--- title: 'How to Build a Business That Supports Your Lifestyle Without Working More Than an Hour a Day' source: 'https://youtube.com/watch?v=vLHElyTNfRc' video_id: 'vLHElyTNfRc' date: 2026-07-14 duration_sec: 0 --- # How to Build a Business That Supports Your Lifestyle Without Working More Than an Hour a Day > Source: [How to Build a Business That Supports Your Lifestyle Without Working More Than an Hour a Day](https://youtube.com/watch?v=vLHElyTNfRc) ## Summary In this stream, the speaker shares his strategy for building a business that supports your lifestyle without working more than an hour a day. He reveals his hybrid partnership approach to growing SaaS companies, which involves finding software creators with traction, partnering with them, and scaling the business for a lucrative exit. ### Key Points - **Revenue Reveal** [00:00] — Omni is up 54% this month, at $58,994 MRR, still technically in beta. - **New Book Promises** [01:30] — The new book promises a business that supports your lifestyle without working more than an hour a day, a diet and exercise plan to stop getting fat, and more dates than you know what to do with. - **Dream Lifestyle Cost** [04:00] — Most people can live their dream life off $4,500–$5,000 a month. The speaker aims for 10x that ($45,000 MRR) to have room. - **Agencies vs SaaS** [06:00] — Agencies provide easy cash flow but require manual work and fall apart when you step away. SaaS has many customers reducing stress, but costs a lot to build or requires coding skills. - **Hybrid Partnership Approach** [09:00] — The best strategy is to find a software creator with traction, partner with them, and take the company to the next level. Example: Taplio was sold for seven figures with no money down and three months of work. - **Find Your Superpower** [12:00] — You need to be either a marketer (organic growth) or a salesperson (cold emails, closing deals). There are 2,000 great coders for every great marketer/salesperson. - **Find the Deal** [15:00] — Search Twitter for 'marketing week' to find indie hackers who hate marketing. Reach out with a partnership proposal. Target B2B SaaS with at least $1,000 MRR. - **Tweak the SaaS** [21:00] — Fix pricing, headline, and landing page. Example: Change from lifetime $89 to monthly $49 with a free trial to create recurring revenue. - **Rock Solid Social Media Strategy** [24:00] — Create a timed offer expiring soon (e.g., 9 days). Run a hype campaign with cold emails, ads, and Twitter threads to drive eyeballs. Taplio went from $3k to $12k MRR in one month. - **Grow or Sell** [28:00] — After adding $10k MRR, the company is worth 36x MRR. With 50% equity, your share could be worth $198k. You can sell on acquire.com or Flippa. - **Prime Tasks** [30:00] — Do one prime task per day that gets your offer in front of at least 10 people. Examples: tweet a giveaway, send cold emails, post in Facebook groups. - **Outsource the Business** [33:00] — Hire a virtual assistant who can grow into a manager/CEO. Use growth questions like 'If I fired myself for underperformance, what would I want my replacement to do?' - **Three Key SaaS Metrics** [36:00] — Number of free trials, free trial to paid conversion rate, and churn rate. Identify the 'magic moment' that makes customers stay. ### Conclusion The hybrid partnership model allows you to build a SaaS business with no upfront cost and minimal time investment, potentially leading to a six-figure exit in months. Focus on one prime task daily and outsource to scale. ## Transcript Namaste I'm here from Delhi and this is another one of those spur of the moment streams I'm not gonna do it like we did last time which is uh last time I was saying every time somebody signed up for Omni we'll do another five minutes instead it's 9 39 here in Delhi and today I I want to take you behind the curtain here uh as Kim Ferris would say it I want to open the kimono to you real quick um first let's start with a uh or the revenue reveal how's Omni doing Omni this month um it's finally starting to get out of beta we're up 54 we're at 58 uh 94 in mrr which is pretty decent for us um up 54 like like I said we're still technically in beta um for a few more months but that's good um but what I'm working on now is a new book which is uh classified but it's going to be about health wealth and love so the three Promises of this book let me stop the screenshot for a second three Promises of this new book are one uh so after reading and implementing this book you will have one a business that supports your lifestyle without working more than an hour a day to a diet and exercise plan that stops you from getting fat you can follow for the rest of your life uh personally I'm down 20 pounds in the last two months following this I still got about 10 more to go before I can get that that picture of be ripped for the book but I'm still hyped for it um and then the third one is more dates that you know what to do with so in today's stream uh we're going loose but in today's stream I want to talk through the the business part of it um so then maybe I can get some feedback because I'm meeting with uh The Ghost Writer one of the I guess co-writer because I last time I had to rewrite like every word he said but I'm meeting with the co-writer later today so I wanted to go through the concepts here and then see if you guys want to figure out how to build a business that supports your lifestyle without working more than an hour a day but before we begin I do want to say there's no upsell on this stream I'm not gonna like pitch you on a course at the end of this I'm just literally sharing this uh for your feedback for your thoughts so if you want to support uh go on down to omni.us and sign up for the free trial otherwise not gonna be any pitching all right so let's talk let's talk business here so what do we got uh well build a business that supports your