Google invited this man to their headquarters after they took his website traffic away. He couldn't believe what came next. >> And then the update happened. We are around about 200,000 visitors a month now. We're still down about 85% traffic. Google decided to invite me in to talk about the state of search. We sat down and spoke about my concerns. As we've seen, you know, nothing's came from that and traffic has gotten a lot worse since that meeting. >> So, do you feel like you were gaslit by Google? >> A little bit, yeah. It's almost like they're saying, "Hey, it's going to get better. Follow this donut on a stick. It's going to get better." But actually, it hasn't got better. >> So, do you think that Google's guidelines are just a bunch of lies? >> Google doesn't follow them themselves and they don't reward the websites that follow them.