---
title: 'Things to Avoid in the VTuber Space: Cloud Chasing'
source: 'https://youtube.com/watch?v=2mYREI7Hunc'
video_id: '2mYREI7Hunc'
date: 2026-08-16
duration_sec: 171
channel: 'Mari Yume'
---

# Things to Avoid in the VTuber Space: Cloud Chasing

> Source: [Things to Avoid in the VTuber Space: Cloud Chasing](https://youtube.com/watch?v=2mYREI7Hunc)

## Summary

The video discusses 'cloud chasing' in the VTuber and content creation space, defining it as transactional interactions disguised as friendship. The creator shares personal experiences and insights from a book on friendship layers, emphasizing the importance of honesty about intentions.

### Key Points

- **Definition of Cloud Chasing** [00:12] — Cloud chasing is defined as making every interaction transactional while disguising it as friendship.
- **Transactional Interactions** [00:27] — The creator shares experiences of VTubers who claim friendship but only seek advice or collabs.
- **Layers of Friendship** [00:53] — A book from HowToADHD discusses layers of friendship; creators often get stuck at the transactional stage.
- **Friendship Comes First? No.** [01:05] — Shared experiences and conversations come first; friendship develops from those.
- **The Harm of Pretending** [01:36] — Pretending to want friendship for business is manipulation and lying, which hurts reputation.
- **Honesty About Intentions** [02:19] — Creators must decide if they're there for business or to make friends and be honest about it.

## Transcript

Last but not least, cloud chasing. This one, you know, I thought this one was going to be kind of obvious, but then I started noticing on like social media that everyone is afraid of being called a cloud chaser
because they don't understand what cloud chasing actually is. And like, here's the thing with cloud chasing. To me, cloud chasing is when you make every interaction transactional while disguising it as friendship. I can't tell you the amount of times I've had VTubers who say
they want to be my friend, how they admire me, how I'm the reason why they became a Vtuber and how they look up to me. And when I finally reach out and like want to talk to them about stuff, I'm like, sure, it's always very transactional. It's the only time I want to talk to you, Mari, is getting advice from you or collabs.
That's okay. If you want to be like transactional with the relationship, okay. But don't sit there and tell me you want to be my friend when we don't talk about what friends talk about. We talk about business.
That's not friendship at all. In fact, I recently read a book from my from HowToADHD that talks a bit more about the different layers of friendship. And a lot of YouTubers and a lot of content creators
kind of get stuck on the transactional stage of friendships because they think that friendship comes first and it doesn't. Your actions, the experiences you share together with people, the things that you talk about, that comes first.
And then if a friendship develops, then the friendship develops. So you will be considered a cloud chaser if you try to pretend like you want to be people friends but that not why you really here because you afraid of being honest with people and say hey i here to do business it okay to be here to do business just admit that don pretend
like it's something else when it's not because then that's manipulation and lying and cloud chasing that's going to hurt your reputation so these are things that you should avoid if you don't want to be viewed negatively in this space because let's call it like it is these are things
to do to people i'm not perfect like i definitely have done similar things to this which is why i put it on this powerpoint and i've also had people do this to me so don't do these things they're let me go back a second is a transactional point in friendship just safer not necessarily
if you're interested in me making a video talking about the different layers of friendship um let me know in the comments i'd be more than happy to do that i think for now what's more important is when you start vtubing or just content creation in general you kind of need to
decide are you actually here to do this as a business or are you here to make friends and then being honest about those intentions what if someone wants to have both like keep a business and have friendship ah what i say to that is hold on until i get to the slide it's a great point
that you bring up it will be talked about later when we get to the networking tab you