[00:02] seven years of experience writing viral video&nbsp; script, getting millions of views. And today,&nbsp;&nbsp; I'll reveal my secret five-step framework that&nbsp; guarantees viral dude. What is this? What? It's&nbsp;&nbsp;
[00:19] the hook. 95% retention. Keep going. You're about&nbsp; to tell them about the framework. I I don't have&nbsp;&nbsp; a framework. Yeah, don't worry. That's why&nbsp; I put the most viral scripting videos into&nbsp;&nbsp; chat GBT. This is literally what works. Just&nbsp; keep reading. Hey, do you want the views or&nbsp;&nbsp;
[00:38] not? I think I want All right. To use my brain.&nbsp; Hey, that took me like 30 seconds to generate. Okay, let's try that again.&nbsp; This time, no secret formulas,&nbsp;&nbsp;
[00:53] no manipulation techniques, just&nbsp; how I actually write my scripts.
[01:05] The biggest mistake to make while scripting a&nbsp; video is just opening a blank page and scripting.&nbsp;&nbsp; all over the place. At least that's what usually&nbsp; happens for me. So before you write a single word,&nbsp;&nbsp;
[01:18] you got to build a foundation. Starting with&nbsp; obviously you got to have a solid idea to begin&nbsp;&nbsp; with. It's a completely separate video topic, so&nbsp; I'm not going to dive deep into that here. Just&nbsp;&nbsp; other YouTubers, Reddit posts, or just have a&nbsp; spark while you're on the toilet. I'm going to&nbsp;&nbsp;
[01:36] use this video that you're watching as an example&nbsp; to show you the entire process. So, yeah, it's&nbsp;&nbsp; going to be a weird script. Let's go. Most people&nbsp; skip it and wonder why the video feels off. So,&nbsp;&nbsp;
[01:48] what does that mean? Well, why do the viewers&nbsp; click on your video and why are you making it?&nbsp;&nbsp; For this tutorial, your goal is to well, learn how&nbsp; to write a viral script. And my goal is to write&nbsp;&nbsp; a viral script while teaching you how to write a&nbsp; viral script. That's pretty aligned, right? But&nbsp;&nbsp;
[02:03] let's take a random guru video. Your goal is to&nbsp; learn how to make money. But the guru's goal, sell&nbsp;&nbsp; you their overpriced course. They don't match.&nbsp; That's why what they say feels fake. You can sense&nbsp;&nbsp; viewer, no matter how many fancy storytelling&nbsp; techniques you use, the script's going to feel&nbsp;&nbsp;
[02:22] weird. Now, the secret sauce for my scripts.&nbsp; Every good script has a surface problem and&nbsp;&nbsp; a deeper problem. It's what takes a script from&nbsp; a regular video to your video. In my case, sure,&nbsp;&nbsp;
[02:34] I'm breaking down how I write scripts. That's the&nbsp; surface. But what's the deeper problem here? Well,&nbsp;&nbsp; let's not give spoilers for now, but remember&nbsp; this deeper problem concept for the end of the&nbsp;&nbsp; video. Let's see if you can figure it out before&nbsp; I say it. But if you've watched my videos before,&nbsp;&nbsp;
[02:48] you might have seen the pattern. This video&nbsp; is about making viral shorts. But the deeper&nbsp;&nbsp; problem is about having patience. This one&nbsp; about editing cool videos. Deeper problem,&nbsp;&nbsp; perfectionism. And this is about me trying to&nbsp; have a shorts channel. The deeper problem is&nbsp;&nbsp;
[03:01] having determination. It may seem unnoticeable for&nbsp; a regular viewer, but subconsciously these are the&nbsp;&nbsp; things that make your video stand out among other&nbsp; videos. So think about this for your next video.&nbsp;&nbsp; Find the emotional struggle underneath the&nbsp; technical problem and write it down as well. Never&nbsp;&nbsp;
[03:16] write the script without a thumbnail. I mean,&nbsp; come on. It's common knowledge at this point. Make&nbsp;&nbsp; a simple draft in Can or generate something with&nbsp; AI. Just know what's the viewer's first impression&nbsp;&nbsp; while clicking your video. Because if your script&nbsp; doesn't deliver on that promise, I mean, come on,&nbsp;&nbsp;
