---
title: 'How to Write Perfect TITLE, DESCRIPTION, TAGS for More Views on YouTube!'
source: 'https://youtube.com/watch?v=H61VgfRXxzw'
video_id: 'H61VgfRXxzw'
date: 2026-07-28
duration_sec: 539
---

# How to Write Perfect TITLE, DESCRIPTION, TAGS for More Views on YouTube!

> Source: [How to Write Perfect TITLE, DESCRIPTION, TAGS for More Views on YouTube!](https://youtube.com/watch?v=H61VgfRXxzw)

## Summary

This video explains how to optimize YouTube video titles, descriptions, and tags to improve search ranking and attract viewers. It emphasizes the importance of short, emotional titles, keyword-rich descriptions, and minimal effort on tags.

### Key Points

- **Three Key Metadata Elements** [0:00] — Title, description, and tags are the three metadata pieces YouTube uses to understand video content.
- **Title Importance** [0:32] — Title is the most important factor as it's the first thing viewers see along with the thumbnail.
- **Short Titles** [0:54] — Keep titles under 70 characters; longer titles get cut off in suggested videos. MrBeast keeps titles under 50 characters.
- **Emotional Triggers in Titles** [2:12] — Use phrases that evoke excitement, shock, fear, or urgency to encourage clicks.
- **Description Importance** [3:00] — YouTube says descriptions with keywords help viewers find videos via search. Place important keywords at the beginning.
- **Adding Keywords to Description** [4:01] — List 2-3 most important keyword phrases at the start, separated by slashes. Use remaining keywords in a summary.
- **Default Description** [5:00] — Set a default description in YouTube Studio Settings to automatically include links and contact info.
- **Tags Minimal Role** [5:31] — Tags have minimal impact on discovery. YouTube states title, thumbnail, and description are more important.
- **How to Add Tags** [6:46] — Manually search for keyword phrases or use tools like TubeBuddy, VidIQ, or RapidTags.com.
- **SEO Not Enough** [7:51] — Good SEO helps ranking, but CTR, average view duration, and retention are also crucial. Focus on engaging content.

### Conclusion

Optimizing title, description, and tags is essential for YouTube SEO, but creating engaging content with high CTR and watch time is equally important for success.

