---
title: 'How to Grow on Twitch from Zero Viewers'
source: 'https://youtube.com/watch?v=LFljIWhVQDw'
video_id: 'LFljIWhVQDw'
date: 2026-07-14
duration_sec: 1802
---

# How to Grow on Twitch from Zero Viewers

> Source: [How to Grow on Twitch from Zero Viewers](https://youtube.com/watch?v=LFljIWhVQDw)

## Summary

This video provides practical advice for Twitch streamers starting from zero viewers, emphasizing the importance of setting achievable goals, maintaining a consistent schedule, and creating engaging content both on and off the platform. The speaker shares strategies to attract and retain an audience, including using specific titles, leveraging a webcam, and diversifying content across multiple platforms.

### Key Points

- **Motivation and Goal Setting** [00:02] — Focusing solely on follower count or money leads to frustration. Set achievable short-term goals rather than distant ones like Twitch partnership.
- **Consistency Over Quantity** [01:13] — Create a streaming schedule and stick to it. Longer streams don't guarantee growth; Twitch has no algorithm for discovery.
- **Ignore Viewer Count** [02:36] — Don't let low viewer numbers affect your performance. Pretend you're recording for a large audience to maintain energy and interaction.
- **Use Specific Titles** [04:41] — Avoid generic titles like 'Playing Game X'. Use descriptive or intriguing titles that tell viewers what to expect.
- **Importance of Webcam** [06:42] — A webcam helps convey personality and reactions. It creates hooks for interaction, like visible hobbies or instruments.
- **Audio Quality Matters** [08:34] — Poor audio drives viewers away. Ensure game volume is lower than voice and eliminate background noise.
- **Choose a Niche** [09:34] — Define a target audience to plan content effectively. Vary content but keep it related to your niche.
- **Create Content Outside Twitch** [11:23] — Videos on YouTube or social media complement live streams. They provide discoverability and diversify income sources.
- **Diversify Platforms** [13:29] — Relying solely on Twitch is risky. Use multiple platforms to stabilize income and reach.
- **Self-Criticism and Experimentation** [18:18] — If stagnant, analyze mistakes. Experiment with different days, times, niches, or content types.
- **Leverage Existing Skills** [20:15] — Combine your profession or knowledge with streaming. Examples: English teacher, psychologist discussing anime.
- **Recap and Final Advice** [25:35] — Choose a niche, ignore viewer count, create quality content, and promote outside Twitch. Be consistent but not excessive.

### Conclusion

Success on Twitch requires a strategic approach: set realistic goals, maintain consistency, and create engaging content both on and off the platform. Diversifying across platforms and leveraging personal skills can turn streaming into a sustainable career.

