[0:00] Today we're talking about hooks. If you
[0:02] really want your Tik Tok shop videos to
[0:04] do better, you need to focus on making
[0:06] better hooks. Now look, I have analyzed
[0:08] thousands of different Tik Tok shop
[0:10] videos. And sure, I could just give you
[0:12] a list of the top 25 best viral hooks.
[0:16] But that's not what you need. What you
[0:17] need is to understand the psychology,
[0:19] the why behind these videos working and
[0:22] then the tactics on how to actually
[0:24] implement that psychology into your
[0:26] videos. So today I'm going to be showing
[0:28] you the three most important elements
[0:30] that make up a viral hook and then how
[0:32] to actually turn those views into real
[0:35] cold hard cash. I can guarantee that if
[0:38] you implement all the different
[0:39] information I give you today, your
[0:41] videos will perform so much better. I
[0:44] know this because I've made multiple six
[0:46] figures from Tik Tok shop and done well
[0:48] over six figures in a single month. I've
[0:50] also helped coach multiple people that
[0:52] are doing anywhere from 50 to 100K a
[0:54] month. So, the three most important
[0:56] elements of a winning hook are the
[0:58] visual hook, the verbal hook, and the
[1:01] text hook. Now, yes, all the best hooks
[1:03] combine all these three hooks together,
[1:05] but what I wanted to show you is what
[1:07] each element looks like in already
[1:09] proven videos. So, as we go through
[1:11] these examples, yes, some elements will
[1:13] blend together, but we'll just be
[1:15] focusing on things section by section.
[1:17] So, starting with visual hooks, what we
[1:19] want to be doing with a visual hook is
[1:21] to interrupt the viewer's pattern
[1:23] through either movement, shocking
[1:25] images, or something that they just
[1:27] haven't seen before. You know, people
[1:28] are extremely brained, and we need to
[1:31] snap them out of their scroll. Think
[1:33] about it. The people that you are
[1:34] selling to on Tik Tok shop are just doom
[1:37] scrolling, doom scrolling, 67, brain
[1:39] rot, brain rot. And what we need to do
[1:41] is snap them out of that scroll and get
[1:43] them to actually watch our ad. So, let's
[1:45] run through some really good examples of
[1:47] visual hooks. So, starting right here,
[1:50] >> number one, does it work? Does that add
[1:52] up?
[1:53] >> So, what does she do here? First, we
[1:56] have all respect to this lady, but this
[1:58] is a extremely shocking visual. You
[2:00] don't really see that too often. And if
[2:02] you're just scrolling on TikTok and
[2:04] you're doom scrolling and then you see
[2:06] that, you're a lot more likely to stop
[2:08] and be like, "What did I just see?" Then
[2:10] we have movement. She steps back and
[2:13] pulls up her dress. This adds an extra
[2:15] dynamic to our video.
[2:16] >> Number one, does it work?
[2:18] >> Then finally, we have the exact desired
[2:21] transformation within the first couple
[2:23] seconds. This is an extreme
[2:24] transformation and gets people curious
[2:26] and they want to know more about the
[2:28] product, especially if they're suffering
[2:30] from that apron belly. Next up, we have
[2:32] this video right here.
[2:33] >> Mechanic will never tell you this trick,
[2:36] and once you see it, you'll understand
[2:37] why.
[2:38] So yes, there is an auditory element
[2:41] here with the sound of the clanking, but
[2:44] what I wanted to highlight was the
[2:46] visual hook. First, we have movement of
[2:48] the camera.
[2:49] >> Mechanic will never tell you this trick.
[2:51] >> So he is panning throughout the video,
[2:53] but then we also have an extremely
[2:56] interesting visual. Why is there nails
[2:58] in a tire?
[2:59] >> Mechanic will never tell you this trick,
[3:01] and once you see it, you'll understand.
[3:03] >> And then we also have a combination of
[3:05] an extremely satisfying visual. This is
[3:08] super cool to see it just get pulled out
[3:10] right away. This snaps someone out of
[3:12] their scroll and makes them want to
[3:13] continue watching the video. This is why
[3:15] this video got over 11 million views.
[3:17] Then we have this video right here with
[3:20] deals with Tai.
[3:21] >> Oh, you'll never go back to mopping.
[3:23] >> What I want you guys to notice is his
[3:24] pattern interruption right at the
[3:26] beginning.
