[0:00] A hook, very simply, is the first 3
[0:02] seconds of your video. And if you don't
[0:04] get people past your first 3 seconds of
[0:06] your video, your watch time will be
[0:07] cooked and you're not going to be able
[0:09] to get any views on your account. I
[0:10] really want to connect the dot why
[0:12] understanding hooks is going to lead to
[0:15] you actually having a career as a
[0:18] creator. If you do hear about hooks,
[0:20] it'll always be some gimmicky BS like
[0:23] this is a visual hook. This is a
[0:25] challenge hook. Yo, like this is like
[0:27] the new gimmick for a hook. Yo, use this
[0:29] zoom effect. Yo, use this like jumping
[0:31] up and down effect in your hook. I I
[0:33] actually think that advice is pretty
[0:34] awful because it's going to make you
[0:36] rely on gimmicks for your content. You
[0:38] actually feel like you don't really
[0:40] understand like why videos actually do
[0:42] well or don't do well down to their
[0:43] core. I really want you to understand
[0:46] genuinely what makes videos do well.
[0:49] Now, to to really quickly recap why
[0:52] hooks actually matter down to their
[0:54] core, because a lot of people don't seem
[0:56] to understand this either, I'm going to
[0:57] draw a little graph here that denotes
[0:58] why hooks actually matter. So, a lot of
[1:00] times people think, okay, well, the hook
[1:02] matters because I I don't know. It's
[1:04] just like it's shocking. It It's got to
[1:05] be shocking. It's got to be
[1:06] controversial. But down to the core
[1:08] principle, the only thing that you need
[1:10] to understand about your hooks is viewer
[1:12] retention graphs. Basically, what a
[1:13] viewer retention graph means is the
[1:16] percent of viewers that are still
[1:18] watching, right? So, obviously, you're
[1:20] going to start off at like 100%. At each
[1:22] stage of your video, so we have maybe 5
[1:24] seconds in, we have 10 seconds in, we
[1:27] got 15 seconds in, we got 20 seconds in,
[1:29] etc. Why your hook matters so much is
[1:32] because even if the rest of your video
[1:34] is great after second 10, your your
[1:37] video gets interesting after second 10.
[1:39] So, your retention's great after second
[1:40] 10. Like nobody really falls off after
[1:42] they watch second 10. Why? Because
[1:44] something interesting happens. You start
[1:45] spitting like you actually start
[1:46] revealing your value. You start like
[1:47] actually getting into the meat and
[1:49] potatoes of your video. But you're doing
[1:50] it at second 10 and it's not really
[1:52] engaging the viewer. Well then what's
[1:53] going to happen with your viewer
[1:54] retention is that even if you have the
[1:56] most goated piece of video past 10
[1:58] seconds, what's going to happen is that
[2:00] you're already going to be at like 10%
[2:01] retention by the time people reach the
[2:03] interesting part of your video. And yes,
[2:05] even if the viewer retention graph
[2:06] stabilizes, what's still going to happen
[2:08] is that Instagram or Tik Tok or even
[2:10] YouTuber is going to see the fact that
[2:13] everybody left your video, all of these
[2:15] people, 90% of your viewership left
[2:17] because your video's beginning was not
[2:19] interesting. And this is why hooks
[2:21] matter so much because the rest of your
[2:23] video does not matter at all. If you
[2:26] cannot capture their attention within
[2:28] those first 5 seconds. So this is the
[2:30] baseline of our entire presentation
[2:32] today. You need to get their attention
[2:34] and their eyeballs super hard early on
[2:37] or else nothing matters. This is all we
[2:40] are going to focus on in today's
[2:41] presentation. It's not how to even tell
[2:43] like compelling arguments. It's not how
[2:45] to tell long stories. It's literally how
[2:48] to captivate somebody's attention within
[2:49] one sentence within 3 to 5 seconds.
[2:52] Okay. So, now that we understand why
[2:54] hooks are actually crucial to know, if
[2:56] we talk about like the importance of a
[2:57] video, of what actually goes into making
[2:59] a video, you might think that it might
[3:00] be like 50/50 like the hook and then the
[3:02] rest of the video. No, it's
[3:05] realistically like it's like 8020. It's
[3:07] like 80% is the hook. Why your video got
[3:10] a,000 versus 100,000 views. If you are
[3:12] stuck in 200 view right now, if you are
[3:14] stuck under 1,000 views, it's because
[3:16] you are looking at the wrong thing.
[3:17] You're looking at everything else that's
[3:19] here. That isn't the hook, right? You're
[3:21] looking at what music are you using?
[3:23] What song? Maybe it's the camera
[3:25] quality. Oh, I need to buy a more
[3:26] expensive camera. Try some other
[3:28] gimmick. And the truth is audio quality.
[3:30] Audio quality is important, but at the
[3:31] end of the day, actually, these are
[3:32] still fundamentals that are important,
[3:33] like audio quality. But nonetheless, if
[3:36] your video isn't doing like well and
[3:38] there aren't any glaring issues, yeah,
[3:40] people think keywords and hashtags
[3:42] matter. Like, are you serious? Keywords
[3:43] and hashtags? Just make a better video.
[3:45] Like why would Instagram or Tik Tok push
[3:47] out a video that isn't interesting and
[3:49] inherently like captivating to 90% of
[3:52] their viewers? Bro, yeah, you can maybe
[3:54] get an extra like 10% views by using
[3:56] keywords and hashtags, but at the end of
[3:58] the day, it doesn't matter. That's not
[3:59] what's going to get you from 1,000 to
[4:01] 100,000 views. How do you play the game
[4:02] of next video you get 100,000, a million
[4:05] views? That is why you need to
[4:07] understand hooks. And to prove it to
[4:09] you, for those of you guys have not seen
[4:11] my socials online, maybe you're new.
[4:13] I've been creating content for the past
[4:14] five years across three different
[4:16] niches. I started off in comedy. This is
[4:18] my self-development account, right? I
[4:19] talked about productivity, gym, and then
[4:21] I talked about social media advice and I
[4:23] grew an Instagram account like
[4:24] documenting my business journey, yada
[4:25] yada yada, right? So, the in order to
[4:27] grow any of these accounts, I obviously
[4:28] had to understand how to keep people's
[4:30] attention. Literally, my average views
[4:32] on this account is like a million. It's
[4:33] like 1.2 million views per video. You
[4:35] average out all the views of every
[4:36] single video I've ever posted, it's like
[4:38] 1.2 million on this account. So like
[4:40] when I say I understand hooks like
[4:41] please believe me it's because I have
[4:42] been I have studied this voraciously bro
[4:44] I have made over like a couple thousand
[4:47] videos on the internet now by this
[4:48] point. Starting off with C. Starting off
[4:51] with C. You need to copy viral hooks.
[4:53] And I don't care what anybody says about
[4:55] being original, about being creative.
