[0:00] content creators are almost guaranteed
[0:03] to burn out at some point during their
[0:06] career if you're an online marketer the
[0:09] estimates are anywhere from 61 to 90
[0:12] percent that you will experience burnout
[0:15] as a content creator with some
[0:18] statistics showing that 71 of content
[0:22] creators have actually considered
[0:23] quitting social media all together now
[0:27] this isn't surprising to me because as a
[0:30] content creator you're supposed to be
[0:32] creating videos creating podcasts making
[0:35] short form tick tocks reels stories
[0:38] emailing your list and just generally
[0:41] pumping out daily content across
[0:44] multiple Platforms in order to
[0:46] successfully run an online business and
[0:49] over time that can really take a toll on
[0:53] your mental health and well-being as
[0:56] well as your excitement about what it is
[0:58] that you do and I have been creating
[1:01] content and building my business online
[1:03] for the past six years alongside
[1:07] homeschooling my children and posting
[1:09] almost daily content for all of those
[1:13] years so I know from first-hand
[1:16] experience how to simplify this content
[1:19] creation process and that's what I
[1:21] decided to share with you in today's
[1:23] video this is my content creation
[1:26] simplification plan on how you can
[1:30] create content each and every single
[1:32] week and then repurpose that across
[1:34] multiple platforms so you appear to be
[1:37] in all the places all the time without
[1:41] burning out so let's get into the
[1:43] training one of the big things that I
[1:46] find with content creators that really
[1:48] creates a lot of stress for them is that
[1:50] they're not getting a lot of reaction or
[1:53] engagement from their content so they
[1:55] don't feel like they know what to
[1:57] produce for Their audience or that Their
[1:59] audience is in a even interested in what
[2:01] it is that they have to say and the
[2:03] biggest reason behind this is that
[2:05] they're creating information about what
[2:07] their product is and what it does rather
[2:11] than creating content around their
[2:13] audience's pain points so if you are
[2:17] going through and you're talking about
[2:19] all the different ingredients in your
[2:21] products all the different things you're
[2:23] going to offer in your coaching program
[2:25] but you are not a talking to your
[2:28] audience's pain points it's likely that
[2:31] you're just gonna get lost in the
[2:33] shuffle online because people are being
[2:37] inundated day in and day out on social
[2:39] media with advertisements with people
[2:42] trying to sell them things with lotions
[2:44] potions and pills and unless they
[2:47] actually feel understood they don't
[2:49] really care what it is you have to offer
[2:52] and sell so how do you create content
[2:54] that actually gets right in to your
[2:58] prospect or your leads head and make
[3:00] them say
[3:01] you are speaking directly to me and I
[3:04] have got to find out what your solution
[3:06] to my problem is well the first thing is
[3:09] is you need to think about what are your
[3:11] audience's pain points if you have to do
[3:14] research on that then that's where you
[3:16] want to begin but we really need to
[3:19] understand our ideal customer and
[3:20] understand our prospects so for this
[3:23] example that I'm going to share with you
[3:24] today to help you understand where do
[3:27] you come up with these ideas how do you
[3:29] research these things we are actually
[3:31] going to use the example of weight loss
[3:34] so let's say you have a product that
[3:36] helps people with weight loss how do we
[3:39] know what to talk about if we don't want
[3:40] to talk about all the special
[3:42] ingredients and all the different things
[3:45] that this magic weight loss pill or
[3:47] potion is going to do and rather we want
[3:50] to talk about our audience well come on
[3:52] let's head over to one of my favorite
[3:54] tools so here we are on one of my
[3:57] absolute favorite tools which is called
[3:59] spyfu.com
[4:01] and what I did was think about what are
[4:03] some of the biggest problems or
[4:05] struggles people have when they're
[4:07] losing weight so one we could do you
[4:10] know they want to lose weight but they
[4:11] don't want to exercise they want to lose
[4:13] weight but they don't want to give up
[4:14] the foods they love or perhaps in this
[4:16] example how do they lose weight like
[4:19] what do I do to lose the weight have
[4:22] they been struggling with it for a long
[4:24] period of time and I come over to spyfu
[4:27] and I type in the the search how to lose
