---
title: 'SEO and Investor Insights: From Email Marketing to Niche Site Fund'
source: 'https://youtube.com/watch?v=5AhXceoM2Uk'
video_id: '5AhXceoM2Uk'
date: 2026-07-14
duration_sec: 0
---

# SEO and Investor Insights: From Email Marketing to Niche Site Fund

> Source: [SEO and Investor Insights: From Email Marketing to Niche Site Fund](https://youtube.com/watch?v=5AhXceoM2Uk)

## Summary

Mya, an entrepreneur and SEO from London, shares his journey from high-earning email marketing to building a stable SEO business. He discusses the challenges of relying on a single traffic source, the importance of diversification, and how AI is transforming his workflow. He also provides insights into investor perspectives on niche sites and the value of joint ventures.

### Key Points

- **Background and transition to SEO** [00:00] — Mya started in email marketing, making $20k-$80k/month, but compliance laws and instability forced him to learn SEO. He spent a year training himself and built his first successful site, Peri Insight.
- **First successful website** [04:00] — Peri Insight was launched just before COVID. Mya wrote 3,000-word articles, 3-4 per day, focusing on parenting topics. It proved SEO could be a scalable business.
- **Joint ventures with investors** [07:00] — Mya prefers joint ventures over formal funds. Investors approach him with capital; he manages the sites. This structure avoids red tape and allows flexibility.
- **Investor perspective on niche sites** [09:00] — Investors now look for diversified traffic sources, e-commerce, and partnerships, not just organic search. Multiples have dropped from 40-50x to 28-30x, making acquisitions more attractive.
- **Pinterest as a traffic source** [12:00] — Pinterest has become a major traffic diversifier for Mya. It works best for visual, lifestyle niches with a predominantly female audience. He recommends testing it.
- **AI in business** [15:00] — Mya uses AI for email writing, content drafting, and voiceovers (tool: 11 Labs). He advises against pure AI content but emphasizes AI for productivity and scaling.
- **AI tools and faceless YouTube** [18:00] — Tools like 11 Labs (voiceover) and InVideo (video creation) allow scaling faceless YouTube channels cheaply. This also supports SEO through YouTube descriptions and entity stacking.

### Conclusion

Mya emphasizes that stability in SEO comes from diversifying traffic sources and using AI for efficiency. His joint venture model shows that niche sites remain attractive to investors when structured as multi-channel businesses.