[4:57] You are not going to learn how to be
[4:59] viral. You're not going to learn how to
[5:01] actually captivate people's attention
[5:03] and move the needle online with your
[5:05] following if you haven't copied and more
[5:07] specifically studied why other people
[5:10] are doing well. And as a result, you're
[5:12] just shooting in the dark because you
[5:14] don't have an understanding of what's
[5:15] good. And if you're starting on social
[5:17] media, the best best thing you can do is
[5:19] speedrun your skill set of viral sense.
[5:21] As in, you need to speedrun your
[5:23] learning curve of understanding why what
[5:25] works on social media works. And if you
[5:27] are still in the frame of this is a
[5:29] guessing game and nothing else really
[5:31] matters besides luck or the algorithm
[5:33] doesn't like me because like my account
[5:35] is still new, you're you're blaming
[5:38] these external factors. At the end of
[5:40] the day, you're going to deny any
[5:41] learning that you can actually learn.
[5:42] Lesson number one is copying viral
[5:45] hooks. Here is the three-step framework.
[5:47] Step one is you go onto Tik Tok because
[5:50] on Instagram, the search engine's not
[5:52] that good and Instagram's algorithm is
[5:54] actually not that good. It's not as
[5:56] refined compared to Tik Tok. So go onto
[5:58] Tik Tok and then scroll for any videos
[6:00] that have over 50K plus likes. If all
[6:03] the videos are less than 50K likes,
[6:05] don't even just scroll them. Like you
[6:07] can watch it, but like honestly don't
[6:09] even bother. You want to train your data
[6:11] set with the best data. Okay? And and if
[6:14] you think of your brain and your viral
[6:16] sense as this like kind of GPT
[6:18] algorithm, right? You you think of your
[6:20] brain as this kind of like like AI,
[6:22] right? That's trained on your viral
[6:24] sense. You need to download as many of
[6:26] these quality data points as possible.
[6:29] So, step one, go on to Tik Tok. Step
[6:31] two, you're going to find all the videos
[6:33] that have 50K plus likes. And number
[6:35] three is you're going to make sure
[6:37] they're all in the style of video that
[6:39] you want. So, you need to understand
[6:41] what format you're trying to create and
[6:43] what niche you are in. Okay? So, for me,
[6:45] for example, my format is talking,
[6:46] right? And when I say format, I don't
[6:48] mean like, you know, this complex
[6:49] complex thing, you know, are you talking
[6:51] in your video or are you not? Are you
[6:52] vlogging or are you more so like
[6:54] explaining? Are you educating or are you
[6:56] doing like more of a music montage? That
[6:58] matters. Like I'm not going to be
[7:00] studying a cooking like montage video if
[7:02] I'm trying to make persuasive talking
[7:04] content about social media. Also, real
[7:06] quick too, I know you might be thinking,
[7:08] "Oh, but I only want to grow on
[7:09] Instagram." Instagram is the only
[7:10] platform that matters to me. What works
[7:12] on Tik Tok also works on Instagram,
[7:13] generally speaking. And the reason why
[7:15] is because they both are measuring the
[7:16] the same thing, which is engagement and
[7:18] watch time. For me, for example, my you
[7:20] need to know what your format is. And
[7:21] you need to know what your niche is.
[7:23] Format equals talking head. And then my
[7:25] niche for me right now, I would say I'm
[7:26] in the business niche. Your format can
[7:28] be talking. It can also be like vlogs.
[7:31] It can also be like montages with music.
[7:34] Generally speaking, be able to describe
[7:36] what you're looking for. We're all going
[7:38] to use different terminology. Is it
[7:39] talking? Is it talking head? Is it
[7:41] how-to videos? Is it list videos? It's
[7:43] generally we're talking about similar
[7:44] things here. You know what you're
[7:45] looking for. You're only looking for
[7:46] videos with 50K plus likes. and you're
[7:48] only looking through the format that
[7:50] you're in and the niche that you're in
[7:52] or at least similar niches. Like I might
[7:54] still study videos, you know, talking
[7:56] about like dating. I might still study
[7:58] videos talking about fitness because
[7:59] they're kind of related enough and it's
[8:01] still a similar format. The the format
[8:03] matters a lot more than the the niche
[8:06] because the format is a little bit more
[8:07] universal. Like if you are a day in the
[8:09] life creator talking about college, you
[8:11] can still study 9 to5s, you know, making
[8:13] day in the life content. It's still
[8:15] there's still a lot you can study. You
[8:17] can even still study self-employed
[8:18] people if you are making content about
[8:20] your day in the life after your job. You
[8:22] can still study how the other niche of
[8:24] creators do it because then you can
[8:26] transfer over those principles into your
[8:28] niche. Okay. Most important thing is
[8:31] identify what format of content you are
[8:33] making and only study the videos that
[8:35] you like want to make in that format.
[8:38] Basically, once you go on to Tik Tok,
[8:40] you scroll through until you find 50K
[8:42] plus like videos that are in your
[8:43] format. Write down all of the hooks and
[8:46] copy them down. This is going to be your
[8:48] bank. This is your bank of ideas because
[8:52] now all you need to do once you have
[8:54] this bank of hooks is to slap them
[8:57] together with ideas. So this is your
[8:59] list of hooks and all you need is a list
[9:02] of ideas that you can mash together with
[9:04] those hooks. You need to mash together
[9:05] ideas with your hooks and then that's
[9:07] the goal of having these frameworks. So,
[9:09] for example, if you are tired of
[9:11] throwing events that nobody else pulls
[9:13] up to, here's the ultimate guide to
[9:14] throw in bangers with thousands of
[9:16] people. Take take notes and thank me
[9:18] later. We just took one niche and we
[9:20] combined it with a hook format and that
[9:23] is a proven viral hook. You've taken
[9:25] what's already worked on the internet
[9:27] and you've made your own spin on it.
[9:29] This is what they call this is what the
[9:31] pretentious people call stealing like an
[9:33] artist. And and this is what like loners
[9:35] call uh the the [ __ ] framework, bro. But
[9:38] it's really that simple. Note here
[9:39] though I want to tell you is that you do
[9:42] want to use words that are pretty simple
[9:44] and easy to understand because when
[9:46] things are hard to understand, a viewer
[9:48] might scroll and you might lose your
[9:49] viewer retention. Now this is the
[9:51] difference between good and great hooks
[9:53] is step three and step four,
[9:55] understanding and maximizing. Because a
[9:57] lot of people start with the C, but they
[9:59] don't reach the [ __ ] and that's why they
[10:01] don't finish off with a viral video. Yo,
[10:03] bars, bars. Yo, bars. Bars. Holy [ __ ]
[10:07] bars. Wow, that was a bar. You can't
[10:09] just copy. If you just copy, you're not
[10:11] going to finish off with a viral video
[10:13] because you need to also understand why
[10:15] it went viral and maximize your hook so
[10:19] you can guarantee virality.