[4:29] weight and you can see this search has a
[4:32] monthly volume of over 40
[4:35] 000 searches that means 40 000 times per
[4:38] month people are typing these words into
[4:41] the Google search algorithm now if you
[4:43] are trying to blog on this it would be
[4:45] very difficult it has a difficulty score
[4:47] of 64. so I don't suggest you go out
[4:50] there and start creating a weight loss
[4:52] blog and start doing a bunch of articles
[4:54] on how to lose weight but what I love
[4:57] about spy poo is that it gives you 118
[5:01] thousand questions that people are
[5:03] asking around how to lose weight so we
[5:06] have how to lose weight fast how many
[5:08] calories should I lose should I eat to
[5:10] lose weight how many calories to lose
[5:12] weight how much can I lose in a month
[5:14] how much water should I drink does water
[5:17] help does apple cider vinegar help you
[5:19] lose weight so all of these are
[5:21] questions and you can see these search
[5:24] volumes right over here these are
[5:27] questions that people are actually
[5:28] typing in looking for answers to these
[5:32] problems
[5:33] and this is the exact type of content
[5:36] that you want to be creating so creating
[5:39] content that leads with these questions
[5:42] is going to make your ideal Prospect
[5:44] your ideal customer say oh my gosh this
[5:47] person knows exactly what I'm dealing
[5:50] with now if you're looking for well how
[5:52] do I actually create that content let's
[5:55] take this one how to lose weight fast
[5:57] and we head right over here to YouTube
[5:59] type in how to lose weight fast okay
[6:03] these are like not magic tools not magic
[6:06] secrets this is accessible to all of you
[6:09] and there are tons of videos on here
[6:12] about losing weight fast fast for
[6:15] teenagers how to lose weight fast how to
[6:18] lose belly fat so these are all things
[6:20] that people are looking for in fact if
[6:23] we start typing in let me go back up
[6:25] here
[6:27] how to lose weight and we just start
[6:30] typing those words into Google you can
[6:33] see all the questions or I mean into
[6:35] YouTube you can see all the questions
[6:37] that people are asking about how to lose
[6:41] weight at home uh for kids in three days
[6:46] you know somebody's got a wedding coming
[6:48] up you could do a whole video on how to
[6:50] lose weight before your wedding before
[6:53] your high school reunion whatever it is
[6:56] and this is the type of information that
[6:58] people are searching for and the type of
[7:00] content to be creating that your
[7:02] audience is going to be looking for and
[7:05] then you can simply plug your products
[7:07] at the end of it as a potential solution
[7:09] for them to try so once it is that you
[7:12] know what you want to sell all you need
[7:14] to do is come up with the questions that
[7:16] those people are asking and think about
[7:18] different types of people right think
[7:21] about demographics women do women need
[7:24] to lose weight people who are over 40
[7:27] people who are wanting to lose weight
[7:29] but there may be vegetarians or you know
[7:33] people who want to lose weight on the
[7:34] paleo diet all these different types of
[7:37] psychographics and demographics can
[7:39] continue to help you come up with tons
[7:43] and tons of content ideas so that you
[7:45] never experience content creation
[7:48] burnout from trying to create ideas that
[7:52] will serve your audience and I can all
[7:54] but guarantee you that if you start
[7:56] posting more about your ideal customers
[7:59] problems and struggles and challenges
[8:01] you are going to get tons of engagement
[8:04] on your content and a whole lot more
[8:07] sales now once you know what type of
[8:09] content to create how do you not get
[8:13] burned out creating it right if you've
[8:15] got to be on Facebook and Instagram and
[8:18] Tick Tock and YouTube and emailing your
[8:20] list and starting a podcast and doing
[8:22] all these things how do you avoid that
[8:24] burnout well my suggestion is that you
[8:27] actually create one piece of pillar
[8:29] content per week so it could be a longer
[8:32] form video like I'm doing right here on
[8:34] YouTube you could turn around and turn
[8:36] this into a podcast if you didn't need
[8:38] the visuals that I'm showing and then
[8:40] once you have that longer form content
[8:43] you could actually turn that into a blog
[8:47] post you could email it out to your list
[8:49] you could take the content that you're
[8:52] creating in these videos and create a
[8:54] bunch of little short videos that are
[8:57] breaking this video apart or leading
[8:59] people back to this pillar content video
