[0:00] Title, description, and tags - these are the
3 pieces of metadata that the YouTube algorithm
[0:04] uses to understand what our video is about.
[0:06] If you use them effectively, you can easily
reach the right audience and get more views.
[0:13] But most people don't know the correct way
to use them.
[0:15] They put things in the title that should go
in the description, write in the description
[0:20] what should be in the tags, and so on, which
prevents their channel from growing.
[0:24] So, today's video topic is: the right way
to add title, description & tags for YouTube
[0:31] videos.
[0:32] TITLE: Okay so if there is one factor among
these three that is most important, it's the
[0:37] title.
[0:39] It's because the title is the first thing
viewers see along with the thumbnail, and
[0:43] based on that, they decide whether to watch
the video or not.
[0:46] So, it is essential to have titles that are
optimized for both the YouTube algorithm and
[0:52] human viewers.
[0:54] So the first tip is Short & Easy to read Titles.
[0:56] We all know that titles should have important
keywords, right?
[0:59] Yes, they should, BUT it doesn't mean you
should stuff the title with keywords unnecessarily.
[1:04] Many people think that since YouTube allows
100 characters in the title, they must use
[1:07] them all and end up adding keywords without
any reason.
[1:11] That's not what you should do.
[1:13] Try to keep the title under 70 characters
in most cases.
[1:15] I'm saying this for two reasons.
[1:17] Firstly, it's 2023, and the average viewer's
attention span has significantly reduced.
[1:22] When viewers scroll through YouTube, they
don't have much time to read every title and
[1:27] thumbnail.
[1:28] They just glance at it, and if they feel the
video is worth watching, they click.
[1:34] So, it's essential to have a short title that
captures viewers' attention.
[1:36] Secondly, if the title exceeds 70 characters,
like 75, 76, 80, it will get cut off from
[1:42] the end.
[1:43] In the suggested section, titles get cut off
after 40-50 words.
[1:50] That's why YouTubers like MrBeast always keep
their titles under 50 characters to make them
[1:57] easily visible on every traffic source.
[1:58] Of course, you don't have to be so extreme,
but try to keep the title under 70 characters,
[2:03] and if it exceeds that, make sure to have
the main words at the beginning, so viewers
[2:10] can at least see them.
[2:12] The second tip is to play with viewers' emotions.
[2:14] Remember I said that titles are not just for
the algorithm but also for humans?
[2:18] That's why it's a good idea to include phrases
that evoke basic human emotions like excitement,
[2:24] shock, fear, anger, or urgency.
[2:26] For example, if I'm making a tips video about
something, let's say "5 Tips to Get More Views,"
[2:33] to add excitement, I can use phrases like
'Instant Results' or 'This Always Works.'
[2:39] If I want to create urgency, I can write 'Don't
Miss This.'
[2:42] To create fear, I can write 'Do This or Never
Grow on YouTube.'
[2:46] So, this way, you can tap into viewers' emotions
to encourage them to click.
[2:48] Don't think that just adding keywords in the
title will do the trick.
[2:53] Titles are as important as thumbnails in grabbing
viewers' attention and getting them to click.
[3:00] DESCRIPTION: There are mixed opinions about
descriptions.
[3:04] Some people think they are useful, while others
believe they are not.
[3:09] I won't give my personal opinion here; I'll
tell you what YouTube says about it.
[3:12] Go to YouTube Studio> Video details> Description
box.
[3:16] There's a question symbol, and if you click
on it, YouTube says: "Writing descriptions
[3:20] with keywords can help viewers find your videos
more easily through search."
[3:25] So, descriptions are indeed important.
[3:26] Whatever SEO work you want to do for your
video, you will do it here with keywords.
[3:30] Many people end up doing the description's
job in the title.
[3:32] YouTube also suggests placing keywords in
the beginning of the description.
[3:34] Let's say my video is about "YouTube Thumbnails."
[3:37] First, I need to find other main keywords
related to this topic, which I can do by searching
[3:42] directly on YouTube.
