---
title: 'The New Way to Find Winning Dropshipping Products in 2025'
source: 'https://youtube.com/watch?v=Ym-HQ60I2m8'
video_id: 'Ym-HQ60I2m8'
date: 2026-07-31
duration_sec: 2107
---

# The New Way to Find Winning Dropshipping Products in 2025

> Source: [The New Way to Find Winning Dropshipping Products in 2025](https://youtube.com/watch?v=Ym-HQ60I2m8)

## Summary

Andy shares a product research framework for dropshipping in 2025, arguing that most store owners fail because they chase generic "winning products" rather than building around passionate communities. He contrasts two phone case brands, walks through his personal journey from losing money to his first $1K day, and provides a systematic feed-conditioning method to uncover opportunities. He then details a three-step validation process and a 24-hour action plan.

### Key Points

- **Most dropshippers search wrong** [00:01] — Most dropshippers fail in 2025 because they scroll TikTok and use product research tools to find so-called winning products, instead of understanding what truly motivates buyers.
- **Caseify vs Element Cases setup** [01:08] — Two phone case stores in the same niche, launched at similar times: Caseify and Element Cases. One scales massively, the other does minimal revenue with a "better" product.
- **Element Cases built the 'perfect' product** [01:52] — Element Cases focused on premium materials, 20ft drop protection, aircraft-grade aluminum, and $250 price points — the textbook version of a winning product, yet they get only 9,000 monthly visits.
- **Caseify's revenue estimate** [05:09] — Using 6.3M monthly visits, a 3% conversion rate, and $90 average order value, Caseify projects at $1.7M/month on the low end, likely $2-3M/month. They sell identity, not just protection.
- **Three key elements of winning products** [12:32] — 1) Community passion — a market where people already share collections and spend money on their passion. 2) Content creation potential — products that create shareable moments. 3) Scale opportunity — colorways, product extensions, bundles, and good logistics margins.
- **The Wubles example** [16:58] — The Wubles sells crochet kits starting at $45 and bundle packs up to $400. They solve a beginner's frustration, have an active community, produce satisfying progress content, and use pop-culture collabs (Harry Potter, Batman, Squid Game) to tap into existing communities.
- **Feed Conditioning Method** [23:33] — Train your Instagram/TikTok algorithm by engaging with 5-10 product ads (click shop now, save, add to cart). Over 15-20 sessions, the feed surfaces products that are actively making money via paid ads.
- **Three-step validation process** [27:39] — 1) Community check — real engagement signals like people proudly sharing results and using niche language; red flags are generic "where to buy" comments. 2) Market size validation — aim for 100k+ monthly visitors for successful stores. 3) Competition analysis — use Facebook Ad Library to find stores running ads for 30+ days, indicating profitable demand.
- **24-hour action plan** [32:41] — Step 1: 30 minutes of community research on Instagram Explore, saving 5-15 posts with genuine engagement. Step 2: One hour market deep dive — pick a community you understand and find two successful stores serving it. Step 3: Validate with SimilarWeb (using free trials) and Facebook Ad Library.

### Conclusion

The 'winning product' isn't found by chasing viral videos — it's found by identifying communities that are already passionate, engaged, and spending money. Andy's framework helps you systematically discover and validate those communities, turning your dropshipping approach from product-centric to people-centric.

## Transcript

you how to hunt for winning products the exact same way. And that's precisely why most drop shipping stores are failing in 2025. Look, I get it. You're probably thinking, "Great, another video that's telling me what I'm doing wrong." But
here's the thing. I was exactly where you are right now, following all these YouTube videos, buying the guru courses, testing these so-called winning after burning through thousands in Facebook ads. But then I discovered
something that completely changed everything. And it's actually the opposite of what every product research video is teaching right now. So in the why most drop shippers are looking for products in completely the wrong way.