lifestyle without working more than an hour a day so you need a business that supports your goals right uh earlier in this book we will and have talked about how much money you need to live so I I will in the book put you through an exercise where it's like what is your dream life you know is it a studio apartment in New York is it a five-bedroom house in North Carolina what is your dream life and then is it private jets whatever it is and then let's walk our way back uh from there and figure out what things cost and then the um the Insight you get from earlier is that stuff doesn't cost as much as you as you think most people could actually live the life they want off of forty five hundred dollars a month or five thousand dollars a month you know my co-founder Robert was living off 750 a month in Romania and me personally I've been living off of really like 4 500 5 000 a month regardless of how much we're making right like we sold a seven figure business earlier this year I'm still living off of like 4 500 a month um so you think about your dream lifestyle one you figure out how much money you need okay then you walk your way back to earning uh 10x sets so if you want uh if you need 4 500 a month to live then you should aim for 45 000 a month if you need 9 000 a month to live then you should aim for uh 90 000 a month that way you have so much room and every month uh you're actually earning 10 times more uh than you need to live so I really like that concept um I see some questions coming in Q a just we'll stack them up I see them on on all channels I'm seeing q a on Facebook LinkedIn YouTube and Twitter so just keep them coming and we'll handle those after this so you need a business that supports your goals your goal is being let's get you uh that lifestyle that you want how much money do you need to live if it's 4 500 a month we'll try to make you 45 000 now there is uh two ways there are two ways that I've found uh to do this uh at least from my point of view like I'm not a direct to Consumer guy I'm not an e-commerce guy um there's two ways that I found there's agencies and sasis right agencies uh will give you easy cash flow for years uh there's a lot of manual work up front and they're not able to sell when it falls apart uh my case study with agencies like x27s made over you know a couple million dollars I'm working almost no time on it but as you can see like we hit hard right cash flow is easy to come by in our first 30 or 60 days we made six hundred thousand dollars in in Revenue so that's really cool but then when you step away like when I went to LA to become a stand-up comedian what happened to the business business fell apart uh because agencies require a lot of manual work and if you're not in there grinding on it every day um or if you don't find a really solid operator it's it's just gonna plateau and it's going to fall apart okay that's that's one way to do it the other way to do it is software as a service so software as a service similar to what we just had with tap Leo which we sold similar to what we had with lead shark which we also sold or similar to what we have now with Omni um software as a service is a lot of customers which reduces stress it was a tweet I saw the other day and it was like would you rather have 100 customers at a thousand dollars a month or 10 customers at ten thousand dollars a month both equal 100 000 and my answer to that was I would rather have a thousand customers and a hundred dollars a month or two thousand customers at 100 a month because that is real invincibility right you could you could do some crazy stuff get canceled on Twitter and lose 30 of your business uh and still keep keep the moat alive right that's why software as a service is So Glorious I'm not going to tell you to start a software company though because I actually found the third thing which is better um and it's how we've made the most money uh the fastest so I'm gonna teach you that in one second um but software as a service has a lot of customers which reduces stress and if you pick the right one uh both growth and fulfillment happen automatically meaning once the flywheel starts right once we started gaining 6 000 MRI a month uh in uh on taplio it just kept going and every time someone signed up for taplio they kept getting fulfilled the AI worked everything worked similar for Omni you know now that the flywheel started I showed you at the beginning of the stream we're up 54 this month the flywheel uh is a concept from the book good to great but now that it started now that it's spinning customers are just going to be coming in automatically they're automatically going to be converting they're automatically going to be fulfilled by the product and it's just going to work beautifully now what is the problem with software companies why am I why am I telling you why am I not going like okay now you go start a SAS go put in all this money go make it happen why am I not telling you to do that well there are some big problems with software companies uh specifically they cost a lot to do right or they require coding skills now I am not a coder I don't know how to code I I um I I tried it it's hard I don't know how to do it so in the past what we've done is spent a lot of our own money on software companies lead shark for instance cost us 75 000 or more to put together and it's just not a sustainable strategy I can't I can't just be I can't sit here with a straight face and be like yo go spend 75 000 hiring Freelancers to build you a software and then go do it I can't I just can't do that however we found a better strategy I found a better strategy let me show that to you right here better strategy I found is the hybrid partnership approach so taplio if you guys don't know was a software company that me and uh Robert and everyone used to own uh it was part of the Tweet Hunter tap Leo conglomerate