[10:20] Understanding why they actually went
[10:22] viral. This one is a little bit more
[10:25] tricky because this is actually requires
[10:27] you to fine-tune your viral sense. So,
[10:28] we're going to do a little bit of a game
[10:29] together here. Okay, guys. What I want
[10:31] you guys to do with me is watch these
[10:33] two videos and ask yourself these these
[10:37] two questions. Okay, the first one is
[10:40] what keywords did they use to make their
[10:42] video go viral? Now, what is a keyword?
[10:45] A lot of I I know there's like the
[10:46] traditional like key use keywords SEO
[10:51] blah blah use # SEO.
[10:55] No, that's not what I mean by keywords.
[10:56] I mean keywords as in words that trigger
[10:58] emotion in your viewer. That's the game
[11:00] we're playing here. We're in We're
[11:02] playing the game of capturing attention.
[11:03] I mean, what keywords are used in these
[11:05] hook examples that I'm about to show you
[11:07] guys that probably made viewers keep
[11:10] watching? And I'm just going to play the
[11:12] first couple seconds of these videos,
[11:13] and I want you guys to answer with me,
[11:15] okay?
[11:15] >> You scared of talking to women? I hate
[11:17] to break it to you, but it doesn't
[11:18] matter if you get buff or if you were
[11:20] taller or if you made a lot of money or
[11:22] had an
[11:23] >> There's not just one word that's going
[11:24] to make or break a video. It's the
[11:25] combination of them. Okay? I hate to
[11:28] break it to you. Now, what I want you
[11:29] guys to do when you study these videos
[11:30] and see these keywords is write them
[11:32] down for yourself. If you are in the
[11:34] niche of dating, of confidence, of
[11:36] personal development, this is a video
[11:38] for you to study. Study what words he
[11:41] used. Oh, he's walking. Let me walk too
[11:43] in my videos. You know, that's like
[11:45] level one gooner thinking. Level two
[11:47] viral sense understanding is knowing
[11:50] what words triggered the emotions of the
[11:52] viewer. Does that make sense? Is that is
[11:54] that sticking? When you see creators
[11:56] talking about social media advice saying
[11:58] 200 view jail, 300 view jail, like
[12:01] what's another one? Algo pull. After the
[12:03] hook of scared of woman, he talks about
[12:04] common objections. Perfect. Yes. And
[12:07] once you start understanding the
[12:08] patterns why this video did well, that's
[12:11] when you can start training your viral
[12:12] sense. I'm going to pull up one more
[12:14] video example.
[12:14] >> I passed the last year of law school
[12:16] with high honors despite being an
[12:17] absolute academic assault rifle and
[12:19] procrastinating literally every single
[12:20] exam. And here are the three.
[12:23] What words are we noticing here? Law
[12:24] school, high honors, academic assault
[12:26] rifle. Like, yes, every single word can
[12:29] be like a, you know, somewhat
[12:30] interesting word. But there's certain
[12:31] words that you want to note that did
[12:33] well and and made it really interesting.
[12:35] So, what you what you should do now that
[12:37] you see these examples is take note of
[12:39] these words and if they're in your
[12:41] niche, write them down. Use them next
[12:44] time because you you need to develop the
[12:46] bank of words that resonate with people.
[12:49] Okay? And and this is literally what I
[12:50] did for one of my previous accounts. I
[12:51] I'll pull it up. when I first started
[12:53] this account to go from zero to 100,000
[12:55] followers in a single month. I'm not
[12:56] even kidding. That actually happened
[12:58] because I was just printing video after
[12:59] video after video doing well. Okay. And
[13:02] literally the format is I took one hook
[13:04] that did well, which was this one.
[13:06] Here's how to stop waking up in the
[13:07] morning, looking in the mirror, and
[13:08] hating what you see. Stop using your
[13:10] phone. It was here's how to stop blah
[13:11] blah blah blah. Here's here's how to
[13:13] blank. It's here's how to blank. And
[13:14] once you have the hook framework that
[13:16] does well, you inject your keywords.
[13:18] Know what keywords work well in your
[13:21] niche. If you master this, I can promise
[13:24] you, you will blow up because this is
[13:26] the difficult game of content is
[13:27] understanding what words resonate with
[13:29] people and what words don't. And oftent
[13:31] times it's the slightest slightest
[13:33] tweak. This is a difficult skill. You
[13:35] want to start practicing this. And I do
[13:37] want to emphasize this takes practice.
[13:39] It's not it's not the most attractive
[13:41] answer. This kind of like repeated
[13:42] virality comes from a lot of practice.
[13:44] This is my second account. That that's
[13:45] why I was able to grow this from zero to
[13:47] 100k followers in in a month. Um, pull
[13:49] up some examples. Here's how to break
[13:50] your shitty habits. Clean your
[13:52] environment. What key word was used
[13:54] there? Shitty habits, right? And you
[13:55] could have e I could have easily said
[13:56] instead of saying break your shitty
[13:58] habits, I could have easily said
[13:59] something like here's how to develop
[14:01] better habits or here's how to become
[14:04] consistent. But breaking shitty habits
[14:06] is a type of wording that we go around
[14:08] saying, "Yo, bro, I just got to break my
[14:10] shitty habits of drinking every weekend,
[14:12] bro." No, to be honest, I just want to
[14:14] break my shitty habits. Like there's
[14:16] certain wordings that people use that
[14:17] resonate that are more relatable. And
[14:19] that's the thing about being relatable.
[14:21] It's not necessarily, oh, I am a
[14:23] relatable human being. No, it's like how
[14:26] do you word things that resonate
[14:27] emotionally with people? It's like
[14:29] talking to a friend and not holding back
[14:31] precisely. It's the words that provoke
[14:33] emotion. So, it's more about being
[14:35] casual. Yes. But it also has to be
[14:38] specific. It's got to really hit. And
[14:40] this is more of the intuitive process
[14:41] where you have to start watching a lot
[14:43] of Tik Toks, a lot of Tik Toks that did
[14:45] well and seeing why did why did they use
[14:48] that word? Yo, what was the word that
[14:51] they used there that just worked? And
[14:53] and I'm going to show you one more
[14:54] example here. Mental masturbation.
[14:56] Chances are if you're watching this
[14:57] video, you're probably guilty of it.
[14:59] Mental masturbation. Yeah, I wonder what
[15:00] the key word was there. I feel like this
[15:02] is so important and crucial and nobody
[15:04] else talks about like the hooks like
[15:06] with this this much like specificity.
[15:08] Like I wish I got this uh this kind of
[15:10] training instead of watching those
[15:11] Robert Benjamin how to get stuck at best
[15:14] posting times. Oh, post at 3 p.m. and
[15:16] you're going to get more views.