The exact framework that I use to go from eating literal ramen noodles to hitting my first 1k days. And most importantly, what actually matters for building a real brand in 2025. Let me prove this to you with two real stores.
can scale and the other that is doing millions with what most would say is a basic product. The difference, it's actually not what you think. Here's what most people miss about product research, especially in 2025. Everyone is obsessed
with finding these quote unquote winning products. You know, they spend hours scrolling through Tik Tok, checking endless product research tools trying to spot the next viral hit. But after analyzing hundreds of successful stores
e-commerce brands, I've realized something that changed everything. Check this out. Here are two stores in the exact same niche, both selling phone cases, both launched around roughly the same time. So, first
we have Caseify. Maybe you guys have seen them before, maybe you haven't, but regardless, pretty reputable brand. website looks really nice. And then on website looks really nice. And then on the other hand, we have Element Cases.
Now, Element Cases, this brand right here, they did everything by the book. protection, you know, we're talking about dropping this phone case from 20 ft plus and it being okay. Premium materials like aircraft quality
aluminum. You can see how they've structured their website and who they're trying to attract. technical engineering focus and then higher price points. You know, we're looking at some of these phone cases are $250. Basically, what
they did is they built what most people would call the perfect product. But I want you to watch this now. While Element Cases was focusing on product research, Caseify, they took a completely different approach. And we
can just look at the numbers. This is Caseify. You can see 2.7 million followers. We look at the reels, the engagement that they get is absurd. 500K here. Uh they just post this one, so 50K, 40K, 300K, 90K. Lots and lots of
views. A very engaging community. But here is where it gets really, really interesting if we go a little bit deeper into their analytics. So you can see right here, total visits, which is already down 3.68% 68% from last month.
already down 3.68% 68% from last month. 6.3 million website visitors. You heard They're 3,940. We can see the top countries, United States. Uh they got a lot of direct and then organic. And then of
course, you know, they're running paid ads, social. So the numbers look amazing. And so what I want to do right now is I want to just break this down into somewhat of a simple calculation for you guys so you can get an idea of
what exactly these numbers mean. So we just saw that they're doing about 6.3 million store visitors or website visitors a month. What we're going to do just going to do like a basic calculation. We see that their products
calculation. We see that their products are priced around like $60 plus per case average. Okay, let's just say that each person on average orders 1.5 cases. So,
let's just do like on the low end, let's do 60 * 1.5. I know that AOV is a lot higher than this, but let's just say on the low end, we have $90 average order value, right? So, what we're going to do is we're going to take this 6.3 million.
6.3 million right here, and we're going to multiply this by the industry average website's very nice. They probably have a higher conversion rate than 3%. We're just going to go on the low end. So, we're going to multiply this right here
by 03. Now, what this is going to do is this is going to give us their estimated amount of orders per month. So, they're, let's just say, doing 18,900 orders a month. So, then we're going to do is we're going to multiply that by that
average order value. Let's just say 90. And so, this is what we can project their average monthly revenue to be based off of these store sessions, 1.7
based off of these store sessions, 1.7 million. So, they're making a lot a lot of money. As you can see, as I mentioned, they're probably making even more given that the average order value, one is already probably higher, and two,
they're probably doing somewhere around $2 to $3 million a month selling these cases that more or less not primarily focused on quality
premium materials stuff that the element cases is. And what I want to do now is compare that to element cases. So we can see right here the past month they have done 9,000 store sessions website visits you
know we can just make an assumption that their average order value is let's just do let's just even go on the high end $1 $150. Okay let's just say that we're going to do the calculation again so we'll do 9,000
time 0.3 this is going to give us the amount of orders. So, they're only about amount of orders. So, they're only about doing 27 orders, 30 orders a month, give doing 27 orders, 30 orders a month, give or take. That times 150. So, this is
or take. That times 150. So, this is what we came up. $4,000 compared to $2 difference here. Now, you might be thinking, Andy, these numbers are great, but what does this actually mean for me when I'm looking for products? Well, I'm
was busy adding more features and improving their product, Caseify what way more powerful and that's people aren't just buying phone cases. They are
buying into a lifestyle, an identity. And I know this works because I See, you know, my first store was actually, you know, funny enough, an iPhone accessory store. I was doing exactly what Element Cases was doing.
