[0:00] what is rpm youtube has recently added
[0:02] the new metric
[0:04] into the dashboard under analytics under
[0:06] revenue you'll see
[0:07] the old-fashioned cpm and now
[0:10] rpm rpm is new and rpm has been placed
[0:13] there
[0:14] because it's important for youtube in
[0:16] some way shape or form
[0:17] to teach you that that's why it's been
[0:19] given such a high priority
[0:21] normally when they do something like
[0:22] this it's something that you need to pay
[0:24] attention to just like when they moved
[0:25] watch time
[0:26] to the top and they started talking
[0:28] about watch time more it meant that
[0:29] there was focusing on
[0:30] watch time more often rpm is what you
[0:33] earn
[0:34] from your channel this is exactly what
[0:36] you get from the slice of the revenue of
[0:38] every ad and every sticker and every
[0:41] super chat
[0:42] that is sent to you so how is this any
[0:44] different to cpm well cpm
[0:46] is your entire channel and the
[0:48] advertisers
[0:50] before youtube takes money away
[0:53] from you when you sign up for an adsense
[0:54] account you'll have a deal of around
[0:56] about 35 to 40 percent
[0:58] of the income the other 60 to 65 percent
[1:02] maybe even up to 70 goes to youtube they
[1:05] find the ads
[1:06] they serve it against your specific
[1:08] videos they take a large cut
[1:09] you get 20 30 40 now the longer you've
[1:13] been on the platform
[1:14] and the more high priority your channel
[1:15] happens to be you may get a better cut
[1:17] of that cpm including things like super
[1:20] chats
[1:20] donations that kind of thing so how is
[1:22] rpm calculated you get your adverts
[1:25] and let's say it's a 70 30 split you get
[1:28] your 30
[1:29] of the revenue they take the rest if you
[1:31] get a super chat
[1:33] once again youtube takes their 70 just
[1:35] to simplify it if you have a super
[1:37] sticker
[1:38] at some point during your super chat
[1:39] thing then once again there goes the cut
[1:41] and nowadays if you'll see below here
[1:44] i've got a shelf of all of my
[1:46] wonderful t-shirts and mug designs you
[1:48] can get a start creating mug a start
[1:50] creating t-shirt
[1:51] leggings phone cases that kind of thing
[1:53] all of those down there also have some
[1:55] kind of
[1:55] revenue share so rpm actually means what
[1:58] you
[1:58] earn from it all for example i might be
[2:00] getting a 10 11 12
[2:02] cpm so for every 1000 views in theory
[2:05] my videos or my channel earns 12 13 14
[2:09] bucks
[2:10] but my rpm is what hits my bank account
[2:12] in a month's time
[2:13] so let's say my rpms are around about
[2:15] four dollars
[2:16] for every 1 000 views once youtube's
[2:18] taken out all of their cats and my
[2:19] t-shirts and my super chats and stuff
[2:21] like that then
[2:22] i would get that three four dollars was
[2:24] youtube
[2:25] makes the remaining seven eight nine
[2:27] dollars from the rest of the cpm
[2:29] why is rpm important well it's important
[2:32] because it now clarifies
[2:33] exactly what you earn for a very long
[2:35] time you used to look at the cpm
[2:37] and then kind of guess or you'd look at
[2:39] your thousand views per month
[2:41] and then you'd have a look at a figure
[2:43] and then you'd realize okay
[2:44] 10 000 views gets me x amounts 100 000
[2:47] views got me x amount and then you
[2:49] started working out in your head that
[2:51] that's your channel average and it would
[2:52] go up when you got more views
[2:54] that's why most people suggest that it's
[2:55] maybe one two or three dollars per
[2:57] thousand view when
[2:58] truly it's not because if a video is
[3:01] seen a thousand times it doesn't always
[3:03] have adverts against it every single
[3:05] time and if you're
[3:06] doing live streams for example you're
[3:08] sat there for three or four hours maybe
[3:10] getting a load of channel donations then
[3:11] you may not get thousands of thousands
[3:13] of views but you might be getting
[3:15] a good few super chats that boost that
[3:17] as well so you've seen a creator get 50
[3:19] quid in a super chat