[03:28] dude. It's old. It's old. And packaging isn't&nbsp; only about thumbnails. It's about every first&nbsp;&nbsp; impression, like your domain name. Let's say&nbsp; you've got a killer product, made a great website,&nbsp;&nbsp; and then tell people to check out your store, and&nbsp; you drop a link that looks like this. Whether you&nbsp;&nbsp;
[03:44] sell on Shopify, Squarespace, or anywhere, you&nbsp; usually get a weird random link like these. I&nbsp;&nbsp; mean, some of these look like my YouTube password.&nbsp; Wait, that's my password screams unprofessional.&nbsp;&nbsp; But if you replace that mess with your name.store,&nbsp; now we're talking. Is a domain name just like.com,&nbsp;&nbsp;
[04:00] but it's built specifically for creators who&nbsp; sell something online. It's clean, intuitive,&nbsp;&nbsp; and it literally screams trust. Dot store for&nbsp; your store. I mean, come on. It just makes sense.&nbsp;&nbsp; I recently found out some small creators like Mr.&nbsp; Beast, I show Speed, Dude Perfect, another Isaac,&nbsp;&nbsp;
[04:13] and many more people are already using store&nbsp; as their domain. And now I have one, too. Thank&nbsp;&nbsp; you. Thank you. You can get my presets and guides&nbsp; from Isaacverse.store right now. It's memorable,&nbsp;&nbsp;
[04:27] and it tells you exactly what you're getting,&nbsp; and it's not just a fancy name. store domains&nbsp;&nbsp; are proven to drive two times the visibility.&nbsp; Why? Because when people see the link, they&nbsp;&nbsp; they want they want to add to card, they buy. So,&nbsp; if you're a creator selling merch, courses, art,&nbsp;&nbsp;
[04:46] preset, or literally anything, your Dottore domain&nbsp; is waiting for you at the link in the description.&nbsp;&nbsp; Huge thanks to Dotto for sponsoring this video.&nbsp; Now, who are we actually writing this script for?&nbsp;&nbsp;
[04:59] It's not needed for every single video, but&nbsp; it's good to have a document where you write&nbsp;&nbsp; down one or two audience avatars who would watch&nbsp; your channel. If you haven't heard this before,&nbsp;&nbsp; it's pretty simple. Open a blank document and&nbsp; write down as much detail as you can about&nbsp;&nbsp;
[05:11] your potential viewer. For my case, it can be a&nbsp; YouTuber with less than a thousand subscribers who&nbsp;&nbsp; wants to write better scripts for his video.&nbsp; Knows the basics about writing technique,&nbsp;&nbsp; retention, and YouTube algorithm. Maybe struggling&nbsp; to get his first viral video. The second avatar,&nbsp;&nbsp;
[05:23] someone more intermediate, wants to learn&nbsp; something new to apply in his next video,&nbsp;&nbsp; knows more than average about scripting,&nbsp; retention, analytics, and stuff. That's probably&nbsp;&nbsp; the main audience I'm writing for. Another&nbsp; small group, and maybe a guy who just likes&nbsp;&nbsp;
[05:36] watching fancy edits and laughs at my terrible&nbsp; jokes. So, which one are you? Every channel has&nbsp;&nbsp; its own avatars. You can write with more details,&nbsp; but I think this is enough for a starting point.&nbsp;&nbsp; Just know who you're writing for and what's the&nbsp; complexity level you can go without losing them.&nbsp;&nbsp;
[05:51] Now, the next big step is to sit down for a few&nbsp; hours and do some research about the topic. I&nbsp;&nbsp; know what you're thinking. I already know this&nbsp; stuff. That's why I'm making the video. Yeah,&nbsp;&nbsp; I thought that, too. But here's the thing.&nbsp; Even if you think you already know enough,&nbsp;&nbsp;
[06:04] there's always more to learn. And it's a great&nbsp; moment to improve yourself anyways. So, watch&nbsp;&nbsp; a few videos on YouTube, read if there are any&nbsp; sources you found online, ask AI some questions,&nbsp;&nbsp; take note, write down what they explained, and&nbsp; more importantly, what they haven't explained.&nbsp;&nbsp;
[06:16] That gap, that's your opportunity to shine. At&nbsp; the end of this part, you have to have a bunch of&nbsp;&nbsp; random notes all around the place. They may not&nbsp; make sense yet, but it doesn't matter for now.