called Pony Express and that software I didn't go out of pocket right I didn't buy my way in I didn't uh spend any money on software development and yet after three months we were able to sell it for seven figures Pony Express sold for over two million dollars really uh 10 million dollars after the uh the earn out and everything was done so that was no money down uh three months of work seven figure exit Okay so this is the strategy that I want to talk about uh in this book and really talk about on the stream it's it's the hybrid model uh of SAS growth so I'll go back to screen share again hybrid model of stats growth so what you need to do at a high level is find a software creator that has some traction partner with them and then take the company to the next level and I have uh five steps basically there's only there's only five things you need to do in order to do that um but before we do this I see some people are on put a one in the chat if you want to hear about this this isn't like a webinar I'm just trying to gauge that interest because I'm talking to the ghost writer about this later today so just put a one in in the chat any channel I don't care if you're on Facebook LinkedIn uh YouTube or Twitter Papa one in the in the chat if you want to hear me continue on about this or I can end I could always end the stream you know if this sucks maybe we got to go back to the drawing board okay no ones are coming in good I was like oh no this is terrible okay good good so there's five steps five steps to grow uh to find and grow these businesses uh and get you to your whatever six figures get you to your million uh in a year number one is find your superpower so I was on a podcast yesterday talking to this girl uh in in Delhi and what we were what we were talking about was uh business models so business consists of three parts all businesses consist of three parts lead generation which is marketing uh sales which is closing the deals and fulfillment fulfillment could be as an agency actually doing the work uh or fulfillment could be as a software company fulfilling the deals like having a software that actually works it doesn't have to be bug free but it has to deliver some value so fulfillment of those three there's three things lead generation uh which is marketing I'll just call it marketing Marketing sales and fulfillment of those three the easiest one to replace is fulfillment uh from an agency point of view you could say it like there are 2 000 great designers for every great sales person or two thousand great designers for every great uh marketer and the the same with uh software companies so now that we're talking about software we can say the same thing there are 2 000 great stable pieces of software for every one marketer or two thousand great stable companies for every great sales person now these sales people uh or these uh companies that might be great they might be bug free they might even be super valuable are stuck under 2 000 monthly recurring revenue and it could be any number of reasons it could be because they have uh too low of a price it could be because their landing page sucks because while they're a good coder they're a bad copywriter it could also be because they're um their offer just isn't super clear or uh the last thing and this is a problem that a lot of Indie makers run into it could be that the maker is more of a software person and hates marketing it's a meme in the Indie maker Community like oh no Wednesday is marketing day now I gotta go do some stuff they hate marketing so a lot of these software companies what what we end up with is a situation where there are thousands maybe even tens of thousands or millions of software companies that have great offers and that have uh great pieces of code that are ready to go that are stuck under two thousand dollars in Revenue so if you really want to make money quick and you want to grow the grow a SAS quick without having to spend eighty thousand dollars ninety thousand dollars on development you need to identify those people and you need to grow their companies and sorry uh let me walk this back you need to identify those people you need to negotiate for a substantial piece of equity then you need to grow those businesses and then you need to exit that business it's four steps right find uh this is not written down I'm riffing it hard um find negotiate grow sell find negotiate gross sell that's all you got to do so let's talk about that uh in a little bit more detail here find a negotiator let me just write that down as well find negotiate grow yourself thank you guys for putting up with this um so number one first thing you want to do is find your superpower as a as a marketer like I said there are two different parts there's lead generation which is generating a bunch of leads a bunch of people coming to the website which typically will turn into credit card free trials for your SAS um and then the second type of growth person is a um is a salesperson so this is using our superpowers uh like we learned in cold email Manifesto or using our superpowers from before uh which is sending cold emails booking demo calls and then hopping on the phone and closing those guys so step one for you before you go out and approach one of these people is figure out what your superpower is now it's either going to be organic growth marketing uh which is typically if you're doing inbound stuff I'm avoiding ads I'm avoiding all that because I don't want you to sign up for a business and then spend ten thousand dollars of your own money on ads although that could be in this first category it's going to be organic so it's going to be you posting tweets you making YouTube content you um are going to go out there and like troll Facebook groups you're going to do product hunt launches that's all this first category of marketer uh second category of