## Transcript

content thinking about how many followers they want to have and how much money they want to earn, and there's nothing wrong with wanting to make money creating content. But if that's what motivates you, if that's your main motivation for why
you started, you're very likely to give up and get frustrated. give up and get frustrated. Okay, it's very obvious why, right? You set yourself a goal of wanting to reach so many followers in so much time, have so many
people in your live streams in six months, be earning R$3000, and when that doesn't happen, you'll get discouraged, you'll give up. So it's very important that we set ourselves goals, but goals that you can achieve. When we set ourselves
you can achieve. When we set ourselves a very distant goal, like "Oh, I want to get verified with Twitch," "I want to be a Twitch partner," it's something so far away that you can't plan to achieve it. It's
something you don't even know where you're going because it's still so distant. So always try to set a goal that's close, that you can see, and that's it—organize yourself to achieve that goal. Okay, but setting
goals is essential for you to have...  A sense of progress, if you want to go from 0 viewers on your live stream, what I'm about to tell you is extremely important: you need to create a schedule for your live streams. Which days
of the week will you stream, how many hours a day will you stream, and you need to be consistent with this schedule. But you don't need to stream every
day. Doing more streams every day, and longer streams, won't necessarily make you grow, okay? Because on Twitch there's no algorithm, there
's no system for people to discover you. At the top of the category are the streamers with the largest audience, and then it goes down, and not everyone will scroll down to see the streams that have one or zero viewers, or very few
viewers. I see many people starting out with this wrong notion that the more streams they do, the longer the streams, the faster they'll get that audience. So avoid doing 8 or 10-hour streams for three or five
viewers when you could do a three or four-hour stream and three or four-hour stream and use the rest of that time to try to do what you really need: attract an audience, bring an audience to your stream.
audience, bring an audience to your stream. And then focus on the content that will keep them there. Turn off the computer and count how many viewers are watching.  Your live stream isn't constantly monitoring the quality, right? You can't change the quality of your
live stream based on how many people are watching because you're doing the live stream for 0 viewers, seeing that there are 0.2, right? So you're quietly playing something, nobody's watching, so whatever, right? But then
someone arrives, it takes two or three minutes for the counter to update, and then you go to say something, and the person's already gone, they've already disappeared. something, and the person's already gone, they've already disappeared. Okay, so if you
do a live stream with low quality because nobody's watching you, you'll maintain it even without anyone watching, right? Something a lot of people tell me is, "But nobody's watching me, so who am
I going to interact with? How am I going to say something on my live stream if nobody's watching?" Right, man, do the following: pretend you're recording a video, okay? Since nobody's watching you, since
nobody's there to interact with you, pretend you're live recording a video that you're going to put somewhere and that thousands of people will see. and that thousands of people will see. What do you want to say, what do you
want to tell all those people, what do you want to tell the world, what do you know about...  What is your vision, your opinion, the things you feel about it? That's what will make you interact there all the time. That
's the tip I give to those who are doing live streams for 0 viewers and don't know what to say because no one is interacting with them. Okay, sitting there playing while streaming doesn't necessarily mean creating live content. So there's
nothing wrong with you playing, having some free time, wanting to stream to see if someone shows up and interacts with you, but that's not what will make that person stay, that's not what will make that person come back, and that's not what will bring in
new people. There's a difference between creating live content and just playing live. Okay, that difference is important. Another thing that will help you a lot if you have zero views is to avoid
generic titles, like "the person is playing Arzone" and they put "Playing Arzone" in the title, Arzone" and they put "Playing Arzone" in the title, or "the person is live" and put "Live," like, obviously, but try to think of something
tell someone who's browsing Twitch what's happening in that live stream. Instead of putting those titles, literally put what you're doing.  Okay, so you're streaming a certain game, but what are you
want to do in that game in today's live stream? So sometimes, by putting a more specific title, you can make someone looking for a live stream of that game see your title and think, "Oh, look, that's exactly what I wanted to see someone doing," or "That's
exactly the question I had about that game," or "That's exactly the talking about." People are talking about this live stream. There are thousands of live streams from all over the world on Justin, which is the section where people are just chatting
live, but in this one, that's the topic— let me click to see it—so try to put more interesting, more creative titles. I saw a really cool tip on a guy's channel I was watching today. He said he goes to Google and
searches for "interesting questions to put on Instagram," and he uses that as a title. For example, if you were going to create a holiday, what would it be? Sometimes the person is there in the Twitch category and they think, "Man, if I were going to create a
holiday, what would it be?" Let me go there, you know? So that's really cool, guys. So it's a little tip that seems small but can make all the difference in someone clicking or...  Not on your stream, it's that streamer who's
ashamed to use a camera, right? Oh, I don't want to use a webcam and all that, I'm ugly, I 'm ugly, I'm this, I'm that, they don't like my voice, etc. Yes, the webcam is extremely important, okay? It says a lot to our audience