[3:27] >> Oh, he's a master at this. And almost
[3:29] every Deals with Tai video that you see
[3:31] is going to have some element of the
[3:33] camera panning up interrupting the
[3:35] viewer's pattern. If this was just a
[3:37] stationary video and there wasn't any
[3:39] movement in the beginning, this video
[3:40] would have done a lot worse. But then
[3:42] besides that,
[3:44] >> we have an extremely interesting visual
[3:46] at 1 second in. A purple vacuum with
[3:49] steam popping all over the place. And
[3:50] then we have cool lighting in the
[3:52] background with a Christmas tree. This
[3:54] is a very visually stimulating hook and
[3:57] it helps snap people into Tai's ad. Next
[4:00] up, we have this video right here.
[4:02] >> Shave my face with me cuz you see I'm a
[4:04] hairy [ __ ] This one should be
[4:06] self-explanatory, but you know, you see
[4:08] this insane visual of some woman with
[4:10] her face completely caked on white.
[4:13] You're questioning what the heck are we
[4:14] even seeing right now? This gets someone
[4:16] to actually watch the video to figure it
[4:19] out. Then finally, we have this video
[4:21] from one of my students, Reed, here. And
[4:23] there are a bunch of elements that make
[4:25] this a great visual hook. First off,
[4:27] obviously it's extremely random. He's
[4:30] cooking poop in a pan. That is something
[4:33] that probably no one has seen before.
[4:35] Then we also have this very interesting
[4:38] visual. This angle that we're filming
[4:40] at, usually people would just film from
[4:42] this angle like this and not have this
[4:45] sort of panoramic view, whatever you
[4:47] want to call it. So this is very very
[4:49] stimulating visually because we haven't
[4:51] seen something like this before. But
[4:53] then also within just a couple seconds,
[4:56] >> you wake up like this and go to bed
[4:58] looking like this. We have an extremely
[5:00] shocking visual of bloating. This is
[5:03] showing the pain point in a very painful
[5:06] way to the audience. You know, I feel
[5:07] like that it's a shocking image with
[5:10] shocking visuals and shocking camera
[5:12] angles. So, next up we have our verbal/
[5:15] auditory hooks. What these do is they
[5:18] transfer emotion either through the
[5:19] energy and words themselves or they are
[5:22] interrupting patterns through either
[5:24] strong words or noises. So, let's jump
[5:27] right into this. First, we have this
[5:28] video right here.
[5:33] So, yes, he does have a pattern
[5:35] interruption with the movement, and yes,
[5:37] he has a text hook here with some pain
[5:39] points. But what I wanted to focus on
[5:42] was just, you know, the the noises that
[5:44] he makes here.
[5:46] >> This moan of feeling so relieved is what
[5:49] actually helps to get people to stop and
[5:51] stay there. They feel the relief of
[5:54] stress. Then he transfers the feeling of
[5:56] being relieved from all that stress.
[5:58] Next up, we have this video from My
[6:00] Family POV.
[6:01] >> My date just got here and I do not
[6:02] approve of this.
[6:03] >> The line was, "My date just got here and
[6:06] I do not approve of this." And what this
[6:08] does is it sparks curiosity. It creates
[6:12] an open loop through the copy that he's
[6:14] saying. I love seeing confrontations
[6:16] like this, so I want to see how this all
[6:18] pans out. Yes, obviously the text hook
[6:21] helped here to further build that
[6:23] curiosity and enhance that emotion, but
[6:25] you know, just focusing on the verbal
[6:27] here. Next up, we have this video, which
[6:29] is a video from my student Ashley, and
[6:31] I'll just play it for you guys right
[6:32] here. Before, after the mama 3, do you
[6:35] see my skin?
[6:38] >> So, obviously, there's a lot of elements
[6:40] that went into this. You know, there's
[6:41] the visual aspect of needles being on
[6:43] her face. There's the text hook, which
[6:45] is sparking curiosity. Was the Korean
[6:48] facelift worth it? There's movement with
[6:50] the camera shaking in the beginning, but
[6:52] we also combine this with the of
[6:54] frustration. So, like I was saying in
[6:56] the beginning, the top hooks in the game
[6:58] combine all these elements, but let's
[7:00] just focus on the first off, it's an
[7:02] interesting noise, which yes, interrupts
[7:04] a person's pattern, but then she's also
[7:06] transferring the emotion of frustration.
[7:09] What is she frustrated about? You know,
[7:10] this works together with the text hook.
[7:12] Was the Korean facelift worth it?
[7:14] Obviously, she's frustrated, so it must
[7:15] have not been. And now I'm curious and I
[7:17] want to see why. Now we have this video
[7:20] by Shop with Jake.
[7:21] >> Uh yeah, that used to be my face.
[7:24] >> But that was then. This is now. No
[7:26] makeup and no filter.
