--- title: 'Link Building Case Study: My #1 Strategy Right Now' source: 'https://youtube.com/watch?v=LfXH6WPUkKc' video_id: 'LfXH6WPUkKc' date: 2026-07-28 duration_sec: 387 --- # Link Building Case Study: My #1 Strategy Right Now > Source: [Link Building Case Study: My #1 Strategy Right Now](https://youtube.com/watch?v=LfXH6WPUkKc) ## Summary This video presents a link building case study showing how Perrin Carrell used the 'Guestographics' strategy to boost organic traffic by 963%. It outlines a five-step formula combining infographics with guest post introductions to earn high-quality contextual backlinks. ### Key Points - **Introduction to Guestographics** [00:00] — The speaker claims landing backlinks is easier than thought, having used a formula to boost organic traffic by 175.5% and 963% for a new blog. - **Perrin's Problem: Ranking in Dog Niche** [00:27] — Perrin Carrell's blog 'Chewie Says' struggled to outrank competitors on Google. He needed high-quality backlinks to rise in search results. - **The Guestographics Solution** [01:13] — Guestographics (infographic + guest post introduction) helped achieve a 963% boost in organic traffic and over 1,000 targeted visitors per month. - **Step 1: Create a High-Quality Infographic** [01:55] — Start by creating an infographic on your site. Example: '22 Ways Dogs Make Humans Healthier'. This serves as the visual asset for outreach. - **Step 2: Find the Right People** [02:10] — Find sites that write about your infographic's topic. Use Google search for relevant keywords (e.g., 'paleo diet') to identify potential targets. - **Step 3: Show Them Your Infographic via Email** [03:09] — Send a respectful email that shows you value their time. Example: 'Hey name, I was looking for info on your topic... I just put together an infographic on your topic...' - **Step 4: The Bribe – Unique Introduction** [03:52] — Offer to write a unique introduction to accompany the infographic. Script: 'I'll be happy to write a unique introduction if you publish the infographic.' - **Step 5: Write and Send the Introduction** [04:48] — Once they agree, write a 200-300 word guest post-level introduction with a link back to your site. Place the link contextually within the content. - **Why Guestographics Works** [05:30] — Unlike typical infographic links placed in sidebars, guestographics result in contextual links within the content, making them more valuable for SEO. ### Conclusion The guestographics strategy effectively combines visual content with guest posting to earn high-quality contextual backlinks, as demonstrated by the 963% traffic boost. ## Transcript Believe it or not, but landing mentions of backlinks is easier than you might think. It's a simple five step formula that I recently used to boost my organic traffic by 175.5% his new blogs organic search engine traffic by 963%. for high rankings and more traffic. that Perrin and I used step by step. (light techno music) Perrin Carrell, had a problem. in the dog space called Chewie Says. outranking his competitors on Google's first page. competitors he'd have to build high quality backlinks. how could Perrin possibly build on my blog called How to Get Backlinks with Guestographics. helped me increase my search engine traffic, The result, a 963% boost in organic traffic, Not to mention an influx of over 1,000 targeted visitors Here's the exact five step process that Perrin used. Step two, find sites that write Step three, show them your infographic. also know as the bribe. Now it's time to break down each step in detail for you. a high quality infographic on your site. called 22 Ways Dogs Make Humans Healthier. it's time for step number two. This step is important. This may sound obvious but it's a step and outreach is finding the right people. people he got replies to his outreach like this. But before you hit send on a single email, So, who are the right people? about your infographic's topic. A simple Google search. Let me show you how to do it. You'd simply google key words like paleo diet, And Google will show you a list of blogs Once you have a list of people to reach out to, which is to show these people your infographic. is so different than how most people promote content online. with email outreach are way too pushy. Instead of a pushy email that begs for a link, This shows that you respect their time and opinion. Hey name, I was looking for some information on your topic Good stuff, I especially like how you mention something Actually, I just put together an infographic on your topic, Once you get a reply back from someone it's time to send them your infographic, Here's another twist that makes guestographics so powerful. and hoping that they share it, Don't worry, this bribe is totally above board. A unique introduction to go along with the infographic. there's a huge barrier that usually stops them. a unique introduction to go along with it. your infographic, slap it on their site and call it a day. That's why you offer people that show interest Here's a script to send them. the infographic on your site, I'll be happy to write And when they get back to you saying sure, like this email that Perrin received, whip up a high quality 200-300 word introduction. with this unique introduction. So make it guest post level quality content. back to your site in the introduction. I'll explain why the placement of your link Okay, when your intro is ready send it I just put the finishing touches on your introduction, Thanks, your name. Unlike most backlinks that you get from infographics, guestographics result in the type That means that the links you get from guestographics just pasted the infographic in a blog post. more likely that someone will share Did you learn something new from this video? for more actionable videos just like this one. Or better yet, head over to backlinko.com That's where I share exclusive marketing tips, How do you plan on using guestographics to land Leave a comment below right now. Backlinko TV take one, alright. No, take two, Backlinko TV take two. The (mumbles) that's.