focused on high quality materials, multiple colorways and designs, things multiple colorways and designs, things that I thought would sell. I was trying to paint the picture for the absolute perfect product. Now, look, you know,
these things, they do in fact matter, but they're not what makes the difference between burning money and actually making sales. Now, I remember very vividly surviving on the absolute cheapest meals in college. Chicken,
rice, pasta. If you know, you know, just to save every little dollar that I could to put into Facebook ads. And guess what? All that money that I saved and invested into Zuckerberg, I got one sale was like my first day of testing, which
was sick. Yeah. But then after that, nothing. Absolute nothing for weeks. And nothing. Absolute nothing for weeks. And at that point, I had to be real with myself. One, did I want to keep eating this chicken rice pasta with literally
spending all my money on Facebook ads? Two, why was this quote unquote perfect product getting no sales? Then something changed everything. At literally, funny
enough, the perfect timing. My buddy Steven, I got to give him all the credit here. He actually showed me this phone case that I'm going to put on screen. It case that I'm going to put on screen. It was my first winning product. Now, if
probably looking at this thing and you're like, I don't get it. And trust me, I was exactly the same. That was my reaction. I didn't get it. So, what I did, I started to dig a little bit deeper and I asked my friends about it,
friends that I knew that were encompassed in this community. And I researched the community and I found out that this design was based on a specific that this design was based on a specific type of shoe which were these Shaun
type of shoe which were these Shaun Witherspoon Air Max 97 shoes. Okay. A Witherspoon Air Max 97 shoes. Okay. A shoe that at the time was selling for
hundreds and hundreds of dollars. You heard that right. Hundreds and hundreds heard that right. Hundreds and hundreds of dollars right here. StockX uh 549 or this isn't StockX but StockX I think I saw it was like $800. Let's see what is
it on StockX. Okay. Yeah, $549 buy now. Ridiculous. And that's when everything clicked. I realized that I was looking at a market where people were already spending serious amounts of money on their passion. They wanted ways
to express their style. And even if they couldn't afford this $500, $800,000 shoe, they would love to have the same design in a $30 to $40 case, which they
can totally afford. But here's where it started to get super exciting for me. and really just diving into the community, I came across a number of brands. Specifically, if I remember
properly, this one right here. These guys at the time were doing really, really good. And I know this because I got targeted by their ads. So, at first, you know, I was confused. They were selling like the weirdest things. You
can see like these tiny little sneaker keychains, literal miniatures of shoes keychains, literal miniatures of shoes on a keychain. And I was like, what the hell? Like, how dumb do you have to be to buy something like this? But as I
noticed something that completely changed my perspective. At the time, they were getting a lot of attraction. They were running a lot of ads. And now I don't I couldn't find their page on Instagram. They must have gotten banned.
But I just remember seeing tons and tons of comments, people like, "Where can I get this? I want one." and then sharing, you know, their pictures, sharing uh I remember they would repost stories of other people with the package and then,
you know, showing off their shoe, their actual shoe that they have paired up with, you know, one of these miniature keychains. And that's when I was like, "Holy crap, I got something on my hands." So, yeah, they looks like they
did get banned. They had way more followers than this, but you can see pretty cool stuff. But that's when I really started to understand the point. These weren't just accessories. They were giving people in the hypes
community a way to show off their passion, their identity, a way to really just express themselves. And this completely changed how I approached my store. So what I did was I started with redesigning my entire product line with
this hypebeast style aesthetic. I created content that spoke directly to the community. So using terminology, they would a lot you a lot of times use words like fire, drops, hype bees, whatever. And I positioned my cases as a
part of this street wear culture vibe. So then after that, immediately after I started implementing these changes, I went from burning money on ads, making went from burning money on ads, making losing money to hitting my first 1K day.
And you can see it on the clip that I'm going to pull up right now. my store. The name was Hype Turf at the time. No way, bro. And he he's about to hit 1K. way, bro. And he he's about to hit 1K. Look at this. Look, look, look.