## Transcript

I'm making 50k a month to send out emails while I'm going to spend you know a year two years trying to figure out how to rank websites but I would make 50k one month and then literally nothing for next month all my accounts be shut down and I thought to myself I need stability there were funds that were kind of approaching me saying heyo we have X amount of money would you be interested in running all these websites we'll do the money side you'll do the management side can that work how have investors been looking at new sites does it have e-commerce store does it have additional traffic are we monetizing not just with ads but with affiliate are we doing partnership Etc Pinterest by far is for me has been really really large scale um a way to diversify outside of organic search if you're not involved in AI in some sh form for productivity um for fine cheting for for just kind of proofing things you're definitely missing [Music] out welcome back to the channel and welcome back to another episode where I'll be interviewing SEO experts and entrepreneurs from around the world World in today's episode I've got a very very interesting guest for you guys today he is a entrepreneur and SEO from London in the UK he's been creating a niche site fund which is a lot of uh there's a lot of interest in the nich site community and kind of a lot of distopia takes about how Google is treating the niss community and stuff so I think your guest today is going to give you a bit more of an Insight from a little less emotional View and more of an investor uh you know logical mentality when it comes to these SES and one who is definitely not shying away from creating new content and new new sites in 2024 please welcome to the channel Mya ladies and gentlemen hey hey nice to be here good to good to be on the call um hope hopefully GNA share some really cool gems today as well so it should be an impactful one yeah I appreciate you coming on do you want to give everybody a bit of a background in how you got started in SEO so so my SEO Journey uh only started about six or seven years ago before that I was in affiliate marketing um and specifically my bread and butter was email marketing so we had a really strategic way of kind of folling leads in we kind of buy or like co- with with um other providers they would be imported in into like a an autoresponder multiple autoresponders and then we would send out like really ta made um emails to like a specific um kind of vertical so usually Forex binary kind of high tiet leads um and we used to make a Killin basically um pretty much on a monthly basis uh we did it for I did it for about five or six years and we were doing like minimum 20K a month and maximum about 75 80k a month um and you got like imagine I was like early mid 20s is I was making ridiculous cash and also with that type of system most of the profit is is kind of in most of the revenue um is profit because all I have to do is pay for email marketing cost um and honestly if that continued to to to kind of scale I wouldn't be in SEO um but there were compliance laws and anti- span laws changed and it was just a lot harder to to kind of get those leads in mail them out and see an Roi so I slowly came into kind of the SEO World um I obviously knew about affiliate marketing I knew about kind of growing websites but not the the kind of nuts and bols of how do you actually rank a site with Organic search um it wasn't something that I really wanted to get involved in because to me it seemed quite long and longwinded I'm making 50k a months just send out emails where I'm going to spend you know a year two years trying to figure out how to rank websites but with the decline of that particular kind of project and business also I was starting a family and I wanted more diversity um in the old business I would make 50k one month and then literally nothing the next month because all my accounts be shut down and I thought to myself I need stability so pretty much just trained myself on on on SEO for like a year just done absolutely nothing just went in all in all with SEO and then from that point onwards it's just kind of scaled every single year upwards to to where I am now so did gdpr actually affect you then when it came a little bit a little bit I was kind of like just coming out of of that industry when it kind of came into a thing but most of my leads were kind of US based so they there were like some crazy spam spam laws in the US and there was it was affecting the business basically yeah it makes sense there's a lot of all sorts of like privacy laws and stuff that came into effect in the last kind of decade or so and even in the early 2000s and stuff that really started changing the internet what was your first successful website that was in SEO not necessarily from email marketing and stuff right yeah yeah so I've still got it it's Peri Insight um I literally started up in just before covid um it was like my tester site to kind of figure stuff out and then and I just had kids at the time so it made sense I was just literally sitting there I remember writing 3,000 words um articles like and I was doing like three or four articles a day and I was just banging out these articles it was crazy but it made sense to me because I was like super in like new Daddy Mode so I knew exactly what to write about it made a ton of sense and I was like scaling like a 30 or 40 articles a month um and that particular website which I still have it has probably been that was my first successful website and that's when kind of the the bolts ticked and I thought okay this can actually be like a big business if I do it correctly scale this one scale another one Etc and now for a quick message from our sponsor search intelligence if you're looking for digital PR campaigns what you're about to see should impress you what a masterpiece PR link building campaign with 20 links in big Publications such as the Sun Express mirror Welles online and still Landing I would say this campaign is a massive success we told the press that people should turn on their heating this summer if they want to save money next winter and we landed over 20 links in National and Regional UK Publications for a boiler client that's crazy the campaign Hook was pretty clever it is a known fact at least in the boiler trade that if you keep your boiler off for many months it might rust and it might get you into trouble if you keep it turned off from Spring to next