[15:19] Bro, I posted half my videos here at
[15:21] 1:00 a.m. Bro, I was filming at night. I
[15:22] am not going to wait until 3 p.m. Best
[15:24] posting time, bro. The algorithm does
[15:26] not give a [ __ ] about what time you
[15:27] post. Oh, and hashtags, bro. Find a
[15:29] video where I used the hashtag, bro.
[15:30] Find a video where I used the hashtags.
[15:32] It It's not that deep, okay? what you
[15:34] really need to focus on making good
[15:36] videos or else you're not going to have
[15:37] any longevity as a creator because the
[15:38] thing is you want to get paid by a
[15:40] brand. You want to scale a business,
[15:41] right? I really want to connect the dots
[15:43] between learning this skill and
[15:44] practicing it because the last thing I
[15:45] want you guys to do here is leave this
[15:47] and be like, "All right, I feel
[15:49] inspired. I feel inspired." And then
[15:50] like, you know, you don't really take
[15:51] the action of practicing this because
[15:53] it's going to take a lot of practice.
[15:54] You want to do coaching. You want to
[15:55] sell your books, scale your business,
[15:57] get design clients. You want influence
[15:58] and options, create a business, scale a
[16:00] business, become financially free.
[16:02] You're going to play at EDC. scale UGC
[16:04] business, sell digital products, help
[16:06] people quit their 9 to5, right? You want
[16:08] to build cool businesses, you want to
[16:09] create your own freedom, content will
[16:10] help you do that, but only if you do it
[16:13] like genuinely with the skill set of
[16:15] knowing how to consistently go viral.
[16:17] Guys, this was back in 2022.
[16:19] This was back in 2022. I I understood
[16:23] this game back in 2022. And this whole
[16:25] concept that you're going to fall off on
[16:27] social media and like social media is
[16:29] this temporary thing is only true if you
[16:32] don't understand the game at its core
[16:35] fundamentals. So guys, if you understand
[16:37] the game at its core fundamentals and
[16:39] one of the mo like this this is
[16:40] literally one of the core tenants of
[16:42] virality and social media is hooks.
[16:44] Because if nobody watches past the first
[16:45] 3 seconds of your video, nothing else
[16:47] matters on social media. I'm sorry. It's
[16:48] the harsh truth. So understand this and
[16:50] study this. And here is the [ __ ]
[16:52] framework to understand how to go viral
[16:54] with hooks. First, copy the viral hooks.
[16:57] Write them down. Study the ones on Tik
[16:59] Tok because Tik Tok search engine is so
[17:00] good and Tik Tok's for you page
[17:02] algorithm is really really hyper
[17:04] tailored. I want you to only find videos
[17:05] with over 50,000 likes. Yes, you can
[17:07] write down videos with like over 10,000
[17:08] likes, too. But like you you want to
[17:10] train your data set. Like if you're
[17:12] studying 10 hooks, make sure all of them
[17:14] went super duper viral. Write down what
[17:16] format you're doing and then only watch
[17:18] the videos and write down the hooks of
[17:20] the videos that performed well in the
[17:21] format that you're doing. So, if you're
[17:23] doing vlogs, only watch videos that have
[17:25] over 50,000 likes and they're a vlog.
[17:27] And then you're going to culminate a
[17:29] list of hooks. And yes, hooks can
[17:31] actually be written down, too. Let's say
[17:33] even if you're a creator like this guy
[17:34] and he makes videos that don't really
[17:36] talk all the time, you know,
[17:40] right? These videos aren't talking.
[17:42] These still have hooks. You guys still
[17:43] have to understand these are hooks. Like
[17:44] hoax is just writing at the end of the
[17:46] day. Like so let's find a video that did
[17:48] actually pretty well. 2015 insecure cuz
[17:51] the only Asians on screen were nerds and
[17:53] losers. Guys, how many key words are in
[17:54] here, bro? He's spamming keywords. He
[17:56] knows what he's doing when he uses the
[17:57] word nerd, uses the word Asian, uses the
[17:59] word insecure, and use the word loser.
[18:01] And then he pairs it with a picture that
[18:03] very clearly depicts him looking
[18:05] younger. All of these stack up so you
[18:07] can actually make the video hit really
[18:09] hard. So, you got to understand that
[18:10] like this skill set too transfers over
[18:12] not just to my style of content. I I
[18:14] want you guys to understand that too
[18:16] that I am not just speaking from like my
[18:18] day one day X series. Low-key half the
[18:20] people who do like day one of road to
[18:22] 10K a month, day one of Road to 100K a
[18:23] month, you have to realize that that's
[18:25] not a good hook. Like day one of Road to
[18:26] 10K a month is not a good hook. Day 17
[18:28] of Road to Millionaire is not a good
[18:30] hook. Yes, it's copying one viral hook
[18:33] that was used once, but it probably like
[18:35] it's also just not the best hook in my
[18:37] opinion. This is somebody who's used
[18:38] this hook like a bunch of times. It's
[18:40] not that good of a hook because it
[18:41] doesn't understand like it doesn't play
[18:42] into the core principles of why things
[18:44] actually go viral. So for my niche
[18:46] before, right, the keywords for example,
[18:49] right? And the if you if you want to hop
[18:51] off of this call afterwards and like
[18:53] this is your literal homework. You want
[18:54] homework afterwards. Like bro, write
[18:56] down a bank of keywords and write down a
[18:58] bank of hooks because you really want to
[18:59] download what works. So keywords, what
[19:01] are keywords for for my niche, right?
[19:03] Like you can even go on YouTube and find
[19:04] the YouTube titles that use all of these
[19:07] words like dopamine detox, productivity
[19:11] hacks, morning routine. These are all
[19:13] key words. Like 6 a.m. is a keyword, 5
[19:16] a.m. is a key word, right? This is the
[19:17] in the productivity niche. And and I say
[19:19] this because I've been in the
[19:20] productivity niche. That account I just
[19:22] showed you was in the productivity
[19:23] niche. But don't just say like uh get
[19:25] better or improve. It's very broad. It's
[19:29] not the best key word. Maybe it's like I
[19:31] I've seen this one desexualize your
[19:33] brain. Like that's a key word that just
[19:35] hits. I actually think mental health
[19:36] I'll be honest. I don't know if it is as
[19:38] much in the productivity niche. Like
[19:40] people like the words like lock in more
[19:41] than they do mental health from what I
[19:43] have seen in the in the productivity
[19:45] niche. Yeah. Like there's certain words
[19:46] that I think just resonate too. And this
[19:48] is also might be based on like the age
[19:49] demo. Like specific words work better
[19:51] than others. And another thing too is
[19:53] you just have to doom scrolling. Like
[19:54] one of the videos that I did recently
[19:55] that did really well. This one. If
[19:57] you've been laying in bed scrolling for
[19:58] the past hour and you feel like you just
[19:59] ruined the rest of your day, so you have
[20:01] zero motivation.