marketer is uh sales type so the salesman is going to be making these high level deals so you're going to be going to conferences you're going to be making cold calls you're going to be sending cold emails you're going to be doing things to get a uh get the right people on the phone to close these deals now it can only be those two luckily so you figure out which one are you better at are you better at sending cold emails to high value clients booking these demo calls and then closing those deals or are you better at grinding on Twitter or grinding on social media uh to push the number of Trials up and then grow that way both of them work well both of them have worked well so that's number one is decide what which one you're actually good at then number two is find the deal and I'll screen share and I'll show you this which should this should really be in a course but I'll show you right now um step two is to find the deal so what you do is you go to Twitter and you actually go to uh Twitter advanced search I don't know exactly how to find this on the um actual UI um but go to Twitter advanced search and you search uh like I said okay here's here's the actual trick um marketing week okay you find the keywords that the Indie makers are using especially Indie makers that hate marketing now a lot of these Indie makers are using this phrase marketing week like oh next week is marketing week let's freaking go you know because I hate marketing so you look for tweets that have this exact phrase marketing week and you look for ones that uh they don't need that many replies doesn't matter but let's say just from October of 2022 uh until now so until whenever it is February 1 uh 2023 any search and then here you go uh Min the Tran Fook minful Tran um Implement these kind of features in marketing week so then uh this is step one it's search so now we have some uh some people here now we make sure that this works so let's click Min and you'll see Indie hacker quit senior engineering job and built a startup in six months so he actually just sold his startup Q dot so so he might have just exited but this this would have been a good one um although look at these other ones Nora used daily and bundle so you want people that are calling themselves Indie hackers because they're hackers they're um they're coders who aren't really good with selling their their company so that's one um let's see Daniel you want people that are calling out their startup I mean I'll show you exactly what I'm looking at Lillian um maker of sidebird.io here we go Indie hacker growing startups to 1K a month so we know that Lillian is under 1K a month and it is sidebird.io so here's another one let's say you wanted to grow sidebird.io now you say you make sure first of all you're following Lillian uh then you send him a message or her mess her a message whatever um and you say hey Lillian um huge fan uh and following you for a while uh wondering um are you open and open to uh partnering uh on adbird and then this is typically where you put your case study wondering um and I would like to remove the word oh uh wondering okay open a partner on that Sideburn I would love to help uh you grow um uh yeah even that and then you might have to follow up on this a few times let me let me see how strong we can get this message hey Lily and huge fan been following you for a while you open a partner on sidebird I would love to help you uh grow yeah that's good and then your Twitter profile is going to back you up so we'll say that and you do that a couple times let's say you do that 10 times 20 times um you will most likely have to follow up on these messages um and then you want your case study to be here so from zero SAS exits to five SAS exits here my tweet about cold email bootstrap and SAS um the other thing you could do uh is send a case study but I don't want to make you have a case study so I would just send a case study and say something like um and in the uh marketing space I just helped uh caplio exit for uh seven figures and see a lot of potential with what you're doing there so then if you have a case study you can send your case study and of course that's going to be a lot easier for you if you do that um okay a quick question here do Snapchat and Tick Tock count for socials yeah it's high level social media marketing that's why I'm not going to tell you to go out on your social media uh journey and just post a bunch of BS like everyone else posts you're going to do high level social media marketing which typically requires you to commit to one social Channel and master it so for instance for Twitter you could make ten thousand dollars a month on Twitter and never have a YouTube channel never have a tick tock Channel never have an Instagram Channel same for tick tock same for Instagram same for YouTube so what you need to do if you're going to do this correctly is commit to one social media channel and not quit it until you've added ten thousand dollars in mrr uh for your startup and let me add that as a note here um as well because we're learning here so uh good I will say maybe I'll put it down here I'll say one social media channel at a time it says a little note good so message Lillian you would do this about 50 or 100 more times um now what do we have here though is we have a ton of potential people so Louis uh what's his name creator of envelope an open source edtech startup it's open source meaning maybe he's saying the revenue um I don't see the revenue here but this is a nice small one uh that maybe you could take over uh mint chat.com like you see how many are here Min Farm uh marketing week um left Finance at JP Morgan and now is doing seomatic um here's another potential acquisition Target um in ARG does uh Mez chip you know it's like bug reporting tool for SAS these are all tiny companies that you could acquire a big stake in uh for for no