## Transcript

Title, description, and tags - these are the
3 pieces of metadata that the YouTube algorithm
uses to understand what our video is about.
If you use them effectively, you can easily
reach the right audience and get more views.
But most people don't know the correct way
to use them.
They put things in the title that should go
in the description, write in the description
what should be in the tags, and so on, which
prevents their channel from growing.
So, today's video topic is: the right way
to add title, description & tags for YouTube
videos.
TITLE: Okay so if there is one factor among
these three that is most important, it's the
title.
It's because the title is the first thing
viewers see along with the thumbnail, and
based on that, they decide whether to watch
the video or not.
So, it is essential to have titles that are
optimized for both the YouTube algorithm and
human viewers.
So the first tip is Short & Easy to read Titles.
We all know that titles should have important
keywords, right?
Yes, they should, BUT it doesn't mean you
should stuff the title with keywords unnecessarily.
Many people think that since YouTube allows
100 characters in the title, they must use
them all and end up adding keywords without
any reason.
That's not what you should do.
Try to keep the title under 70 characters
in most cases.
I'm saying this for two reasons.
Firstly, it's 2023, and the average viewer's
attention span has significantly reduced.
When viewers scroll through YouTube, they
don't have much time to read every title and
thumbnail.
They just glance at it, and if they feel the
video is worth watching, they click.
So, it's essential to have a short title that
captures viewers' attention.
Secondly, if the title exceeds 70 characters,
like 75, 76, 80, it will get cut off from
the end.
In the suggested section, titles get cut off
after 40-50 words.
That's why YouTubers like MrBeast always keep
their titles under 50 characters to make them
easily visible on every traffic source.
Of course, you don't have to be so extreme,
but try to keep the title under 70 characters,
and if it exceeds that, make sure to have
the main words at the beginning, so viewers
can at least see them.
The second tip is to play with viewers' emotions.
Remember I said that titles are not just for
the algorithm but also for humans?
That's why it's a good idea to include phrases
that evoke basic human emotions like excitement,
shock, fear, anger, or urgency.
For example, if I'm making a tips video about
something, let's say "5 Tips to Get More Views,"
to add excitement, I can use phrases like
'Instant Results' or 'This Always Works.'
If I want to create urgency, I can write 'Don't
Miss This.'
To create fear, I can write 'Do This or Never
Grow on YouTube.'
So, this way, you can tap into viewers' emotions
to encourage them to click.
Don't think that just adding keywords in the
title will do the trick.
Titles are as important as thumbnails in grabbing
viewers' attention and getting them to click.
DESCRIPTION: There are mixed opinions about
descriptions.
Some people think they are useful, while others
believe they are not.
I won't give my personal opinion here; I'll
tell you what YouTube says about it.
Go to YouTube Studio> Video details> Description
box.
There's a question symbol, and if you click
on it, YouTube says: "Writing descriptions
with keywords can help viewers find your videos
more easily through search."
So, descriptions are indeed important.
Whatever SEO work you want to do for your
video, you will do it here with keywords.
Many people end up doing the description's
job in the title.
YouTube also suggests placing keywords in
the beginning of the description.
Let's say my video is about "YouTube Thumbnails."
First, I need to find other main keywords
related to this topic, which I can do by searching
directly on YouTube.
I'll put my main keyword in the search bar,
and popular keyword phrases that people are
searching for will appear.
I'll copy the relevant ones that match my
video and add them here.
Then, I can add an underscore before the first
word of the keyword to get more important
keywords.
So, you can copy that as well.
Once you have a list of all the important
keyword phrases, now it's time to add them
to the description.
The 2-3 most important keyword phrases can
be directly added at the start of the description,
and you can use a slash symbol or vertical
slash symbol to separate them.
YouTube also suggests giving an overview of
your video in the description.
You can write a summary of what the video
is about.
However, you don't have to put too much effort
into this because most viewers read the description
only if there are important links or they
have some confusion related to the video.
The video's overview doesn't matter that much.
So, you can use the remaining keyword phrases
here in an overview format, just like this.
I have explained the video in summary form,
and I have included the remaining important
keyword phrases.
You can pause and read them.
This way, you can optimize your video for
the YouTube search engine.
You can also add timestamps and relevant links
if needed.
Up to this point, whatever we've written in
the description will vary for each video,
right?
But there are some things that will remain
the same for every video.
This is called the Default Description.
Just go to YouTube Studio> Settings> Upload
Defaults, and there you'll find the description
box.
Whatever you write there will be automatically
added every time you upload a video.
So, you won't have to write everything from
scratch every time.
You can add important links to your channel's
playlists for more views, social media links,
and even a contact email for business inquiries
and collaborations.
YouTube also warns against keyword stuffing
in the description, which means adding excessive
tags to your video's description.
So, keep that in mind.
TAGS
: Most Indian YouTube tips channels focus
too much on tags, which may lead new creators
to think that tags are crucial for getting
views.
But the truth is tags do not matter much.
According to YouTube, tags have a minimal
role in a video's discovery.
YouTube itself says that the video's title,
thumbnail, and
description are more important than tags.
So, YouTube is clearly stating not to focus
too much on tags.
Even if tags play a 0.1% role, it's still
a good idea to add them.
So, how to add tags?
There are various ways to do it.
I manually search and add tags.
I look for keyword phrases related to the
video's topic, just like I did for the description.
If you find it challenging, you can use TubeBuddy
or VidIQ to see what tags other creators are
using for similar topics and use them for
your videos.
Another website, RapidTags.com, allows you
to enter your main keyword, and it will generate
useful tags for you.
Remember, YouTube also suggests using tags
for common misspellings or variations of your
content or channel name.
However, tags are less helpful in 2023.
In the past, they used to matter a lot, but
not anymore.
Okay, now that we have learned how to optimize
our video, the question is, will doing all
this bring in views?
The answer is both yes and no.
Proper SEO will help your video rank, but
it's not the only factor.
YouTube's main goal is to keep viewers on
its platform, so it considers other metrics
like CTR, Average View Duration, and retention
to rank videos.
If a video has a low CTR and poor watch time,
even the best SEO won't help.
So, focus on the right things like title,
thumbnail, and making engaging content.
Improving these aspects will lead you to success.
So, watch the thumbnail video, learn how to
create engaging thumbnails, and I'll see you
there.
Bye!!