[20:02] >> Zero motivation scrolling. Okay, so
[20:04] look, understand why they go viral.
[20:06] Coaching clients have paid me like
[20:08] thousands of dollars for this and what
[20:09] I'm about to do with you guys right now.
[20:11] I genuinely mean it. I I I'm not the
[20:13] biggest fan of people are like, "Oh, I
[20:14] give you like a bajillion dollars of
[20:16] value." But like genuinely, this is like
[20:19] really advanced. It's really niche.
[20:21] Okay, here's what I do with my like
[20:23] coaching clients who pay me thousands of
[20:24] dollars. I make them do this framework.
[20:27] this checklist of things that make your
[20:29] that make your hook hit harder. Number
[20:31] one, clarity. Is this the most clear and
[20:34] concise way of wording it? So, how do we
[20:37] figure that out? We have our hook here,
[20:38] right? This is our like rough draft of
[20:40] our hook. Now, we have to rewrite it and
[20:41] revise it until it's perfect. How do we
[20:43] do this? Okay, if you're tired of
[20:44] running your business 24/7 by yourself,
[20:47] boom, it's a little bit wordy at the
[20:49] beginning. And I know we're going to
[20:50] we're about to get super like pedantic
[20:52] here. It's going to be a little bit
[20:53] like, bro, like you're so OD, bro. Why
[20:55] are you looking so closely at those one
[20:57] or two words? Guys, this is the reason
[20:58] why certain videos can get 100,000
[21:00] views, the other one will get 5,000
[21:02] because it just it there's something a
[21:04] little bit off about the first few
[21:05] words. And and I know that sounds so
[21:07] weird to say. Like I genuinely sound
[21:09] autistic saying that, but like the
[21:10] difference between 100,000 views and
[21:12] like a million views perhaps too can
[21:14] literally be the matter of like one or
[21:16] two words. I would say there's probably
[21:19] another way of wording running your
[21:21] business 24/7 by yourself. there's just
[21:23] something that like doesn't resonate
[21:25] with me. If you are tired of running
[21:27] your business 24/7 by yourself, and here
[21:30] is where I would like I would just play
[21:32] around with different wordings because I
[21:33] don't know if this has any keywords. Add
[21:35] keywords that add specificity. What What
[21:38] are some business keywords alone instead
[21:40] of by yourself like running your
[21:41] business 24/7 alone? Like maybe it's at
[21:45] like 10K a month. Like I know I'm just
[21:47] I'm spamming keywords at this point. 10K
[21:49] a month. I like that. I like that a lot.
[21:51] Burning out. burned out. Yo, if you're
[21:53] burnt out running your business 24/7
[21:56] alone, yo, we're getting there. We're
[21:57] getting close. We're getting close. M we
[21:59] can we can we can get a little bit
[22:01] better here. We can get a little bit
[22:01] better here. If you're broke running a
[22:03] dying business alone, if you're going
[22:06] broke running a dying business, automate
[22:09] your business fully with AI. What words
[22:11] like are sticking here? Autopilot.
[22:13] Passive income. Passive income. That's a
[22:15] word that you could use. Passive income
[22:16] is associated with automating
[22:19] everything, right? And sometimes too, we
[22:20] can even go on YouTube, but let's say we
[22:22] search up a a niche online or a word
[22:25] online and then we can just start
[22:26] studying what all the titles are.
[22:28] Passive income scam. If you want passive
[22:30] income, you need this passive income
[22:32] ideas. $2,000 a day, 67K per week. Boom.
[22:35] That's literally what that's our sign
[22:38] that some people like for for some
[22:40] reason the XK per week. XK per day. If
[22:44] you're going broke running a dying
[22:45] business alone, here's how to Here's the
[22:48] ultimate guide to making your business
[22:50] fully passive with AI. Passive and
[22:52] automated with AI, take notes and thank
[22:57] me later. To building a fully passive
[23:01] income machine. Building a passive
[23:03] income machine, fully automated with AI.
[23:06] Take notes and thank me later. Yo, low
[23:08] key, that's kind of fire. Like this is
[23:10] your sign to like start using AI agents.
[23:14] AI agents. Oh my gosh, bro. People love
[23:17] the word AI agents right now. Uh we
[23:19] don't we don't need AI anymore here.
[23:20] It's redundant. Take notes and thank me
[23:22] later. This is the ultimate guide to
[23:24] start using AI agents to build a passive
[23:26] info machine. Take notes and thank me
[23:28] later. I The thing is it feels a lot
[23:31] more specific. You could also do this.
[23:35] This is the ultimate guide to to start
[23:38] using AI agents. We've dwelled a little
[23:41] bit on the clarity and I've introduced a
[23:43] couple other principles of hitting
[23:44] harder. Another one is specificity and
[23:46] numbers. Now, not every single one of
[23:48] these principles are going to apply
[23:50] every single time, but you can apply a
[23:53] lot of these principles of what makes a
[23:54] video do well. Clarity, specificity, and
[23:57] numbers. Does this actually align with
[23:58] the video idea or are you just saying
[24:00] the hook to like rage bait people?
[24:01] Because that's also not good. If you get
[24:03] people to a second three and then after
[24:04] that the video is completely different.
[24:06] Obviously it's not a good hook then it
[24:07] just lied to the viewer. Like clickbait
[24:09] isn't actually that effective. Who is
[24:11] your ideal viewer is another one too. We
[24:13] we we're kind of exploring these things.
[24:14] We're we're thinking about who we're
[24:16] talking to. I do want to dwell on this
[24:18] real quick. Purple cow effect. And it's
[24:20] a concept called purple cow effect. What
[24:22] purple cow effect refers to is when
[24:24] something seems novel. And when
[24:26] something seems novel, it generally will
[24:28] stick out and capture somebody's
[24:29] attention. So, when you're driving, for
[24:31] example, you're not going to to notice
[24:34] 90% of the cows and cars that pass by,
[24:36] but if you notice, if there is a purple
[24:38] cow, even if it's in the distance,
[24:39] you're going to notice it. That's kind
[24:41] of what you want to create your video
[24:42] into if you want it to truly stand out.
[24:45] It needs to have some sort of
[24:46] uniqueness. And this is where
[24:47] specificity and numbers actually can
[24:49] help because specificity and numbers
[24:51] helps your video stand out. So, if you
[24:53] have a personal result and number tied
[24:55] to this, it would be even better. Take
[24:57] notes and thank me later. I like taking
[24:58] notes and thank me later. It's a little
[25:00] bit of a super hook there. [ __ ] you,
[25:01] money in your sleep. Perfect. Perfect.
[25:03] And now this also kind of leans into
[25:05] this like purple cow syndrome because
[25:08] it's just different. Like who has said
[25:09] that you're going to use AI agents to
[25:11] make [ __ ] you money in your sleep? And
[25:13] who's who's ever made an ultimate guide?