[3:20] but what that actually means is they
[3:22] made a run about
[3:23] 25 bucks maybe less but for youtubers
[3:26] it's very important to understand what
[3:27] your rpm happens to be
[3:29] especially if you're going to turn it
[3:30] into a business so it can expand and you
[3:32] understand
[3:32] how much money you're putting in how
[3:34] much you get out per thousand views
[3:36] and then you can tweak it accordingly so
[3:38] how could you
[3:39] change this value how could you make
[3:41] more money how could you raise your rpm
[3:43] first of all
[3:44] increase your cpm because the more
[3:46] you're earning then you get a percentage
[3:47] of that pie
[3:48] the larger that piece of pie becomes
[3:50] monetary value-wise
[3:52] if you're creating content that's very
[3:54] edgy that gets demonetized all the time
[3:56] then
[3:57] that's going to hurt you in the rpm
[3:58] bracket but here i talk about business i
[4:00] talk about money and i talk about
[4:02] youtube so it's a
[4:03] safer topic for them to place adverts
[4:05] against against a slightly
[4:06] higher cpm i tend to find the
[4:08] entertainment stuff
[4:10] so gaming and lifestyle gets a slightly
[4:13] lower
[4:14] cpm because it's common and there's
[4:15] loads of it whilst if you're getting
[4:17] very very specific and you're people
[4:18] like graham steffen in which you're
[4:20] talking very specifically about
[4:22] tax and real estate and investment and
[4:25] that kind of thing then
[4:26] because you are a rarity they'll pay
[4:28] slightly more
[4:29] for it also you've got to think of the
[4:31] companies that would advertise against
[4:32] that
[4:33] if i'm talking about finance then banks
[4:36] and insurance companies are going to be
[4:37] placing adverts against me banks
[4:39] and insurance companies aren't going to
[4:40] be placing adverts against me playing
[4:42] with a kid's toy
[4:43] because a toddler or a 10 year old
[4:46] doesn't really want to buy
[4:47] home insurance and life insurance that's
[4:49] not the target market to increase your
[4:51] rpm you can also look at sales
[4:54] therefore the more t-shirts you buy the
[4:56] better cut you might get
[4:57] this is thinking on the youtube platform
[4:59] in itself if obviously you sell stuff
[5:00] outside the youtube ecosystem youtube
[5:03] doesn't take a cut at all
[5:05] so if you wanted to buy some thumbnail
[5:07] templates for example or you want to use
[5:09] any of my affiliate links there's links
[5:11] down below where you can buy those kind
[5:12] of things and you have those kind of
[5:13] arrangements elsewhere or if you hire me
[5:15] directly as some kind of coach then
[5:17] i would not have to give youtube their
[5:20] 70
[5:20] slice and you get an hour of my time for
[5:23] example the rpm is only calculated on
[5:25] the platform
[5:26] here what they earn here what is
[5:28] funneled through
[5:29] youtube and adsense and spat out at the
[5:31] other end but you can boost that by
[5:34] selling more t-shirts or encouraging
[5:36] more super chats you've got those funky
[5:37] little stickers you can look for
[5:39] donations you can figure out some way
[5:40] that you can do a q a with them
[5:42] super chatting you or you can do channel
[5:44] audits some channels do that but once
[5:46] again anything that comes through the
[5:47] youtube platform will then be sliced
[5:49] down into revenue shares which then
[5:51] create their rpm but in theory if you've
[5:54] only got a video that only has
[5:55] adverts then that would have standard
[5:57] cpm but if that video then also has
[5:59] super chats
[6:00] and merch sales then that will raise the
[6:04] cpm
[6:05] of that video and then overall the rpm
[6:07] of that video because that video in
[6:08] itself becomes more of a
[6:10] sales magnet i hope that makes sense but
[6:13] there are other ways that you can boost
[6:14] cpm in fact i boosted my cpm like 10
[6:17] fold
[6:18] just by focusing on certain tweaks
[6:20] there's a video here
[6:21] that can help you with all of that go
[6:22] and check it out i'll see you in the
[6:24] next video