about us, it gives a lot of information, our reactions, our expressions, our feelings, things about our lives, right? What we like to do, know how to do, or don't know how? So if you play an instrument, just
dust on the wall. Maybe someone will stop to ask if you play. And that's another hook for you to interact with someone on your live stream. I'll put up a Rubik's Cube or, I don't know, a movie poster, a painting, you know, things that speak about
your personality. It's all about us, right? The clothes we wear, whether we have tattoos or not, right? All of that says a lot about us, right? And of course, there might be
that viewer who judges you by your appearance and doesn't watch you because of that, but trust me, you're better off. If that happens, you don't need them, okay? Nobody thinks they're beautiful. I don't think I'm beautiful. Nobody thinks they're
beautiful, not even a beautiful person thinks they're beautiful.  If there's one thing humans are good at, it's finding fault with themselves, right? We spend too much time with ourselves. I know it 's a matter of self-esteem and shyness,
even though at first it's strange to see and hear yourself all the time, it's something you get used to. As you do more live streams, you'll learn to loosen up, but try to overcome
that shyness a little, because at least in live streams it makes a big difference to show your audience who you are. And of course, there are those cases of people who managed to grow without a webcam, but I think those are exceptions, not the rule. One
small thing that also makes a big difference is audio. If you're just starting to do live streams, please check the audio of your stream. People might watch a low-resolution live stream at 30 FPS, but nobody
will tolerate a live stream with a buzzing or whistling sound in their ear for hours and hours and hours. So take some time to see if the game volume is a little lower than your voice, if the music volume is a
little lower than the game volume. We have...  Here on the channel, there's a video where I teach you how to control the audio of each aspect of your live stream separately. Okay, so what's the solution? The solution is to take
your content and bring it outside of Twitch to show what happens in your live streams and thus start attracting new people who are interested in the content they 're watching. And what's the
take advantage of today's content, grab a pen and paper and come with me. Let's go! The first thing is to choose your niche. A niche is a
group of people who have a common interest, and within the world of games, you'll have the niche of people who like retro games, the niche of people who like competitive games, the niche of people who like
story-driven games, and so on. So why is it so important to choose a niche? Because you know the target audience you want to watch your content, so it becomes much easier to plan content that is
attractive to that specific audience. You don't need to please everyone, right? And also, by creating content within that niche, you'll have a much greater chance of succeeding.  "Discovered by him, right? Discovered by him? That doesn't mean,
guys, that you need to create content only about one game. Try to vary your content, the games you bring, the things you talk about. But make sure they at least still have a relationship with each other. It's really cool when
you choose something you really like, something you're very passionate about. Then you're also the audience for that subject and theme you're creating content about. So you can look at your own content and
think, 'Is it good?' Or even better, knowing this content, you can look at yours and see where you can add value. So, look, I really like Toquinha's videos. I want to
start giving tips for streamers. So, what 's a tip that Toquinha has never given that I'll give if I start, to have that extra edge over what already exists on this topic? So there are many advantages to
defining this niche and target audience. It's good to create content about a theme, right? Making your content about a theme that you know about, your opinion on it, your vision on that theme is much easier to
that theme is much easier to do in a video that's up 24 hours a day, every day."  From the moment you put it up until the day the world ends and you take it down, however cool a live stream might be, it has this little problem of
simplicity. It has a beginning and an end, it has a duration, and whether you like it or not, throughout the day, week, months, and years, that live stream is a very small window of time for someone to come across you, interact with you,
someone to come across you, interact with you, your name, your content. So, the video perfectly complements the live stream because in a video you can, in less time, convey your vision, your knowledge to others
about that topic, and many times that's why they'll follow you, right? Either because you master a skill very well and somehow it has value for the person, like making them laugh, or because you share knowledge that is
very important to them and they want to learn about it. So the video will do that perfectly for you. In 10 minutes, edited, you can have your opinion, your vision, your knowledge about something, and it stays forever, it lasts forever,
accumulating more and more viewers and subscribers, increasing your reach, increasing the number of people who follow you, and if those people like your content, if
it has value for them...  They 'll want to interact with you, and the space for that will be your stream. So that's how we'll attract people to your live stream. Creating content on the internet as a whole, the live stream
is just a branch of your work; it's just an environment, a space, a it's just an environment, a space, a tool for you to interact with your follower base as a whole. Another great advantage of creating
content externally is that you don't put all your eggs in one basket. So, supposing something happens to one of the platforms you use, for example, platforms you use, for example, in November 2021, Twitch changed the amount
in November 2021, Twitch changed the amount streamers received per subscriber, right? streamers received per subscriber, right? only did live streams and received very good money had to