[25:15] Like maybe if you just said start using
[25:17] AI in your business, it wouldn't hit as
[25:19] hard. AI agents specifically makes it
[25:21] stand out. So there we go. Yeah. And
[25:23] then you can follow up with a sentence
[25:24] like thousands of kids just like you are
[25:26] using a AI agents to make 10K per month
[25:28] but you're just too lazy to set it up.
[25:30] Then you have to back the claims that's
[25:31] true. So obviously you need to have this
[25:33] kind of video and hook alignment because
[25:35] if it's just straight capping then it's
[25:37] not going to work. And then lastly, can
[25:39] we use visuals to make it easier to
[25:41] understand or more captivating? If this
[25:42] is making sense, okay, if it's starting
[25:44] to click, I know we're covering a lot. I
[25:47] I know it might feel like a good amount
[25:49] where there's a lot of work ahead of
[25:50] you, right? We learned why hooks are
[25:52] important. Because if you don't
[25:54] understand hooks and you focus on the
[25:55] 20% that doesn't [ __ ] matter, then
[25:57] your video's retention is never going to
[25:59] reach past 5 seconds. And Instagram and
[26:01] Tik Tok are never going to actually deem
[26:03] your video good to watch because it
[26:04] doesn't make it past 5 seconds. And then
[26:06] in order to write good hooks, the number
[26:08] one thing you can do is to copy the good
[26:10] ones that you see online. After that,
[26:13] right, we learned about why it's
[26:15] actually helpful. We we learned how to
[26:17] understand why things go viral. We
[26:19] practice finding key words and then
[26:22] after that we learned how to maximize
[26:23] our hook and make it 1% better. And
[26:26] another practice you can do is just read
[26:27] it aloud multiple times. It's kind of
[26:28] tedious, but read your hook aloud five
[26:31] times. Does it just sound like it it
[26:33] feels right? Does it does it sound like
[26:35] it makes sense or is it still a little
[26:37] bit iffy? Okay, ask yourself that. Here
[26:39] I'm going to actually draw a graph of of
[26:41] uh what what happens when you actually
[26:43] want to grow on social media. So each of
[26:45] these is going to denote a month. Okay,
[26:47] and and I know that's kind of annoying.
[26:49] You have to take action, bro. You have
[26:51] to take action. Okay, so look at this.
[26:52] Look at this. Ready? This is going to be
[26:53] your average views, right? And here it's
[26:55] going to be like uh 10K, right? This is
[26:58] going to be 100K. I know the graph is
[27:00] not like mathematically accurate
[27:02] looking, but just bear with me. So, I
[27:03] want to show you a trend that I have
[27:05] noticed from literally observing. We
[27:06] have 520 creators, 530 creators actually
[27:10] in our program. Half of them are like
[27:13] starting off for the first time fresh
[27:14] when they join. And then some of them
[27:16] have like posted a little bit, but they
[27:17] want to gain traction. they want to get
[27:18] better. So, here's what I generally
[27:20] notice from creators in our in our
[27:22] community. So, let's say you're starting
[27:24] off here. What's going to happen is that
[27:26] on month one, you're basically going to
[27:28] get no traction. You're going to be at
[27:29] like 1K average views, right? It's going
[27:31] to feel like, bro, like what what am I
[27:33] even doing? It's a waste of time. And a
[27:35] lot of people at this point, they're
[27:36] going to reach this like sticking point
[27:38] where they're learning the hooks,
[27:39] they're learning cinematography, they're
[27:41] learning filming, they're learning
[27:42] editing. We all here want to hit like
[27:43] 10k followers here. We want to make all
[27:45] these big metrics, but but look, a lot
[27:47] of times we're going to set these big
[27:48] goals, right? Right here is where a lot
[27:50] of you guys are, right? And all of these
[27:52] things are making it really really hard
[27:54] to stick with it and learn. So, a lot of
[27:56] times what I see with people in here and
[27:58] and I I say this out of genuine love is
[28:01] that at a certain point it just gets
[28:03] difficult and tedious. And that's why
[28:05] all of this learning is low-key like it
[28:07] it might actually just make you
[28:09] overthink. Now that we know what a good
[28:10] look is, it actually can still feel like
[28:13] daunting because now we're like, [ __ ]
[28:14] we're a perfection. We're in the
[28:15] perfectionist mindset now. And we're
[28:17] like, you know what? Maybe I won't post
[28:18] for the next week and I'm going to
[28:19] figure it out. I'm I'm going to figure
[28:20] out what a what a good hook is. I'm
[28:22] going to I'm going to learn. I'm going
[28:23] to like get better. And then what ends
[28:24] up happening is like now we're trying to
[28:26] get back into it. But then we we start
[28:28] back up and we're like, "Ah, it only got
[28:29] 1,000 views. Yeah, you know what? Maybe
[28:30] I'll take another break for a little
[28:32] bit. I got other stuff to work on. I got
[28:33] like exams coming up." And then we tried
[28:35] a little bit there and then boom. It's
[28:37] like, you know, and and what ends up
[28:39] happening over the long term is we just
[28:40] have these like, you know, the the
[28:41] breaks become even longer in between and
[28:44] it ends up just we're in the we're in a
[28:46] loop. It's a cycle. And I know this
[28:48] because the biggest thing that people
[28:50] talk about is unlocks, strategy, hooks,
[28:53] bro, but you haven't even posted past
[28:54] like one or two months consistently. And
[28:56] it's just like it it's literally edging
[28:58] your learning. Like unfortunately is
[29:00] just like what it's like to learn any
[29:02] new skill. But I want to show you what
[29:04] happens when you actually stay
[29:06] consistent with it. Month one and month
[29:08] two are still going to look generally
[29:10] the same, right? It's it's literally
[29:12] going to feel like this. But at the very
[29:14] least, you are being consistent through
[29:16] these plateaus. Okay? So, you're not
[29:18] quitting when it gets difficult. You're
[29:21] not coming up with these weird excuses
[29:22] to not take action and you're just
[29:25] staking through it. What happens during
[29:27] this actual one to two month phase?
[29:29] These are the things that happen. start
[29:31] to actually learn what makes a video
[29:34] good versus bad to the algorithm, right?
[29:36] You're going to start to learn that the
[29:37] basics of editing. Like a lot of people
[29:39] don't like editing, too, but you're
[29:40] going to learn the basics of it, and it
[29:41] gets so much easier once you actually
[29:42] learn it. Okay? So, even when you do
[29:45] learn it, it's still going to be
[29:46] difficult. You're going to start to
[29:47] learn hooks. You're going to start to
[29:49] learn scripting, camera confidence, and
[29:52] all of these skills might not translate
[29:54] to directly more views in month one or
[29:56] two, but I genuinely see it all the time
[29:59] that there is this weird effect that
[30:01] genuinely happens on like month 2 to
[30:03] three where things just click. But Edd's
[30:05] a great example. He just hit 10K
[30:07] followers, right? After being constant
[30:09] academy for 60 days, right? Just hit 10K
[30:12] followers. Let's [ __ ] go at 66 posts.