[7:28] >> So what he's doing here is transferring
[7:30] an emotion of feeling disgusted in
[7:32] himself through the way that he's
[7:34] delivering his hook. You know, if he
[7:36] would have said, "Yeah, that was me and
[7:37] I used to look like that." You wouldn't
[7:40] think that he's upset at himself and the
[7:41] video wouldn't have done well. But, you
[7:43] know, because he's saying, "Yeah, that
[7:45] used to be my face." You know, you can
[7:48] tell that he's visibly disgusted with
[7:50] where he used to be, and now he's happy
[7:52] with where he ended up. He's
[7:54] transferring his emotions through his
[7:55] verbal hook. Obviously, having the image
[7:58] helps, but mainly what is working is his
[8:01] verbal delivery. Now, finally, we have
[8:03] this video right here. Obviously, having
[8:05] a big buff guy looking at you into the
[8:07] camera is a great visual hook, but I
[8:10] want to focus on the verbal hook. I'm
[8:12] sick and tired of the obesity epidemic.
[8:13] So, he made this walking path the
[8:14] cheapest price we ever have.
[8:16] >> So, what does he do? He is one saying a
[8:18] controversial statement. I'm sick and
[8:20] tired of the obesity epidemic. But then
[8:22] he's also using extremely strong
[8:24] language. Obesity epidemic. These are
[8:27] words that you don't really hear too
[8:28] much and they have strong emotional
[8:30] connotations. Finally, we have text
[8:33] hooks. What these can do is either spark
[8:35] extra emotion through the copy, you
[8:37] know, adding extra context to the story,
[8:39] but then this could also help to sell
[8:41] your product. So, first, let's look at
[8:44] this video right here. And what I'm
[8:45] going to do is cover up the text hook so
[8:47] I can show you really what it means to
[8:49] add context to a story. So, let's play
[8:51] this video right here.
[8:56] >> If you have an old ass,
[8:58] >> so sure, that is a cool visual hook.
[9:00] Sure, the the auditory sound of the song
[9:03] playing is awesome, but you know, I
[9:05] don't think that this video would have
[9:06] done 39 million views if it didn't have
[9:09] the text hook. So, what actually was the
[9:11] text hook and what was the context that
[9:12] was added to the story? So, it was this
[9:15] right here. That's actually illegal with
[9:17] the finger and the nerd emoji. What this
[9:20] does is it adds a whole another layer to
[9:23] the story that's being told here. And
[9:25] we're obviously making fun of someone
[9:27] that doesn't watch shows while they
[9:29] drive. And this did an amazing job. And
[9:31] as we'll see from the top comment on
[9:34] this video, you know, why are you
[9:35] watching shows while driving? This
[9:37] obviously triggered a lot of people, you
[9:39] know, almost 40 million of them. So,
[9:41] this adds that extra context. Next, we
[9:44] have this video right here.
[9:45] >> The heck?
[9:47] >> Um, yes.
[9:48] >> Yo, I left my wallet in the gas station.
[9:51] >> So, you know, we don't really know
[9:53] what's going on here. We don't have any
[9:54] context. Why is he walking up and
[9:56] knocking? Okay, maybe this could have
[9:58] gone viral. Probably not. But when we
[10:01] have the hook text, oh, she got busted.
[10:04] We understand why this guy is
[10:06] approaching the car. And we can hear
[10:08] from the voice that, you know, it's a
[10:09] she that's a narrator.
[10:11] >> The heck,
[10:13] >> okay, he's catching her doing something
[10:15] bad. We know that because of the hook
[10:18] text. So, besides from adding that
[10:19] context to a story, you can also sell
[10:22] your product, showing the main benefit
[10:24] in just a couple words. Barberhop in a
[10:27] box. Boom. Perfect. We know exactly what
[10:29] the product is and how it can benefit
[10:31] our life. We can have the same quality
[10:33] of a barber shop at home, but you know,
[10:35] just put it in this tiny little box
[10:41] that makes me want to buy this product
[10:43] more. Then, as we'll see here, we can
[10:45] use text hooks as a way to add extra
[10:47] social proof. You know, we have a real
[10:49] testimonial. Thank you. I smoked for 22
[10:52] years. The use case. this works so good
[10:54] and I'm on my second bundle. I love the
[10:56] product. Then we also have her comment
[10:58] right here. I'm 50 and have no Botox. It
[11:01] works wonders. You know, perfect. Adding
[11:03] this extra social proof that the product
[11:05] works extremely well. So, now that we
[11:07] know the winning elements that go into a
[11:09] viral Tik Tok shot video, how do we
[11:11] actually get those increased views to
[11:13] convert? And I'll answer that question
[11:16] right here. So, we've established that
[11:18] we don't want a lot of eyeballs. We want
[11:19] a lot of the right eyeballs. So, what
[11:21] does that actually mean in a Tik Tok
[11:23] shot video? So, I'll show you an
[11:25] example, a real life example from my
[11:27] videos in the past. And you know, I'm
[11:28] not the most proud of these videos. I
[11:30] was doing a conspiracy style, but there
[11:32] is something to be learned from these.