stop being streamers overnight and get a more formal job because it wasn't working anymore. They started receiving 20% ​​of what they received before because the only thing they did, the only content they created, was live streams on Twitch. And I, who
had my YouTube channel, for example, started receiving much less from Twitch, but the YouTube channel was still there to hold things together, to create content for...  Using other platforms is a way for you to diversify, right? And you'll
receive money from all of them, you'll monetize on all of them, and all of that together will give you a good salary, right? So it's essential that you create content for other platforms. Okay, if you still don't know how to record a video, then
start slowly, right? Start by taking clips and moments from your live streams and posting them on your social media. Then make a short 15-second video with your phone
about something cool, right? Try to make it well done, add some music, captions, and editing. And then you'll get used to making this content for
outside the platform where you train, okay? And finally, I just wanted to remind you that the platforms are just tools for us. Imagine that Twitch is a stage and you're going there to do your presentation, your show,
the content you talk about. People ask a lot, "Oh, TikTok shorts?"  Honestly, this type of short content is worthwhile. It could be our
first step in creating content for external audiences. It's worthwhile because it's content that reaches people with very little effort. Nobody has to know your name. You're just starting out, people don't know you yet, they're
scrolling through their feed, and your content reaches them. So it's a first content for external audiences. But we want to do the complete job now. It might be that because it requires little effort from the person, it's difficult to bring that
viewer to your live stream because live streams are the type of content that requires the most effort from the audience. They have to be interacting, writing with you, they do n't just watch it like a video. They already have to at least have an
interest in the topic you create, which, remember, doesn't have to be about games, right? Or they need to know you to search for your videos, your YouTube channel. So it's a little extra effort, but it's still
8, 5, or 10 minutes of content that they watch easily and then become your fan, liking your content, your content spreading.  ...even a value for that viewer. They might be interested in going
to your stream, which is an environment made for you to interact, right? What I want to talk about regarding taking your content outside of your channel, what's most important for you to understand about creating content for other platforms, is that it's a necessary step. There isn't a single
big streamer, there aren't any of the biggest extremes in the world that you know who don't have their own YouTube channel or who don't create content for other platforms, right? Even the biggest streamers
in the world do, so it's something that's part of your career as a content creator, and it's so important, guys, it's so much more important than you think. Because, let me use my own example, okay? It took me a long time to receive my
first payment from Twitch and to start receiving payments every month from Twitch, but while my Twitch was paying me a little bit, it wasn't even a minimum wage, my YouTube channel was also monetized, and
the two things together allowed me to earn a little more than a earn a little more than a minimum wage and dedicate myself to this as a profession much earlier than my colleagues who only did live streams, right? Final tip,
Toquinho, go ahead.  Responding to the people in the live chat with us: Self- criticism... I had to say, self-criticism, man, you're doing live streams on Twitch for 2, man, you're doing live streams on Twitch for 2, 3, 6 months and you haven't grown, you haven't made
progress. Look, from zero to one viewer, wow, you've made mega progress, right? From one to two viewers, you've made mega progress, right? So even if it's
small, these little progresses are very important, right? In the beginning, any growth makes a huge difference, right? From zero to one, from one to two, from two to five, to 10. But
supposing you're that streamer, that case where you've been doing live streams for six months and you're simply not growing, you're stagnating, it's not working. If that's your case, it's time to take a step back and think
about what you're doing wrong. There are many mistakes we wrong. There are many mistakes we make in the beginning, and the beginning is the best time for you to experiment a lot with things. Did you
experiment enough? Did you try the days and times that might have worked for you, you know? Isn't it a matter of doing a live stream on a different day at a different time to see if it works?
Different results in the audience trying other niches, trying other categories. You're a human being, you don't just like one thing in your life, you like many things. This is something I've been talking about a
lot with our students: the need people often have when entering the world of streamers to think their content has to be about games, right? "Oh, I'm going to start doing live streams, I have to do game live streams"—hold
on! You might really like games. You might love games, you might have a great passion for them, but is that the right kind of content for you to create? Is that the kind of content you could create that's cool and
interesting for people to watch? Think about it. We all have lives; we were people before we were streamers, right? So what baggage do you bring from life? Are you an English teacher, a math teacher? How about a live stream
musician, a psychologist? a psychologist? And notice that a large part of the channels that succeed as content creators are actually people who brought
knowledge they had from outside and combined it with a passion they had, and through content creation, they gained a new profession.  My whole family is made up of teachers, so being a teacher is a profession that involves a
lot of groundwork, right? College doesn't pay well, salaries are low, but then you see an English teacher who starts a YouTube channel and through that he earns much more than any college would ever pay him because