money down so that's what I like about that I really should have put that in a course instead of just leaking that online that is totally fine though um okay now number two was finding the deal you want a B2B SAS ideally with over one thousand dollars in monthly recurring Revenue um you're gonna find them on Twitter or you could also find them in Indie maker threads you could also find them on product hunt um you can also what what also works is you buy a SAS marketing course so these people that are joining SAS marketing courses um especially ones with little Facebook groups or little communities these guys are going to be struggling by definition with SAS marketing so everyone in those courses could be potential deal flow for you as well when you go out uh to do it so do that you find your deal you negotiate you make it happen and we'll possibly have you know I'll go into um go into retail on the negotiation I will do this in the book um how to uh how to um what do you call it negotiate how to reach out um how to follow up Etc all the way uh to the old closure good okay now number three once you have your deal is you want to uh tweak the SAS to go big right uh which basically means find out why it's stuck at 1K usually it's a lack of marketing effort from the founder but sometimes it's the name the landing page the pricing uh so for instance lead shark for a long time um we were we were making the same mistake we have 200 customers 200 something customers at nine dollars a month but because of that because it's nine dollars a month we're stuck under 5K so now we change the price to 49 a month and the Machine um will start this is a forward-looking case study because the book is still in progress but the machine will start the machine will start uh after this so that's my forward looking case study for lead shark um taplio originally was called influent leaders which was a terrible name so we changed it to taplio we bought this nice domain and that helped uh that helped to take off the same way so what we want to do is let's identify so like Mez chip for instance I'll just pick one at random as chip has 76 users and uh why aren't they growing what's wrong with Mez chip well let's look a powerful customer feedback tool for SAS men's chips feedback tool gives you gives your users power to deliver feedbacks asynchronously eliminating the need for lengthy email exchanges so I would say off the bat um powerful customer feedback tool for SAS um I would change this and I'd say like um our feedback tool will make you 50 more Revenue this month uh and then you can have this stuff mesh chips feedback tool gives your users power to deliver feedback asynchronously um I would instead say like um your users hold the key to your startup's future mess chip is the lock or whatever like I don't know if Chip gives you that key um your user's feedback is buried treasure mess chip delivers it to you I don't know I'll work on it a little more but basically a headline like that then when you click get started what I would do is so it's 89 bucks for a lifetime we'll move this to um a monthly offer it could be 50 bucks a month 49 bucks a month then when you click buy this is now going to be restructured so it's more like the omni.us landing page where it's a two-step uh thing where you sign up for free and then it asks for your name uh here so I'll just be like test test it now1.com and then test MP3 um foreign step one and then step two asks for the card detail to start the free trial so I would do that and just with those changes what have we done well now we've taken a uh and there's a third change I'm going to talk about in a second but now we've taken a customer a company that has no recurring revenue and we've fixed the pricing we've messed with the headline a little bit and now it is recurring Revenue with a free trial so just that will increase the revenue and now number three what we do is go back to what's our superpower is it going to be cold emailing users or going to conferences to generate sales or is it going to be high level social media to push uh free trials now for this one customer feedback tool for SAS we know the market we know the market uses email um so this is going to be cold email for sure B2B sales process to drive people in and for that I would change the pricing to uh if we could get it to like 250 a month uh that would be ideal here so now you know right like now you know how to tear down a SAS company that's exactly what I would do this guy uh if he just implements those changes it's going to be doing a lot better um okay so now we're tweaking the SAS uh to go big we found out why it's stuck at 1K um good done done now number four is we create a rock solid social media strategy um or you could create a rock solid uh cold email strategy but let's say we're doing point one rock solid social media strategy uh and and what I've found is you do you do this create a uh a timed offer uh that will expire soon so for instance let's continue to use the the Mez chip example um let's say most chip is Now 49 a month or 99 a month let's say men's chip is now 99 a month and so we want to get to 200 a month so we would say okay in nine days uh Mez chips pricing is going to go up to 200 a month now in this nine days let's do as much as we possibly can to get as many eyeballs on our Target in our Target Market on Mez chip as possible so what's that going to look like that's going to look like sending as many cold emails as you possibly can that's going to look like maybe spending a thousand two thousand dollars on ads that's going to look like writing Twitter thread after Twitter thread maybe paying for uh retweets or whatever like doing whatever you can to get that out there and we'll talk about it in depth in the book what that looks like what the thread should look like Etc but you get as many people talking about