[06:29] You know the knowledge at this point, but you need&nbsp; a clear structure to follow while writing. What&nbsp;&nbsp; comes after what? How do the pieces fit together?&nbsp; So, take a look at your notes, write down all the&nbsp;&nbsp; points you want to explain, and try to sequence&nbsp; them in a logical direction. A tiny tweak I do&nbsp;&nbsp;
[06:42] here is to clearly state where Isaac is at the&nbsp; start of the video and where he will be at the&nbsp;&nbsp; end. You can do that for yourself, the explainer,&nbsp; or for the viewer's point of view. For example,&nbsp;&nbsp; in my editing tutorial, the start was Isaac&nbsp; wanting to make a perfect editing tutorial. At&nbsp;&nbsp;
[06:56] the end, he realizes it's about the process, not&nbsp; perfection. See, a clear transformation. That's&nbsp;&nbsp; what we're aiming for. Now, we've got the start&nbsp; and end points. We've got the main problem and&nbsp;&nbsp; a deeper problem. Here comes the interesting&nbsp; part. Taking them all and writing a story to&nbsp;&nbsp;
[07:11] capture it. And how do we write a story? Well, I&nbsp; made a whole video about it, but here's the idea.&nbsp;&nbsp; There's a simple framework that's been used since&nbsp; forever. Harry Potter, How to Train Your Dragon,&nbsp;&nbsp; Iron Man, King Arthur Gomesh, that's like 4,000&nbsp; years ago. Hero's Journey. That's the name. The&nbsp;&nbsp;
[07:27] story starts here. Then the hero gets a call to&nbsp; an adventure. Then comes a wise man to help. The&nbsp;&nbsp; journey start. A lot of things happen in between.&nbsp; A big crisis approaches. Gets a new Let me show&nbsp;&nbsp; you how it actually works in a YouTube video. Have&nbsp; you watched my editing tutorial? Cool. Because if&nbsp;&nbsp;
[07:41] you haven't, I'm about to spoil the entire plot.&nbsp; though. What kind of psycho watches a tutorial for&nbsp;&nbsp; the story anyways? Well, when you say it like&nbsp; that, what kind of psycho writes a story for a&nbsp;&nbsp; tutorial? So, here it goes. Status quo. That's&nbsp; where everything starts. Isaac has a successful&nbsp;&nbsp;
[07:57] channel. Nothing's bad, but something's off. Call&nbsp; to adventure. Something happens to kick off the&nbsp;&nbsp; story. It can be a problem, an opportunity,&nbsp; a threat, or just a curiosity. You know,&nbsp;&nbsp; the where's the editing tutorial comment&nbsp; assistance? That's where the wise old man&nbsp;&nbsp;
[08:10] comes in. Steven departure. That's where the hero&nbsp; starts the journey. The actual tutorial begins.&nbsp;&nbsp; Trials. That's the main part of the YouTube video.&nbsp; All the points you want to mention, the mistakes,&nbsp;&nbsp; some wins, and maybe some losses. Maps, breakdown,&nbsp; the whole thing. Approach. Remember the deeper&nbsp;&nbsp;