[30:14] Damn, he's at 11.9 already. This can be
[30:17] you. However, he posted 66 times. That
[30:21] means or maybe a couple of these aren't
[30:22] like post posts, but like around 60
[30:24] times in 2 months. It's been 2 months
[30:27] and he's posted 60 times. Do do you see
[30:29] the correlation between that consistency
[30:31] and actually having that growth? Because
[30:34] once you actually learn the
[30:35] fundamentals, what ends up happening is
[30:38] this. You hit your flow. And this is one
[30:41] of those things where it's genuinely
[30:43] really hard to reach that point, but
[30:45] once you get momentum, it just does like
[30:47] the ball is rolling. You know the
[30:49] fundamentals now. You know what makes a
[30:50] video good and bad. You know the basics
[30:52] and you're going to think like, bro, I
[30:54] exhausted all of my good ideas on day
[30:56] like between day one and day 30. Bro, I
[30:58] don't have any ideas. All my good ideas
[31:00] are bad. And you got to understand that
[31:02] the first 30 days, it really doesn't
[31:04] matter what you're posting because
[31:05] you're just learning the fundamentals.
[31:06] So, I know it can be very discouraging
[31:08] and that's probably why a lot of us are
[31:09] here to learn hooks because we think
[31:10] that the unlock is going to come from
[31:12] just like one tuning one tuning into a
[31:15] call, one tuning into a class. It's
[31:17] going to change everything. But what
[31:18] actually works and this is the way we've
[31:20] even designed Content Academy is to
[31:22] focus a lot more on the daily
[31:24] iterations. That's literally why every
[31:26] single day we have people posting
[31:27] content into our content reviews and
[31:28] then getting it getting feedback from
[31:30] other members because it's a lot about
[31:31] the iteration and it's not just about
[31:33] this like bro if if I could give you a
[31:36] product if I could sell you a product if
[31:38] I could give it to you for free even if
[31:40] I could teach you one hour of a class
[31:42] and then help you go from here to here I
[31:45] wish I could and somebody would have
[31:47] already developed it by now okay like
[31:49] unless you want to buy followers which
[31:50] in which case like what the [ __ ] is the
[31:52] point of buying followers you know
[31:53] you're not actually building anything
[31:54] subst substantial. There is no magic
[31:57] pill that's going to do that's going to
[31:58] make this. Okay, that doesn't exist.
[32:00] What really exists is this green graph
[32:03] of growth where things might actually
[32:05] look like this for even like 6 months on
[32:07] and then later on it can take off,
[32:09] right? This is another example. Prosper
[32:11] started his first 60 to 90 days of
[32:14] creating content at 3,000 followers and
[32:16] he was stuck there. He was stuck there
[32:18] for a while, not getting even 10,000
[32:20] views per video cuz he was working a job
[32:22] 12 hours a day in the summer knocking on
[32:24] doors. He was literally knocking on
[32:26] doors, selling pest control for 90 days,
[32:28] but he still posted every single day. He
[32:30] only took like one week off during that
[32:31] time. He's inspired so many of our
[32:32] creators to to actually take action and
[32:34] grow. But what you guys probably don't
[32:36] see past him literally having grown like
[32:39] 20 or like what like 250,000 followers
[32:42] since like the start of this year or
[32:43] 300,000 followers since the start of
[32:44] this year is this base. And trust me,
[32:46] we're going to keep going back. We're
[32:47] going to keep going back. We're going to
[32:48] keep going back to the phase where he
[32:49] actually was just starting out. Prosper
[32:51] used to make videos knocking on doors
[32:53] with a road to 60K series. And you might
[32:55] see his blow up now. Yo, how do I
[32:57] replicate that today? And yes, we can
[32:59] learn from what other people have done
[33:01] right and wrong. But you have to
[33:02] understand day 18, day 17, day 16, day
[33:05] 15. Bro, he was so consistent. He was so
[33:08] consistent. and he and these videos
[33:10] obviously have more views now because
[33:11] they were kind of inflated after like
[33:13] you know he gained followers and whatnot
[33:14] but like for the first like 30 days
[33:16] there wasn't much growth and it was this
[33:17] like tough plateau but you what you have
[33:19] to understand about committing to this
[33:22] journey results aren't going to come but
[33:24] you're going to learn so many of the
[33:25] fundamentals during these kind of videos
[33:27] you're going to learn the fundamentals
[33:28] of lighting right he's standing in front
[33:29] of good lighting he's going to learn how
[33:30] to do B-roll he's going to learn how to
[33:31] put captions with the little shadow
[33:33] behind it and you can tell the videos
[33:35] are definitely not as good-looking as
[33:36] they are now right same with every
[33:38] single other creator who's ever grown.
[33:40] Now you look at his page now and you're
[33:42] like, "Oh my goodness." Like these
[33:43] videos are so well shot. You see this
[33:44] one and you're like, "Wow." Like, like
[33:48] it looks cinematic. The lighting is
[33:50] crazy. The colors are crazy. The editing
[33:52] looks good. What you don't see is this
[33:54] phase of the first couple months. Okay?
[33:57] What you don't see is the phase of the
[33:58] first couple months. And that's why I
[33:59] really want to emphasize as confusing as
[34:02] it is right now, I just want to
[34:04] encourage you practicing is just as
[34:06] crucial to learning as it is like you
[34:08] know just actually just sitting here and
[34:09] learning and and these are actual
[34:11] examples from the content academy where
[34:12] a lot of people right we teach people
[34:15] how to get views right and a lot of
[34:16] people might just see oh you know one
[34:18] video what what is that going to give me
[34:19] dude you know one video with 30k views
[34:21] one video with 40k views a video with a
[34:23] million views even right like that might
[34:25] seem like okay it's not that crazy right
[34:27] just getting like a couple Like these
[34:28] are all from our wins channel, but that
[34:30] eventually translates into the follower
[34:32] growth, right? Like Aaron who hit 10,000
[34:34] followers. Alex who hit 10,000 followers
[34:36] and then Henry hit 16,000 followers.
[34:38] Like after 77 days of posting, Thomas
[34:41] went from 500 to 10,000 followers. Kevin
[34:43] woke up with 40,000 followers. Look, he
[34:45] was printing. And you you might see all
[34:46] these crazy results now, but what I just
[34:48] want you to understand is that it's
[34:50] built from this turultuous grind. And I
[34:53] want you to keep your northstar as well.
