[00:04] 's still an excellent, good, or bad option for those starting out in digital marketing. It's wonderful because the acronym PLR has been widely disseminated in the acronym PLR has been widely disseminated in the market, including by me, right? I,
[00:19] market, including by me, right? I, Caíque, and other guys who picked up this business model we work with, but but PLR is nothing more than a deliverable, it's
[00:33] just a product to deliver. You can call PLR an infoproduct, it's just a product. The person who sells an online course is an infoproduct; the person who sells, I don't know, cake in a jar and teaches, and does this through classes, is an infoproduct. PLR is just delivery. Some
[00:47] people give it other names. So I'm not saying that PLR is a good online sales are a good business, it doesn't matter what you're selling. It's that what you're selling. It's that when we talk about PLR, it's an
[01:02] easier and cheaper business model to start in the digital world because it's a way to become a producer, the owner of your own business, and not be a CLT (Consolidation of Labor Laws) producer, as I say in mentoring sessions and such, like affiliates. Today it's
[01:19] a good path for...  If you're starting out online but you're working as an someone, you sell for someone. PLR (Profit Sharing) is the easiest way to break through that affiliate barrier and launch your first digital product
[01:33] because you can buy a product that's practically validated outside of Brazil, for example, something that's already been sold there, translate it, and sell it as your own. You buy the resale rights to it, but what will make you get
[01:48] results isn't the PLR, it isn't the encapsulated product, it isn't the mentorship, it isn't the course. What makes the results isn't the product itself; what makes the results is the traffic, how you sell it, or the deliverable. It doesn't matter what it is;
[02:04] if you know how to sell, you will sell. Obviously, there are people making low-quality PLR products, and that hurts the market. People who sell robot products or whatever, that hurts the market because those products
[02:18] don't work, they don't deliver a genuine transformation. So I always tell my students, mentees, and friends who work with this: friends who work with this: always deliver a transformation. It doesn't
[02:30] product has to work. It's a PLR product, it has to work. Oh, and don't sell encapsulated products. Flour has to work, if it works, get going, traffic will sell, the
[02:43] delivery doesn't matter what it is, it will always sell. So what comes next, you said the money? No, what makes money is traffic. PLR is just the product you're going to deliver. If you have a poor quality product, it
[02:58] traffic, you'll have headaches, refunds, lawsuits, but it will sell. And so, with the sophisticated market the way it is, because I believe you
[03:11] correct me if I'm wrong, that PL has already been more exploited. It's still in the hype, but it's already been more exploited. And so, the market is becoming more and more sophisticated. So what does a person need to know to sell PLR nowadays?
[03:27] to sell PLR nowadays? [Music]