[08:26] problem. That's where it appears. In the tutorial,&nbsp; the perfectionism creeps in. Crisis. Everything&nbsp;&nbsp; goes sideways. This is the lowest point of the&nbsp; story. 60 days pass and Isaac is still editing&nbsp;&nbsp; the same video. In good stories, though, this is&nbsp; also where the identity change happens. You got&nbsp;&nbsp;
[08:42] to show you don't know everything. Don't be&nbsp; afraid to be vulnerable. But no matter what,&nbsp;&nbsp; you got to find a solution to the problem. To find&nbsp; the treasure, it's the reward. What did you learn&nbsp;&nbsp; from that crisis moment? Isaac realizes&nbsp; the escape from perfectionism is to say,&nbsp;&nbsp;
[08:55] "It's good enough." Result. Hitting publish&nbsp; moment. Return. The positive comments roll in.&nbsp;&nbsp; New life. He's not the same person anymore. The&nbsp; mindset is changed. Resolution. This is where all&nbsp;&nbsp;
[09:07] the plot lines open up. And then status quo again.&nbsp; And the cycle continues with the next video. See,&nbsp;&nbsp; it works insanely well for a YouTube video, but&nbsp; most people still don't use it. So, the video has&nbsp;&nbsp; no conflict, no stakes, and no change at the end.&nbsp; Without that, it would be just an editing tutorial&nbsp;&nbsp;
[09:22] with some useful tips. But once you add the&nbsp; story, it becomes a journey. And most importantly,&nbsp;&nbsp; the viewer sees themselves in you. That's how&nbsp; you build a loyal audience. But it's not always&nbsp;&nbsp; that simple. For reference, the hero's journey&nbsp; map of this video looks something like this.&nbsp;&nbsp;
[09:38] I'll show the details once we actually finish&nbsp; the journey, but it's quite messy. And finally,&nbsp;&nbsp; there's one more layer. Okay, this one may&nbsp; be overkill for 90% of channels out there,&nbsp;&nbsp;
[09:50] but I'm explaining my entire process, and this&nbsp; is a big part of it. So, here it goes. Writing&nbsp;&nbsp; many stories for your videos is cool, but if&nbsp; you blindly use the hero's journey, that's just&nbsp;&nbsp; a repeating cycle with no ending. It works, but&nbsp; wouldn't it be more epic if we connect all those&nbsp;&nbsp;
[10:03] stories to one another? Use them as pillars of&nbsp; a grand story that unfolds with each video. You&nbsp;&nbsp; see where I'm going with this? So, every video is&nbsp; connected. The story scenes, the big charts, even&nbsp;&nbsp; the reason I'm teaching you this, it's all leading&nbsp; somewhere. Dude, you're leaking the grand story.&nbsp;&nbsp;
[10:17] They aren't supposed to know about the prison yet.&nbsp; What? No, I'm just You You're alive. Relax, man.&nbsp;&nbsp; They don't know what that means. Sorry, man. Can't&nbsp; take any risks. What's that? Well, I can't really&nbsp;&nbsp;
[10:32] reveal the grand story of my videos since it's not&nbsp; finished yet and I don't want to give spoilers,&nbsp;&nbsp; but you can understand this concept by looking at&nbsp; the Marvel movies from Iron Man 1 in 2008. They&nbsp;&nbsp; made standalone stories and combined them all in&nbsp; a grand story that peaked with Endgame in 2019.