[34:54] Why do you want to like if you actually
[34:57] grew the following that you you wanted,
[34:58] right? A lot of people said 10,000
[35:00] followers, 25,000 followers by the end
[35:02] of the year, if you actually achieved
[35:03] that, what would that look like in your
[35:05] life? What what would that change? And
[35:06] then I'll show you what it changed for a
[35:07] lot of our our members after they hit
[35:09] their follower goals, after they hit
[35:11] their growth. But what would that
[35:12] tangibly change in your life? Because I
[35:14] think it's important to remember why
[35:15] you're doing this content thing. And
[35:16] it's not just you're like shooting in
[35:18] the dark hoping for something to work,
[35:20] but then you don't even know why you're
[35:21] doing it. Content has honestly been one
[35:23] of the best like personal development
[35:24] tools for me as well because I genuinely
[35:25] feel like it's forced me to understand
[35:27] myself, push me past like these social
[35:29] anxiety that I used to have. But I was
[35:31] scared of even raising my hand during
[35:32] like class discussions in high school. I
[35:34] want you to remember that. I want you to
[35:35] remember your purpose because genuinely
[35:36] when I say content changes lives, like
[35:38] these are all people in the content
[35:39] academy as well. Joe, he raised his
[35:41] first check for his business, right?
[35:44] After spamming videos on reals. This is
[35:46] literally at 6,000 followers. He raised
[35:48] a check for his business and his
[35:49] business. It's like a uh it's an AI SAS
[35:52] called Flutify and I think they're doing
[35:53] like 70K a month, right? He started off
[35:55] literally at zero dollars a month with
[35:57] this SAS and just by posting content he
[35:59] was able to grow it. Another one, this
[36:00] dude just got recognized on Hinge. I
[36:01] thought that was funny. Anderson, he has
[36:03] like 10K followers or something on on
[36:05] Instagram, but he just got recognized on
[36:06] Hinge. I thought that was funny. Rajan,
[36:08] you guys might have seen his content
[36:09] before. Rajan Cheetah, he started off in
[36:11] Content Academy, too. Like I I want to
[36:12] say less than 10,000 followers. So, he's
[36:14] an absolute beast as well. He was
[36:16] literally saying how content because he
[36:18] put in those reps of posting how many
[36:19] times? 185 plus posts. He started
[36:22] collabing with Bill Gates's daughter.
[36:23] Like the amount of rooms that you're
[36:24] able to get into too, it it genuinely is
[36:27] life-changing. Henry making his first
[36:29] dollar online after he grew 16,000
[36:31] followers in like 90 days. Leo, he did
[36:33] UGC for a pub and literally got 1.5 bans
[36:36] just to make a video having a pint with
[36:38] his boys. Gave made $80,000 in a single
[36:40] month just from his agency. Like a lot
[36:42] of the leads came from his personal
[36:43] brand. book. Paul Wilkinson made a
[36:45] $20,000 B2B sale. It's genuinely
[36:47] life-changing what you can do with uh
[36:49] with building your personal brand. But I
[36:51] don't want you to focus on this. I want
[36:52] you to focus on this. Focus on just
[36:54] improving your skill set video by video.
[36:56] And over time over time, it's genuinely
[36:58] going to stack up. Okay? I want to give
[37:00] you guys a couple a couple hacks for
[37:02] actually staying consistent, too.
[37:04] Because none of this actually matters if
[37:06] you're not able to stay consistent. And
[37:07] if you genuinely do feel like you you
[37:10] want that extra push for staying
[37:12] consistent and improving and get the
[37:14] same results that all of these people
[37:16] have gotten, that's why we have content
[37:18] academy. And this is literally why like
[37:20] we have this entire program of content
[37:22] academy and this entire community this
[37:24] entire community that all of these
[37:26] people like sending wins literally every
[37:28] single every single day. This video
[37:30] across all channels had over 600,000
[37:32] views. We host our inerson events. But
[37:34] the reason why we do everything that we
[37:36] do in content academy and we don't just
[37:38] have like these kind of live classes or
[37:40] or we just have course modules for
[37:42] example like yes we have an entire like
[37:46] fiveweek boot camp where you can watch
[37:47] videos just like this breaking down not
[37:50] just like hooks but everything else from
[37:52] filming to editing filming to editing to
[37:56] scripting to storytelling. We we do
[37:58] cover all of that and monetization as
[38:00] well. But the reason why we don't just
[38:02] have that is because it doesn't actually
[38:04] help you take action. And one of the
[38:05] most important things when actually
[38:07] growing in content, like I said, is
[38:08] being able to stay consistent. So if if
[38:10] Content Academy was just a 5we boot
[38:12] camp, we would not get the results for
[38:14] our clients and for our students that we
[38:16] actually do. The reason why Content
[38:18] Academy actually works for people is
[38:20] because we have our support system.
[38:22] Okay? And this is something that like
[38:23] I'm genuinely so proud of. But
[38:25] basically, if you are looking for that
[38:27] community who's actually going to keep
[38:28] you accountable on a week- toeek basis
[38:31] when things get hard, when things get
[38:32] busy, when things get confusing, is our
[38:34] three-point support system in Content
[38:35] Academy. We have a one-to-one support
[38:37] manager, Justin. We have live coaching
[38:39] calls four times a week with me, with
[38:41] Gabe, who I pulled up his uh his win
[38:43] earlier. He has 20,000 followers, but he
[38:45] also has an agency doing $100,000 a
[38:47] month. So, if you want any business
[38:49] advice or monetization advice, he's a
[38:50] great resource to talk to. We have Sam
[38:53] who has over 200,000 followers on
[38:54] Instagram, Prosper who has over 350,000
[38:56] followers on Instagram, and then I host
[38:58] one live weekly call as well in the
[39:01] content academy. So, if you want that
[39:03] weekly support with literally four touch
[39:05] points every single week live on calls
[39:08] and of course a popping freaking Discord
[39:10] community of people who are actually
[39:12] bought in, people who are actually
[39:14] locked in, then Content Academy is
[39:15] probably like has the exact support
[39:18] system for you. And that's why we've
[39:19] designed it in the way that we have
[39:20] where we're so focused on community
[39:22] because at the end of the day, if you
[39:24] just have knowledge and you have this
[39:26] bank of information, but you don't have
[39:28] any way to continuously implement it, it
[39:31] really is useless. And and I I genuinely
[39:33] wish I could give you one dime of
[39:35] information that would help make this
[39:37] happen, but it doesn't. It happens with
[39:39] your effort and it happens with you
[39:41] actually staying consistent and
[39:42] continuously learning. So we have these
[39:44] systems to help you continuously learn,
[39:46] but we also have these systems to help
[39:47] you stay accountable and also
[39:50] continuously improve with the inputs of
[39:52] everyone else who has already walked
[39:54] that journey. So if you do want to join
[39:56] content academy, uh you can join in the
[39:58] hashtag upgrade channel. If you want to
[40:01] write your hooks with AI, it's trained
[40:03] on these viral hooks, but it's also
[40:04] trained on Claude for Sonnet. So, it's
[40:07] like it's one of the best like models
[40:11] for writing.