---
title: 'You Don''t Sell Because Your Content Is Boring'
source: 'https://youtube.com/watch?v=tafYfzd-Hcg'
video_id: 'tafYfzd-Hcg'
date: 2026-07-24
duration_sec: 727
channel: 'Fran Lima'
---

# You Don't Sell Because Your Content Is Boring

> Source: [You Don't Sell Because Your Content Is Boring](https://youtube.com/watch?v=tafYfzd-Hcg)

## Summary

The video explains why content creators fail to sell on social media, attributing it to boring, self-centered content that doesn't connect with the audience. The speaker emphasizes the need to shift focus from the creator's desires to the audience's needs, pains, and interests.

### Key Points

- **Boring Content Is the Problem** [00:02] — Creators complain about lack of sales, but their profiles show boring content that doesn't engage viewers.
- **Competition Has Increased** [00:43] — In 2017-2018, low competition meant any content could sell. By 2026, high competition requires quality content.
- **Watch Your Content as a Viewer** [01:26] — Creators should watch their own content critically, without bias, to identify if it's boring or irrelevant.
- **Avoid Hard Selling** [02:08] — Directly pushing products (like old TV commercials) doesn't work because people go to social media for entertainment or learning.
- **Avoid Overused Hooks** [03:01] — Fake stories like 'I saw a stylish girl at the gym' are overused. Instead, tell real stories about the product.
- **Focus on Audience, Not Self** [03:46] — Content should address the audience's doubts, pains, and desires, not the creator's preferences.
- **Avoid Pitiful Engagement Bait** [04:43] — Videos asking 'What's wrong with my profile?' are ineffective. They attract sympathy but not qualified buyers.
- **Attract the Right Audience** [05:40] — Content that only shows body or sensuality attracts unqualified audiences. Think about who you want to attract.
- **Going Viral Isn't Everything** [07:17] — Viral videos don't guarantee sales or community. Building a loyal audience through identification is more important.
- **Build a Community, Not Just Followers** [08:27] — Focus on attracting people interested in your niche. Avoid follow-for-follow tactics that confuse the algorithm.
- **Be Yourself, Don't Copy** [09:53] — Personality differentiates you from AI and other creators. Copying others loses your unique appeal.
- **Don't Try to Please Everyone** [11:00] — Trying to appeal to all audiences confuses the algorithm and yourself. Focus on those who resonate with you.

### Conclusion

To sell on social media, creators must produce content that is entertaining or educational, audience-focused, and authentic. Building a community of loyal followers is more valuable than chasing viral fame.