[10:49] Damn, the memories. What a time it was to&nbsp; be human. Just give me a moment. Anyways,
[11:01] once the plan is ready, I send it to my best&nbsp; friend and ask for his opinion. Oh, I don't have&nbsp;&nbsp; a friend, but chat GPT works. Now, you might ask&nbsp; it to write the script for you based on your plan.&nbsp;&nbsp;
[11:13] And that's how you throw all your work in the&nbsp; garbage because it just writes a generic script&nbsp;&nbsp; no matter how much context you give it. So, what I&nbsp; use it instead is ask it to roast my outline. What&nbsp;&nbsp; did I miss? Is it too boring? What can I add? What&nbsp; can I remove? What about changing the plot twist?&nbsp;&nbsp;
[11:28] After a few back and forths, you're finally ready&nbsp; to actually write the script. Open a blank page,&nbsp;&nbsp; take your outline, set a timer, and just type.&nbsp; Don't worry about the grammar, wording, structure,&nbsp;&nbsp; or anything. Just get the thoughts out of your&nbsp; head onto the page. Expand on each point in your&nbsp;&nbsp;
[11:44] outline. The goal here is to have something to&nbsp; work with instead of staring at a blank page.&nbsp;&nbsp; Here are some small tactics I use while writing.&nbsp; Well, it's kind of common sense, but I see so many&nbsp;&nbsp; people make this mistake. They start breaking down&nbsp; really advanced concepts right at the beginning.&nbsp;&nbsp;
[11:58] Of course, it makes you sound smart, but most&nbsp; viewers don't really understand all that and&nbsp;&nbsp; just leave the video. It's like going from zero to&nbsp; 100 right away. So, start by giving some context&nbsp;&nbsp; for people who are not familiar with what you're&nbsp; talking about. Then explain simple concepts and&nbsp;&nbsp;
[12:12] gradually increase the complexity. Remember the&nbsp; start of this video, we were just talking about&nbsp;&nbsp; the packaging, topic, research, simple stuff, and&nbsp; we slowly increased to stuff like hero's journey&nbsp;&nbsp; and universe building. Now, YouTube advice says&nbsp; to only explain simple concepts and avoid complex&nbsp;&nbsp;
[12:27] topics to maximize retention. Yeah, that's indeed&nbsp; good for retention, but it's not how I want to&nbsp;&nbsp; cook. I want to give as much value as possible&nbsp; to those who want to learn more. I guess it's&nbsp;&nbsp; a fair trade to get slightly lower retention in&nbsp; return. You probably heard the rule, show don't&nbsp;&nbsp;
[12:43] tell. Well, everyone knows that. I'm talking about&nbsp; something else. And it improves the retention way&nbsp;&nbsp; more if done right. Do you remember what I said&nbsp; while explaining the deeper problem concept? Sure.&nbsp;&nbsp; I'm breaking down how I write scripts, but what's&nbsp; the deeper problem here? Well, let's not give&nbsp;&nbsp;
[12:58] spoilers for now, but remember this deeper problem&nbsp; concept for the end of the video. Let's see if you&nbsp;&nbsp; can figure it out before I say it. See what I&nbsp; did there? Instead of telling you this is the&nbsp;&nbsp; deeper problem, I asked you to figure it out by&nbsp; yourself. It makes the video not just me talking,&nbsp;&nbsp;
[13:12] you listening, but more like a conversation,&nbsp; an interactive thing, and makes you pay more&nbsp;&nbsp; attention. It's like two different teachers. One&nbsp; just explains the lecture from start to finish,&nbsp;&nbsp; but the other doesn't reveal everything up front.&nbsp; He gives you hints, asks you questions, makes you&nbsp;&nbsp;
[13:26] think, and figure out the answer by yourself. And&nbsp; we all know how good it feels when you actually&nbsp;&nbsp; figure out the answer, right? It's the same&nbsp; principle here. Lastly, not for the actual script,&nbsp;&nbsp; but it makes your life way easier to add some&nbsp; notes for editing. things like add Sigma grind set&nbsp;&nbsp;