And then he just got boom 132. He's about to hit 1K. He's $3 away. You got million-dollar question. If finding winning products isn't about features,
quality, or even the price, what actually matters in 2025? Now, success boils down to three key elements. But before I show you these elements, I want solving a real problem or tapping into someone's passion, it all comes down to
someone's passion, it all comes down to understanding truly what motivates your understanding truly what motivates your market to buy. Okay, so number one is community passion. So this is about finding markets where people are already
actively sharing their collection. You know, like for the example with these sneaker heads, showing their setups, you know, they were sharing their actual shoe with the keychain shoe, sharing the case with their actual shoe. It was a
way to express themselves and their identity, speaking their own language. So think about a group of people that have their own lingo, right? So that's kind of what you're looking for. And then three, spending serious money on
their passion. Now, quick little example. When I saw these sneaker heads that were spending thousands and thousands of dollars, and actually here. Like, there's some shoes that go for thousands and thousands of dollars.
And there's these people that will wait in line or like I remember getting a little bit into the hype culture and I would like my buddy's like, "Buy this shoe and then you can resell it." And so I would do that. I would wake up at like
7:00 a.m. click the buy now button as soon as I could at 7:00 a.m. and then, you know, try and cop a shoe, as they would say in the street wear type of saw these people spending thousands and thousands of dollars putting all their
time into this craft, whatever you want to call it, I knew that they would spend at least $40 on a matching phone case, or at least they could afford to. Now the problem that I was solving here was that I was helping them complete their
aesthetic right in this specific case it wasn't about protection but it was about their identity. Okay. Two content creation potential. Now your product needs to create those I need to share this type of moments for people. Now,
clean aesthetic shots that stop the scroll uh tells a story about who they are and then it's easy to pair with other products that they already love. performing Facebook ads at the time were just clean aesthetic product shots and a
very simple video that was really just showcasing the product with the matching sneaker. Now, we tested all kinds of different angles, but these simple showcase style ads consistently consistently performed the best for us.
Okay? And then three, scale opportunity. Here is what you need for real growth. What you can think of is like various colorways, various modifications to the products, and maybe even potential collabs going down the road. natural
product extensions like how we went from, you know, I was selling the from, you know, I was selling the various cases to and also did end up selling these little mini sneaker keychains, but I started with the iPhone
cases and then I expanded out to AirPod cases. This was a very easy upsell and you can see it's actually kind of cool, right? It was like um yeah, it was just like the shoe on top and then you flip it open and then you have the case or
the insert itself. And then yeah, as I was kind of just going into clear upsell opportunities. So bundles, collections, other products that are, you know, complimentary that work well, that fit well. Of course, you know, you want to
throw anything on there. It has to actually fall in line with what you are already selling. And then one thing to keep in mind as well is logistics. The cases were really good because they were lightweight. It was like literally
silicon, easy to store, which is ideal for maintaining really good margins when you're scaling. You know, trust me, weight, a lot of people don't talk about this, but weight can actually kill your profit since the cost for shipping an
item is literally just based on the size and the actual weight of the product. Now, what I do want to say is that with this brand, I had to stop selling these type of products because I was a dumb 19-year-old that, you know, was thinking
I could sell these copyright products and these logos and I'll be all good. So, I don't actually recommend doing that at all. But the main thing at least that at all. But the main thing at least for me great lesson learned was that I
learned very valuable series of lessons that completely shaped how I go about approaching product research now which of course you know I am truly grateful for. Now let me show you exactly what these three elements look like in action
with real example. Now I love using the example of this company right here. I use them time and time again because they're just a great company. They're
absolutely killing it right now and they are the perfect example of how solving a are the perfect example of how solving a real problem meets our framework. Okay, let's dive a little bit deeper into this company. So, I want you to check this
out. The Wubles, what they do, if you don't know, they sell these crochet kits, right? If you guys don't know what crocheting is, it's like where you have a needle and thread and then you create these little stuffed animals, whatever.