[11:34] So, let me just show you these two hooks
[11:35] and we'll talk about the difference that
[11:37] was made in profit from both of them.
[11:39] >> They're trying to cancel him for
[11:40] exposing energy drinks. Watch this next
[11:43] clip very carefully because you might
[11:45] not hear this information anywhere else.
[11:48] >> Great. So, they're trying to cancel him
[11:50] for exposing energy drinks. Watch this
[11:52] next clip very carefully because you
[11:54] might not hear this anywhere else.
[11:55] Perfect. What this video did is it
[11:57] attracted 15 million energy drink
[12:00] drinkers to watch my video. That's why I
[12:03] made, you know, over $160,000 of profit
[12:06] from this video alone. I was selling
[12:07] Neurogum. And the direct worse
[12:10] alternative to Neurogum is an energy
[12:12] drink. So, this is my exact target
[12:13] audience, exactly who I want to watch my
[12:15] video, because these are the exact types
[12:17] of people that are going to buy Neurogum
[12:19] in the first place. Things that I did to
[12:21] attract these people are in my headline.
[12:24] Red Bull doesn't want you to know this,
[12:26] so why doesn't Red Bull want me to know
[12:27] this? Only people that know Red Bull and
[12:30] like Red Bull are actually going to
[12:31] watch the video. Then my verbal hook.
[12:34] They're trying to cancel him for
[12:35] exposing energy drinks. Again, I'm
[12:38] talking to energy drinkers. This is
[12:40] getting this audience of people who
[12:42] drink energy drinks. So, I have my hook
[12:43] and I have my body. And, you know, this
[12:45] body was proven to convert at over
[12:48] $160,000 of profit. So, why on earth did
[12:51] a video with almost the same exact body
[12:54] make only $3,000 of profit? Sure, this
[12:57] one only got 5 million views and this
[12:59] one got 15 million views, but with that
[13:01] logic, this video should have done like
[13:03] $53,000 of profit instead of just three.
[13:06] Well, the answer to why this video
[13:08] didn't convert well is because of the
[13:10] audience that I attracted. So, let me
[13:13] just play the hook. Why is nobody
[13:15] talking about what Joe Rogan was caught
[13:17] handing out on TV? They are not chewing
[13:20] gum and it's the real reason that
[13:22] celebrities can stay so focused all the
[13:25] time. And he just accidentally exposed
[13:27] what this stuff is. Watch this.
[13:30] >> And then it's the same exact script as
[13:32] the first one. And then after that,
[13:34] that's the only place where the
[13:35] differences are between these two
[13:36] videos. And you know the reason that
[13:38] this video didn't do as well because
[13:40] instead of attracting 15 million energy
[13:43] drink drinkers, I attracted 5 million
[13:45] conspiracists. And that is not the type
[13:47] of person that is going to buy Neurog
[13:50] secret celebrity brain supplement. I'm
[13:52] making it seem like it's like this
[13:54] elitist conspiracy, a denocchrome,
[13:57] whatever. I'm making it by saying
[14:00] they're not chewing gum and this is the
[14:02] real reason celebrities stay so focused
[14:04] seem like some drug and this is changing
[14:07] who is actually attracted to watch my
[14:09] video. This is why the video isn't
[14:11] converting. So what can we learn from
[14:13] this is that in our hooks we need to
[14:15] make sure that we are targeting the
[14:17] exact person who will actually buy our
[14:19] product. You know we can get millions of
[14:21] views but if we get millions of the
[14:23] wrong views that's not what we want. So
[14:25] now when you're making your hooks, yes,
[14:27] I want you to focus on the visual hook,
[14:29] the verbal hook, the text hook, and
[14:32] combine all three of those to make
[14:33] something that's super scroll stopping,
[14:35] but I also want you to make something
[14:37] that is going to be targeting buyers and
[14:40] not just viewers. So I hope that this
[14:41] video helped you guys. If you found
[14:43] value from this, I'd really appreciate
[14:45] it if you subscribe to the channel.
[14:47] Helps me know that I'm going on the
[14:48] right track and that you guys are
[14:49] actually enjoying the content I'm
[14:50] putting out. Anyways, if you have any
[14:52] questions, just feel free to DM me on
[14:54] Tik Tok. My username is Benjamin Jordan.
[14:57] And again, I hope this helped and I hope
[14:59] you guys have a great day. Peace.