through content creation he created his own system, his own business; it's as if content creation has this power to...  Scaling content creation has this power to...  Scaling things up, you know? Individually, from your
home, in your own time, you can take a profession you already have, combine it with a passion, a hobby you had, or gaming, and create content that mixes these two
things and brings something completely unique to the game. Like, the other day I saw a YouTube channel of a psychologist who talks about anime, and he uses anime as examples to explore the psychology of the characters, etc. Look how cool the power is
that a person with a camera and a microphone has to communicate to the world, to people who love the same thing as them, but sometimes in a totally unique way. Sometimes they combine knowledge or even a
formal profession, and the content creation that starts as a hobby becomes a new an English teacher, but their platform is YouTube, and the live streams. The
person is still a musician. The person is a sports commentator, but instead of working for Globo, they are the platform itself. For example, the biggest world— sorry, Casemiro is the biggest now, but
he is both, right? They are sports commentators. For the first time in history, someone can broadcast FIFA in addition to a major broadcasting network.  Regarding television, that's the power of content creation. So, you can like games. You
can have games as a hobby in your life and have that passion, but you don't need to be a game streamer. You don't need to talk about games as your main content. I understand, a lot of people have this wrong idea,
like, "Oh, if I'm a streamer, I need to stream games." If I'm going to talk about a topic on YouTube, if I'm going to create content about something, it needs to be about games just because I like games. Man, you like many
other things too. Which one are you most knowledgeable about? Which one do you have the most to share with people here? Contribute to people? You want to here? Contribute to people? You want to mix something you're very good at
mix something you're very good at with something you really enjoy. Okay, so the theme of your channel will be about programming, but developing a game and programming, but developing a game and constantly talking about how
things have changed in the history of game development, but from the perspective of programming. Because isn't that a great channel idea? So it's even
we know about because things flow very well. So I've seen a live stream of an artist, and in the first few minutes of the live stream, the person would subscribe or...  I would donate 10
reais and ask her to make a sketch to warm up for what she was going to draw on the live stream, and this sketch, this warm-up, was what she posted in short TikTok videos on social media. People would see that she was
a woman who drew live, and then they would take an amazing drawing. So, in a live stream, she would create content like that for weeks. And then the person creates this system, this machine, right? The live stream feeds
this machine, right? The live stream feeds the social network, which feeds YouTube, and all of this generates revenue for her, right? In a secure way, each platform paying you, you being monetized and verified on all of them, the reach of all of them
together offering sponsorships, partnerships, contracts, which is where the money really comes in, where we really pay the bills. So I think with all this conversation, the path is clearer for you, right? To
recap, we'll first choose a niche, right? Choose a target audience, think of content that is attractive to that target audience, turn off the
viewer counter, make a top-notch live stream from beginning to end, and take that content outside of...  Twitch, for your social media, start creating content outside of it, also lose your shyness if you have it, use interesting titles, be
consistent with your schedule, don't do too many live streams or very long streams while this is still a hobby for you, while all this is n't paying you anything yet, take it easy, take it easy, okay?
How do I not worry so much about my viewer base? Well, I stopped for a while and now I'm back, I have 6 and before I had 20. This is something fundamental for you regardless of the size of a person's channel, their audience changes, okay? The
person's channel, their audience changes, okay? The audience is variable, it's fleeting, let's say, okay? So unfortunately, not everyone who watches us can watch us forever, right? People have their own lives and they change their
schedules, some deviate from their routine. And in the beginning, when we take these long breaks, not everyone knows what happened, why you stopped, or if you gave up or not,
's so important to have a Discord server, to encourage people to follow us on social media because it's a way to communicate, guys, my PC.  It way to communicate, guys, my PC.  It blew up, I'll be back on such and such a day. If you don't
go through this, how will people know? So unfortunately, bad vibes are something that happens. Now try to imagine the following: even though you're starting
over, your experience hasn't been erased, right? The experience you had, the knowledge you acquired during that time... you did a test, you did live streams
for a while, experimented with some things, saw what worked well for you or not, saw what you liked to do or not. And then you took a break, now you're back, things are weak, so low, but take that experience
you had and start again, but better, start better. Start, you know, with a start better. Start, you know, with a renewed proposal, a renewed reason for you to be there doing it. Now that you're back, are you sure
you like streaming, being live? Now that you're back, have you, for example, gotten the hang of... well, for example... so that's what I have to tell you, I hope it's enough to encourage you. Okay,
enough to encourage you. Okay, chat, it'll be 1:50, we'll see each other in the next live stream, in the next content. Thank you everyone, go to the on social media if you want. Tomorrow I'll be live on Twitch. I
've been doing Mondays, Wednesdays, and Fridays from 2 PM to 6 PM. See you next time! That's amazing, okay? Don't forget that, they forget that, they 're awesome!
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