It's it's a great de-stressing activity. But here's what's really genius. They're not selling basic craft supplies. They're solving the biggest problem for beginners, the biggest problem that beginners face, and that's the
frustration of learning how to crochet. Now, watch how they nail all three of these points. So we can start with community passion. You can see right sharing their progress. They also have it in the
comments of, you know, their Instagram post. You can see right here, do they come with instructions, right? Yeah. You get your QR code to scan and you can get the left-handed or right-handed version of the pattern video. They have a very
active community that is supporting each other. This isn't the Look at how many people like this. 115 people like this 5 days ago. Then you have people that are other out. So an active community of people that want to help each other out
because they're all a part of something together. Two, content creation. So clean, satisfying progress videos, before and after creations, transformations of what they're building. See right
here? All kinds of stuff. Tons and tons of content. proud customers showing off their finished products and their finished projects and then of course scale potential. So they started out
with these very basic beginner kits and then what they did was they expanded into different characters. What's great about a product like this is margins are so high because I mean let's look at how much yarn and threads
cost. Let's just literally go crochet kit. How much could this stuff possibly kit. How much could this stuff possibly cost? And what are they charging? Again, cost? And what are they charging? Again, crochet kits 99. It's It's literally
yarn and needle, right? And they're charging upwards of $45 a piece in this bundle pack for $400. But the thing is that they have a very high perceived value because how they have positioned themselves in the
market. Look at this. They're doing collabs with big companies that already have active communities. So, you are subcategorizing a group of people. Lord of the Rings, plus people like to crochet. Look at all the collabs that
they have here. It's insane. Batman, Squid Games, Lord of the Ring, Harry Potter, all of these communities already have very active groups of people that are super in tune with whatever the hell they're part of.
Whether that be Marvel, Harry Potter, Pac-Man, all these people are already super into what they do. But the cool thing is that like if you have a group of people that like to do this activity, chances are they are
that's where you get people to buy all this stuff. And what we can quickly do just to validate is we can take the wooles and just see what their monthly wooles and just see what their monthly traffic is. Yeah, you can see
5.6 million people. I mean, we could do the basic calculation. I don't think we need to, but it's probably somewhere around the two to $3 million mark selling yarn and hooks. So, now, do you
see how they took a very common problem, which is learning how to crochet in that that it's hard, I don't know how to do it, but they turned it into a very are looking for. Okay, so that's that for this example. And hopefully you guys
are able to get a better idea of what I'm trying to articulate here. But what I want to do is I want to show you something that a lot of people I see get something that a lot of people I see get wrong off of the first getgo. So I'm
quickly. So this is where I see most people get wrong. Now I want you to take a look at this video right here. Watch it from the beginning. Three reasons why you need this. New and improved way to take
notes. Refillable paper instead. No more excuses for refilling subjects. Okay, this is a pretty cool product. It's a portable mini printer. People, most people, they see something like this, which is this portable mini printer,
likes, bunch of comments, and they're like, "This is 100% it. I want to sell this thing." But when we look closer, what we see is just where can I buy this
can I buy? Where can I get where can I buy this? Over and over and over. There is zero real community behind this product. And I'm not saying that this specific
product, you can't build out a community. I'm just saying the way that this product is angled at the moment has zero community, right? This is just full of saturated drop shippers that are selling the product. Now, do you kind of
see the difference? One has a very passionate community that is absolutely passionate community that is absolutely ready to buy, that's involved, that's helpful, that's willing to be a part of something, be connected something to
something, and then on the other hand, one that's just really riding a trend more or less. Now, after breaking down successful products like the Wubles and learning from my experience with that Sean Witherspoon case, I needed a very
systematic way to find these opportunities consistently over and over endless product research tools or watching these random, you know, Tik Tok watching these random, you know, Tik Tok videos, I have developed one of the very
it the feed conditioning method. So, it's actually very simple and a lot of you guys are probably doing this on a daily basis without even realizing it. So, I'm going to show you exactly how this works. All right. So, step one is
