---
title: 'Are We Seeing the Fall of Twitch? Is Kick on the Rise?'
source: 'https://youtube.com/watch?v=IZBGBCMES1w'
video_id: 'IZBGBCMES1w'
date: 2026-08-09
duration_sec: 63
---

# Are We Seeing the Fall of Twitch? Is Kick on the Rise?

> Source: [Are We Seeing the Fall of Twitch? Is Kick on the Rise?](https://youtube.com/watch?v=IZBGBCMES1w)

## Summary

The video discusses the potential decline of Twitch and the rise of Kick, focusing on the shift in Spanish-language streaming content. It highlights Kick's recent growth in Spanish-speaking streamers and attributes Twitch's problems to its pandemic-era peak.

### Key Points

- **Twitch's ad problem** [00:02] — The speaker stopped streaming on Twitch due to excessive ads, which is a common reason for viewers and creators migrating to other platforms.
- **Kick surpasses Twitch in Spanish content** [00:17] — According to the latest figures from last week, Kick already has more Spanish-language streamers than Twitch, indicating a significant shift in the Spanish-speaking streaming community.
- **Twitch's pandemic peak** [00:32] — Twitch's problems stem from its peak during the pandemic (2020-2022), when the platform was in its prime and experienced rapid growth.

### Conclusion

The video suggests that Twitch's decline is linked to its pandemic-era peak and ad-heavy platform, while Kick is gaining traction, particularly in the Spanish-speaking community.

## Transcript

also stopped streaming there, because I think the ads are ridiculous and I think that's precisely why a lot of people are going here.  In fact, well, currently, I don't know, but at
least according to the latest figures from last week, speaking purely of last week, speaking purely of Spanish-language content, Kick already has more Spanish-language content, Kick already has more Spanish-speaking streamers than Twitch.
That's the solution.  So, right now way, sorry, it's in a bad way that they themselves capitalized on
because Twitch's problem comes from the pandemic.  During the pandemic, Twitch was their Prime, we all agree.  That year 2020, 2021, and even 2022 reached.
For almost two years, Twitch was in its Prime phase; Prime phase; the platform was doing well.