winter we therefore advise the Press with an expert commentary piece on behalf of our boiler client that people should to turn on their boilers this summer just when the heat wave is in full swing this way they can avoid a boiler failure next winter and save money massive Publications picked up our story including the Sun Express mirror Welles online and a few more dozen Publications giving our client links lots of links and lots of Happiness hormones no wonder that so many journalists covered our story as this headline is a massive link magnet to Their audience this case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists can you imagine when people see this headline in the news you should turn on your boiler this summer there's no way they will not click on it I would click on it so this was the hook and this is why this campaign was so successful I hope this video inspires and shows you what's possible with a clever hook so you run a bit of a fund right for your website so you don't necessarily put all the cash to invest or build a website from scratch your you try and get investors and is it is it more traditional investors or how does that work how have you traditionally gone out and found investors to invest in these more new stage digital assets yeah good question so so so I have like a it's I wouldn't say it's a fun it's more like a joint venture um partnership um but when when I was first approached with as this my my kind of success scaled um there were funds that were kind of approaching me saying hey well look I we have X amount of money and capital to invest would you be interested in running all these websites and kind of running the fund we'll do the money side you'll do the management side can that work and I thought I mean yes it could but if I'm being honest it was very it was like I have to be with that one kind of joint venture partner there were some there was some red tape around funds as well that I was that I thought at the time was kind of restricting um but I was interested in that kind of space I had seen at the time there were some funds that were running and they were doing really really well so it was something I was interested in but I think as I saw some of the like practicality issues I thought let's just JV up we'll do one or two sites first see how that works and then that's what kind I've been doing now so if someone kind of approaches me and say hey M look I've got x amount of cash what would you do with it how should I how should I invest it we just do a joint venture it's a lot easier so how have investors been looking at Niche sites and websites and specifically content sites in the last few years has there been kind of a move away from them or there has there been renewed interest or is it just all about AI how how are kind of the investors viewing it these days yeah good question I think I think uh investors usually look for Roi right so so the ROI in in websites technically is still there now now traditionally how I kind of scaled my site five years ago is not really available anymore so it's like the way that they the way that they would see it is based on not just having one traffic source which is organic search they're looking at like other components that add to the business does it have an e-commerce store does it have additional traffic are we monetizing not just with ads but with affiliate are we doing Partnerships Etc so if the business it has a like a a real substance to it it still is very attractive um and of of course anything that's on the organic traffic side is not never going to be that attractive because it literally just dips up and down um the more stable the more sensible for for investors but I I still think there's a lot of interest in in this space but like two years ago three years ago it's changed before it was traffic organic search and ads people are super happy to invest in that and then now it's probably not that that um that kind of structure it's more of like a traditional business so have multipliers changed in that kind of time frame as well yeah 100% so multipliers definitely they've gone down um I think we saw a spike during Co um the spike was in my opinion I thought it was too too high 40x 45x sometimes 50x for for these sits it it made it risky in my opinion um for some someone coming in and actually investing in this space um and Neville wasn't really sustainable so it's definitely come down now I think probably it's in around 28 is between like 28 and 30 is multiple now which is probably more realistic um probably not great for sellers but fantastic for for for someone buying if you know what to look for yeah especially if you can immediately add value to that business right you can come in you know you acquire niches where you can get the audience list or the customer list or the email list or this traffic and just Implement additional value immediately on top it's immediately going to increase that valuation of the business so I also think there's a lot to be said because of the multipliers going down that a lot of the companies that are listed now and I've been speaking to people like Don Wells and stuff that if they can acquire companies and just put it on they can acquire a 28x multiplier but as soon as it's on a listed value company it's a 60x multiplier so it's just immediately doubling their value right just because they have that power right so I think that's also very interesting to see kind of from from the investors that even now you're seeing like these large public funds basically being created to kind of uh jump on this trend so you said that you were using other traffic sources kind of there or investors were looking at other traffic sources what have been your biggest traffic sources so far aart so right now um yeah so so so right now I think the one that's it's probably my biggest and it's also the one that I didn't expect to to kind of scale it in this way it's definitely Pinterest um it's something that I never would have even explored before um I kind of run an agency so management site and and I've seen some of our client sites seeing what they're capable of and seeing some of Diversified traffic sources um and specifically the analytics of how some of these social media type accounts work I was I was surprised so off the success of one of a few clients that I've seen um I've launched kind of my own Pinterest campaigns and they're just once you get it right Pinterest is like a really