the algorithm training. Now, what I want you to do is I want you to pull up Instagram with me right now and I want you to watch closely. So, what most people do is they'll just literally just start scrolling and scrolling either on
Tik Tok or Instagram and they won't really find anything. So what we're doing here is we're trying to find five to 10 products product ads in any niche. Now what you want to consider is that whatever you engage with most is that's
probably what you're going to see on your page. So this might take time. You can use the same Instagram account that you currently use. But you can see right here I just got a sponsored ad right here. So what you want to do is you want
to click this shop now button. You could even save the post, engage with it, add to cart, do whatever you need to do so that Facebook sees you as an engaged shopper. Now, what's going to happen is as I continue to scroll, as I refresh,
I'm going to see more and more sponsored ads that are more similar to what I just engaged with. So, you can do this various times of the day. I don't suggest just sitting down for hours and hours and just endlessly trying to find
products, but we're trying to engage with any type of either sponsored ad or organic ad that is showcasing a product that we can potentially sell because if these companies are spending money on these ads, likely they're making money
back. And we can do the same validation process that I just showed you with um Similar Web. Now, one thing, Similar Web, it's not free. If you guys want, I it's pretty expensive. Just sign up. There's like a 7-day free trial and
whatever. I don't I don't honestly don't think it's worth the $150 unless you're making a lot of money. So, yeah, just just do that. So, after about 15 to 20 and that's that Instagram will start showing you products that are actively
making money. Step two, this is where it's like opportunity spotting. Now, when you're scrolling through your new feed that has been transformed and really just catered towards your interests, here is what we are looking
for. We're looking for posts with authentic engagement, not just where to buy type of comments that we just saw with the example that I showed you on looking for products that people are really excited to share. And a quick
little tip, I want you to always check the comments, uh, the comment section the comments, uh, the comment section because I just recently saw what look to be a winning product. But then I looked at the comments and it was literally
Diddy. Super Diddy." It was actually kind of funny when I was seeing it and I and to avoid that product cuz I was like, "Oh, it seems like a pretty cool product." And then I was looking at the feedback and it was like, "Oh, okay."
Very, very negative. So, yeah, just really keep that in mind. Now, this method is exactly, believe it or not, how I found multiple winning products since that very first iPhone case success. So, the very next store that I
launched that was successful was from this exact method that I just showed you guys. So, now let me show you how to validate these opportunities before running ads or creating your store, so on and so forth. Now, here's the thing
that most people miss. Just because you see a product getting a ton of ready to sell or that you're going to make any money selling the product. Trust me, I learned this the hard way. I remember those first few weeks of my
store, I was literally living on the chicken, rice, pasta diet, burning through my savings on products that looked really good, but they never really ended up being a success. I I wasn't able to sell much of them. And
that's when I developed a very simple three-step validation process. And this is exactly what I use before investing into any product and it saved me thousands of dollars in testing costs. Here's what you need to do. All right,
so step one is community check. So the first thing that you need to do is check for real community engagement. Here's exactly what separates winning markets from the ones that are losing or losing markets. So when validating any market
here is what you're looking for or you know like the good signals people that are proudly sharing their collections or results gave you guys examples of the hypebeast community also with the wooles comments showing genuine enthusiasm and
expertise active discussions about new releases or new t techniques whatever small group of established sellers now ideally under five if you can go from there's a ton of people that are selling it, then it's going to be really tough.
And then a quick little tip, pay attention to the language that they use. Every single passionate community has their own way of talking. Whether it's sneaker heads saying coping, I caught this, or the fire drop, or arts and
crafters talking about their WIP, their work in progress, however they may say. Now, the red flags to watch out for are the following. Generic where to buy, where can I get this type of comments. No specialized community hashtags,
markets that are flooded with drop shippers selling, you know, these very generic mini printers, stuff like that, and basic product photos with no text. They're basically just like taking the AliExpress white background image.