## Transcript

online because your content is boring. Every single day I analyze people's profiles, and I even look at the profiles of people who complain that producing content is so thankless.  Ah, I don't sell anything, I post every day and nothing
happens, I do this, I do that. Whether it's on TikTok Shop, Instagram, or any social media platform, when I go to someone's profile, the pattern is always the same: boring content.  And then the person doesn't know why they're not selling, what's
happening, why theirs isn't working.  And that's what I'm going to tell you in this video.  So, pay attention until the end, leave your like, and let's get started.  Folks, gone are the days when you could post anything on
social media and it would blow up, go viral, and sell a lot.  Why?  Because before, anything would sell, there was no competition, and there was almost no information available.  So almost no information available.  So around 2018, 2017 was the best time
for those who were picky and made content haphazardly, because quality didn't matter as much, since almost no one was producing it.  But today, several years later, in 2026, the competition is fierce.  If you keep
posting boring content, you might be the most consistent person in the universe.  It will continue to flop and continue not to generate sales, because nobody can stand boring content anymore, content that doesn't connect, that makes no sense.
do is start watching your content as a viewer.  Watch it as if you were there, without your contact lenses, without your point of view that sometimes we have self-esteem.  Self-esteem is good, but too much of it can sometimes be a
watch their own content and say, "Oh, I would watch my own content, my content is really good."  But take away the detail that you produced it yourself.  Watch it as if you were a very critical person.  Most of the
time you'll realize it's boring, that it makes no sense, that nobody would watch it.  For example, on TikTok Shop, someone complains: "Oh, I post three a day and I don't sell any."  Okay, great, I'll go to the person's profile.  The
person is like: "I don't know why you have n't bought this notebook yet, guys." I skipped the video right there. Because what is this? Whoever advertises sells like that old channels that used to be, I don't know if they still
watch that much TV anymore, but there were some like Polishop, and they just kept showing commercials all the time. So I'm sorry, but it really won't sell. It's really impossible like that. We always have to remember that
people go on social media to be entertained or to learn something. So trying to push products on them won't sell, no matter how good the product is. It might have a
wonderful offer, it might be amazing, it won't sell. Why? Because it's annoying, it's unbearable, nobody can stand it. There are also some hooks that people have been using, and here I'm talking especially about TikTok Shop, where the
person starts inventing a story like, "Wow, I went to the gym, there was a girl there who was so stylish, and I asked her wearing, and she told me it was from TikTok Shop. Seriously, for God's sake. The
worst part is that even these are still better than some I see, because sometimes the person is creative or speaks in a cool way and ends up selling anyway. But it's a hook that's already very overused, people. Let's stop
tell a real story about the product, how you found out about it, how you're using it, what benefits it's bringing you? Whenever I'm going to produce content, I need to think about the audience and not myself. So I ca
n't think like this: what I want to say, what I like about this product, what I do n't know what to say, it's not about you producing content, now, believe it or not, it 's never about the producer. I'm not talking about myself here, I'm talking
about you. Because after all, the one watching, the one consuming my content, isn't me, it's you. So I need to address your doubts, your pains, your desires, your difficulties, not my own.  Even the title, the
hook, anything. The video's theme, you don't choose it based on what you want to talk about. Oh, I liked this, I want to talk about it. It 's not about what the audience needs to hear, what the target audience would like to hear. So, stop producing content
thinking about yourself. Start thinking about what the pains of your target audience are, what the desires of your target audience are, what you can do to add value to these people's lives. Another type of content that is boring and irrelevant. Have
know if everyone knows it, it's a video where the person puts something like: "Guys, can you be honest, what's wrong with my profile that I'm not gaining followers?" Then there was so pitiful, poor thing. She posted one of those on Instagram and it had a million
comments saying the same thing I thought. I said: "I'm not even going to comment here, poor thing." But hopefully she learned, because it's true. You Million videos. Really, she was very consistent, posting every day. But it
was just videos of her like this, making faces, showing off, posting, dancing, or doing very sensual things. Seriously, what does that unanimous, everyone commented on this: her content has no content at all,
her content is just her posing. And this, like, and we also have to think about what will attract people. So, for example, if you—and here, people, zero sexism, zero everything, okay? And listen, from the bottom of my heart. If you post content only showing your
body, only posing sensually, whatever—what kind of qualified audience to buy? No, only if it's to buy OnlyFans, because you 'll see some veiled, disgusting people. That's at most what
you'll attract. At most, you won't attract any content. Whenever you produce content, think about what kind of audience watches this content. So, content about finance, for example… Look, this is someone who wants to
improve financially, someone who wants to grow, someone who's studying. So, it's good content. You always need to think about that before you audience that has nothing to do with it. It's like someone whose video goes viral. For example, there was
even a girl I followed, I don't know if you all saw this video, it was a viral video where she got married and on her party, she cut her hair really short and surprised the groom. And the
groom acted like, just kidding, like he was gay. And then everyone in the God, I don't know what, the video went viral, the girl became, you know, viral, everyone saw it, but she didn't build a community, she didn't build an audience,
it was a viral video and it has no connection with any other content she creates. So, she didn't gain followers, she doesn't make a living from it. And I even felt...  That's why I followed her, because it seems she was
cheated on, and it was with a woman, because everyone was like, "Oh my God, he cheated on you with a man," and no, she was cheated on with another woman. And then, well, the marriage ended after, I don't know, two months. Her story is really sad. But anyway, it
bring up this example? Because sometimes golden eggs. How do I go viral? And then you want to go viral at all costs. But going viral doesn't necessarily mean selling more,
much less creating a community. Because what constitutes a community of people? Identification. From the moment a person watches that content, they like that content, they know, they see themselves there or see a possible
solution to a problem they have, they can stay, you retain that person, just like maybe happened to you here on the channel. You watched content that made sense to you and you stayed. Now, an isolated piece of content
that goes viral and that's it doesn't make as much sense, you understand? So don't just keep trying...  Going viral isn't the best option; focus primarily on building an audience and a community. What is a community? It's a group of people who
identify with you, like your content, and enjoy the topics you're discussing. And that topic doesn't have to be the most difficult thing in the can be a simple topic. For example, I want to sell clothes on TikTok
Shop, I want to sell beauty items, that's fine. Build your audience, your community around that. While you don't have 2000 followers, especially on TikTok Shop, what's the point? To
build an audience that will likely be interested in products related to that topic. Because if you only focus on getting followers, for example, "follow me and I'll follow you back," the person didn't follow you
because they wanted to, nothing like that. So the algorithm doesn't even know who to deliver that content to; it 's simply random, each person has a chances of that working? What are the chances of it selling in the long run? Zero, or
even less than zero. Why? Because it wasn't what you...  You learned how to produce content that attracts interested people because you made yourself a bargaining chip: "Follow me, and I'll follow you back." And that's not a scalable way
to make sales every day. So, when we think about selling through social media—and here, regardless of whether you sell only through TikTok Shop or social media platforms—we always have to think about scale, that is, reaching the
target audience, which is a large group of people with the same interests and community. So, building loyalty with these people, because sometimes a person might buy from you more than once. If you present the product in an interesting,
cool way, bring your point of view, your personality, some people want to copy others, thinking, "So-and-so did it this way, so I'll do it too." It's good to have this repertoire and model some of the bigger creators in our niche.
Yes. Now, becoming a copy of someone else doesn't make sense because people follow that person because of their personality, and they'll follow you because of your personality. Sometimes you're a super funny person, sometimes...
Sometimes you're incredibly good at a certain subject, sometimes you know absolutely nothing about it, and you admit you know nothing, which can also be interesting . So, be yourself and show that through your content, because that's how
your content will have more personality. What differentiates humans from artificial intelligence today is personality. Stop trying to copy everyone just because it went viral, just because it seems to be working,
because only you can give your personality, your perspective on a specific subject. And that's what will set you apart, that's what will make your content cooler than other people's or more
interesting to a specific group of people . And lastly, don't try to please everyone. It's impossible to create content about every product, every niche, to please everyone. That will only drive the algorithm crazy, making it
misunderstand who it should deliver to, and you'll drive yourself even crazier, because it's impossible to please everyone. Not even Jesus, who was a perfect man, pleased everyone. Now, are you going to please everyone? I'm going to please everyone. We're not going to, are we?
So, stop trying to please everyone, stop being...  Being too nice, or, you know, trying too hard to be nice, wanting that forced thing, you know? Because people notice. And again, there will always be those who do n't like it, but the good thing is that there will always be those who do
like it too. So, focus on that. And if you want my help to start building content that isn't boring and finally grow on social media selling every day, I'll leave the link
send me a "hi" there. I'll give you three 100% free lessons to unlock your content and start making sales. If your content and start making sales. If you want, the link is in the description.