the offer and the fact that it's going to expire as possible now when we did this on taplio we went from three thousand dollars in our first month to over ten thousand so twelve thousand mrr from three thousand to twelve thousand mrr in one month when Tweed Hunter did this they went from two thousand dollars MRI to over twenty thousand again in one month so doing what everybody wants to do get to get those Milestones that everybody wants to get but instead of doing it in a year uh we'll actually do it over nine days with a solid hype campaign okay so you do that your funnel is right you push through you do this solid hype campaign everybody's talking about it um the way that I think about the hype campaign as well is it is eyeballs on the campaign so if I'm going to do a launch on Twitter for instance we're going to need a group of people on Twitter that can get our Tweets in front of a large amount of people so now I'm plugged into these groups where I can just ask my friends to retweet and we can pretty easily or pretty straightforwardly get you know three million four million eyeballs on an offer that's great if you don't have that now you might have to uh construct this group yourself and reach out to a few of these guys and maybe I'll talk about how to actually build this uh as well so I'll talk about Bill how to um build a hype Squad because even if you know nobody on Twitter or you know nobody in these social media spaces um building a hype Squad only takes you know a few weeks really you're reaching out to them you're interviewing them on their podcast you're finding out on on your podcast you're finding out about them and then you are um basically getting getting what you need from them uh and then getting them bought in you'll reach out you're like hey I'm about to launch this next week would you mind retweeting this or hey I'm about to launch this next week would you mind emailing your list just soft asking um but everything happens on the same week so it's a lot of little asks of your friends which turn into one major launch which then gets you to 10K 20K mrr okay now what do we have what what have we done to this point before I reveal what step five is what have we done to this point we now have acquired a business for no money down we have improved that business and we have added ten thousand dollars in monthly recurring Revenue to this business so let's say the uh the SAS valuation uh software as a service companies are valued at 36 times uh their monthly earnings and that's what I've seen traditionally that's the kind of valuations that we're seeing it might go up it might go down in the future but let me just show you this so can I do a calculator on Google calculator calculator so let me just show you this so I actually have my full screen right okay so let's say a startup is at a thousand dollars a month like we talked about you times 36 this startup is worth 36 000 okay now let's say you've bought in you've got 50 equity in this so now the founder has to take that risk on you and give you half of 36 000 in equity which the founder is now given giving you eighteen thousand dollars you own uh fifty percent of this company okay you add ten thousand dollars in monthly recurring Revenue over one launch so now the total revenue of this company is eleven thousand times thirty six now this little company that you spent nine days of work on is worth three hundred and ninety six thousand dollars okay because of 36 times Revenue you could go and micro acquire you could go on Flippa and assuming this holds for a couple months um you could sell this for three hundred ninety six thousand dollars okay good so now your Equity that you got for nothing remember that you got for nothing it's now worth 198 000 and it's not it's a win-win as well because the founders well uh who gave you the original Equity his Equity is also worth 198 000 you can go out there and now we come to step five step five is grow or sell um the way that I like to grow SAS I do these things called Prime tasks um to grow but let's let's talk about this concept first grower sell um which basically to grow a sense you only need to really work uh like an hour a day on the marketing um I can count this as my hour a day especially if some people sign up for the Omni trial um which it looks like we are making a couple sales which is great Um this can this is kind of my hour of work but you want to do these things called Prime tasks which is a concept we invented for this book and it is basically things that only you can do that will get your offer in front of at least 10 people you're going to have a menu of these Services we'll put a menu of these services in this book when it's eventually launched but it is things like uh tweeting a a giveaway like we do on on Twitter let me share my screen one more time but it's things like uh tweeting a giveaway so for instance right here I hired a team of cold colors to create and battle test the ultimate cold calling script we're gonna charge 97 197 for this we can have a free comment on then I'll send you access okay so we'll tweet this 23 hours ago this already has 656 comments when people comment on it uh we send them just a link to the cold call script and then I send them a link to Omni for 49 a month okay this is a prime task every day if I just did one giveaway a day Omni might see some growth okay that's as simple as that uh so what you're going to do is identify what your Prime tasks are we're going to create a menu um and ideally what I want my dream my vision is to have every Prime task on a chart on a poster and then you can put it up in your uh office and you look at it and you fulfill the task so you want to do one prime task a day to get your offer in front of at least 10 people it could be sending um it wouldn't be 10 cold emails because it's at least that 10 people have to see it so if