really high Value Place to to kind of diversify traffic and it's something that I would recommend people kind of just test test it getting getting kind of get your toes wet um but yes Pinterest by far is for me has been really really um um large scale um a way to diversify outside of organic search yeah and there's some niches now where Pinterest seems to be the biggest traffic Source if you look at things like weddings and stuff it seems like Pinterest is dominating across the boorder right so there are some markets where Pinterest may be the main place to go to these days right I agree and the cool thing about Pinterest is and this is what I say to kind of clients and people that that approach me about just anything organic I sorry Diversified um not every single traffic source is going to be relevant to every single Niche obviously and I do think Pinterest is more it's more lifestyle it's more visual it's more colors it's more contextual um I would say mainly the demographic on there is kind of women so bear that in mind as well not always but mainly um but if you kind of get into that zone of of who is on the social network what are they doing and what are they looking for then that's the best way to to get people to at some point visit your your website or service or product whatever it's going to be and for me at the moment Pinterest is PE women on their phone looking for fun things images things to to send to their friends Etc colors um Etc and and they they want to pin things that are interesting for them and that look good so if you have that and your Niche can can kind of produce a a visually appealing um um pin or graphic then that's going to like 100% make a difference and of course you got to scale it over over many months as well yeah have have how so it's kind of a twoin one question for you so how has AI kind of changed your business so far are you using more AI content are you not using it are you trying to stay away you building AI completely sites how are you using it and how do you also see it kind of changing your current business in the future as well yeah 100 so so for me I didn't really get involved in a about 6 months ago realistically it' been around since I guess November 2022 but but for me it seemed a bit like it the tech wasn't ready for me to kind of use I tested it but nothing nothing serious probably in the middle of like Q3 of last year like August September I actually started to get involved pick up some some subscriptions softwares and it's been revolutionary I I don't really know how I used to do certain things without it um and I'm talking about just simple super simple things like um I have again I have a management company and part of that service is we have we write emails for people so now I use AI to write pretty much like every single email that I write for my clients um emails and also to find my own ones as well so so the this the small Cale the small scale level of of AI is has been really really good just small things like teaching vas how to do certain things helping them understand certain things um I also do write content with it as well um I usually use it as a kind of first draft and then I'll shoot over to my my team to kind of to write I wouldn't recommend just literally having an entire piece of AI content hitting post and letting it let it do his thing people do have really good results with just all AI content I personally wouldn't recommend it I think the the most recent Coe update has kind of shown that probably Google is not looking for like just pure AI content um but yeah so overall AI it's been it's a fantastic Trend I think if you're not involved in Ai and some shape or form for productivity um for fine tuning for for just kind of proofing things you're definitely missing out and I also think there's a window right now where most a lot of businesses don't really understand AI they're not really using it so if you know which tools to use and you can utilize certain tools especially image based tools um like a image is amazing you you you you'll win 100% win so yeah it's been it's been um it's definitely been a addition to the business are there any specific tools that you'd recommend to people as well so so at the moment I've got I there's tons of tools but but but I think one of the best ones I use is something called uh it's called 2111 or something like that where basically it's like a pitch in tool so you put in you put um a text into it and it reads the script for you and just kind of like just does it in like loads of different tones and loads of different narrative voices and we use that for some of our YouTube campaigns um and some of the some of the N sites which do really really well so we're able to scale like faceless YouTube videos for a particular campaign or site um and we don't really have to show our face which is fantastic so I just literally ask to a VA he has I show him how to do a script about chat gbt um he puts that script into this I think it's called 11 11 2111 or something like that um and then yeah it voices it for us and then again he goes into another script uh I think this one's called in studio which they use kind of like an AI element and then puts it together then it goes out to it as a YouTube video super simple to use it was something that would cost hundreds and hundreds of dollars like post AI now cost cost me like I don't know 10 bucks 20 bucks 30 bucks so it's it's like it makes a ton of sense if you know how to use it and it's also kind of overlapping marketing activities as well so you have a YouTube video that could also promote your SEO because of YouTube description links and entity stacking and all this kind of stuff right and there's other so one marketing activity that you could just do for social media or you could just do for SEO can actually have unintended consequences elsewhere that can be good consequences right they can be additional signals and things for your marketing so I really appreciate coming on today mod do you have anywhere that people can find you online uh yes so so um my kind of main s is called nich website management feel free to head over there uh you can find me on Twitter as well free active on Twitter again n website management or Just sh me an email um M consultant gmail.com um and yeah I'll be able to help and assist with can have moving forward and I'll put a link to the description in that down below I'll see you see you guys in the next episode Peace take care