[13:42] music, show a footage of Captain America lifting&nbsp; Molner or Isaac sending it to his best friend via&nbsp;&nbsp; WhatsApp and match cut to chat GPT. Yeah, even&nbsp; that was scripted. Keep writing until you've&nbsp;&nbsp; explained all your bullet points, implemented the&nbsp; hero's journey, and solved the deeper problem that&nbsp;&nbsp;
[13:56] you've set up. Once you finished the first draft,&nbsp; read what you wrote, change up the order, add some&nbsp;&nbsp; extra points, remove some unnecessary stuff, and&nbsp; tweak the sentences to make them flow better. How&nbsp;&nbsp;
[14:08] do you do that? Glad you asked. Naturally, when&nbsp; you write, you write the points like, "Okay,&nbsp;&nbsp; this happens, right? And then this happens." But&nbsp; it's too linear, too predictable, boring. Instead,&nbsp;&nbsp;
[14:21] you should write like, "This happens, but this&nbsp; happens, therefore this happens." It's way more&nbsp;&nbsp; interesting to listen to. At least the writers of&nbsp; South Park say so. And these guys made 28 seasons,&nbsp;&nbsp; so I think they know what they're talking about.&nbsp; If you paid attention, you may have caught some&nbsp;&nbsp;
[14:35] points where I used that writing. You know the&nbsp; knowledge at this point, but you need a clear&nbsp;&nbsp; structure to follow while writing. So, take a&nbsp; look at your notes. Writing many stories for&nbsp;&nbsp; your videos is cool, but if you blindly use the&nbsp; hero's journey, that's just a repeating cycle with&nbsp;&nbsp;
[14:47] no ending. It works, but wouldn't it be more epic&nbsp; if we connect all those stories to one another?&nbsp;&nbsp; Of course, it makes you sound smart, but most&nbsp; viewers don't really understand all that and just&nbsp;&nbsp; leave the video. So, start by giving some context&nbsp; for people who are not familiar. Makes everything&nbsp;&nbsp;
[15:01] more dynamic. Another really weird tactic to&nbsp; make your script more interesting is rhythm.&nbsp;&nbsp; Most beginners write with the same sentence length&nbsp; over and over again. It creates a monotone script,&nbsp;&nbsp; it less boring. I actually learned this technique&nbsp; while researching for this video, but realized&nbsp;&nbsp;
[15:20] I've already been doing it subconsciously in my&nbsp; script. So, it's a nice tactic, but I don't think&nbsp;&nbsp; there's any need to overthink it. Just make sure&nbsp; not all your sentences are the same length, and&nbsp;&nbsp; you're good to go. And lastly, send it to an AI&nbsp; and ask for feedback or a friend if you have one.
[15:38] So, what do you think? Well, I mean, it's&nbsp; something something. Look, it's not terrible,&nbsp;&nbsp; but it's too complex. Hero's journey universe&nbsp; building. You got to think about retention,&nbsp;&nbsp;
[15:51] dude. People will click off. All right, I can&nbsp; refine it more. Actually, here. I ran it through&nbsp;&nbsp; the retention optimizer AI. It removed those&nbsp; weird parts that dropped your retention rate,&nbsp;&nbsp; added some small payoffs throughout,&nbsp; and changed the ending to a rage bait.&nbsp;&nbsp;
[16:05] Really? Yep. Works every time. It'll get&nbsp; at least 30% more watch time. That's the&nbsp;&nbsp; goal right now. What do you think? It&nbsp; It's better technically, and that's all&nbsp;&nbsp;
[16:18] that matters. Just delete your version, use&nbsp; this one, and the video goes viral. We win.
[16:30] Do it. Do it. No. What? It may have better retention,&nbsp; better everything, but it doesn't have a soul,&nbsp;&nbsp; man. I won't manipulate people to&nbsp; keep that chart high. And I won't&nbsp;&nbsp;
[16:45] delete actually useful parts just&nbsp; because they hurt retention. Sorry,&nbsp;&nbsp; man. I'm doing it my way. Why do you always&nbsp; choose the long route? Maybe you're not the&nbsp;&nbsp; right Isaac either. What? Nothing. But the&nbsp; universe building part was badass, actually.