your open rate is 40 then in order to get or if your open rate's 50 then in order to get 10 people to see it you would need to send 20 Cold emails or you need to send you know one tweet that's gonna go viral and get at least 10 people to see it et cetera One Prime task a day could be posting on Reddit could be posting on uh really uh could be posting in Facebook groups anything you can do to get these people on you do that once a day that's if you're in the growth phase if you're in the cell phase um you then just would go on micro acquire which is now called acquire.com or you go to Flippa you list your startup up there and you try to cash it out grab that 300K maybe you go a little less maybe you get 250k uh for you know nine days of work whatever it is okay um but if you're growing you uh figure out your Prime tasks you get your daily growth tasks you put them on a menu and then you pick one a day to do for an hour a day that's all you need that's all I'm doing to grow Omni you can see our our uh our growth trajectory is completely increased since we started this Prime task thing about three weeks ago I'll wake up I'll do a giveaway on Twitter I'll wake up I'll uh post multiple Facebook groups I'll wake up I'll send some cold email campaigns I'll wake up I'll reach out to YouTubers to collab whatever my Prime task One Prime task a day is all you do all you do or I'll wake up and I'll do a stream like this sign up for Omni uh down here free trial uh it's free to send your first cold email campaign and you'll help support the channel okay then final part of it I think this is the final part of this let's continue on here by the way this book is fire right um one social media channel at a time so that's what we talked about before uh then we're gonna Outsource the business so let's say you're one man business now you need to find your man overseas uh I've had multiple men overseas in my career one would be uh Robert who's over in Romania runs the Romanian development team helped the agency day to day another one is div Sharma who lives out here in India and what you basically need is a solid virtual assistant because Robert started the same way he was just doing uh some content tasks for us and then he became a manager uh CEO and now he's a shareholder same with div just started as a virtual assistant making a few hundred dollars a month then became a manager now is kind of he hasn't become the CEO of a brand yet but he does have Equity uh in Omni and a few of these other things so you want them to go from VA to Mogul but you need to identify who this person is then once you find them once you hire them uh this person then does the rest for you so they're going to be hiring new people they're going to be growing they're going to be doing their Prime tasks every day as well and in the book I'll talk about how to identify people to hire uh growth questions things like if I hired myself right now uh what would I expect me to do each day to grow the business or if I fired myself for underperformance what would I want my replacement to do um if I fired myself today for under performance foreign what would I want my replacement to do and if you can identify that then you just got to do those tasks so for instance right now if I was to say the same if I fired myself right now for underperformance what would I want my replacement to do well I'd fire myself because I'm streaming on YouTube instead of sending cold emails or optimizing ads or tweeting more giveaways so what should I actually be doing instead of streaming on YouTube well I should be sending cold emails running ads tweeting um giveaways on on Twitter right so by asking yourself these growth questions we're able to one identify what we should be doing but two identify what the people that were hiring to replace us should be doing in the business now that's literally everything you need that's that's the entire that's going to be the full middle third of this book um then we get into the love section which is get more dates than you know what to do with because this book is health wealth love so this is the wealth section then we've got this uh love section and then we also have how to how to get in shape create a diet and exercise plan that stops you from getting fat that you can follow for the rest of your life we'll probably talk about both of those later um but that is what we have uh my trainer Amir was here I told him to go away he'll come back in like 20 minutes um let's see let's do a little q a and then we'll go uh Randall just gonna make this guy tons of money LOL exactly all business Partnerships should be a win-win I'm not going in there thinking how can I steal this guy's business no I'm like how do I go in partner with this guy to make us both 36 times more than we would make or 100 times more than we'd make alone because I'm not going to go out there and build Mez chip I'm not going to go out there and build whatever random startup I pitched earlier to Lillian um sidebird I'm not going to go out there and build that but they have it and what I can do is grow it so it's a win-win they're gonna get a startup bigger than they could ever get and I'm gonna get uh to grow something that I wouldn't otherwise have same with taplio I wouldn't have had tapio if we didn't ask for it the same way Ryan until he says this is class thank you sir um DT says are there any good blogs how to learn SAS marketing just re-watch this literally everything is in the Stream it's like a Bible um in this stream I'll do a couple more feel free to ask some questions uh Jonathan says India yes sir come out bro if you can handle it I don't know if you can handle India uh I wish can you explain the metrics to be used to measure success and track progress short um for a SAS company there are three metrics that you need you need a number of free trials and then you need free