[9:01] you could take original quotes I love to
[9:05] use the service temmi.com which can
[9:08] transcribe my videos I'll go ahead and
[9:11] put the link below it's like 25 cents a
[9:13] minute to transcribe my videos and you
[9:15] can pull original quotes from that post
[9:18] those things on social media share your
[9:21] pillar content videos on social media if
[9:24] you haven't figured out by now I highly
[9:26] suggest that your content create Nation
[9:28] really revolves around video because
[9:30] that is the fastest way to build no like
[9:32] and trust with your audience and it's
[9:34] really what a lot of people are
[9:35] searching for people don't have time and
[9:38] they don't necessarily want to read
[9:40] through a long ebook or long posts on
[9:43] social media but they will click a video
[9:45] and just listen to it in the background
[9:46] or turn it up to double speed and so
[9:49] you're going to get a lot more
[9:51] engagement a lot more consumption of
[9:54] your content if you do it in video form
[9:56] and then you can break it apart and
[9:59] spread it out to all these different
[10:00] platforms
[10:01] one of my other favorite tools is
[10:04] actually called metrocool I'll put that
[10:07] one below as well and metropool allows
[10:10] you to pre-schedule and post things to
[10:13] multiple social media platforms so a lot
[10:16] of times I'll spend a day batching all
[10:19] of my content scheduling it all in
[10:21] metrical and then I can be off
[10:23] homeschooling my children while my
[10:25] content is posting day in and day out
[10:28] onto all the different social media
[10:30] platforms and I never have to get burned
[10:32] out now they do have a free plan and I
[10:35] think it's like up to 30 posts per month
[10:38] for free but I go for the premium paid
[10:40] plan because I want to post to all the
[10:43] platforms without having to worry about
[10:45] it or think about it and just get it all
[10:47] scheduled and done with now if you've
[10:49] been creating pillar content for a while
[10:51] or you've been a content creator for a
[10:53] while and you're still not getting
[10:56] traction on your posts it might be that
[10:59] you don't have the Right audience and if
[11:02] you don't have an audience that is
[11:04] looking to you for health and wellness
[11:06] and weight loss then doesn't matter how
[11:09] great that content is you're not going
[11:12] to get the traction so make sure that in
[11:15] addition to creating really really
[11:17] valuable content for your ideal
[11:19] customers that you actually have those
[11:21] customers seeing them and how do you go
[11:24] and find those people well again go back
[11:26] to YouTube and search for the top
[11:30] influencers in your Niche so let's say
[11:34] you're in the keto space maybe you
[11:35] follow Dr Berg and you can go ahead and
[11:39] you can head on over to his Facebook
[11:41] page and you can go and see all the
[11:45] people that are following him or over on
[11:47] his Instagram profile if you're there in
[11:49] that platform as well and you want to go
[11:51] engage with those people you want to
[11:54] follow those people you want to get into
[11:56] keto Facebook groups and start hanging
[11:58] out and posting valuable content in
[12:01] there that is going to be beneficial to
[12:05] that audience because what's going to
[12:06] happen they're going to come over to
[12:09] your Facebook page or your Instagram
[12:12] account or get on your email list or
[12:14] your YouTube channel and they're going
[12:16] to start checking out all the
[12:18] information and content that you have to
[12:20] offer because you're interacting with
[12:22] them and you're peaking their curiosity
[12:24] and you're providing interesting
[12:26] educational and valuable things inside
[12:28] of those groups inside of those
[12:30] communities and then you are going to
[12:32] build that audience of your ideal
[12:35] clients and customers and when you're
[12:37] doing that and you're putting out
[12:38] valuable content you are going to be
[12:41] making continuous sales in your business
[12:44] and when you're making money in your
[12:46] business and when you have a plan for
[12:49] your content you're far less likely to
[12:52] experience content creator burnout so I
[12:55] hope this video was a helpful to you
[12:58] today go out there do some research on
[13:01] what it is that your audience is looking
[13:03] for stick to a pillar content or week
[13:07] content plan and I'll see you in the
[13:10] next video
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[13:16] foreign
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