DaWFU'
date: 2026-07-14
duration_sec: 0
---

# Why Content and SEO Still Work in the Age of AI

> Source: [Why Content and SEO Still Work in the Age of AI](https://youtube.com/watch?v=cQY-E0DaWFU)

## Summary

The video discusses how content and SEO remain relevant in the age of AI, as AI models like LLMs now cite sources and drive click-through traffic. New tools like UberSuggest's AI visibility tool help track and optimize for AI-generated traffic.

### Key Points

- **Content's relevance in AI era** [00:00] — Despite AI answering questions, content can still drive traffic because LLMs cite sources, leading to click-throughs.
- **OpenAI partnerships** [00:15] — OpenAI is making deals with online retailers like Shopify to include product listings directly in AI results.
- **UberSuggest AI visibility tool** [00:30] — This new tool shows prompts and keywords driving traffic from LLMs for your site and competitors. Offers a 7-day free trial and Black Friday deal.
- **Future traffic strategy** [00:50] — Businesses should not rely solely on search engines but build strategies to appear in AI results.

### Conclusion

Content and SEO still matter because AI models cite sources, and tools like UberSuggest can help optimize for AI-driven traffic. Businesses should adapt to this shift.

## Transcript

The question I probably get asked the most is what's the point of content? What's the point of SEO if AI is just going to answer all the questions for us? You can actually still get a lot of traffic and some people really are. And that's because most of the AI LLMs are starting to site their sources and that's leading to people clicking through. Open AAI now even is making deals with online retailers including Shopify to get product listings straight into the results. Now, if you want to see how your content is doing in AI, Uber Suggest has a brand new tool for that. It's their AI visibility tool and it allows you to see the exact prompts that are leading to traffic. It allows you to see the keywords in the content that's leading to traffic from LLMs for your site as well as your main competitor's websites. It's an awesome tool. You can get a 7-day free trial right now. They've even got a Black Friday deal going on. It's worth checking out because this is the future of where you're going to get traffic. As we build our online businesses, we cannot rely on search engines for traffic, but we can build a solid strategy for making sure our content and our products are showing up in the AI results.