trial to paid conversion rate and you need churn rate number of free trials is easy it's the number of people every month that are giving you uh your credit card number they're giving you their credit card number okay one uh then churn rate is calculated by stripe it is the number of people that cancel every single month so you want that to be as low as possible because if your churn rate is 25 for instance you're losing one quarter of your customer base every single month so in four months your startup is going to be gone unless you can add new people uh and then the third one is free trial to paid conversion rate so the number of people that are coming in that put in their credit card number that turn into actual paying customers after seven days and those are really the only three stats you need because if your number of Trials is too low you need a market to get more people to just put their credit card number in if your churn rate is too high then you need to improve the software product to make sure that it delivers on its promise and delivers value to customers that's a development issue and if free trial to paid conversion rate is low uh typically what that means is you need to get people to actually use your product so for instance for Omni um if they're signed up to Omni and they start warm-up for instance they're more likely to convert or if they send a cold email campaign they're more likely to convert so to fix that one you need to have somebody ideally yourself on the team making sure that people succeed in the first seven days with your product and you need to identify like a win a win thing you know some kind of magic so for instance for um for Omni if you send your first cold email campaign 100 emails and you get one response positive response boom your customer on cold email for life for taplio if you generate an AI post and you post it up on LinkedIn and you get more engagement than you've ever gotten boom now you're a customer for life so you want to identify what those magic points are for Mez chip as an example if I was a if I was a Mez chip founder and I installed Mez chip on my website and immediately within a day or two I got a customer Insight that would basically save my company um or really any insight so I knew this was working uh that's going to be the magic point for Mez chip and then for sidebird I have no idea what sidebird even is hang on let me just see sideboard uh for sidebird it's a calm Twitter companion so it might be something like get ready to write your best Tweets yeah so if I wrote a tweet that had more engagement than usual uh using sideboard that would be that would be the win for me so you want to identify those magic moments within your app um let's see Muhammad says what's the conversion rate of cold emails it could be as high or as low as you want um you really want a minimum of I don't know uh let's say five percent positive response rate so for every 100 cold emails you send out you should get at least five responses um if your campaign is actually good um and targeted you could get 20 30 positive response rate on your emails uh typically that works in smaller batches like if I was reaching out to um some of my more successful campaigns have all been these small batches it's like I'm reaching out to product Founders offering to invest in their companies you know 23 positive response rate 24 positive response rate I'm reaching out to Business book authors that I know have a Ghostwriter offering to make a documentary about them whatever thirty percent forty percent positive response rate um so think about the no-brainer offers those ones are gonna get uh the the best responses I'm reaching out to um LinkedIn influencers at Fortune 500 companies like Tesla with over 50 000 LinkedIn followers giving them free access to our LinkedIn tool you know that one got us Tesla Moody's McKenzie um and a bunch of these other Enterprise companies so that's how I think about the conversion rate are called email campaigns uh attender says I'm unable to expand my web designing service agencies because the low ticket clients and few clients please suggest a good marketing plan yep um you've admitted you failed right so low ticket clients and few clients good uh charge more and only go after companies that have over five million dollars in Revenue um htx because of you and Daniel Fazio I was able to get my acquisition business off the ground thanks a lot of course yeah bro happy to help send that to Daniel too I'm sure he'd love to see that um DT will the document you have be available no but in about eight months when this book is released you'll you'll get access I'm gonna just say I'm gonna end up sending this stream I think to The Ghost Writer um or my co-writer really I should install I should call my co-writer um and have him break this down for us um ritwick says traffic conversion fulfillment um I would instead see it like Marketing sales fulfillment is the way that I think about it um all right with that said if you want to do me a big favor okay biggest favor of my life would be if you would go over to omni.us it's free to sign up sign up for free pop in your credit card number go in there just send a cold email campaign to send a cold email campaign when you get a couple positive responses you'll know all right it's free to sign up for seven days and if you signed up for the seven day free trial uh track me down on Twitter or something send me the email that you used and I'll extend it uh to 14 days that's our limited time offer only for people on the stream right now I'll extend the seven day trial to 14. um you got to track me down though and send me the email you used to sign up with that being said let's call it a day and I'll talk to you later DT says he already signed up amazing I'm making money today I told you prime tasks all right guys I'll talk to you later bye