[3:44] I'll put my main keyword in the search bar,
and popular keyword phrases that people are
[3:49] searching for will appear.
[3:50] I'll copy the relevant ones that match my
video and add them here.
[3:52] Then, I can add an underscore before the first
word of the keyword to get more important
[3:58] keywords.
[3:59] So, you can copy that as well.
[4:01] Once you have a list of all the important
keyword phrases, now it's time to add them
[4:05] to the description.
[4:06] The 2-3 most important keyword phrases can
be directly added at the start of the description,
[4:10] and you can use a slash symbol or vertical
slash symbol to separate them.
[4:15] YouTube also suggests giving an overview of
your video in the description.
[4:19] You can write a summary of what the video
is about.
[4:20] However, you don't have to put too much effort
into this because most viewers read the description
[4:25] only if there are important links or they
have some confusion related to the video.
[4:30] The video's overview doesn't matter that much.
[4:32] So, you can use the remaining keyword phrases
here in an overview format, just like this.
[4:38] I have explained the video in summary form,
and I have included the remaining important
[4:42] keyword phrases.
[4:44] You can pause and read them.
[4:46] This way, you can optimize your video for
the YouTube search engine.
[4:50] You can also add timestamps and relevant links
if needed.
[4:53] Up to this point, whatever we've written in
the description will vary for each video,
[4:58] right?
[4:59] But there are some things that will remain
the same for every video.
[5:00] This is called the Default Description.
[5:01] Just go to YouTube Studio> Settings> Upload
Defaults, and there you'll find the description
[5:02] box.
[5:03] Whatever you write there will be automatically
added every time you upload a video.
[5:07] So, you won't have to write everything from
scratch every time.
[5:10] You can add important links to your channel's
playlists for more views, social media links,
[5:17] and even a contact email for business inquiries
and collaborations.
[5:20] YouTube also warns against keyword stuffing
in the description, which means adding excessive
[5:24] tags to your video's description.
[5:26] So, keep that in mind.
[5:29] TAGS
[5:31] : Most Indian YouTube tips channels focus
too much on tags, which may lead new creators
[5:37] to think that tags are crucial for getting
views.
[5:42] But the truth is tags do not matter much.
[5:45] According to YouTube, tags have a minimal
role in a video's discovery.
[6:01] YouTube itself says that the video's title,
thumbnail, and
[6:24] description are more important than tags.
[6:28] So, YouTube is clearly stating not to focus
too much on tags.
[6:40] Even if tags play a 0.1% role, it's still
a good idea to add them.
[6:46] So, how to add tags?
[6:47] There are various ways to do it.
[6:50] I manually search and add tags.
[6:52] I look for keyword phrases related to the
video's topic, just like I did for the description.
[7:02] If you find it challenging, you can use TubeBuddy
or VidIQ to see what tags other creators are
[7:09] using for similar topics and use them for
your videos.
[7:12] Another website, RapidTags.com, allows you
to enter your main keyword, and it will generate
[7:16] useful tags for you.
[7:18] Remember, YouTube also suggests using tags
for common misspellings or variations of your
[7:24] content or channel name.
[7:25] However, tags are less helpful in 2023.
[7:26] In the past, they used to matter a lot, but
not anymore.
[7:36] Okay, now that we have learned how to optimize
our video, the question is, will doing all
[7:51] this bring in views?
[7:53] The answer is both yes and no.
[7:55] Proper SEO will help your video rank, but
it's not the only factor.
[8:14] YouTube's main goal is to keep viewers on
its platform, so it considers other metrics
[8:33] like CTR, Average View Duration, and retention
to rank videos.
[8:37] If a video has a low CTR and poor watch time,
even the best SEO won't help.
[8:46] So, focus on the right things like title,
thumbnail, and making engaging content.
[8:51] Improving these aspects will lead you to success.
[8:53] So, watch the thumbnail video, learn how to
create engaging thumbnails, and I'll see you
[8:56] there.
[8:57] Bye!!