That's not what you're looking for. Okay. Now, here is why this matters. So, when you see good signals, you're not just finding a product. You're finding a learned this firsthand with my store, but I've seen it work across dozens and
dozens of different niches. Okay. Two, market size validation. So, I want you to pull up any successful store in your niche and check their monthly traffic. You ideally want to be aiming for around 100k plus in website visitors to gauge
the success of the company. And then like the direct versus social traffic like the direct versus social traffic ratio, like 30% plus is good, but don't getting eyeballs onto the website, that's great. And then, you know, the
time on the site, like over 2 minutes, like these are all these very micro analytical things that yes, they kind of do matter, but bottom line, look at the total visits. And then with this website, it's it's pricey. I actually
because it's like I don't even know like a hundred something dollars a month. Not out. What you should do is like if you guys have multiple emails, create multiple emails and just keep signing up for the 7-day offers. Just remember to
don't want to get charged. And then like red flags if the store is doing with the example element case is doing under 50k visitors. That's like not a good thing. They're running a lot of ads and then they have less than 50k visitors. That's
not a good thing. It means that they're trying to force their growth and they're getting people onto the website. Step three, competition analysis. So look for stores that are consistently running ads. Now, you can do this by checking
the Facebook ad library. So what's cool is this Facebook ad library literally is from any company. this is what you guys should be like really looking at because if we can get an idea of where they're spending the money probably means that
that's a good thing they're making money right so what's really good about this is you can really try and get an idea of how they're going about their marketing right if we can get an entire library of all their active ads well we can see
using to present to their audience uh these are the ad creatives that are working really good for them. So, if we see like all these ads that are they're creative right here, then what I'm going
know, editors, why don't we try and make something very similar to this video?" this money on it, they're probably making money on it, right? They're not going to just put all this money behind these ads if it's not working. So, you
for the company. Now, we're not just looking to see if they're spending money, if they're running ads. What you what you're looking for is how long So, you can see right here, this thing's been running since June 27th, 2024. I
even know what day it is or month we're in. Okay, we're in February. But, uh, June, that's a long time. So, 30 plus days is good. If they're just testing an ad and they just started yesterday or this week, it's not going to give us too
they're they've been running this ad for years or a long time over 30 days and because they're not going to just leave it on and let it spend for no reason, which angles they're using. So really study the
ads, how what what hooks are they using, right? So really study this ad library performing best for them. Now, if you see multiple stores that are spending green light and that there is real demand for this product or this
community to tap into. So, let me break this down to you exactly what you need to do in the next 24 hours. Now, please listen up. Please timestamp this so you to it. So, step one is community research first 30 minutes. Let's just
say that. Jump into Instagram explore. Start saving these posts that catch your attention. Aim for anywhere 5 to 15. Focus on the accounts with real engagement, not just the numbers. People that are sharing stuff, talking with one
another, helping one another. as we saw in the example. Step two, this is like the market deep dive. We can just say this is the next hour. Pick one community that you actually understand and care about. If you don't understand
then do your research. Then find two stores that are already serving them successfully. Okay? And you can do this by going on to Google, typing in the ranking well or do this on the ad library as well. Okay? Then run them
that we just went over. If you need to reference that, go back to the time stamp. Step three, opportunity validation. Use Similar Web or any other tool to verify that they're they're doing at least like $50,000 plus in
monthly traffic. Note, Similar Web is expensive, so just use the trials. I especially if you're just starting out. Then check the Facebook ad library for consistent spenders, people that are spending a lot of money, running a lot
of ads, running ads for a long time. and then study what type of content is actually converting. Okay. Now, if you guys have one single takeaway from this together, I don't know how much time it's been, but remember what we learned
today. You are not just looking for random products or people that are spending a lot of money, but you're looking for communities that are ready to buy. Now, I know that I've covered a lot about finding the right products and
markets, but if you're wondering about what are the next steps, how to actually and build this into a real business, I actually recently just dropped this complete step-by-step guide that walks
know about starting your drop shipping business in 2025 and so on and so. So, screen. And I also want you to drop a comment with the niche that you are researching because I am curious about what y'all are researching and what you
interesting and I will read the comments and I will respond. But anyway, let's keep crushing it. I will see you guys in the next one. Peace.